The loved and occasionally loathed packaging shell, commonly called clamshell, is a product with a lot of positive as well as negative reviews. Manufacturers and store owners appreciate the perfectly protected shell around precious products.  Customers reach for that new flashdrive, phone charger or other shelled item appreciating the fact that it sits where it is supposed to, untampered with.  However, the appreciation of knowing it’ll make it home safely sometimes fades to the frustration experienced when trying to open it.

So why does packaging that sometimes leaves you frustrated continue to find it’s way onto our shelves? The simple answer is because it looks nice and it works.  Does a shoplifter really want to experience all of that? Of course not, simply put, these shells reduce theft while at the same time showing customers the benefits of the product they are about to purchase.

Additionally, your product was also able to make the journey from one area of the world to your house or business without injury which is something that isn’t always easily attainable in other packaging designs.

For more information or to purchase packaging products, please visit our website:

Sunpack Store

We collect what we treasure. The binder has become a widespread method for holding onto these collections and keeping them safe.  For avid sports fans it means pages of baseball or football cards.  For the younger generation it may be pages of Pokemon cards, or coin and sticker collections. 

The binder has really been put to use as a photo album as well.  It’s kept together collections of old faded photos. Wedding albums display the big day and baby books show off the new arrival.

For those who like to go above and beyond photo albums there are scrapbooks.  Scrapbooking albums  come in all shapes and sizes. Scrapbooking continues to gain momentum and has now become the most popular craft segment.

Finally, it may be used to store all of the secret family recipes, and perhaps some of the not so secret recipes as well.  Whatever it’s use make sure to pick out a binder that fits your function.

For more information visit:

Scrapbook Dreamer

Cartoon Stock

Economic troubles of 2009 have left consumers cautious and penny-wise going into 2010. However,  companies can cater to this mentality in their marketing  programs.  People are appreciating coupons, discounts and free samples more than ever before.   Market and advertise to your customers using these  avenues.

Coupons don’t have to be expensive mass mailings either.  Offer coupons online through your website or social media.  This will also entice your customers to return to your sites for future discounts.

Other avenues you may consider include sending company calendars, magnets, chip clips, travel tags, pens, binders and other useful items.   These types of promotions help you connect with your customers.  They also ensure that your brand becomes a common household item.

What method you choose will depend on your company budget and the products you offer.  However, get creative and don’t underestimate the value of ‘on sale.’

For more information visit:

Sunpack Store

You may have out grown your trapper keeper days, but it’s unlikely that you’ll outgrow the need for a 3-ring binder.   It keeps you organized, efficient, and did I mention eco-friendly? That’s right, this little contraption is so much more that you imagined.

The way you organize often depends on how you think.  To some it makes sense to place things alphabetically. To others it makes sense to organize according to time, project, client, or subject matter.  Luckily any system that works for you will work for the binder.   Within your system of organization you can further organize by using tabs or separating sheets.  You can also attach cd holders to store masses of information.  You may be thinking, “I know a binder’s organizational uses.”  Fair enough, but do you know all of the ways it can make you eco-friendly?

We’ll start with recycling. Many of the dividers and CD holders are being made of recycled material.  Additionally, they’re being made of material that can be recycled.  The binders themselves are also being made of recyclable material, whether it be from recycled plastics or papers.   For example, take our eco-binders.  They are made from 75% post-consumer recycled material and are functional as well as dirt and grime resistant. Additionally, you can reuse binders from one project to the next making them an efficient way to stay organized.

For more information visit our store at:

Sunrise Store

I think it’s safe to say that children and adults think differently.  Children have an innate curiosity to the world. They often walk into a store and want to touch everything.  They are drawn to bright colors and unusual shapes.  For this reason when packaging items that are marketed to children, such as toys, the packaging should pay close attention to these details while still fulfilling it’s packaging purpose.  Here are a few tips regarding color and construction offered by Mark Gallagher, the Creative Director of a brand positioning and consulting company.

Often, the use of die cut windows, clear plastic or other elements that allow the buyer to see the actual product can instill a level of trust. Being able to see the product’s color and construction is reassuring and will often sway the purchasing decision in your favor.

Although bright saturated colors tend to be eye catching, making your packaging too colorful can confuse your message. By using color with purpose, such as a blue/green pallet for a water related toy, your package design becomes thematic, making for a stronger message.

Check out these top toys of 2009.

The packaging on these toys are tastefully colorful.  They allow for children to interact with the toy while still protecting it. No wonder they’re the top sellers this year.

DR Toy

Have you ever seen a box or an advertisement that is covered with so many words, that you don’t know what to pay attention to?

An advertisement, or a package that has too many words may detract from sales.  Most people make a decision to buy something extremely quickly.  If a product, advertisement or package looks ‘too complicated’ it’s possible to lose buyers.

Words in advertising and in packaging should be short, to the point, and engaging.  A great example of this is the following:

This is a good example of wording because it tells the potential buyer, what it is, and what it does with a minimum amount of words.  It allows a buyer to make a quick decision.  There is nothing in this design that would make someone struggle to understand what the product is.

