Archive for the ‘Packaging Design’ Category

Turned Edge Packaging: Youtube Compilation

Monday, April 7th, 2014

Here is the newest youtube video from us at Sunrise Packaging! Instead of having to peruse our photo galleries and actively search for packaging inspiration, we though it would be best to put together a compilation for custom turned edge packaging solutions made right under our roof in Blaine, MN. Ranging from impressive sales kits, high-end retail boxes, to small USB packaging solutions and three ring binders, this video shows our capabilities as a custom packaging manufacturer.

Take a virtual tour of our turned edge packaging products. All of the projects you see in this video were custom made for each respective client and purpose. Whether these boxes hit the retail shelves or are simply for internal sales teams, the boxes, binders, and cases you see here are all rigid with custom graphics and other appropriate features (like foam inserts or a custom formed tray). For more in-depth product videos, visit our youtube channel or simply search: Sunrise Packaging, Inc.

Product Line Packaging

Friday, April 4th, 2014

We found this packaging set on Packaging of the World, and had to share! When introducing a new product line or a unique set of items, representative and eye-catching packaging can make a huge difference! The product line displayed here is packaging in a high end turned edge box with a hinge. The top surface of the box opens up nicely to display all that the recipient can put to use. With the versatile nature of turned edge manufacturing, they had the option of digital print, embossing, foil stamping and more to brand the box to their liking. The end result is a unique and sturdy display box to present a new product line.

Two Piece Setup Boxes

Wednesday, April 2nd, 2014

Two piece setup boxes are most likely what comes to mind when you think of retail, gift, and luxury box packaging. However, high quality custom setup boxes can be unique and multi-faceted aside from their common reputation. At Sunrise, we have made two pieces boxes that vary widely by size, color, custom applications, and interior details. The video below shows a small box that features four color digital printing, gloss lamination and a full telescope (telescope refers to how much the top box covers the depth of the bottom box.

USB Flash Drive Packaging

Monday, March 31st, 2014

From boxes to binders, we create unique custom packaging solutions for a wide variety of products and marketing materials. One of the most popular and convenient ways to promote a brand has been with the distribution of USB drives or webkeys with company information and landing pages. In order to extend the device and give it a little more weight, creative packaging solutions can add value to promotional giveaways by attracting more attention and staying on the radar of the recipient. Our customizable Flashpad and similar products have been proven to be economical to produce, simple to setup, and valuable to marketing efforts. By incorporating turned edge materials and manufacturing, the final result channels the look and feel of a hard cover book and is uniquely tailored to its designated brand message.

Premium Tea Packaging

Friday, March 28th, 2014

bonho potw 01 Premium Tea PackagingThis gift set of premium tea is in celebration of Taiwan’s centennial as a nation as well as the use of tea to express sensibilities. The packaging for this gift set is decorative and functional at the same time. Each smaller box holds and represents one of each of the four teas that were carefully selected for the set. The design for the boxes are artistically created window decorations that reflect the Taiwanese lifestyle for an entire century of cultural change and historical inheritance. The use of bright colors contrasting with dark black and intricate windowing is a modern design trend that is simultaneously reminiscent of imagery in traditional architecture. Symbolizing hope, wellness, and prosperity, this blessing tea gift set is much more than a beautiful design.

Binders of All Kinds

Wednesday, March 26th, 2014

On the surface, it may seem as if all three ring binders are the same. Sure, they all serve a similar purpose- organizing and protecting documents, welcome packets, and marketing materials. Depending on the brand, recipient, and documents, three ring binders can be custom manufactured to represent a unique purpose. Pictured above are just a few examples of custom-made three ring binders here at Sunrise Packaging. We serve a wide variety of markets that all have different needs, so we see a lot of different requests for creating the perfect binder. With turned edge capabilities, vinyl screen printing, and heat sealing in-house large quantities of custom three ring binders are economical and speedy to produce. By using a turnkey production facility, every detail is accounted for under one roof. For more information on our available ring metals, materials, sizes and more, visit our website dedicated specifically to custom binders: www.sunrisebinders.com.

Soul Music Set: Collector’s Edition

Monday, March 24th, 2014

We found this creative box on the Packaging of the World creative packaging design gallery and just had to share! This packaging solution definitely thinks outside of the box and case. Made for a limited edition music compilation, Soulfinger music production and soul music artists have come together to create a collector’s item. This highly detailed, unique piece adds value to the music collaboration by making the entire set special and gift-like. Both the construction of the box and material choice are out of the ordinary, but in a way that catches the eye of the consumer and entices them to at the very least pick it up!

