Companies are looking to cut costs in any way possible. While quality should never be sacrificed for the sake of saving a few pennies, you can realize cost savings by packaging your product as efficiently as possible. Sunrise is a custom packaging manufacturer and we firmly believe in the added value of custom packaging. We also know there are some projects where a custom solution is just not in the budget. We would like to show you a variety of high-quality CD/DVD packaging options that are all available for less than 50 cents!

First off, there are the standard size 14mm black CD/DVD cases. These cases feature quick release hub prongs that are strong and durable. They can hold up to two discs and include literature clips to hold DVD booklets or artwork. These are also available in either premium or standard qualities. The premium model cases are made from partially virgin material to protect your discs, and they are machine-loadable. This can save an enormous amount of time by not having to insert everything by hand. There are also premium quality cases made from 100% raw material in white. This is a great option for weddings or to package Wii gaming discs!

There are also slim CD/DVD cases being introduced if you would like to save space without giving up quality or protection. There are premium quality slim 7mm DVD cases, as well as clam-shell cases, square-shell cases. These cases are all clear to display the artwork on the discs.

And for only a few pennies a disc, paper sleeves with a window, protect your discs from damage and display its artwork too.

There are even more CD/DVD case options to choose from. There are premium quality jewel cases available in either the standard 10.4mm style or the 5.2mm style. These cases offer high protection to prevent damage to your CDs/DVDs, and the clear cover allows artwork to be displayed. The trays are available in either black or clear, whichever best suits your needs.

Lastly, using Blu-Ray cases is another low cost approach to packaging your discs. There is a higher perception value associated with Blu-Ray discs, which should be matched with premium packaging. As soon as the customers see the signature clear-blue packaging, they will know that they are getting the high-definition Blu-Ray discs that they desire.

In the coming year, budgets are going to be tighter. With that in mind, Sunrise Packaging is proud to announce the new stock CD/DVD case product line that is currently being launched. These cases will be available for less than 50 cents each and many are priced under 25 cents! The 14mm DVD cases are now available for order, and the rest of the product line will be launched in February. Visit http://shop.sunpack.com for more information.

Improved innovations and quality have increased demands for Blu-Ray technology. Blu-Ray Discs are read and written with a blue laser, rather than the red laser in the DVD format. The blue laser has a much shorter wavelength, which allows Blu-Ray Discs to store a substantial amount of more data than DVDs. Blu-Ray specifications call for a higher transfer rate of 36 Mbps (megabits per second) then DVD which is only 10 Mbps. This allows for faster recording time and it is expected to speed up even more in the future.

The qualities of Blu-Ray technologies have already proven themselves by defeating HD technology. Psystar’s president Rudy Pedraza claimed, “Blu-Ray has won the format war. Not only is there fully functional and mature support for Blu-Ray in other operating systems but you can now rent Blu-Ray discs from almost any rental chain. Blu-Ray has become pervasive technology that is being widely adopted by consumers everywhere.” There is a growing availability of Blu-Ray movies across the world. Ritek, one of the world’s leading optical disc makers, believes that BD-R discs will reach a crucial market size of 20 million units in 2009.

Now that we know there is a growing demand for Blu-Ray Discs, what does this mean for packaging? Since Blu-Ray Discs are a different format than CDs/DVDs and are used in different drives, you may want to differentiate your Blu-Ray Disc packaging from your CD/DVD packaging to avoid confusing your customers. Many Blu-Ray Discs are packaged in a Blu-Ray case. These cases are much like DVD cases, but are typically a little shorter and come in a transparent electric blue color. Implementing this packaging idea could help your company meet the growing demand for Blu-Ray technology.

Ever wonder how often consumers actually use the cases their DVDs come in? The NPD Group conducted an interesting study commissioned by the Content Delivery and Storage Association (CDSA) and the Entertainment Merchants Association (EMA). This study tested how consumers store their DVDs and video games. The study showed that most consumers actually do store their DVDs and video games in the original cases, rather than throwing the cases away.

The average DVD collection contains 114 titles and the average video game collection has 48 titles. There is a large demand for DVDs and video games, so it is important to pay attention to how important the packaging is to the consumer. If it has high significance, companies may want to invest in more durable and eye-appealing packaging. If the packaging does not have much significance, they may not want to invest as much money into it.

Eighty-nine percent of DVD owners and eighty-eight percent of video gamers do store the discs in the original cases. Five percent of DVD owners and eight percent of video gamers use plastic sleeves to store the discs and save the cases. Only six percent of DVD owners and five percent of video gamers throw away or recycle the original cases. This could partially be because the majority of consumers would rather give away, sell, or trade their DVDs and video games when they are finished, rather than throw them away.

There are a number of reasons why the packaging is important to the consumer. Cases provide protection for their discs, which can be easily scratched. The printing on the cases allows for easy organization and title identification. The packaging also brings personality to the product. The artwork is eye-appealing and the consumer associates it with the title. Some see the disc cases as a part of the actual product.

Since DVD and video game packaging is so important, companies may want to invest in high-quality, durable cases that are offered at a reasonable price.

Driving in this morning, the trees were coated with a thick layer of snow that looked just like frosting. It’s beautiful to look at, but can be dangerous when we ship products to you.

During the winter a strange phenomenon sometimes comes over our plastic products. When the temperature gets frigid, so do our products, some of which are made from plastic, and everyone at Sunrise cringes and looks on with concerned faces as we try to avoid the damage commonly known as “cold crack”.

We do everything we can to protect your products from winter cold cracking.

It happens most every year and you may have experienced it previously. In the winter you may take the extra precaution of ordering plastic products further in advance than you normally would. This is smart because Sunrise Packaging may need delay your shipping if temperatures reach below zero degrees.

