Agency PR Kits

Working with agencies is a wild ride. We never quite know where the ideas will take us, and that's especially true when we partner with You Are Here or YAH Agency. A recent project for custom PR kits introduced us to their style, brand, and what they mean by "experience agency."

Industries change with time and technology, and that's especially true when it comes to advertising. Not only is this an industry reliant on finding consumer trends and perspectives, the last decade has brought innumerable changes in the forms of social media, smartphones and more. Being a creative firm nowadays means more than just creativity; there's a role for data scientists, paid search specialists, and of course - experience builders. 

PR Kits & Crafting Experiences

So what is an experience in this context?

Per YAH Agency, crafting experiences connects consumers with products. The actual implementation varies from space to space and product to product, but the end goal is the same: to enhance the positive impact of a product on the public perception. 

In the example to the side, you can see the Coca-Cola themed box we created for an experience at the Dallas-Fort Worth airport.  DFW is one of the busiest airports in the world. With that kind of foot traffic, the potential visibility is massive. These boxes were created to make an impact but also to share products effectively. They are a showcase for shirts, bottles, a map, postcards, and a keepsake. 

What's the Story?

Think of an experience as a story. What kind of story do you want to tell? What products help you tell that story... And what will remind customers of that positive interaction they had with this brand?

Coca-Cola is an interesting brand in that it has instant recognition, but building experiences like these deepen the consumer connection. We're a fan of helping to craft these kinds of experiences. When you're ready to chat more about the kind of story and experience you want to craft, reach out to our team

Marketing Solutions for Home Design

The real estate market is booming alongside the home improvement market right now. While covid-19 has presented a lot of struggles to many throughout the world in different capacities, it has allowed for more thoughtful contemplation for those spending more time at home. And more many people, they're realizing that they want to remodel their spaces or change it up entirely. And for organizations in this industry, marketing solutions are what sells their services to consumers. Like the appeal of a leak-proof roof to those deciding to upgrade their spaces.  

Packaging Marketing Solutions

Packaging, as one of many potential marketing solutions, provides a great return on investment. In the project to the side created for Weather Weld, we utilized a unique packaging style. The gate fold box is a cool, unique solution that turns a binder or folder type container into a literal stage. This particular style doubles a sample kit, and can hold business cards as well. 

We love the little touches included in this project, like the silver rivets and magnetic closure. These little elements are, well, more than just little. They make a subtle impression on consumers add up to a bigger impression, particularly within the right context. With the digitally printed, matte laminated casing and samples inside, it's a perfect first impression.

Innovative Marketing Solutions from Sunrise Packaging

At Sunrise, we take care to not only act in a consulting role for your best interests, but we bring our A game to every project. We've developed and designed custom packaging styles at every price point and for... Well, we won't say every product imaginable, but definitely a lot. Coming up with a complementary style for your product is probably in our wheelhouse. And if you're working in the real estate field, we definitely have you covered. 

Reach out to our team to find our more about our process and options available. Especially before the real estate market cools down!

Limited Quantity: Magnetic Closure Box

It's definitely not every day that we have a high end box ready to go out. Call it a holiday miracle or something else, but Sunrise Packaging is super excited to share that we have a limited quantity of our magnetic closure box available ASAP!

The particular box in stock is completely black, wrapped interior and exterior smaller shaped box. It's perfect for employee recognition or holiday gifting of small items. Amongst other things.

Why the Magnetic Closure Box

The magnetic closure box is an extremely popular style. It's incredibly malleable for a variety of purposes, like those mentioned above. We've also utilized this unique box style for marketing of real estate agents, mortgage brokers, and more. Not to mention that it's an ideal sample size if you are looking to grab a few boxes to try out for sample kits or other packaging needs. 

In addition to looking sharp, this box is durable as well. The firmness and strength of the box ensures that contents will be safe from harm, although this specific set of boxes available does not include any inserts. Reach out to the Sunrise team at the time of ordering if you are interested in adding customization of any kind to your order. Some level of added value might be possible, but for the most part, these boxes are being sold without added decoration.

In Stock Inventory

As we said before, it's rare to have boxes like this available in stock for customers to order. The quality, design and features set this style apart from others. The potential to use these boxes for a variety of purposes is limited solely by your imagination! We love seeing how our boxes are utilized, and at this time of year, it's sure to be a winner for any holiday gifting you might have to do. 

FlashPad Packaging Creation

There's nothing standard about Sunrise Packaging products. We love to take our ideas to the next level and craft boxes and packaging that isn't just unique, it's personalized and handcrafted for a specific use and purpose. Our flagship FlashPad packaging is the perfect application of these ideals!

