Posts Tagged ‘custom packaging’
Wednesday, October 27th, 2010
Juice…..so many good flavors. It’s the beverage of choice for millions to accompany breakfast in the morning. But we’re going to take a look at some cool, creative juice packaging below. Whether it’s to attract children or adults, these eye-catching packaging designs are very imaginative and shows the impact custom packaging can have on a brand to differentiate and substantiate.
Company: Jooze (fictional)
Designer: Yunyeen Yong
Location: Australia
Company: Sweet Earth
Designer: Michael Mitzman
Location: Chicago
Company: Cambria Juices
Designer: Hangar Studio
Location: New York
Company: First Juice
Designer: Haley Johnson Design
Location: Minneapolis
As we look into the package design of these different juices, we see that they all have something unique to say about the beverage that is inside. Jooz is fresh while Sweet Earth and First Juice are playful. The carton for Cambria has a sophisticated look that appears to market the locality of the product.
Packaging is a powerful extension of the product inside especially since it is the first impression of a brand for the consumer. No matter the industry, putting thought and energy into your packaging is a very effective marketing tool that can definitely contribute to the bottom line.
Tags:beverage, cambria, custom packaging, fruit juice, jooz, Packaging Design
Posted in Custom Packaging Products, Packaging Design | No Comments »
Friday, October 8th, 2010
Love Design Company took on the task of creating sophisticated packaging for Cook’s premium frozen ready meals. Love took the concept of a “special night in” and created wood carvings for the illustrations on the packaging. They also wanted to emphasize the fact that the meals are extremely gourmet and different from other frozen ready meals.
Something that makes Cook’s meals unique is the fact that they are handmade and not created by machines. Cook has been preparing meals in the UK since 1997 focusing on high-quality ingredients and sophisticated recipes.The companies believe that the packaging design and quality of the product can reach consumers in a way that corporate manufacturers can’t match.
More info? Check out Cook’s website here.
Tags:cook, custom packaging, frozen dinners, frozen food, illustration, love design packaging, ready meals
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Monday, September 20th, 2010
Package designers so often strive to be innovative and modern with their package design. Interestingly, some marketers and designers have been taking a different approach to their packaging by retracing their steps and going back to their old form. What are the benefits of vintage or throwback packaging? To remind consumers of rich tradition and lasting power I suppose. Striking up a little nostalgia to devoted customers reminding them of how long they’ve been committing to the same brand. Whatever the case, vintage packaging sure looks cool and looking at these old Star Wars figurines, I’m getting a little nostalgic myself.
Tags:cereal, custom packaging, kix, mountain dew, Pepsi, soda, star wars, throwback, vintage
Posted in Marketing, Packaging Design | No Comments »
Monday, September 13th, 2010
As DVD packaging and Blu-ray packaging continues to evolve, much is put into custom packaging to create a splash and increase sales. Traditional DVD cases and Blu-ray cases are still the standard, but as we take a look at a few examples, we find that companies are customizing the packaging to target their audience and make their releases stand out.
Last winter, Toy Story 3 shattered box office records and is due out on DVD and Blu-ray on November 2, just in time for the holidays. Pixar recently showed what they have in store for collectors by revealing the custom packaging for their Toy Story Ultimate Toy Box Collection. The collection will include Blu-rays, regular DVDs and digital copies of all three Toy Story movies- a total of 10 discs.
The packaging features a square box on the outside with a Toy Story character on each side. On the inside, an original wagon toy box holds all of the discs. By going the extra mile with exclusive custom packaging, Pixar is hoping to attract both collectors and youth to the box set that is retailing on Amazon for $65.99.
Not only big budget film releases like Toy Story merit custom DVD packaging. This example of DVD packaging comes from the Gutek Film Company who’s celebrating their 15th Anniversary by paying homage to the artistic Italian cinematography of Michelangelo Antonioni. This collection features eight classics targeting film art lovers (lovers of multi-level sophisticated film art that is difficult to perceive).
Package design for the project is simple containing two boxes. The main “grand box” holds a smaller box inside where the DVD discs and booklet are held. The book jacket is made of black cardboard and has a logo cutout. On one side of the disc holder sheet is information relating to Antonioni’s works while the other side features specially shaped envelopes that holds the DVD discs.
Tags:Blu-Ray, Boxes, custom packaging, DVD, film, media, movies, packaging, Pixar, Toy Story
Posted in Media Packaging, Packaging Design | No Comments »
Wednesday, September 1st, 2010
What can put you in a better mood today than to look at a few creative packaging designs for kids? We all know that food tastes better, camping is safer, and tissues are stronger with cartoon-themed packages.
This packaging design concept for Birdy-Juice comes from Jeksel. Don’t really know much about it other than it comes in 3 different flavors, is not out yet, and has very creative custom packaging.
Packaging for kid-friendly animal tissue boxes. Paco the parrot, Fredo the turtle and Teo the tiger will be launched early September 2010 in the Eastern European market, under the ZEWA brand. The package design idea is intended to make a tissue box more attractive for children- maybe to encourage them to go to the tissue box rather than use their clothes.
International Design Consultancy P&W has designed a new range of Kids’ cereals. Cookie Bites, Cocoa Sharks, and Apple & Cinnamon Smiles are free of artificial colorings and flavors and contain less sugar than many of the mainstream brands. Bright colors and cute cartoon characters encompass the packaging hoping to catch the attention of children from the cereal shelves in the grocery store. We all know that there is FIERCE competition.
