From food and fashion to self-improvement and business plans, there are trends that come each season or year that are important to recognize. The dieline put out an article covering the 7 emerging packaging design trends for 2014. The trends listed are some of the most seen attributes in new and improved packaging solutions and pertain to graphic design, substrate, color use, and overall style. On an interesting note; while the majority of “traditional” packaging solutions in retail include product photography in their design, this study shows that this is an omitted feature in trends for the coming year- most designs used an illustration or geometric shapes to represent their brand instead of a photo. So without further ado, here are the 7 design trends to keep an eye out for in 2014:
1) Bold Geometry: with bright colors and definite lines, brands are using bold shapes and geometric line patterns to make their package stand out among competitors
2) Clear and White: transparency is in fashion! Even on the red carpet in awards season (think Beyoncé at the Grammys), we see that transparency is a huge emerging trend. The same goes with packaging- using transparent packaging with a white print over it, gets the text across while giving shoppers a sneak peek.
3) Kraft Paper: giving a natural look to the final product, Kraft paper gives off a local, organic vibe. You feel like you are helping small business.
4) Bold contrast: black and white duking it out on the shelf definitely catches attention. The high contrast of two opposites attracts the eye.
5) Splash of Water Color: this gives a fresh look for a fresh product. While design with water color is bold and vibrant, it is also joyous and personable.
6) Clean white: minimal design on a perfect canvas. This simple design trend is often overlooked because you want packaging to do so much for the product. Sometimes it is important to leave a little to the imagination.
7) Fun illustrations: illustrative design provokes a curious mind. Use clever and fun illustrations to draw the consumer in and earn their business.