Fueled by web interaction and social media, the power of the consumer is more powerful than ever. Whether a workers strike or product ban, the connection of the internet gives these groups the power to rise up and really make a difference in the market to better serve their needs. This is why it is imperative for retailers and manufacturers to keep close tabs on their consumers’ behaviors and opinions. For packaging, this means handling major changes sensitively in order to retain the support of loyal customers, as well as gain the interest of new buyers. It is important to be honest and clear about why a company is changing something about their product. Loyal consumers will be genuinely interested in these changes, and advocacy from word of mouth can be extremely successful promotion for your business.
Archive for the ‘New Products’ Category
Packaging Breakthroughs Survey
Wednesday, May 22nd, 2013Survey results covering breakthrough packaging technologies from the last 25 years show that convenience factors have the greatest impact in the marketplace. Reclosable packaging and microwavable plastic tray packaging were named the top breakthroughs that impact consumers’ lives. The survey was hosted by DuPont in conjunction with its 25th Annual Awards for Packaging Innovation, and was available to industry professionals for the last month. Reclosable packaging earned 28% of votes, while microwaveable meals in “ovenable” packaging materials earned 21%. The third largest response was recycled content in consumer, industrial, and community programs that support social goals at 18%.
Blog Source: PackWorld
DuPont Packaging Awards- 25 Years
Friday, May 17th, 2013
DuPont celebrated its silver anniversary of global packaging awards last night, May 16. The program granted top honors to a U.K. based design firm for their packaging of AidPod which delivers life-saving medicine to remote sub-Saharan villages. The DuPont Awards for Packaging Innovation program started 25 years ago as an opportunity to connect with the industry and to encourage collaboration as a big part of innovation. As part of the milestone celebration, DuPont also highlighted past winners whose breakthrough projects in packaging catapulted significant change in the industry.
Blog Source: Packaging Digest
ColorForward Provides Marketing Insight for 2014
Monday, February 4th, 2013
The ColorForwards color and trend forecasting guide for 2014 has been published by Clariant, a world leader in specialty chemicals. The guide uses color to express trends that will attract peoples attention and set up the hue palette for 2014 for designers and brand managers. Color is a tool that delights the eye and communicates emotions and stories. The ColorForward guides has predicted which colors will motivate consumers for years. This services has greatly helped manufacturers by giving them a head start into purchasing decision research. The predictions are based on intensive research of the most influential societal trends around the world. For example, events and exhibitions of various industries.
The color palette for 2014 is based on four outstanding societal trends that are expected to be key influencers in the near future. Consumers now more than ever seek to feel a connection with the products they buy. In order to stand out in the marketplace, brands need to focus on service and connecting with consumers on a personal level. The public is highly concerned with waste and sustainability. Manufacturers and branders need to keep in mind existing materials when producing new products. Consumers find goodness and value in the sharing of information. Using colors to connect shared experiences and ideas should be a branding priority. Finally, the upcoming World Cup is having a large global influence. As the world grows and becomes more connected, it is events like this that draw people in of all socioeconomic backgrounds.
Keep these themes in mind when choosing color palettes for new products, ad campaigns, and branding.
Source: Packaging Digest
Insight to Brand Owners’ Printing Demands
Friday, January 11th, 2013
A study by InfoTrends gave insight to brand owners and their opinions toward the printing of packaging labels. The goal of the study was to learn what they want from package and label printing and what they will want in the future. Many of the questions concerned digital printing, however they included more general printing concerns. The findings are as follows:
The study found that awareness of digital printing was 75% of respondents while the actual use of it was much lower.
The top uses for color digital presses lie in prime labels, folding carton, and flexible packaging.
A key factor in the choice of printing methods is now commitment to sustainability.
Brand owners are highly interested in online marketing and interactivity and incorporate that interest with special features in printing.
Finally, businesses that implement different versions of promotions and products will continue to add short runs to their printing and packaging needs.
