Packages for Alumni Gifts

One of the hardest jobs is in which we're constantly asking for money or assistance in some way. But that's the singular purpose of most college and university foundations. These organizations usually operate as a separate entity from the larger institution, yet play a very big part in determining how money and endowments are spent. Foundations typically foster relationships with businesses, alumni and the community in general in the hope of receiving donations. Creating alumni gifts, or thank yous to these donors, is an important part of the exchange. 

Nonprofits thrive on donations. And the thank you gift is a common tactic that we've all seen (well, at least one that is slowly fading away... When was the last time you saw a telethon televised?) Donor gift boxes are usually branded in some way, and usually reflect the industry they're serving. For example, the Sierra Club might give donors reusable grocery bags or a camping cooler. College and university foundation thank you gifts usually have a bit more range. 

Alumni Gifts for Higher Ed Donors

Many donors tend to be alums of the institution, which makes sense. There's a sentimental connection which leads to an altruistic gesture. Everyone wants to see their alma mater matter; creating a scholarship, an endowment, or even a bench to the campus is a great way to give back. 

Creating gifts for alumni is an opportunity for creativity. In this project, we utilized our classic FlashPad design. The custom foam on the inside gives us an idea as to what was inside, but the sky is the limit. Custom key chains, a business card, an award or medallion, there are literally unlimited options.

College & University Foundation Gifting

Saying 'thank you' is one of the most basic actions we learn in society. It's also one of the most appreciated, and that applies to all ages. How is your institution saying thank you to donors?

If your current method of showing appreciation is less than stellar, give our team a call. We can work up something that will not only wow them, but also remind them why their gift matters. 

Medical Device Box Considerations

Packaging design isn't as straightforward as it seems. And that can be a huge issue when dealing with products in a highly regulated industry, which is why designing a medical device box can require all-hands-on-deck at times. 

That's not to say that it's always an emergency. There are simply a lot of things that can go wrong or put a hold on the packaging design and box manufacturing process. However, there are a few things that can be done to avoid time-consuming and expensive mistakes. 

Avoiding Medical Device Box Mishaps

These tips come from our experiences and those of others in the industry. The importance of every product arriving to market safely and securely is our number one goal. But if we can help the process go a little more smoothly... Well, check out these tips:

Get the Final Device to Us ASAP
And the sooner, the better. Last minute design changes that affect how the product will fit in the packaging mean a lot minute of important changes for us. We need to know the weight, dimensions, texture, anything and everything about the device to create the best possible packaging solution. 

Design "Inside Out"
By"inside out" we mean start with the immediate protection layer. A medical device box is more than just an outer shell. Usually, they require a foam insert or thermoformed tray. On top of that there might be a sleeve, and then the final outer box. The best way to know whether or not you need all of these pieces is to start with the the most precious part - the device - and work outwards. 

Run Packaging Decisions Past All Stakeholders
When you consider the hierarchy of your company, and make the assumption that *those* people are your only stakeholders, it's another possible space for mistakes. Make sure that you've chatted with more than just your CMO, CFO, and other c-suite folks, like the people in shipping who will need to send out the package. Sterilization experts who can attest to the integrity of the packaging. And who is going to actually receive this medical device box? Can they access the device quickly if it's a life-saving instrument? Does the recipient need to have agile, nimble fingers to coax it open? 

Considering All Aspects

With our decades of experience in the field of packaging in Minnesota, we've seen a thing or two. Contact us for your next medical packaging need!

Presentation Packaging For Samples

Presentation packaging doesn't have to be big. And by big, we mean ostentatious. Loud. But most of all, it doesn't have to be expensive. 

At Sunrise Packaging, we're able to draw on both years of experience and the wide range of packaging styles and materials in our shop to minimize time and money. While we take pride in customizing projects, we know that, sometimes at least, it's nice to have an example off which you can start iterating.

For example, take a look at some of our custom foam pads.  We often use this style for sample kit boxes. Die-cut foam holds samples securely in place but also has enough flexibility and give to allow for repeat handling. We recently completed a project for Logic Furniture that leverages just this functionality.

Presentation Packaging For Furniture Samples

Home decor, interior design, and similar industries are highly personalized. They appeal to to multiple senses, from sight to tactile, and as such, making decisions on these things requires seeing and feeling them in person. 

Logic Furniture understands this aspect of their business well. These booklike boxes evoke a familiar sense for customers and clients, literally creating a stage for a variety of samples. From flooring to upholstery and beyond, the die-cut foam inserts create the perfect promotional packaging. 

The booklike presentation packaging piece is our custom pad.  We used a digital printing process to create dynamic visuals to go along with the samples (but not detract from them).  We've also used thermoformed trays as well for samples.

Design For Your Products

Whatever your budget or your intent, Sunrise Packaging can help design the perfect product for your products. While we're able to repeat some of the basics, you can be assured that your project will be unique and personalized. Just like your brand. 

Talk to our team to get started!