Jay Leno to Speak at Pack Expo- Chicago

Friday, March 21st, 2014

leno Jay Leno to Speak at Pack Expo  ChicagoIt was announced on March 18th, that Jay Leno will be a part of the Pack Expo International as a part of the Lecture series. The event that runs in Chicago November 2-5, 2014 will be one for the books now that recently retired late-night comedian will be there to liven things up a bit. PMMI, who puts on the event expects the Chicago expo to attract 2,000 exhibitors to a 1.1 million square foot space. The popularity and success of the events can be attributed to the way PMMI has centered their approach on customer needs and preferences. Adding a legend like Leno can’t hurt popularity either. Sunrise Packaging is excited to exhibit at this event, as it will be our first time as more than just a spectator!

Also new to the Pack Expo International show is the co-location of Pharma Expo, which is an exciting development that opens the door to new business networking opportunities in automation developments, secure clean room packaging, as well as marketing kits and sales materials. Mark your calendar!

Limited Edition Camera Box Set

Thursday, March 20th, 2014

This refined packaging solution creates a unique brand experience when being opened. The turned edge box and the entire set is made exclusively with paper, paying close attention to production sustainability. Introduced by Geometry Global Frankfurt, the Leica X2 Edition Fedrigoni, The Paper Skin is the main attraction in this high end box that we found on thedieline. Using a pearlescent Fedrigoni paper, the leather trim of the camera is replaced and becomes a part of the product. The collaboration between Fedrigoni and Leica Camera resulted in a tailor made product, packaging solution, and cohesive set that shows attention to detail and standards for high quality.

Key Surgical : Product Demo Kit

Tuesday, March 18th, 2014

IMG 4954 300x226 Key Surgical : Product Demo KitHigh-end marketing kits for product demonstration and sales are some of the most intricate, custom packaging solutions that we get the opportunity to manufacture. Recently we had the pleasure of working with Key Surgical to create a product demonstration kit.

A trusted provider of sterile processing, operating room and instrument care supplies, Key Surgical has over 3,000 products that are used by hospitals and surgical centers around the world. Located in Eden Prairie Minnesota, their close proximity to our Blaine location allowed for close collaboration in the production of their case. Used mostly by sales representatives, this product demonstration kit needed to fulfill the following basic needs; represent Key Surgical as a brand, securely hold all pieces to keep everything organized, and sturdy construction protecting the case in travel and repetitive use.

IMG 4961 300x225 Key Surgical : Product Demo Kit“Our products are of the highest quality so we wanted to prove that real-time when we’re with a customer,” U.S. Director of Sales, Rebecca Radtke explained about representing Key Surgical with this kit. As a brand, Key Surgical is vibrant and colorful. They have taken on the challenge of incorporating lively colors to their product line and marketing efforts in an otherwise mundane marketplace. For example, Key Surgical’s Instrument Tip Caps for protecting sharp instruments and O.R. Supplies use bright blues, reds, oranges, and purples that simultaneously liven up the product line and offer ease of identification. The use of color in Key Surgical products and branding is apparent in this kit through the display of the colorful instruments, bright blue foam, and the color coordinating legend for reference.

As you can imagine, surgical instruments are often small and delicate, which means this product kit needed to securely hold all pieces and keep everything organized. Layers of custom die-cut foam were made for this kit to assist in presentation and organization. Each instrument has its designated place in this kit, shown by the legend included on the inside cover. With all items provided to us, we were able to ensure an accurate fit for each cavity. Key Surgical opted for layers of interchangeable trays which aids in smooth presentation and the ability to focus on or pass around a particular set. Thumb notches on each layer make accessibility hassle-free. Radtke states, “This product showcase piece was designed with a need for our sales reps to be able to bring actual products to our customers so they can see, feel and try out the product for themselves.” Aside from display benefits, foam trays safeguard individual items from damage so customers can examine each instrument unscathed.

Finally, the product demonstration kit needs to accommodate the needs of Key Surgical sales representatives when traveling. Explained by Product Marketing Manager, Alana Suomela, “It had to be robust. These most often are traveling by plane with the reps and in and out of taxi cars, etc.  But they also needed to be slim enough in size that these can fit into a carry-on piece of luggage for a one or two day trip and still allow the traveler enough room for their personal items.” Turned edge, also referred to as hardcover (similar to a textbook), is an extremely reliable option for creating an esthetically pleasing package without sacrificing durability. Combine durable turned edge with convenient carrying handles and a secure button closure, and you end up with a robust traveling case capable of putting on the miles.