As you’re planning your next foray into design, consider using your words as minimally as possible for the greatest impact.

As technology progresses beyond the need for battery technology, solar powered devices are becoming a popular choice. Sun Drive, the newest solar charger, offers solar power through a solar panel that is wrapped around a battery inside the charger. Sun Drive can charge cellphones, MP3 players and digital cameras.  It can give your cell phone 100 minutes of continuous talk time and up to 25 hours of standby time with only one charge. Furthermore, Sun Drive is small enough to carry with you at only 64mm by 25.8mm.

But what makes this solar charger stand out from the rest? It is also a USB drive, that can hold up to 32GB of memory.

As far as renewable energy goes, Sun Drive is an excellent option for environment friendly consumers. So try it out, and while you are at it, check out Sunrise’s green efforts.

Barnes & Noble announced that the have opened the world’s largest eBookstore.  The eBookstore has over 700,000 titles and they anticipate having over 1,000,000 titles by 2010.

Electronic book readers do not need to purchase a separate device to read the ebooks, Barnes & Noble offers a free eReader download in teh eBookstore that is compatible with Blackberries, iPhones/iPods, and PCs/Macs.

eBooks are a great resource for travel since readers do not need to carry separate books.

From lists to directories, to informational articles, the following 7 resources will help any planner make their next event more environmentally-friendly:

1. A 10-step checklist to a more environmentally-friendly destination event from Blue Green Meetings.
2. Three reasons why green meetings are a good idea from the Association for Green Meetings and Events. Not only are green meetings good for the environment, but there are also economic and social benefits that come with it.
3. Article: Green Meetings Are Free from Meeting Professionals International. Going green does not have to cost you a lot of money. By reducing and reusing, you can save money that you could invest in other green expenses.
4. Information on environmentally-friendly cuisine from MeetingsNet.com Look for organic, local foods and foods that can be reused if not eaten at that meal.
5. A list of GreenHotel.com members by state, so you can be sure the hotel you are using is truly environmentally-friendly.
6. How to calculate your meeting’s carbon footprint from http://www.greeneventsource.com/. Being aware of your carbon footprint can help you see how much you are affecting the environment, where your problem areas are, and how you could improve.
7. Don’t forget to use eco-friendly name badges, luggage tags, folders and ring bindersthat are reusable and recyclable! All of these eco-friendly products can be created to match and coordinate with each other and with your meeting or event. Then you can just send them back to us to recycle when you are finished.

Bonus Resource: The Meeting Planner Survival Guidefrom MeetingsNet.com

Both Jackie and I are taking vacations soon, so Jackie found a list of ways to travel Green.

Want to reduce your carbon footprint and help the environment while you travel, but think it is much too expensive to pay carbon offset fees or buy expensive, recycled suitcases: Think again. Sarah Schlichter provided “Eight ways green travel can save you money“.

1. Pack light.The more bags you pack and the heavier that they are, will increase the amount of fuel needed, whether you are driving or flying. By packing less, you will reduce the amount of carbon emissions and save money on gas if you are driving. The fewer bags you pack while flying will reduce your baggage fees. Don’t forget to use eco-friendly bag tags.
2. Borrow guidebooks.Not only will borrowing guidebooks/maps from a friend or the library save you money on purchasing them, but you are reducing waste and reusing resources.
3. Buy reusable travel-size bottles.Instead of buying new travel-sized bottles of all your toiletries each time you go on a trip, buy one set of travel-sized bottles that you can reuse and refill with your own shampoo, conditioner, sunscreen, etc. Not only are you saving money by buying your items in bulk, but you are reducing the amount of travel-sized bottles that will be thrown in a landfill.
4. Don’t rent a car. Not only are they expensive to rent, but they release carbon emissions. Try walking, biking, or using public transportation instead. It’s cheaper, healthier, and better for the environment.
5. If you must, rent a small car or a hybrid. Smaller cars are more fuel-efficient, which means less money spent on gas and less carbon emissions released.
6. Prepare your car. If you are taking a road trip, make sure that your car is prepared, so that you are as fuel-efficient as you can be. Take all the extra things you don’t need out of your trunk, check your tires, and make sure your engine is tuned up.
7. Buy local. Wherever you are, buy local food and goods. Visit farmer’s markets and buy souvenirs from local artisans. By not having to be shipped in, they could be cheaper and have a smaller carbon footprint.
8. Bring your own reusable water bottle. According to the Sierra Club, billions of plastic water bottles end up in the landfills every year. From there, they take up to 1,000 years to decompose. You can reduce waste tremendously by using a water bottle that you can simply just wash and reuse. Plus, it’s free to fill your bottle with water! If you are in an area with bad water, buy a large jug of purified water to keep in your room. It is cheaper to buy in bulk, and it uses less packaging.

Whether you are going on a business trip or a vacation like Jackie and me, these are some helpful tips to save money and be environmentally-friendly at the same time. For business trips, give your company an added touch with matching