Posts Tagged ‘2010’

Turquoise the color of 2010

Friday, January 22nd, 2010

After much anticipation over 2010′s color of the year the winner is Turquoise as announced by Pantone Color Institute.  It is said to be both an inviting and luminous hue.    This color shies away from the vibrant yellow of last year.  In case you are wondering how these experts choose the color of the year, they say that it is chosen based off of years of research from word-association studies.

Turquoise.pebble.700pix Turquoise the color of 2010

This is what Pantone’s executive director had to say about the color turquoise.  “It is believed to be a protective talisman, a color of deep compassion and healing, and a color of faith and truth, inspired by water and sky. … we also find that Turquoise represents an escape to many – taking them to a tropical paradise that is pleasant and inviting, even if only a fantasy.”

Some of the most beautiful items in the world are turquoise, including the turquoise color of a Caribbean sea, and turquoise jewelry made by master craftsmen. And if anyone is an expert in color, you can bet it’s Pantone!

For more information visit:

Pantone

Tags:, , , , , , ,
Posted in Custom Packaging Products, Media Packaging, Packaging Design | 1 Comment »

2010- Marketing in a Tight Economy

Wednesday, January 13th, 2010

coupon 2010 Marketing in a Tight Economy

Economic troubles of 2009 have left consumers cautious and penny-wise going into 2010. However,  companies can cater to this mentality in their marketing  programs.  People are appreciating coupons, discounts and free samples more than ever before.   Market and advertise to your customers using these  avenues.

Coupons don’t have to be expensive mass mailings either.  Offer coupons online through your website or social media.  This will also entice your customers to return to your sites for future discounts.

Other avenues you may consider include sending company calendars, magnets, chip clips, travel tags, pens, binders and other useful items.   These types of promotions help you connect with your customers.  They also ensure that your brand becomes a common household item.

What method you choose will depend on your company budget and the products you offer.  However, get creative and don’t underestimate the value of ‘on sale.’

For more information visit:

Sunpack Store

Tags:, , , , , , , , ,
Posted in Binders, Custom Packaging Products, Giveaway, Marketing, Product Information, Social Media | No Comments »

2010 Social Media Trends

Wednesday, January 6th, 2010

It has only been a few days into 2010 and already there are a plethora of predictions for what this year’s trends will be, including the ever changing face of social marketing.  So where are we headed?  Of course no one can be certain, but according to many sources the road will be one of exclusivity and slight obsession.

Social media may start to feel more exclusive as users filter out the masses of unwanted information.  For example, you may have a friend, or several friends who choose to update every waking detail of their lives on facebook. Hiding their newsfeeds will help to reduce this clutter, and to increase your sanity.

smartphones front 2010 Social Media Trends

Another trend will take place within the business world.  Companies, if they haven’t already, will formalize social media policies, leading to more restrictions in web usage and blocking out social media platforms.  This will lead to another trend of increased usage of smartphones for social media browsing.   Smartphones have the capability of browsing social media sites.  More people will use smartphones to get their social media fix.  Only time will tell if these trends hold true for 2010.

For more information please visit:

Social Media Trends

Tags:, , , , , , , , , ,
Posted in Custom Packaging Products, Marketing, Social Media | No Comments »