I think it’s safe to say that children and adults think differently.  Children have an innate curiosity to the world. They often walk into a store and want to touch everything.  They are drawn to bright colors and unusual shapes.  For this reason when packaging items that are marketed to children, such as toys, the packaging should pay close attention to these details while still fulfilling it’s packaging purpose.  Here are a few tips regarding color and construction offered by Mark Gallagher, the Creative Director of a brand positioning and consulting company.

Often, the use of die cut windows, clear plastic or other elements that allow the buyer to see the actual product can instill a level of trust. Being able to see the product’s color and construction is reassuring and will often sway the purchasing decision in your favor.

Although bright saturated colors tend to be eye catching, making your packaging too colorful can confuse your message. By using color with purpose, such as a blue/green pallet for a water related toy, your package design becomes thematic, making for a stronger message.

Check out these top toys of 2009.

The packaging on these toys are tastefully colorful.  They allow for children to interact with the toy while still protecting it. No wonder they’re the top sellers this year.

DR Toy