Posts Tagged ‘company’

Green Up Your Business And Save Money

Friday, March 26th, 2010

I was recently inspired by an article I read about how much money Ford saved just by implementing a power management strategy in their offices. The headline read:

“Ford Saves $1.2 Million and Reduces CO2 Emissions by Around 20,000 Tons by Turning Computers Off”

The cost savings and reduced carbon footprint are obtained by developing “Power Profiles” for each PC in the company. When the power profiles are enabled, each PC monitors its usage patterns and determines when the unit can be turned off. Additionally, the PC can detect when a Microsoft Office product is active and is able to save open documents before shutting down.

Why don’t more companies do this? I’m not sure. Everybody wins. The company saves money on their electric bill and less pollution is produced by power plants.

green your office1 300x224 Green Up Your Business And Save Money

Here’s a few other simple ways to green your business:

1. Recycle: A great place to start. I know it might sound unbelievable but there are companies out there who still do not recycle. Please, find it in your budgets to do so.

2. Reduce Paper: The average office worker uses approximately 10,000 sheets of copy paper per year. Go electronic. Route faxes, memos, and newsletters via email. Set your printer to print double-sided. Make double-sided copies when possible. Preview documents before printing. Only print the pages you need. For more paper reduction tips click here.

3. Carpool: Start a carpooling program or encourage employees to take public transportation when possible.

4. Buy Plants: Plants not only make your office look nicer but as they absorb airborne pollutants and negative ions from computers, whilst emitting oxygen. Plant waste like bark and leaves can also be recycled and used as garden mulch.

5. Lights: Besides turning off lights around the office that are not being used, buy the efficient ones. Use Energy Star-rated lightbulbs and fixtures, which use at least two-thirds less energy than regular lighting.

More on Ford via Treehugger

Packaging Successes

Monday, September 21st, 2009

Successful packaging can lead to increased sales, monetary savings and a more positive public image. The following are some examples of packaging successes and their outcomes. Now would be a good time to take notes.

packaging successes enviroshells Packaging SuccessesWal-Mart – a company that is known for attracting negative publicity but has been working toward sustainability – received positive attention recently for choosing Winterborne as their packaging provider. Winterborne was awarded a Converting 2007 Innovator Award for its EnviroShell package. EnviroShell is a 90 percent recyclable and recycled clamshell and the use of this packaging product reflected positively on Wal-Mart in the news media. The take-away? Sustainable packaging has benefits for the environment and for your business image.

packaging successes vaseline Packaging SuccessesVaseline recently redesigned its brand through a packaging change. Prior to the change, the brand’s identity had been lost as it expanded. Different products in the Vaseline line had different logos and package designs and there was a lack of consistency. Blue Marlin stepped in and created a consistent, attractive, brand-cohesive logo that would stand for all Vaseline products. Blue Marlin made sure that each Vaseline product included classic blue plastic lids and they put a great deal of effort into matching the color of the logo to the blue plastic lids. Vaseline is now the fastest-growing personal care brand for its parent company, Unilever. What’s the take-away here? A strong, consistent brand combined with refreshing packaging can lead to an increase in sales for your business.

packaging successes mrs fields Packaging SuccessesMrs. Fields revamped its retail packaging to reflect a design similar to the redesigned Mrs. Fields stores nationwide and to play on the nostalgia associated with the brand. Tempting shots of cookies adorn the new packaging, which is now more consistent with the Mrs. Fields brand. This new packaging has earned positive reactions from media sources, especially within the packaging industry, appearing in such magazines as Packaging World. The take-away? Refreshing your packaging can strengthen your brand image and generate recognition for your company!

Get to know the message behind your brand and whether your packaging reflects that. Not every product needs repackaging, but, as in these cases, refreshing your packaging may lead to positive consequences for your company and brand.