Driving in this morning, the trees were coated with a thick layer of snow that looked just like frosting. It’s beautiful to look at, but can be dangerous when we ship products to you.

During the winter a strange phenomenon sometimes comes over our plastic products. When the temperature gets frigid, so do our products, some of which are made from plastic, and everyone at Sunrise cringes and looks on with concerned faces as we try to avoid the damage commonly known as “cold crack”.

We do everything we can to protect your products from winter cold cracking.

It happens most every year and you may have experienced it previously. In the winter you may take the extra precaution of ordering plastic products further in advance than you normally would. This is smart because Sunrise Packaging may need delay your shipping if temperatures reach below zero degrees.

This is the point at which the risk for cold crack increases dramatically and we will not ship your products if we believe they will arrive at your doorstep damaged. In order to protect your purchase, we wait until the risk for cold crack decreases.

Cold crack most often occurs during handling by the carrier. Sunrise will palletize and stretch-wrap larger shipments for further protection. As long as the carrier leaves these shipments intact, cold crack damage should not occur. Individual carton shipments that are handled by the carrier in a “baggage handler” fashion are most susceptible to cold crack damage.

It is wise to let products warm up from frigid temperatures in your facility before handling.

Keep this in mind when the temperatures begin to descend this winter. Order a few extra days in advance and know that even if your order comes a few days later than usual, Sunrise is doing everything it can to fight the forces of nature and defend your products.

Just call us your Super-Plastic-Protecting-Heroes-Of-The-Winter… here to save your products from the cold and protect the investment you have made in our products.

Santosh Desai, CEO, Future Brands, puts it succinctly when he says, “If the content is prose, than packaging is the poetry.” Ever more sophisticated today, packaging decodes and glorifies what’s inside of it. Packaging, the silent and most important salesman, is critical to products weighing down long retail shelves. 

You probably have the greatest product in the world, but if you hide it under a basket or in a paper bag, no one is going to understand it and if they don’t understand what you are selling, why would they buy it?

That’s where packaging comes in! Creative, custom packaging that is designed for your product with graphics and images on the outside that communicate the features and benefits of your product. We can help you with that.

An unusually shaped or sized or colored package will be eye-catching.

Think chocolate:

Easily recognizable packaging is part of this company's branding.

Or department stores:

Tiffany Co. incorporates their signature blue into their brand image.

Not only can shape command attention for your product but vibrant colors and pictures will draw looks, this may be exactly what you need to stand out from the crowd.

On the retail shelf, you must do everything you can to be seen. Bright colors do just that!

Or if products similar to yours are bright and eye-catching, you might want to simplify your graphics. Even face-blotting papers can be elegant when packaged by Chanel.

Sometimes less is more - out of the ordinary materials don't need fancy printing.

 

Use your packaging to stand out from the crowd

 

Your packaging color and decoration can give your product that extra "Wow" factor.

Everyday packaging shapes are made new with specialty materials and printing.

The shape, color, texture, and material you use are important!

Even 3-ring binders command attention with special materials, vibrant graphics, and non-standard page orientation.