Imagine a brand new customer walking down the aisle of a typical retail store, this potential customer has never purchased your product before and just wants to get in and out. A quick glance of the shelves and in a split second picks up the product next yours and walks away.

It is in this split second that customers either choose your product – or they don’t. As choices increase and it becomes harder to be competitive, packaging is one way to catch the eyes of potential customers and increase sales.

Who wouldn’t want to increase sales? The great thing about creating attractive packaging is you can do it with out busting the bank. Simple and efficient is all you need.

Take the less is more approach. When designing packaging you want to create a unique package that will grab the customers’ attention, not suffocate them. To do this, create packaging with sleek lines and cohesiveness.

One way to give your packaging a professional look is to use the turned edge technique. Turned Edge is a sturdy construction that produces an extremely durable, finished product. Take a look at this YouTube video to better understand how turned-edge covers are made.

Choose a color palette and stick with it. To pick the color palette that will best represent your product, know your audience and what colors appeal to them the most. Then use those colors with the colors that represent your company to make packaging relatable to the customer.

Using metal, foil, or hot stamping is another great way to give your product an elegant look. Using these techniques creates extremely sophisticated packaging.

Another way to create eye-catching packaging is through, giving back to charitable causes. Consumers are more willing to buy products from companies that are interested in the same issues as they are. In fact, sales can increase upwards between 14 to 18 pct when companies use their packaging to support a special cause.

Along with the issue of cause packaging, be sure your company is staying in tune with hot button issues regarding packaging. For instance Going Green, reducing packaging waste, the economy, ease of use and convenience, to name a few. When customers can see you’re aware of what’s going on in the world, they are more drawn to your product.

It truly is all about a split second decisions when trying to reach customers. Packaging can help you make your brand the one that stands out; the one that is taken off the shelf; the one that is purchased; the one that makes money.

Packaging could be one of the most essential components of a product. Not only does it have to grab the customer’s attention, but it also has to portray the product and the message it is trying to convey. If a product does not have good packaging, it is less likely to sell.

Packaging can enable the product to stand out on a shelf versus the competition. Many leading brands try to differentiate their product by making their packaging completely different from that of their competitors. They want their customers to be able to distinguish the difference between the two. If it is easy to find, they can grab it in a hurry, rather than turning to another product. As you can see,

Tic Tacs and Altoids have distinctive packaging for their breath mints. Consumers could see the packaging and know which product it is without seeing the label. This helps these products stand out from the competition.

We also believe packaging gives identity to the product and shows the sophistication of the brand. It allows the customer to relate and connect to the product. Many times the brand and packaging gives added-value to the perception of the product. If it looks like an upscale and trendy product from the packaging, customers may be willing to pay more for it or choose it above the competition. This also has to do with websites, brochures, and business cards. If they are eye-pleasing to the customer, they are likely to spend more time looking at it and increase their appeal for the company or product.

The packaging can help make the product “pop” on the shelf. Sunrise Packaging provides services of creative and customized packaging to help your product do this. The custom design can be tailored to reach your specific needs and give your product the unique edge over the competition. To hear more about what we have to offer, give one of our Design Experts a call at 800-634-8160.

Reuters news reported on a study that shows children think food tastes better if it comes in a McDonald’s wrapper!  In the study, the children ate McDonald’s food.  The same food, prepared in the same way was presented it in McDonald’s packaging and in unbranded packaging.  Overwhelmingly, the food presented in the McDonald’s packaging was preferred to the unbranded food.

Why? Researchers found that the perception of taste was “physically altered by the branding.”

Packaging and product branding can generate a physical response in consumers simply by the way it looks.

Distinctive packaging that is identified with your product (think “Golden Arches” and “Target Red”) can physically influence your customers to purchase your product.  One more reason why custom packaging is so important.