Read more at Packworld
Color Digital Label and Packaging Forecast
Wednesday, December 12th, 2012
The color digital label and packaging (CDLP) market is expected to grow strongly between last year until 2016. According to Info Trends, it will see an 18% compound annual growth rate in digital press revenues. In terms of technology and competitors, this market should expect to see additions, more importantly the addition of high-end color electrophotographic and ink-jet presses. This means that color digital printing will closer to the printing of folding cartons and flexible packaging. According to Bob Leahey, Associate Director of InfoTrends’ Color Digital Label and Packaging Service, “There are two megatrends among brand owners that support the growth of the color digital press market in label and packaging uses. One is the brand owners’ focus on target marketing and the other is their focus on lean manufacturing.” These influences have caused brand owners to order packaging and labels more frequently and in smaller amount, and will continue to do so in the future. Another trend that will impact the market is the introduction of a new generation of color digital label and packaging presses, introduced at the drupa show in Germany. These presses are high capacity models that produce a difference in width and overall productivity that will drive the use of CDLP presses to new levels.
Read more at PR Web
Packaging Trends and Pack Expo 2012 Highlights
Wednesday, December 5th, 2012So much news and insight was shared at the October Pack Expo in Chicagothat the editorial staff and Packaging World has posted 139 videos to show you the best of the show floor. Among other trends, some big developments in flexible packaging were revealed at the event. Recent innovations presented at the Pack Expo indicated where trends are moving for the upcoming year. Remaining a dominant packaging material is flexible packaging. As a retail option, flexible packaging offers convenience which is why it has gained prominence as a replacement for traditional high-density polyethylene and bag-in-carton formats. Another large trend is the use and development of innovative closures. Not only do closures offer practicality for the consumer, they offer easy opening and access for healthcare product. As an additional benefit, practical closures offer sustainability solutions.
Apple Packaging Serves 2 Purposes
Wednesday, November 21st, 2012
Apple was recently looking to phase out their manufacturing of docking devices for iPod, iPhone and other products. Their goal was to ultimately eliminate the need to manufacture docking devices and leave that up to third-party manufacturers like Belkin,Griffinand others. A blogger at from the Apple fan site Patently Apple, revealed the company is working on packaging that serves both purposes. This packages would cradle the products on the shelf and transform into a working device dock after purchase.
Demand for Packaging Professionals Exceeds Future Graduates
Friday, November 9th, 2012
The coordinator of the Packaging Engineering program at the Universityof Florida, Brian Welt, believes there is more to be said about the future of packaging and the opportunities it has in store for the world’s youth. Along with lack of awareness, Welt believes there are numerous misconceptions that young people have about what the packaging industry entails. He told Plastics Today at the Pack Expo inChicago that many students are completely aware that packaging engineering was a career path and therefore have no idea the opportunities to come with it. Based on gross sales, packaging is the world’s third largest industry and entails a variety of career opportunities from engineering, to design, conversion of raw materials, and more. The demand for packaging professionals far exceeds expected graduates. “I think the packaging industry is the best kept secret in design and manufacturing,” said Jim Higley, professor of Mechanical Engineering Technology atPurdueUniversity. “There’s a bright future for those who go into packaging, but the key is to get students excited about it.”
MinnPack at Minneapolis Convention Center 10/31/12-11/1/12
Monday, October 29th, 2012
MinnPack 2012 is in full swing this week. For the tradeshow exhibiting Wednesday October 31st through Thursday November 1st, packaging companies from across the country are coming together to strut their stuff. Companies at MinnPack will be exhibiting new products, services, and technologies. This event held at the Minneapolis Convention Center comes with a bonus- two resources under one roof. MinnPack will be held in conjunction with the Medical Device and Manufacturing trade show (MD&M). At one time and in one place, exhibitors and attendees will have the opportunity to experience a comprehensive packaging resource where they can meet suppliers in person, observe the technologies they use, and compare packaging solutions side by side. Hundreds of exhibitors will be attending this show, including Sunrise Packaging. They welcome all industries, especially companies in need of medical packaging solutions. Hope to see you there!
