Posts Tagged ‘cabernet’

Inspired Wine Packaging

Friday, November 11th, 2011

Today, we revisit wine packaging with a selection of eye-catching wine packaging designs. As popularity grows with wine, so does the sophistication to the average wine consumer. This leads to the packaging of wine becoming more vibrant taking on the character of the wine, region, and/or winemakers themselves.

TWO HOOTS
twohoots1 300x219 Inspired Wine Packaging
Two Hoots is a brand new fun wine that features a charismatic design. This design is intended to appeal to a young, care-free audience (Ages 20-35). Each owl character has been designed to match the characteristics of the wine varietal.


INNOCENT BYSTANDER

innocentbystander 199x300 Inspired Wine Packaging
This Australian wine was given this striking design by Ola Gytri, a student attending Deakin University in Melbourne, Australia. A typography design was chosen to enhance identity and exclusive expression. The design represents exclusivity and high class.

SNAKE BLOOD
snakeblood 255x300 Inspired Wine Packaging
Snake Blood wine is inspired by the Vietnamese tradition of making wine infused by snake poison. Yikes! And the packaging is dark and curious making for a perfect fit. Designed by Sasha Ermolenko, Pasha Panushkin, Julia Vanifat’eva and Lera Polybyatko, students of the British Higher School of Design, Moscow.

FIVE ROWS CRAFT WINE

icewine 200x300 Inspired Wine Packaging
The goal with this package design was to position and treat the icewine as a traditional farm staple — milk, butter, eggs… and icewine. This particular packaging embraces the charm of a farm product. The label is banded to the bottle as much of the graphics are hand drawn which is consistent with the Five Rows identity.

Bottled or Boxed Wine: What’s Better For The Earth?

Monday, August 1st, 2011

winepour 234x300 Bottled or Boxed Wine: Whats Better For The Earth?

In our increasingly eco-conscious culture, more and more people are trying to figure out the greenest method for different things. How about wine packaging? In the past few years, boxed wine is gaining steam as a practical way of packaging wine. Because of various benefits and sleek packaging design, boxed wines are less and less associated with being a cheap box of Franzia. Oh yes, I said Franzia.

But a debate has now surfaced as to which method of wine packaging is greener? Bottling or boxing wine? Lets take a look at some facts.

Bottled wine is heavier and less efficient that boxed wine from a packaging perspective. Unless you’re buying wine local (In a bottle), a lot of energy has been used shipping wine so that it arrives safely for your consumption. In fact, it has been said that if you live on the East Coast, buying wine from Europe is more eco-friendly than buying wine from California. This is because of the boat ride the wine is getting from Europe rather than the long truck ride from California. Since so much wine travels incredible distances, the burning of fossil fuels really adds up.

Some wineries have worked towards lighter bottles to bottle their wine in. Fetzer Vineyards in California have reduced their carbon footprint by 14% by using lighter bottles. Lightening wine bottles by 3.3 ounces will reduce a vineyard’s glass usage by 2,100 tons. Wow.

wine bottles 300x285 Bottled or Boxed Wine: Whats Better For The Earth?

Though lightening the weight of the wine bottles is good, boxed wine ends up being tons lighter in weight than the lightest wine bottles out there. Boxed wine is also closeable which makes it last longer than bottled wine- reducing the temptation of feeling you have to finish a bottle of wine within hours of the time it’s corked. But boxed wine isn’t perfect. Boxes don’t work for aging wines. You cannot let vintage wines age in your basement in a box.

The biggest advantage that bottled wine has is that it’s easily recycled. You’d think that boxed wine would be just as easy to recycle but it’s not. Especially in the US where we are so far behind in that regard. Although adding up the energy it takes to melt and transport glass for recycling and the low-volume landfill use that boxed wine uses, it’s hard to see it as a clear cut advantage.

Yellow and Blue Wines 300x213 Bottled or Boxed Wine: Whats Better For The Earth?

 

So it seems that the answer to which is a greener packaging method for wine, boxed wine comes out on top. But will it be the preferred wine packaging of the future? I have to admit, there is something to be said about browsing hundreds of labels in the wine store and bringing one home and corking it. But the fact that boxed wines don’t sacrifice taste and stay fresher longer is attractive as well.

What are your thoughts on this? Have you had boxed in wine recent years and what was your experience with the taste?

The Art of Packaging Wines

Wednesday, July 14th, 2010

Wine packaging is the focus today. Why? Because wineries are getting more and more creative with their custom packaging (and because it’s so tasty). Packaging plays such an important role in selling and differentiation, especially in the wine industry. In a previous post from a few weeks back, we saw the wine label that could be folded out into a poster rubber-banded to the bottle rather than glued. Packaging for these four wines below are all similar in that they’re so unique.

francis2 The Art of Packaging WinesFrancis Coppola Reserve label focuses on being memorable and eye catching while showcasing distinctive vineyards from Sonoma’s renowned appellations.

revelry The Art of Packaging Wines

Revelry wines from Washington State are sold in patent-pending REVELution cask. The innovative boxed design holds almost twice the amount of wine that a bottle holds, isn’t susceptible to cork taint and keeps wine fresh for several weeks after opening. It also features recyclable packaging.

paco The Art of Packaging Wines Paco & Lola from Spain takes a very unconventional approach to bottling their wines giving prestige to their modern and dynamic varieties.

vrn The Art of Packaging Wines
Vancouver Island design company, Hired Guns Creative has designed beautiful packaging for Venturi Schulze Vineyards. The design of their wine bottles needed to convey that their wines were something special; a typical wine label just wouldn’t do. A silk-screened bottle concept was created with a design that matches the quality of the wines and works with each of the 10-15 types of wine that they release each year.