Starter Kit Case Study: Thumbjamz

USB drives are extremely versatile. We've helped companies create customized flashdrives with packaging for a variety of uses in different industries. Here's a recent project we worked on with Thumbjamz to create a starter kit of their curated playlists. 

Thumbjamz is a company that connects DJs with listeners through various mediums, including streaming and, obviously, USB drives. The hardware component allows users to download and move music wherever they want to load it. The platform itself is growing, and we're proud to have helped create the packaging to help increase sales and recognition.

Starter Kit At A Glance

A starter kit can look a lot of different ways. It depends on what's included and what industry it serves. For example, a medical sample kit will look very different from a liquor product, and so on. In this case study, Thumbjamz is part of the music industry. So we turned to a classic, CD-LP kind of look for the product. 

Since the project was centered around the client's hardware--in this case, a flashdrive--we turned to one of our existing styles that fit perfectly: the FlashPad. It already mimics how music packaging opens, with ready-made space for track lists and album notes. It also has built-in padding for the USB drive, which we upgraded with a foam insert.

For the finishing touches, we added scuff free lamination paired with digital printing for vibrant tones. 

Functional Flashdrive Packaging

By using our FlashPad model, we were able to help Thumbjamz innovate without any added costs for new fabrication. Sunrise has the ability to make a wide variety of products, allowing our clients to leverage an expansive catalogue of work. Reach out to us for your next project. Let's see what we can build together!

Sample Box for the Medical Industry

The sample box, as some might know it, has changed dramatically over the past few years. From a broad point of view, sample boxes have been pushed aside by subscription boxes. Subscription boxes compile a variety of samples from companies. They then pass them on to consumers... And usually for a price. 

But sample boxes aren't completely gone. They're just much more focused. For example, check out this sample box we created for a customer in the medical industry.

Designing a Pharmaceutical Sample Box

The medical and pharmaceutical industry has extra considerations that other types of sample boxes don't. However, that doesn't affect the base structure of the packaging, and they can still follow the same general best practices. 

This particular sample box utilizes our mag box as a base layer. The mag box, or magnetic box, is one of our specialties at Sunrise Packaging. The front flap is the magnetic piece that holds the box securely shut, and also adds a little extra surface for the marketing content.

A sample box needs to speak for itself, and that's best accomplished through the finishing details. The entire box is wrapped with a gloss lamination, and the digital printing allows for depth and subtleties in the color.

Sample or Subscription Box?

If you are trying to decide if it makes more sense for your organization to create a sample box or participate in a subscription box, there are a few factors to help make the decision. The industry matters, of course, and what regulations will allows. Also take stock of how customers should interact with the product, and what you want their first impression to be. In most cases--especially for medical or pharmaceutical products--a sample box is the way to go. 

No matter which style of packaging you select, Sunrise can partner with you on any style. Contact our team today!

Conference Packaging Ideas…Online?

For the foreseeable future, many conferences and public gatherings are going to be cancelled or seeking out an online presence. For some, that might be in the form of web conferencing tools, workshops, or other outlets. But one aspect of the conference experience can't be lost in this move to digital, and that's the conference swag bag. Or box, as it were. Which is one of our suggestions for conference packaging ideas. 

Virtual Conference Packaging Ideas

As coronavirus makes its way across the country and beyond, measures to slow it are in full force. One of the most common methods--limiting large scale events--means that most conferences of any size are put off indefinitely. In light of this, many are moving into the virtual sphere. Keep a semblance of normalcy for attendees, even if they won't get to network in person. 

Sending *attendees* some of our conference packaging ideas is a fun way to engage and encourage participation. Your package could include a nametag, maybe a USB drive with materials from sponsors, anything that can help bring the experience to them. This box was made for a construction technology conference to hold marketing materials. It's not only a sturdy box for holding materials, but also something that attendees can keep afterwards as a keepsake that looks nice. 

Custom Boxes and Packaging for Virtual Conferences

Our range of products doesn't end with the magnetic box pictured above.  We can also print custom tags (for names, luggage or more), unique binders for conference materials, and more. Learn more about how Sunrise Packaging can support your conference, virtual or otherwise. Contact our team!

Catalog Binder

Catalog production might seem like a thing of the past. Many of us have memories of the giant Sears catalog, filling the mailbox with the ridiculous range of products. While it seems extraneous now, it just illustrates our point: catalogs are movable showrooms for products. Which is why using a catalog binder isn't a bad idea for protecting that showroom. 

A Catalog Binder to Withstand the Elements

Catalog binders are a great companion to any kind of document subject to repeat use. The most obvious reason is, of course, prolonging the life of these documents. A turned edge binder uses rigid chipboard to ensure the longevity of the product, more than what a simple vinyl binder would offer.  

In addition to protection, these binders also offer elements of customization. Sunrise Packaging can use a few different printing styles. Offset printing, screen printing, foil stamping... These are just a few of the methods available. Some organizations also opt to simply have a sleeve on either sides of the binder, allowing them to swap out the covers as they want. 

