With all the buzz surrounding the latest and greatest Apple products, we thought we would chime in and at least rave about the designer box it comes in. The goal of the packaging design was to create a complete user experience from the moment the product was purchased. Of course, the name itself carries its own marketing weight, however, that means that the packaging and product needs to live up to the already prestigious name. Because of this requirement, the custom rigid box was designed as concept from the perspective of the user. The clear overlay combined with the turned edge component offers a way to market the brand in a simplistic way. Offering display, representation, and of course tampering security, this high end packaging solution for Apple has internal components that show extremely close attention to detail. Inside the two piece box are small thermoformed elements that keep cords in place, and the smartwatch upright for display.
Archive for the ‘New Products’ Category
The redesign of the most popular headphones has been released, and of course we can’t get past the packaging! We saw the speaker and headphone set on thedieline.com, showing how Solo2, the new Beats collection is packaged and sold in stores around the world. The product line is not restricted to headphones; they offer a wide variety of ear buds, speaker accessories, and more. Each product is different, and therefore so is the packaging it comes in. Each of the three pictures above show a different item in its own, unique custom package. Let’s look at them from left to right.
The far left picture is of the redesigned wireless earbuds, a smaller product that needs to be protected from tampering and stay in its place within the package. The interior of the slipcase box shows a thermoformed tray with unique cavities to hold the earbuds. This keeps the small items on display as well as untangled.
The middle picture shows the beats pill. A cordless speaker in a cylindrical “pill shape”. The blister pack shown here is encased in a rigid box, but we wanted to show how the makers of this product packaging and designed took a cue from pharmaceutical “pill” packaging. How creative to use a thermoformed blister pack to live up to the name of a product!
Finally, in the third picture, we see a high end, rigid box that holds the product that the brand is known for. An extremely popular product, the Beats line of speakers and headphones has been taking the music and electronic accessory market by storm. This turned edge box has multiple elements that protect the product, extend the brand, and add value in order to acquire repeat customers. When shoppers receive or pick up this product in store, they get the feeling that they are getting their money’s worth. And that is how quality packaging for retail products and marketing kits can improve sales and gain a following. Well done, Beats.
Sometimes the best way to promote the rollout of a new product or product line is to simple give distributors and clients a sample kit of what you have to offer. As they always say, sometimes you have to spend money to make money, which is exactly what you do when investing in a promotional kit for your brand. Shown here are just a few promotional packaging solutions that stand out to us. Of course, the e-cig box and the Starbucks box were both made by Sunrise Packaging (we thought we would throw in the disc box because it is just so cool!). Each product kit should have an element of design, a way to display the product, and durability to keep sample products protected. These kits used high quality turned edge boxes to portray a luxury design and brand representation. In order to display the product or line, both Starbucks and Mistic used high-end water-jet cut foam to hold each item in its proper place. These durable promotional kits do more than just show your customers what to expect in the new product line, they show you that they are willing to invest in a demonstration kit to show you their standards in quality!
The cigar-style box shown here is a product marketing kit for Mistic, electronic cigarettes. E-cigs are extremely popular to smokers new and old, and there is definitely a growing market with devices, flavors, and much more! The packaging needed to display the products in an elegant cigar-style box with a magnetic closure to keep it secure. Custom die-cut foam holds different flavors available, and the device itself- complete with instructions. A rigid box, the exterior of this product marketing kit is custom four color printed with branding and minimalist graphics. A huge trend in design this year is the use of white space. Think of electronic devices, new phones, and so on; this box follows the trend of using clean, open white space to bring attention to what is really important.
