Archive for the ‘Product Information’ Category
Monday, June 17th, 2013
In this blog, you will find many news and innovation entries as well as some tips to remember when it comes to packaging. While we at Sunrise Packaging do more than just retail packaging, all of this information can get a little skewed–or even just too much to remember! When it comes to product packaging for retail, the checklist on what to include can seem infinite. SO, lets simplify the purpose of packaging down to the three P’s. Your packaging should offer you the opportunity to:
Protect the Product
- Reduce the costs due to breakage
- Protect the product in transit: for example breakable or perishable items
- Protect the product on the shelf (theft, damage, tampering)
Promote the Product
- It should complement other promotional items or activities from the company
- Communicate other information like the products benefits, or consumer testimony
- Display the product so it stands out from the rest of its shelf-mates
Provide Additional Value and Differentiation
- Entice consumers to buy the product and justify their purchase
- Dispense the product be easy to open
- Preserve the product, reseal able packaging for perishable items
- Offer consumer safety by providing warnings, directions for use
- Serve other uses
Tags:branding, business, consumers, Marketing, packaging, Packaging Design
Posted in Boxes, Custom Packaging Products, Industry News, Marketing, Packaging, Product Information | Comments Closed
Tuesday, June 4th, 2013
The well-known acronym “KISS”- “keep it simple, stupid” became popular back in the 1960′s. The phrase started showing up on bumper stickers, billboards, and t-shirts. The definition stemmed from the belief that most systems work best if they are kept simple and not made complex. The idea from this popular catch phrase has shaped much of our historic treasures, and even now affects software designers and more. Consumers share in this belief, and manufacturers are catching on- especially with packaging. Everyone wants their lives to be simple- even though most Americans have a hectic and complicated schedule. Brands are most successful when they portray simplistic ideals on their packaging, therefore sharing an emotional connection with the consumer and gaining brand loyalty. Here is how they’re doing it: they use the word simple- what better way to get the message across? They are also making it easy for consumers to understand their product and what it contains by listing all ingredients or parts. Brands keep it simple by finding a way to show their product- it could be a picture, it could be a window, either way the consumer can see exactly what they are going to buy. To keep packaging simple, designers are using white space to their advantage. Nothing says simple like keeping it clean and neat!
Blog Source: PackWorld
Posted in Case Studies, Custom Packaging Products, Industry News, Marketing, Packaging, Packaging Design, Product Information | Comments Closed
Friday, May 24th, 2013
Fueled by web interaction and social media, the power of the consumer is more powerful than ever. Whether a workers strike or product ban, the connection of the internet gives these groups the power to rise up and really make a difference in the market to better serve their needs. This is why it is imperative for retailers and manufacturers to keep close tabs on their consumers’ behaviors and opinions. For packaging, this means handling major changes sensitively in order to retain the support of loyal customers, as well as gain the interest of new buyers. It is important to be honest and clear about why a company is changing something about their product. Loyal consumers will be genuinely interested in these changes, and advocacy from word of mouth can be extremely successful promotion for your business.
Tags:branding, business, communication, consumers, Marketing, package design, packaging
Posted in Case Studies, Custom Packaging Products, Industry News, Marketing, New Products, Packaging, Product Information, Social Media | Comments Closed
Wednesday, May 22nd, 2013
Survey results covering breakthrough packaging technologies from the last 25 years show that convenience factors have the greatest impact in the marketplace. Reclosable packaging and microwavable plastic tray packaging were named the top breakthroughs that impact consumers’ lives. The survey was hosted by DuPont in conjunction with its 25th Annual Awards for Packaging Innovation, and was available to industry professionals for the last month. Reclosable packaging earned 28% of votes, while microwaveable meals in “ovenable” packaging materials earned 21%. The third largest response was recycled content in consumer, industrial, and community programs that support social goals at 18%.
Blog Source: PackWorld
Tags:branding, business, consumers, creative packaging, custom packaging, package design, packaging
Posted in Case Studies, Custom Packaging Products, Marketing, New Products, Packaging, Packaging Design, Product Information | Comments Closed
Friday, May 3rd, 2013
During the Great Recession, consumers made the switch to store brands at a lower price in a variety of product categories. They discovered that these store brands, a.k.a. “private label” products are just as good as the national brands that cost more. Now store brands are more present in our lives than they have ever been. Found in Deloitte’s 2013 American Pantry Study, survey respondents testify that they have found several store brands that are equal to their more expensive national brand counter parts. Now, very few of these consumers will be returning to these brands- actually on 27% plan on doing so. Value items still use very basic packaging designs, but some of them are now competing in higher end categories and need to update their packaging according to their product tier. These items showed some of the following common trends in packaging design: warm earth tones, stylized photography, whimsical designs targeted at all age groups, and the use of limited edition packaging and products.
Blog Source: Packaging Digest
Tags:branding, business, consumers, design, packaging, Packaging Design
Posted in Custom Packaging Products, Industry News, Packaging, Packaging Design, Product Information | Comments Closed
Tuesday, March 26th, 2013
Here at Sunrise Packaging we pride ourselves in our stock selection of CD and DVD packaging products. In this day and age these products seem second nature to us, and even yesterday’s news. One of our many items is the ever popular jewel CD case. If you were wondering how this case got so popular- here is a little history overview of the jewel case for compact discs: In 1981, Sony and Philips partnered up to create the newest of media storage formats, at the time calling it the Digital Audio Disc. After this development, the next step was to package the product. The case for the new compact disc needed to hold discs flat and protect them from scratches that can damage CD content. The case also had to evoke a high-tech appearance that convinced consumers to make the switch. PolyGram was handed the task of creating the case (at the time this was a record label owned by Philips). The design was finalized in 1982 by Peter Doodson, a designer working form PolyGram in Holland, and so came into being the jewel case. The three piece plastic case had a rectangular back, a disc shaped tray and a transparent cover to hold artwork. Doodson described the first of this product he saw as “virtually perfect” and the case was coined the jewel case. Later that year, the first album ever release on a compact disc was “52nd Street” by Billy Joel. Consumers loved the new format, and the CD exploded on the market from then. There are many versions of the original jewel case, many are purchased in-store for your desired album. Here at Sunrise, we love them so much, we sell them in bulk! 