The FlashPad has been used for a variety of industries, and customized to hold a variety of products. While we initially created it as a companion to a conference USB drive giveaway, it quickly took on a life of its own. Now, our Flashpads are holding keys, fobs, gift cards, and more. The limits are... well, unlimited. Whatever you can dream up for this kind of 

Lifecycle of FlashPad Packaging

  1. Proof art
    Finalizing content, design and photography.
  2. Print
    Ready to create and ensure the product is vibrant and dynamic!
  3. Laminate
    Lamination adds a little gloss and also increased durability.
  4. Cut
    Trimming to size for the best fit.
  5. Turn wrap
    Wrapping the excess for an even better fit!
  6. Interior wrap
    Adding content to the inside while maintaining FlashPad packaging integrity.
  7. Insert foam
    Keeping the product safe!
  8. Box and ship!

Made in a Flash

Our video might make it seem like FlashPads are produced quickly, and that can be the case. It takes coordination between you, the customer, and our team to ensure that every step goes smoothly. Reach out to our sales team today to get started on production today!

Financial Marketing Kits

Financial marketing, for any organization, is about building trust with your customers. As your organization looks to the future at upcoming generations, it pays to know what their expectations are. 

For example, millennials are coming into their own (financially speaking). They're the ones generating capital, the potential homebuyers and investors, and the audience most in demand for financial organizations. How are you marketing to them effectively? How are you sharing values and relating to them?

Financial Marketing for Every Institution

Relating to a generation of people is a tall order, but there are some universal techniques that can help you connect with millennial marketing tactics. According to Digital Authority, millennials are looking for specific things when they're choosing financial services: 

  1. Incentives
    Introductory offers and better incentives than their current institution are surefire draws. 
  2. Awards and savings
    Offering awards and saving them money on fees or other things is key to marketing to millennials. 
  3. Digital services
    92% of millennials pick their institution based on the digital services they offer. Basically, if they never have to physically set foot in a place, the better. 

Additionally, millennials are big on personal referrals. Knowing someone who has had a good experience (and is willing to talk about it) is a great way to generate interest and business. One way that an organization can do that is by producing Instagrammable moments, like these marketing kits we created for Fifth Third Bank. 

In these financial marketing pieces, you can see how Fifth Third integrated their brand into the design not only by the using their color palette, but by customizing the boxes' interior tray and magnetic flap. We love how this piece is bright and bold, and best of all, prominently features the financial organization. 

Creating pieces that a customer wants to photograph isn't always the most intuitive process for financial services. Luckily, though, it is an area we have some experience in. Partner with Sunrise Packaging to start marketing to the Instagram generation. Contact our team today!

CBD Boxes for Marketing

Just two short years ago, the global cannabidiol market was valued at over $4 billion dollars. With Grand View Research predicting an annual growth rate of 22% by 2025, it might be an understatement to say that the marketing is booming. With the demand for CBD simultaneously the largest it's ever been and growing, producers need CBD boxes to store these products in, right?

And that's where we come in. 

As more and more regions approve cannabidiol infused products, adoption and utilization will grow. We're excited to provide "Made in the USA" packaging for CBD, keeping these products as close to home as possible in every way. 

Designing CBD Boxes

Depending on when you grew up, the depiction of marijuana and marijuana-adjacent products might have a certain tinge to them. Classic movie and TV depictions usually include a giant, black light-lit pot leaf. Heavy colors, patchouli, and more tend to cloud of perception of these kinds of products. It's the job of CBD producers to help modernize those depictions, and our job to enhance their new brand standards. 

Looking at this recent project we created for Kaiser Day, it demolishes those old depictions. Their boxes are light and clean, utilizing a simple silver foil stamp for decoration. We love the simplicity of these CBD boxes. Not to mention the custom insert protection products and ensuring a picture-perfect delivery, and the modernized plant stylization inside the closing flap as well. 

An Industrial Facelift

As CBD and cannabidiols become more common and acceptable, a change in perception is bound to happen. We're excited to partner with organizations like this who are leading the charge in modernizing and helping to reshape those perceptions. If you are a CBD producer, we'd love to check out your brand and partner on CBD packaging options. Get in touch with our sales team today!

Experience Design: Graduation Packaging

Memory is a funny thing, especially when it comes to collective experiences. Talking with family and friends about past events can yield interesting insights and, sometimes, differences in how events transpired. But there some experiences that border on cultural touchstones. You can see them in movies, across the Internet on social media. They're a part of our expectations. Graduation ceremonies are one of these kinds of experiences. But graduating looks different nowadays. While the ceremony has seats six feet apart and family cheer remotely from Zoom, it's still possible to create a unique experience for outgoing students. Graduation packaging is one way to help craft the shared experience without the risk.

 

Putting Together Graduation Packaging

Check out the example to the side. The class of 2020 might not have had the chance to gather as a group (and let's be real, it's not looking great for the class of 2021 either), but they are bonded through other memories. Covid is one experience. Let us help you craft a more positive one with a personalized box. 

In the example, you can see how we designed the package to safely hold some memorabilia for the graduates. The box itself is wrapped in the bright red of the school colors, and includes a magnetic flap to hold it securely in place. While this box was created for primary school grads, the principles carry over. 

Celebrating Achievements

So what if a global pandemic is changing the status quo? It's necessary to role with the punches as they come. That's why we're excited to partner with schools on graduation packaging ideas and needs. At Sunrise, we have the ability to customize in just about every way you can think of. Need custom foam inserts? Want a silver or gold foil? Specific colors? We can do it all.