This is the point at which the risk for cold crack increases dramatically and we will not ship your products if we believe they will arrive at your doorstep damaged. In order to protect your purchase, we wait until the risk for cold crack decreases.

Cold crack most often occurs during handling by the carrier. Sunrise will palletize and stretch-wrap larger shipments for further protection. As long as the carrier leaves these shipments intact, cold crack damage should not occur. Individual carton shipments that are handled by the carrier in a “baggage handler” fashion are most susceptible to cold crack damage.

It is wise to let products warm up from frigid temperatures in your facility before handling.

Keep this in mind when the temperatures begin to descend this winter. Order a few extra days in advance and know that even if your order comes a few days later than usual, Sunrise is doing everything it can to fight the forces of nature and defend your products.

Just call us your Super-Plastic-Protecting-Heroes-Of-The-Winter… here to save your products from the cold and protect the investment you have made in our products.

Loose leaf binders are a great way to present and organize information. Salespeople regularly carry binder to hold product information and other materials they need to be effective. Teachers and students rely on binders to protect their work. Businesses use binders to store documents.

STEP 1: Depending on your need, there are many types of binders to choose from:

Clear overlay binders are versatile and customizable for smaller projects

Clear Overlay Binders are a cost-effective, convenient binder that can be used for many projects. When you need a binder, you create and print out cover and spine identification and put them in place. For projects that require only a few binders or when each binder is completely unique, clear overlay binders are a great choice.

Screen printed binders are great for simple artwork and larger quantities.

Screen Printed Vinyl or Poly Binders are great for presentation materials, directories, catalogs and manuals when the cover artwork is not complex and does vary much from binder to binder. Screen printing is most cost-effective when you need 1200 or fewer binders. The cover artwork will be the same on each binder and with poly or vinyl binders you can have a clear pocket sealed to the outside cover or spine that will let you customize or identify the contents inside.

Offset printed turned-edge binders are an elegant choice!

Offset Printed and Turned-Edge Binders are an elegant option for your most important projects or when you need a large number of binders. The outside cover can be almost any material you want. And when you incorporate offset printing, the graphics can be very detailed. Offset printing is the most expensive type of printing and is most cost effective when you need a minimum of 1000 binders. You get the greatest latitude for customizing the covers with turned-edge binders. The cover can be made from a variety of materials like:

• Paper
• Cloth or canvas
• Vinyl or poly
• Metal or foil
• Leather, bonded leather, or faux leather

Printed or unprinted, eco-binders protect and organize your materials while also protecting the Earth!

Eco-Binders can be offset printed, screen printed, or undecorated. They help you demonstrate your commitment to the environment. Premium eco-binders are made from sturdy chipboard construction and have either a curved or flat spine. Lightweight eco-binders are made from white or natural coverstock paper. Your materials are organized and protected in binders that help protect the Earth!

STEP 2: Once you’ve determined they type of binder and the best printing method, there are other considerations to making the exact binder to fit your needs.

How much material the binder needs to hold. The number of pages and other materials the binder needs to hold will determine the size of the ring metal your binder needs. A good rule of thumb is that each 1/2” holds about 100 pages of standard copy paper. Ring metals start as small as ½” and come as large as 4”. They are measured from the base to the widest diameter of the inside of the ring.

Even greater capacity are found in qua can vin and Trojan expandable mechanisms:

What type of use will the binder be made for? Binders are made for many different environments and usage. Some binders are opened only a few times a year, others are referred to every day. Some binders sit on a shelf and are not taken from place to place. Other Binders need to be transported and are carried in a briefcase, bag or backpack. When you describe how your binder is to be used, we choose the materials and construction methods that will create a binder that will last as long as you need it to.

Add pockets so your binders do more

What else does the binder holdbesides paper?

• Does the binder need to hold a business card or two?
• What about a CD or DVD?
• How about pamphlets or other materials?

You can have standard sized or specially shaped pockets added to the inside covers of your binder for holding loose objects

Pockets or foam CD/DVD hubs can be added to hold discs. Even if you have a VHS tape or audio cassette that goes with your printed materials, we can add pockets or trays to securely hold tapes too.

Pockets, trays and hubs can add functionality to your 3-ring binder to fit your exact situation and your unique needs.

What color should the binder be? Clear overlay binders usually come in white and black. Screen printed binders are usually vinyl or poly and they can come in many different colors to compliment your artwork. Turned-edge binders can be made from many different types of materials in just about any color and texture that will evoke the response you want to generate.

Background colors can really add a punch!

What specialty decorations your binder needs? You cover can be decorated using a variety of specialty decoration methods like: foil stamping, embossing, debossing, tip-ons, lenticular printing, and appliqué. Lamination can be glossy or matte lamination depending on the look you want. We can spot screen print or spot laminate to draw the eye to a particular feature of your cover artwork.

Depending on your needs, there is a clear overlay or custom binder that will serve your needs and your materials. Sunrise Packaging is your binder solution expert!

Lightweight Paperboard Eco-Binder

Continuing our trend of constant innovation in the green packaging field, we are pleased to announce our new line of lightweight recyclable paperboard binders!

Our new 3-ring eco-binder are made from biodegradable cover stock, these binders can be screen printed or 4-color process printed with your cover artwork and feature pockets on both the inside front and back covers.

They also feature our standard nickel rings, which are recyclable at any scrap metal facility. These binders make a beautiful and functional addition to any office, presentation or event.

We have more information about our Lightweight Eco-Binders here.

Buy any of our undecorated Eco-Binders on-line at: shop.sunpack.com