I have confidence that independent retailers can be successful competing against big box retailers with high-quality custom designed rigid boxes that are innovatively packaged. Big box retailers typically spend more in promotion and large quantity production, so independent retailers need to boost their brand to compete with distinguished custom packaging. The following survey of over 300 independent retailers gives more evidence of how important this is.
64% said that packaging was an important part of their brand
49% felt that packaging was particularly important in online sales
48%felt packaging helped them compete with big-box retailers
This survey demonstrations to me that quality custom box packaging can make a pronounced difference for your brand.