Beautiful packaging design concept and illustrations by Sutasinee C. Seitz. The idea was to design a promotional piece to encourage family bonding through camping. The pieces are based on campfire activities- an over-sized matchbox, owl lantern, bear s’mores, bird harmonica, and fire fox fire starters make up the camping kit.
Tags:camping, cartoon, cereal, children, creative, custom packaging, juice, kids, kleenex, Marketing, package design
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Wednesday, July 14th, 2010
Wine packaging is the focus today. Why? Because wineries are getting more and more creative with their custom packaging (and because it’s so tasty). Packaging plays such an important role in selling and differentiation, especially in the wine industry. In a previous post from a few weeks back, we saw the wine label that could be folded out into a poster rubber-banded to the bottle rather than glued. Packaging for these four wines below are all similar in that they’re so unique.
Francis Coppola Reserve label focuses on being memorable and eye catching while showcasing distinctive vineyards from Sonoma’s renowned appellations.
Revelry wines from Washington State are sold in patent-pending REVELution cask. The innovative boxed design holds almost twice the amount of wine that a bottle holds, isn’t susceptible to cork taint and keeps wine fresh for several weeks after opening. It also features recyclable packaging.
Paco & Lola from Spain takes a very unconventional approach to bottling their wines giving prestige to their modern and dynamic varieties.
Vancouver Island design company, Hired Guns Creative has designed beautiful packaging for Venturi Schulze Vineyards. The design of their wine bottles needed to convey that their wines were something special; a typical wine label just wouldn’t do. A silk-screened bottle concept was created with a design that matches the quality of the wines and works with each of the 10-15 types of wine that they release each year.
Tags:Box, cabernet, creative, custom packaging, design, innovative, packaging, silk screen, wine, wineries
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Friday, July 2nd, 2010
Afro Cafe is a church electric for the soul of Africa. A cultural coffee shop with all the essential African ingredients: Afro Coffee, Tea, Wine, Fashion, Food, and Art. The franchise is inspired by the colors and designs of Africa’s townships and by the idea that African coffees and teas should no longer be exported solely as a raw material rather, they should be offered as independent high quality branded products.
So what’s with the wine? Well, we’re showing off their wine because of its incredible custom packaging and design! The packaging is very flashy and it is functional. Yes, that is a real radio wine box. And how cool is the display in their shop? Their products and packaging encompass the excitement and energy of African culture. Visit their website here for more information and photos of their sensational ambiance.
Design by: Heidi Chisholm
Tags:Africa, coffee, culture, custom packaging, design, music, radio, tea, wine
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Friday, June 4th, 2010
One function of packaging is describing what’s inside. Here are a few fun, clever examples that demonstrate this function.
Hot Dog: A coffee shop called TrueCoffee expanded their food range to a quick bite hot dog. They wanted hot dog packaging to attract teenagers and this is what Bangkok-based designer Subconscious came up with. The unique characteristic of the food was that it’s hot all the time.
Swell Drinks: The Ruiz Company in Barcelona came up with a great way to show the fruit combination in their new line of smoothies. Simple and unique.
More clever packaging @ The Dieline
Tags:beverage, creative, custom packaging, food, hot dog, innovative, packaging, smoothies
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Friday, April 16th, 2010
It is so imaginative when packaging features a practical purpose beyond protecting and identifying the product itself. Take this cologne bottle developed by Lebedev Studio. Strangely enough, the scent is designed for a carpenters and labor workers alike. The Levelus eau de toilette is a blend of calabriane bergamot, rosemary, and clementine oil, which go along with wood notes of birch, cedar (this is a nod to the profession, indeed) and sweet iris root and cardamom.
Going beyond the fragrance, the bottle actually works perfectly as a tool for indicating whether or not a surface is level. For frequent use, you can buy replacement perfume containers that slide back into the frame of the design.
Packaging is important. It serves as protection to a product as well as a tool to inform a consumer as to what’s inside. Some consumers consider packaging to be a waste of resources and materials. The challenge today for a packaging companies and designers is to be innovative and create custom packaging that is not perceived as wasteful. Most of the time that means sustainable or eco-friendly packaging. But in cases like this Levelus spirit level perfume bottle, adding packaging practicality so it can function as something beyond its primary purpose is innovative and looked at as resourceful.
More information:
Lebedev Studio
Tags:carpenter, cologne, custom packaging, design, innovative, labor, perfume, repurposed
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Monday, March 15th, 2010
Meet earBudeez™ Jay D and friends. So cool you wouldn’t even want to open them.
The fun new packaging of earbuds from JDA, Inc. packs a lot of personality, literally. JDA developed the earBudeez™ personalities with the earbuds as eyes in different positions to convey various attitudes and emotions. The innovative design of the earBudeez™ connects the product with various consumers to influence their buying behavior.
The design concept came from research done by Audiovox. They found that people were choosing their earbuds like a fashion accessory for their iPods and mp3 players. The research also showed that packaging played a key role in consumer decision making.
To no surprise, the earBudeez design won a 2009 Gold Pentaward- Congratulations to JDA, inc!
Tags:consumers, creative packaging, custom packaging, design, innovation, packaging, sunrise
Posted in Custom Packaging Products, Media Packaging, Packaging Design | 1 Comment »
