Replenish, the creator of the patented, Reusable Bottle System, has designed a way to transform how cleaning products are packaged. This new invention consists of two components. The first one is the pod. The pod is full of a non toxic, safe for the environment liquid that is readily biodegradable and has a PH balance of neutral. The second component is the bottle. The bottle comes empty and the only requirement is that it gets filled with water.

How it works: First you attach the pod to the base of the bottle. It screws on like a garden hose. Then you flip it upside down and squeeze it. A built in measuring cup allows you to squeeze the right amount. Water is then added and the two mix together, resulting in your very own household cleaner. Every pod contains enough cleaner to make four full bottles of cleaning solution. Pods are sold separately, so when the pod runs out, simply replace it with a new one, without having to buy a whole new bottle.

60 billion pounds of plastic is discarded annually and only 7% is recycled. Replenish wants to cut back on that amount by creating packaging that can be reused and recycled. By mixing the Replenish pods at home, 90% less plastic and oil are being used. The bottle’s spray head is 100% recyclable and contains no metal springs and has been tested to last more than 10,000 trigger pulls. The plastic bottle is also eco-friendly and is made with 100% PET recyclable materials. The cleaner is also environmentally friendly in that the ingredients are 98% plant derived.

When customers are running through a store, they don’t have time to search through the shelves to find what they want. They want packaging to be distinctive and descriptive. Successful packaging will not only be eye-appealing and attract the customer’s attention, but it will also convey the message you are trying to send and show them what they are getting.

Here are some great descriptive packaging examples that we found:

You only have a few seconds to catch the customer’s attention. What are you going to do with your packaging to stand out on the shelf above your competition?