Graduation might seem far away. But it's a great time to get started with our team on design ideas. Contact Sunrise today to learn more about the process, and make something truly memorable.

Startup Gift Boxes

There are no hard-and-fast rules for becoming a successful startup. And what we do know seems to change regularly, with businesses changing the norm and going against the grain to make an impact in their market. It's about making an impact and an impression. Creating that perfect package isn't easy, but at least we can help create that literal package in the form of startup gift boxes. 

Gaining capital and wooing investors takes a special skillset. And gift boxes can soften any skillset or less than desirable first impressions. We know it's not always prudent to blow money on something that investors might view as a waste of cash, which is why Sunrise can provide you with options for startup gift packaging on a budget that doesn't look like it came out of the bargain box.

Impressions with Startup Gift Boxes

Your business needs to be able to scale, and we take the same approach with our product line. However, while our custom boxes might run into higher numbers than you'd like to spend, we have options in the midrange and lower. The best part is that they don't have to look like they cost less than our upscale packaging. With a variety of finishing options available, you can upgrade your box for less in a variety of ways. 

Foil stamping, for example, is a great way to add literal sparkle to any package. And it's a process that can work on many materials, and can elevate the right design. You can also consider different finishing options like soft touch lamination, or laser printing, to name a few high-end options. 

Hand Over the Reins

If you've spent time and tears on your company, it's hard to relinquish any part of it. But with our years of experience at Sunrise Packaging, you can ease up. Building off of your input and ideas, we can bring your startup gift boxes into reality efficiently and as budget-friendly as you need to be. When you're ready to create an impact with your investors, contact us.

Custom Boxes for Next Level Marketing

It's not a stretch to say that designing custom boxes is kind of our thing. 

Customization can mean many thing, and varies from product to product. For some customers, it might just mean integrating aspects of their brand in the colors and printing design for the package. And for others, it might be a total reimagining of an existing box structure.

But it doesn't matter what premise our customers are starting from, it's about where we can take it. Having the vision for designing something that brings together seemingly disparate elements to create a cohesive package is something we take a lot of pride in being to do. And one of the most popular box styles - the cigar box - is a great starting point for building off of.

Custom Boxes Make the Difference

A cigar box is, on the surface, exactly what you imagine. Flap top, hard sides, maybe wrapped or turned style edges. But level it up to meet your marketing needs. 

Add a magnet for closure. A soft touch lamination. Embossing or debossing. It's immediately a lot more appealing, and a lot more than just a cigar box now. Take a look at the example to the side. In this product, designed for human resources company ADP, we created a promotional marketing piece that combines several box styles like our mag box, the cigar box premise, and more. While the functionality is clear, the design adds another element of customization. ADP has unique content and a clear sense of design. Combined, those factors help us understand their vision and how designing custom boxes aids that vision.

Packaging & Your Custom Marketing Plan

Modern marketing has many faucets. Analytics, social media, traditional print and beyond. Where does packaging figure in?

We'd argue that packaging design should be in the forefront of any marketing plan, whether your business is customer facing or B2B. When you look at your organization's collateral, what's the impression it gives off? If the impression is along the lines of, 'We need some custom boxes ASAP!' we're here for you.

Talk design ideas with our team or look over our marketing packages for inspiration. We'll be waiting!

Designing Sustainable Cosmetic Packaging

Sustainability is a big topic these days. As the world becomes more conscious of the effect that our waste has on... Well, just about everything, the more interested consumers and organizations are in different initiatives. Zero waste, carbon neutral, and other environmentally-friendly terms are becoming more and more common. Cosmetic packaging is one industry that is working to meet these concerns in a different way. 

The Sustainable Packaging Initiative for CosmEtics (SPICE) launched recently. Cofounded by L'Oreal, its primary focus is simple: shaping the future of sustainable beauty and cosmetic packaging across the industry.

The State of Cosmetic Packaging

While Sunrise has yet to create any customized sustainable cosmetic packaging for customers, we're looking forward to the partnership. In our current design mode, we work primarily with customers on concepts and designs. SPICE has created a tool that *grades* the sustainability of packaging on a spectrum of metrics. It brings ecodesign into the overall design process in a seamless way. 

The tool consists of an interface designed for cosmetic packaging engineers. It can calculate the footprint of packaging layer by layer, provide an overview of its environmental impact, and more. It can also allow for variants and simulations within a packaging design build. Overall, it's a malleable tool that can have far reaching impact.

The Future of Sustainable Packaging

Sustainable packaging efforts have varying struggles based on the industry. A tool, like the one SPICE created, can make it easier than ever for organizations to see their impact and make changes. And we know that it's not an overnight process to change. Like many other packaging companies, Sunrise is new to the sustainability game, and relies on consumers to lead the charge. But, as always, we're ready for the challenge!

If you're ready to engage Sunrise on a new cosmetic packaging initiative, let us know. Reach out to our team today!