Archive for the ‘Packaging’ Category

The Impact of Packaging

Wednesday, October 22nd, 2014

impact

 

This article of The Impact of Packaging by MS Packaging caught my attention. We have seen many of the same thoughts from manufacturers and consumers who know how important exceptional packaging is crucial for a product to evoke consumers attention. Here are a few of the results from their research:

Only 11% of global consumers are completely satisfied with their packaging today

When it comes to overall product satisfaction, packaging is almost as important as brand for consumers

64% tried a product because the packaging caught their eye

41% purchased a product because of the packaging

36% switched brands because of a negative experience with new packaging

22% wrote an online review that mentions packaging

Because of packaging, 29% researched more about a product and 20% became a fan of the branding company on social networks

These results certainly show the importance of quality packaging as it is undoubtedly a major factor which helps to build a wide customer base. With consumer’s now more willing to be influenced by packaging, it will take quality packagers that are up to the challenge of producing this distinction.

Impactful SBS/Paperboard Packaging

Thursday, October 16th, 2014

Ammunition is a design studio dedicated to bring products and services to market. In 2006, Ammunition started working with Beats after a few meetings with Jimmy Lovine and Dr. Dre to create a visual design and out-of-box experience of the packaging across all categories. I love the four-color print quality using SBS/Paperboard packaging that does a extraordinary job reinforcing the Beats branding.

The high quality high-reaching SBS/Paperboard packaging demonstrates to Beats customers what to expect in the new product line. This exhibits that they are willing to invest in packaging and design to show you their standards in quality of their products.

Unique Packaging & Branding

Monday, October 13th, 2014

Eco friendly rigid handle box

Rigid Flats with Foam: Custom ‘Pads’

Friday, October 3rd, 2014

The concept of our turned edge Flashpad™ has taken off! Not only can the use of a custom rigid flat and die cut foam pad hold USB flash drives, but it can be shaped for all kinds of marketing and retail needs. Shown here are some standard Flashpads™, as well as customized pads that hold small medical products, credit cards drives, and more! The simplicity of this packaging solution allows each of our clients to tailor the size, shape, foam cavity and artwork to fit their needs! We always use Flashpads™ ourselves as marketing giveaways at tradeshows and to show clients what we are made of. With customizable and preloadable USB flash drives, you can too! From combination cases to simple rigid flats, these simple cases make it easy to extend your branding strategy. With high quality materials and turnkey manufacturing solutions, let Sunrise Packaging take your project from start to finish.

Custom Medical Product Kit

Friday, September 26th, 2014

We came across this incredible packaging solution on the Packaging of the World online gallery and just had to share it with you! The product it houses is an innovative auto-injector pen that is designed to meet the needs of pharmaceutical industries. The design of the packaging was commissioned to CRE8 DESIGN, their goal to create something that helps demonstrate the product. The final product is a unique, turned edge packaging solutions that uses warm colors and subtle design to create a less intimidating product. Instead of a generic box, this custom box is an interactive opening experience that conveys the message of the product company; simple, safe, and approachable. Not only does this rigid box hold the pen, but also a testing pad, booklet, and CD, making it more than just a box, but a custom medical product kit.

Get Creative with Promotional Packaging

Thursday, September 18th, 2014

To catch the eye of a targeted consumer, branded promotional packaging can make a world of difference. The best way to accomplish this is through using high end materials and design to catch the attention of prospective clientele, and gaining interest for new product roll outs. By improving printing processes, product layout, and overall design, a brand can interact with its marketed consumer while improving and promoting their brand identity in general. When a company participates in interactive promotional packaging of their product, they hold the consumer’s attention and ensure higher rates of consumption in the future. The goal of this type of packaging design is to become more involved in the decisions of the consumer and their purchasing experience. Here at Sunrise, we see a wide variety of packaging solutions that are created to promote a new product line, or even awareness of existing company services. From USB packaging  like a Flashpad used to distribute information, to large scale product demonstration kits like the Key Surgical case shown here, companies are finding innovative a creative ways to extend their brand.