Custom Binder Options

There are many different ways in which you can choose to customize a binder. From the closure rings to the print options and more, Sunrise Packaging can create something that is one-of-a-kind to go along with your products. We can't promise that it'll induce the nostalgia of the Sears catalog. But it will create a different, positive impression for your customers. 

When you're ready to dive a little deeper in the catalog binder options, give us a call. Our team is ready to help!

Skincare Packaging

Health and beauty packaging evolves with the times, and that goes for skincare packaging as well. While the products may not change drastically, the trends around packaging tend to inform design. You might have noticed that gender is figuring less and less into marketing campaigns as gender becomes viewed as more fluid. Influencers are becoming more prominent as they highlight brands and fads simultaneously. 

These marketing initiatives are reflected in the packaging. And with the upsurge in the make up box industry coming through 2026, it's the perfect time to revisit some of the key features.

Upsurge in the Skincare Packaging Market

The skincare market is growing. The desire for clean, smooth, and balanced skin is as high as ever, and the market is responding. 

According to the Monroe Scoop, the skincare packaging global market is due for an upsurge through 2026. Skincare is a broad term that includes not just cosmetics, but lotion, sunscreen, and more. The potential is virtually limitless, and with it, so is the packaging. While Sunrise doesn't deal in things like squeeze or pump bottles, we create the box for the these products. 

Check out the product we just created for L'Oreal. From a functional perspective, they feature foam inserts to hold the product in place. The magnetic seal keeps them shut with intention. And the design speaks for itself. It's bold with bright colors, tapping into the zeitgeist.

Custom Boxes for a Custom Beauty Regimen

A custom beauty regimen should be individualized to the customer. Whether it truly is or isn't, the goal of the packaging is to sell that idea. It might reflect a unique proposition to the customer via the content, the advertising, or some other element. But that's the goal of all advertising. That aspect, at least, isn't driven by trends.

Take the best of the trends that are circulating and leverage the growing market. Sunrise can help with the rest. Contact our sales team today!

2020 Trends: Smart Packaging

Smart packaging, also known as intelligent or active packaging, is an emerging term for packaging that is more interactive in some way. Imagine a prescription container that can tell you when it's getting low, or automatically send an order to refill itself. Or another package that can automatically dispense the proper dosage. 

There are subtle differences between these three types of packaging, but they equate to the same thing: how can the circle of our increasingly interconnected devices grow to encompass healthcare packaging as well?

Active & Intelligent: Key Aspects for Smart Packaging

While the examples above seem far-fetched, we're closer than it might seem. Innovators are working through methods which utilize familiar technologies, like Bluetooth and NFC (near field communication), to find new ways with which our medical needs interact with our various devices. These have been used in packaging for some time, but technology is refined and integrated, new uses emerge. 

At the heart of all these endeavors, though, is the patient or the user. Researchers in this field have to ask, What does the end-user need? How can this best serve them? Smart packaging needs to be active and intelligent to provide the most good. It needs to be intuitive and integrated into not only devices owned and familiar to the user, but amenable to how their mind works as well. 

Looking Forward

Sunrise Packaging has yet to create smart packaging on the level described above. Demand isn't quite there yet. Not to mention it's relatively cost-prohibitive and time-consuming to product on a large-scale at present.

But there's no doubt that the trend toward integrated smart devices is not slowing down. Demand and expectations will grow, and eventually the constraints around this type of packaging will become more manageable.

 

The Simplified Sample Kit

There's a time and a place for ornamentation in packaging. Especially when it comes to sales and marketing. But when it comes to sample kits--that first taste that customers get of a product--it's usually best to keep it simple. 

Simplicity is a concept that we champion at Sunrise, and for more reasons than the fact that minimalism is a major trend right now. Simplicity means uncluttered communication. It removes the potential for misunderstanding and confusion. Not to mention visual discomfort and dissonance. 

Sample Kit Simplicity

It's easy to fall into the trap of including too much within a packaging concept. A sample kit is the perfect example of a piece which is easy to over-design in an attempt to impress the recipient.  Everyone wants their products to sell; they want their products to make an impact, and to leave an impression. 

But it's important to consider the type of impression that's going to be left. If a sample kit is tricky or awkward to open, for example, it automatically puts a bad taste in the user's mouth. Too much text, overly-contrasting colors and fonts, any number of elements can make for a confusing experience. Less is more, they say, and it's especially true when we consider how to craft clear sample kits.

As you consider your sample kit, think first of the experience you want your user to have. How does it echo the experience the product seeks to deliver? What elements will best serve that end? It can be hard to put these ideas into words, and even harder to translate it into packaging. That's where Sunrise Packaging comes in. 

Within our experience, we've worked with culling down elements from overzealous marketers and designers. We can help define scope as necessary, framing your project within the necessary parameters of a sample kit. Contact us today!