Ever since we released the rigid USB packaging solution, the Flashpad™, it has grown to become one of our most popular and useful products. The idea originally came from the need to add shelf presence to an otherwise forgotten promotional giveaway. Think about marketing events and promotional mailer attempts that you have received. Often the postcard, small office utensil, or pamphlet goes noticed but discarded and forgotten. By developing the Flashpad™, we created an affordable packaging solution that offers you more real estate for branding as well as a display feature for your promotional flash drive. USB flash drives are extremely useful in an office setting and make information distribution a piece of cake. By using USB packaging like the Flashpad™, companies guarantee that their marketing efforts do not go unnoticed. As a custom manufacturer, we receive a wide range of needs and requests from our customers. Our versatile output and flexible manufacturing team are able to create elaborate and unique luxury packaging solutions. So when some of our clients wanted to take the concept of the Flashpad™ and tweak it to hold something different, we were all on board! Shown here are just a couple of variations of the Flashpad™ that show just how customizable this USB packaging solution is. Made with a simple turned edge flat with customer supplied artwork, we are able to provide unique die-cut foam to be adhered in this hardcover “book”, if you will. If you want to see how the Flashpad™ is made, or any of our other interactive packaging products, visit our youtube channel to see what we have to offer!
Watch the latest youtube creation from Sunrise Packaging, Inc. just released today! While we have talked about these custom boxes before on our blog at www.sunriseboxes.com, we thought an interactive video could show you the two piece setup boxes in action. Made with turned edge manufacturing, these rigid setup boxes use provided artwork from Starkey and soft touch lamination to display and protect a new line of hearing aid technology. Compatible with Apple products, the new product needed to go into an equally compelling packaging solution. Our favorite feature on this box is the development and installation of a rigid PVC window. Different from any packaging window you will see in retail outlets, this thermoformed window is created specifically for this application. It is slightly formed into a tray in order to lie flush with the top surface of the box. The plastic material that is used is also a thick material that protects the product from tampering and other external factors.
If you ever need to use three ring binders for an event, marketing package, or even just everyday organizational use, you may be unaware that there is a vast amount of untapped potential that lies within a simple item. A custom manufacturer of high end marketing and retail packaging solutions, Sunrise Packaging also has a long history of manufacturing custom three ring binders. We have seen a major change in this part of our business as vinyl sales has steadily decreased. Now, our clients are looking for high quality, customizable items that can be made with their own company artwork- you call the shots! Whether you opt for a full color printed graphic design or a foil stamped material wrap, turned edge is the way to go for company binders. Especially if you are creating something to be a part of a marketing kit or sales promotion, spring for all the bells and whistles- represent your organization with the best of the best, and help us take your concept and make it a reality!
Both the Flashpad™ and Netbox™ are two of our top-selling items when it comes to custom manufacturing. Standard in size and tooling alone, the NetBox™ is a wonderful solution for retail, marketing, demonstration kits and more! Shown above are three variations of the exact same product. Choose material wrap and create very own graphic design so we can go ahead and manufacture a completely unique packaging solution for your brand and mission. The NetBox™ is a cigar-style box, complete with a cover flap and secure magnetic closure. Great for displaying multiple items inside because you don’t have to deal with the hassle of a two piece packaging solution. This product is easy opening, and with digital printing capabilities, we give you the option of putting artwork on the inside liner (notice on the Salad Shots box, they took advantage of the extra space). We couldn’t be happier with the reviews we have gotten from clients who love the NetBox™. So how about your business? How can we add value to your products and services with a branded NetBox™?
We found this packaging solution on thedieline.com and just had to share! We love the concept of taking a durable rigid box and designing it to look like a completely different thing. This custom cigar-style box takes advantage of the printing capabilities that accompany turned edge manufacturing. Designed by Think Packaging, this rigid box holds a variety of new Beck’s beers and looks like a boombox! The new range of Beck’s beers was released New Zealand and uses this design to show how a variety of musical genres has influenced the exclusive set.
Sometimes a simple three ring binder can make all the difference when it comes to presenting your company, clients, or volunteer staff with information concerning a new program or event. The beauty of custom turned edge manufacturing is that you are able to brand these binders with a logo, mission statement, or creative design. This feature gives you the opportunity to keep your brand present and reinforced long after the binder is needed. There are many different styles and materials to choose from when it comes to three ring binders- they are a more versatile item than many people are led to believe. The binder shown here is constructed to stand up and serve as an easel display for the contents of the binder. Watch the video below to see it in action! This rigid binder can add value to any corporate program or marketing efforts!