P.S. Clicking on one of these links may result in huge savings on your order!
Tags:CD cases, consumers, jewel cases, packaging, Sunrise Packaging
Posted in CD/DVD Packaging, Media Packaging, Packaging, Product Information, Sunrise Family | Comments Closed
Monday, March 4th, 2013
While packaging is an important and useful tool to represent your brand, it is also a great way to make a deeper connection with the recipient or shopper. Today, consumers prefer brands that reveal more about themselves. To respond to this, commerce is seeing a “counter-corporate” movement that abandons generic stock photography and “look at me!” taglines. Now more than ever, branding is about expressing real, charming, opinionated and a happy brand personality on the shelf. Instead of corporate claims and calls to action, consider approaching your product packaging with a human mindset. Dedicate valuable space to reflect your targeted audience’s interests. You know who you sell to- now find something in common with them and make that deeper connection. Since most purchases are impulsive and based off of emotional appeals, use that to your advantage and present something unexpectedly likable. In order to do this, it shouldn’t feel like your marketing is contrived- it should be real expression.
Source: PackWorld
Tags:advertising, branding, communication, consumers, Marketing, Packaging Design
Posted in Custom Packaging Products, Marketing, Packaging Design, Product Information | Comments Closed
Monday, February 11th, 2013
When we shop, we are paying for the item and the package they come in. When we sell or present products, it is important to realize that the packaging and product themselves serve different purposes and the design of both are equally important. Product design and manufacturing is the converting of ideas into a reality that fulfills the need of the consumer public. The designer of the product’s goal is to create something that will sell in large numbers and attract an industry willing to invest for mass production. However, the goal of the packaging designer is a little different even though the end result is the same. Product packaging involves a way to get the product to market, to protect it during transportation, and general marketing of the product. The appearance of the package is imperative in marketing and selling the item. While both designs have the same ultimate goal and design similarity, problems may arise when the product and packaging become intertwined. If it goes too far, it is sometimes impossible to identify the product from the packaging therefore taking away focus from the item. In short- be creative with both product and packaging design, but keep them distinct for they are equally important.
Read more at eHow
Tags:branding, communication, creative packaging, Marketing, Packaging Design
Posted in Custom Packaging Products, Industry News, Marketing, Packaging Design, Product Information | Comments Closed
Friday, December 14th, 2012
Near field communication (NFC) has offered a new marketing tool unlike any that have come before it. The NFC is a set of standards for devices, like smartphones, to establish radio communication with each other by touching them together or bringing them close together. This allows for the exchange and duplication of data, but it also offers a great tool for commerce. NFC devices can be used in contactless payment systems allowing for mobile payment to replace or supplement other payment systems currently used in credit cards and electronic ticket cards. Most recently, Kraft Foods has piloted an NFC trial at grocery stores that show high engagement levels (compared to QR codes). For this trial, RFID chips that are readable by NFC-enabled devices were placed in signs on the shelves in front of certain products. This allowed consumers to tap their smartphones and gain access to recipe content, download the Food Assistant app or share information on Facebook. The benefits of this technology compared to others is that this is a frictionless technology. Users don’t have to download an app if they don’t want to. Like we saw in the tips for a great point of purchase display, this technology has an immediate call to action that calls for a simple tap with your phone. Results of the trial showed that the overall ‘tap’ engagement level was 12 times higher than for the QR codes that accompanied the RFID chips. Also, more than 36% of shoppers that took advantage of this marketing tool converted it into an action- like saving a recipe or downloading the Kraft app. In-store marketing has only 5-10 seconds to grab the consumer’s attention, however when NFC was involved the consumer spent up to 48 seconds engaged increasing that chance of purchase ten-fold.
Source: AIPIA
Tags:advertising, branding, business, communication, consumers, facebook, innovation, Social Media, technology
Posted in Industry News, Marketing, Product Information, Social Media | Comments Closed
Monday, December 10th, 2012
Thermoforming is a manufacturing process where a plastic sheet is heated to a pliable forming temperature and then formed to a specific shape in a mold. The sheets used for this process come in a variety of gauges and material types, these details determine the temperature it needs to be heated to and then it can be stretched into or onto a mold. After it is molded it can then be cooled to the finished shape. Thermoforming differs from injection molding, blow molding, rotational molding and other forms of processing plastics. If you are in need of a thermoformed product, make sure you research companies that are capable of the specific method and products you need. To give you an idea of some commonly thermoformed products, thin gauge thermoforming is primarily the manufacturing method of disposable cups, containers, lids, trays, blisters, clamshells, and so on, where as thick gauge thermoforming can make anything from vehicle door and dash panels, refrigerator liners, to utility vehicle beds and plastic pallets. The North American market for thermoforming is over $10 billion, traditionally consisting of 75% thin gauge and the remain 25% thick gauge thermoforming. Due to its variety of specific uses, the majority of thermoforming manufacturers produce custom products.
Read more about terms used in thermoforming
Tags:creative packaging, custom packaging, innovation, packaging
Posted in Custom Packaging Products, Packaging, Product Information, Thermoforming | Comments Closed