 

Read more here

Enhance Custom Packaging with Foam

Tuesday, September 16th, 2014

Marketing kits and retail packaging solutions alike can all benefit from custom die-cut foam inserts. Shown in this photo gallery are a wide range of different boxes that all use foam for a variety of custom packaging applications. What we love about foam is how it can be versatile and dependable at the same time! Completely customizable, these foam  inserts fit perfectly in their designated boxes, and hold one to multiple components. Our branded products such as the NetBox cigar style magnet box, and our Flashpad USB packaging solution are great standardized items that are complemented well by die-cut foam. The best part about die-cut foam is that it is an economical way to add internal organization to any custom box or even rigid flat. Serving as a tray to house a wide variety of items, custom foam in any color and consistency can make a huge difference in the way your present your brand and product line.

Two Piece Perfume Box

Friday, August 29th, 2014

rigid setup box for perfumeThis perfume box was designed for a Spanish retailer named Zara. They recently released a new fragrance for women and needed a fashionable and durable box for their new product. Designed by Aktiva Premium Design, this rigid setup box represents the fragrance in the bottle as well as the brand it is a part of. We often see luxury packaging solutions such as cigar-style boxes and turned edge two piece boxes for perfumes and candles because they are a great size for precision manufacturing as well as needing to be represented by more than just a name. With illustrative design of a floral bouquet on clean white stock wrap, the pop of color and soft pastel tones represent a fragrance that is light and pleasing to the senses. Our favorite part about this rigid box design is the use of metallic inks for printing the text and Zara logo. We think it gives that extra pop of boldness that will intrigue the consumer and make a real impact on in-store sales.

Beats Packaging; Boxes, Trays, and Blisters

Monday, August 25th, 2014

The redesign of the most popular headphones has been released, and of course we can’t get past the packaging! We saw the speaker and headphone set on thedieline.com, showing how Solo2, the new Beats collection is packaged and sold in stores around the world. The product line is not restricted to headphones; they offer a wide variety of ear buds, speaker accessories, and more. Each product is different, and therefore so is the packaging it comes in. Each of the three pictures above show a different item in its own, unique custom package. Let’s look at them from left to right.

The far left picture is of the redesigned wireless earbuds, a smaller product that needs to be protected from tampering and stay in its place within the package. The interior of the slipcase box shows a thermoformed tray with unique cavities to hold the earbuds. This keeps the small items on display as well as untangled.

The middle picture shows the beats pill. A cordless speaker in a cylindrical “pill shape”. The blister pack shown here is encased in a rigid box, but we wanted to show how the makers of this product packaging and designed took a cue from pharmaceutical “pill” packaging. How creative to use a thermoformed blister pack to live up to the name of a product!

Finally, in the third picture, we see a high end, rigid box that holds the product that the brand is known for. An extremely popular product, the Beats line of speakers and headphones has been taking the music and electronic accessory market by storm. This turned edge box has multiple elements that protect the product, extend the brand, and add value in order to acquire repeat customers. When shoppers receive or pick up this product in store, they get the feeling that they are getting their money’s worth. And that is how quality packaging for retail products and marketing kits can improve sales and gain a following. Well done, Beats.

Rigid Luxury Packaging

Friday, August 22nd, 2014

For some reason, tea packaging is always intriguing when we visit thedieline.com. Today’s browse did not disappoint. Developed by One & One Design, these box sets for different teas are high-end rigid boxes that come in variety of colors and design. Luxury packaging solutions are a growing trend, often featuring turned edge products because they are so customizable. With rigid boxes and marketing kits, the product marketing team is able to pinpoint the exact look and feel that will extend their brand and represent the product line. The best part about turned edge packaging is that it is so flexible when it comes to the style and shape of the final product. It is completely customizable and can be made into a two piece set up box, rigid cigar-style box, or even just go with a flat three ring binder! The sky is the limit with rigid packaging, and as shown by these tea boxes, they can range from simple yet classic, to some more uniquely designed items; watch our youtube video below for some turned edge packaging inspiration!