Posts Tagged ‘Add new tag’

Green Terminology

Wednesday, December 9th, 2009

As always, with news trends come new terminology. When researching products and companies its important to understand the meaning of common green phrases.  From Green Living Tips, here are a few words and acronyms used within the industry that will help broaden our vocabulary.

recycle Green Terminology

  • The 3R’s -Reduce, Reuse, and Recycle
  • Carbon Footprint - This measures your impact on the environment based on how much carbon dioxide you produce to support your daily activities.

carbon footprint Green Terminology

  • Alternative Energy- Energy that is considered clean because it isn’t taken from fossil fuels such as coal and oil.  Wind is an alternative energy.
  • Renewable Energy-Energy that is generated from resources that are naturally renewed.  Common examples of these are wind and solar.

wind energy1 Green Terminology

  • Greenhouse Effect-Greenhouse gases trap heat from the sun resulting in warmer global temperatures.
  • Greenhouse Gas- Any gas that contributes the the greenhouse effect of our atmosphere.
  • LEED- This acronym stands for Leadership in Energy and Environmental Design.  This is a green building certification system developed by the U.S. Green Building Council.  Buildings can be varying levels of LEED certified.  The levels from most efficient to least are platinum, gold, silver, and certified.

These are some of the common terms and phrases but there are many more out there.  If you are interested in further familiarizing yourself with these terms visit:

USGBC

Live Science

Green Living Tips

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Posted in Custom Packaging Products, Eco-Friendly | 2 Comments »

Packaging with Kids in Mind

Thursday, December 3rd, 2009

I think it’s safe to say that children and adults think differently.  Children have an innate curiosity to the world. They often walk into a store and want to touch everything.  They are drawn to bright colors and unusual shapes.  For this reason when packaging items that are marketed to children, such as toys, the packaging should pay close attention to these details while still fulfilling it’s packaging purpose.  Here are a few tips regarding color and construction offered by Mark Gallagher, the Creative Director of a brand positioning and consulting company.

Often, the use of die cut windows, clear plastic or other elements that allow the buyer to see the actual product can instill a level of trust. Being able to see the product’s color and construction is reassuring and will often sway the purchasing decision in your favor.

Although bright saturated colors tend to be eye catching, making your packaging too colorful can confuse your message. By using color with purpose, such as a blue/green pallet for a water related toy, your package design becomes thematic, making for a stronger message.

Check out these top toys of 2009.

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p57366b Packaging with Kids in Mind

The packaging on these toys are tastefully colorful.  They allow for children to interact with the toy while still protecting it. No wonder they’re the top sellers this year.

DR Toy

 

 

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Posted in Custom Packaging Products, Marketing, Packaging Design, Product Information | 2 Comments »

Meet Yonca Guney and Ali Torborg

Thursday, December 3rd, 2009

Meet Yonca, New Accountant and Avid Scrapbooker!

Do you have a nickname?

I don’t have a nickname. I just go by my first name.

Last book you read?

The last book I read was actually a book on finance.

If you could meet anyone dead or alive, who would it be? Why?

If I could meet anyone it would be Ghandi.  I just think that he would be a really interesting person.

Favorite hobby?

My favorite hobby is scrapbooking!

If you could have a superpower, what would it be? Why?

If I could be a superhero I would be Phoenix from X-men because she has the best power out of all of them.

What attracted you most to working at Sunrise?

I was attracted to all of the opportunities that Sunrise was able to offer me.

—

Meet Ali Torborg, Intern and Future Kayak Guru

allie1 Meet Yonca Guney and Ali Torborg

Do you have a nickname?

I think it’s more likely for me to be called by one of my nicknames that by my given name. The majority of my friends call my Torbs or Torby.

Last book you read?

“The Time Traveler’s Wife”

If you could meet anyone dead or alive, who would it be? Why?

I would want to meet John Wooden, perhaps I could celebrate his 100th birthday with him in the upcoming months.  I’ve read several of his books and I think his life and accomplishments are incredible.

Favorite hobby?

I don’t have a specific hobby that I love.  I’m extremely competitive so I tend to like sports.  I want to take up kayaking this summer and I have a feeling that will become my new love.

If you could have a superpower, what would it be? Why?

I would choose teleporting.  There are a lot of amazing places around the world. Imagine the travel time it would cut down on if you could teleport.

What attracted you most to working at Sunrise?

The friendly people and the job description is what attracted me most to working at Sunrise.

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Posted in Packaging Design, Sunrise Family | No Comments »

Efficient Packaging Saves Money

Wednesday, October 28th, 2009

We all know slimmer packaging equals less packaging waste and an effective way to reduce your carbon footprint.  But did you know that efficient packaging can also save money?

Wal-Mart, the world’s largest retailer saved $3.5 million in transportation costs last holiday season because of efficent packaging for toys.  The company used slimmer packaging by reducing one-inch in the cardboard for individual toys going from Asian countries to the United States.  The reduction resulted in 727 fewer ocean containers, which also saved 1,300 barrels of oil.

wal mart packaging 300x211 Efficient Packaging Saves Money

What can we learn from Wal-Mart’s packaging solutions? As we take a step  in improving our environment through packaging, we can also recognize other benefits.  You can follow Wal-Mart’s lead with your own sustainable packaging.  There are many solutions to save money with efficient packaging apart from size.  Packaging materials can be reused for other packaging needs or used for creative innovations.  Instead of buying more packaging, save your money and use what you have.

green packaging world Efficient Packaging Saves Money

For more ideas and tips about efficient packaging visit Sunrise Packaging’s green center!

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Posted in Custom Packaging Products | 1 Comment »