Economic troubles of 2009 have left consumers cautious and penny-wise going into 2010. However, companies can cater to this mentality in their marketing programs. People are appreciating coupons, discounts and free samples more than ever before. Market and advertise to your customers using these avenues.
Coupons don’t have to be expensive mass mailings either. Offer coupons online through your website or social media. This will also entice your customers to return to your sites for future discounts.
Other avenues you may consider include sending company calendars, magnets, chip clips, travel tags, pens, binders and other useful items. These types of promotions help you connect with your customers. They also ensure that your brand becomes a common household item.
What method you choose will depend on your company budget and the products you offer. However, get creative and don’t underestimate the value of ‘on sale.’
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