Archive for the ‘Packaging Design’ Category

Improve Your Brand with Custom Designed Rigid Boxes

Thursday, October 30th, 2014

I have confidence that independent retailers can be successful competing against big box retailers with high-quality custom designed rigid boxes that are innovatively packaged. Big box retailers typically spend more in promotion and large quantity production, so independent retailers need to boost their brand to compete with distinguished custom packaging. The following survey of over 300 independent retailers gives more evidence of how important this is.

64% said that packaging was an important part of their brand

49% felt that packaging was particularly important in online sales

48%felt packaging helped them compete with big-box retailers 

This survey demonstrations to me that quality custom box packaging can make a pronounced difference for your brand.

 

Custom Paperboard Packaging

Tuesday, October 28th, 2014

I noticed this post on the dieline and the intriguing custom packaging in this piece really caught my attention. Skoff Pies packaging was designed by Creative Inc. Skoff pastries are slipped into vibrant Paperboard boxes that are exemplified with graphic teeth trying to grab a bite of its contents.

This custom designed Paperboard packaging utilizes an embossed logo that gives the Skoff product a first-class sensation. The packaging design shows off owner Donal Skehan’s eccentric personality and adoration of everything retro. Their unique branding has been effective for Skoff further separating them from the competition.

 

Impress with Soft Touch Lamination

Monday, October 20th, 2014

 

Do you want to make an incredible impression with your product packaging? The elegant look of Soft Touch Lamination adds a unique and high quality finish that draws attention and assists to boost the perceived value for the product.

Soft touch lamination is an increasing popular trend that creates a smooth finish with a luxury feel while concurrently protecting the print and protecting the prestige and branding of the graphic design. I believe the branding of many high-end products are enhanced and benefit greatly with the excellent soft touch laminate intense velvety effect.

At Sunrise Packaging we would love to work with you with our custom laminate packaging solutions.

 

 

Unique Packaging & Branding

Monday, October 13th, 2014

Eco friendly rigid handle box

The NetBox™: Customizable Rigid Cigar Box

Monday, October 6th, 2014

Here is our latest youtube video featuring our very own customizable NetBox™! In a standardized size, this turned edge cigar style box is perfect for retail packaging, sales and marketing kits, and more. From graphic design to internal cavities, this box is uniquely tailored to your needs to meet your sales goals. With a classic construction and professional finish, the NetBox™ is a great packaging solution that adds value to your business!

Luxury Packaging: Wine & Spirits

Thursday, October 2nd, 2014

Specialty wines and spirits are luxury items and should therefore be displayed and purchased in a luxury packaging solution. Most often high end boxes, the photo gallery below shows some fantastic examples of intricate rigid boxes for wine, whiskey, and everything in between! By investing in customized luxury boxes for these specialty items, these companies add value to the entire product, creating an experience for the consumer, and investing in their targeted customer! We love seeing projects like these, because it gives us a chance to use our custom manufacturing capabilities to take a vision and make it a reality. From two piece setup boxes to turned edge cigar style boxes, luxury wine and spirits packaging is always uniquely tailored to the brand, the product, and that specific flavor profile. Any new rollout product or limited edition spirit will turn more heads in the store if they are accompanied by eye-catching display packaging. This creates a high end status that connoisseurs just have to have!

Turned Edge Packaging with a Soft Touch

Tuesday, September 30th, 2014

Soft touch lamination is a steadily growing trend in packaging solutions that offers a protectant to printed wraps and offers a professional feel. With soft touch lamination, you give your custom boxes, binders and rigid flats a smooth finish that exudes luxury packaging and high end products. Used most infamously with Apple product boxes such as iPods, iPhones, etc. we have seen a huge increase in clientele searching for soft touch lamination. All of the boxes shown below use a soft touch lamination. With turned edge being such a rigid material choice for packaging solutions, soft touch offers a contrast between what your eyes see and your hands eventually feel. Similar to a hard cover text book, turned edge packaging products can benefit from this lamination style to create an approachable, yet luxurious final product.

 

Custom Medical Product Kit

Friday, September 26th, 2014

We came across this incredible packaging solution on the Packaging of the World online gallery and just had to share it with you! The product it houses is an innovative auto-injector pen that is designed to meet the needs of pharmaceutical industries. The design of the packaging was commissioned to CRE8 DESIGN, their goal to create something that helps demonstrate the product. The final product is a unique, turned edge packaging solutions that uses warm colors and subtle design to create a less intimidating product. Instead of a generic box, this custom box is an interactive opening experience that conveys the message of the product company; simple, safe, and approachable. Not only does this rigid box hold the pen, but also a testing pad, booklet, and CD, making it more than just a box, but a custom medical product kit.

Custom Subscription Boxes

Friday, September 19th, 2014

Subscription boxes have been a huge hit in e-commerce and kit retail sales. Shown here are a variety of different subscription boxes ranging from pet care, men’s cooking supplies, and of course, women’s cosmetics. The great part about the business plan behind subscription boxes is that it brings awareness of new products to consumers and guarantees a monthly sale. If recipients are not too thrilled about one month’s package, they only need to wait a few weeks for the next one!

So guess what we’re going to talk about next…. the packaging! Big surprise, we know. Each of these monthly subscription boxes has a unique design that represents the theme of the kit as well as enticing an opening experience that consumers get to experience every month. From two piece setup boxes to hinged corrugated and turned edge cigar boxes, the packaging solutions that can be used in this market are infinite. We think the Netbox would be a great fit for a subscription box!

 

Enhance Custom Packaging with Foam

Tuesday, September 16th, 2014

Marketing kits and retail packaging solutions alike can all benefit from custom die-cut foam inserts. Shown in this photo gallery are a wide range of different boxes that all use foam for a variety of custom packaging applications. What we love about foam is how it can be versatile and dependable at the same time! Completely customizable, these foam  inserts fit perfectly in their designated boxes, and hold one to multiple components. Our branded products such as the NetBox cigar style magnet box, and our Flashpad USB packaging solution are great standardized items that are complemented well by die-cut foam. The best part about die-cut foam is that it is an economical way to add internal organization to any custom box or even rigid flat. Serving as a tray to house a wide variety of items, custom foam in any color and consistency can make a huge difference in the way your present your brand and product line.