Head over to our online store this month. We have an Amazon Gift Card with your name on it!

Ok, we’ll admit it.  Some folks over here in the office were getting nervous on Tuesday when the Star Tribune was reporting Brett Favre’s retirement. Though it seems to have cooled down a bit, you just never know with good old #4. So the biting of the fingernails continues…..

We’ve decided to have a Brett Favre Soap Opera Contest on Facebook! Just click here and let us know if you think Brett’s going to retire or not. It only takes a moment and you could win a purple Favre jersey courtesy of Sunrise Packaging. Good luck!

Economic troubles of 2009 have left consumers cautious and penny-wise going into 2010. However,  companies can cater to this mentality in their marketing  programs.  People are appreciating coupons, discounts and free samples more than ever before.   Market and advertise to your customers using these  avenues.

Coupons don’t have to be expensive mass mailings either.  Offer coupons online through your website or social media.  This will also entice your customers to return to your sites for future discounts.

Other avenues you may consider include sending company calendars, magnets, chip clips, travel tags, pens, binders and other useful items.   These types of promotions help you connect with your customers.  They also ensure that your brand becomes a common household item.

What method you choose will depend on your company budget and the products you offer.  However, get creative and don’t underestimate the value of ‘on sale.’

For more information visit:

Sunpack Store

Las Vegas The Board Game

Linda Donnon is the winner of our September Drawing for a Limited First Edition Las Vegas The Board Game!

Congratulations Linda!

Click here to Tell Us What You Think About Green Packaging

And Enter Our Drawing to win Las Vegas the Board Game!

We are currently going through what many economists are fearful of declaring as a recession. For many companies this means that business has slowed down: products are moving off the shelves more slowly and there are fewer orders for products and services. At Sunrise Packaging, we are always thinking about how we can benefit you and your business. In a time of economic downturn, it is clear that packaging can help.

When profits begin to drop, many of us look for the cause of changes in consumer habits. At this time, it seems that the cause is the economy, which results in an intense competition among providers of products and services. In this situation, we suggest taking a look at your perceived value as compared to your competitors.

How your customers perceive the value of your product, services or company compared to how they perceive the value of a competing company’s product, services or company can affect whether your customers continue to choose you. This involves a delicate balance of price and benefits. How do you increase the value of your business offerings in the minds of consumers without lowering your price or changing your product?

In public relations there is a theory developed by Michael Levine called the Tiffany Theory. This theory holds that if you put an ordinary ring in a classic blue box from Tiffany’s, people would perceive this ring to have a higher value than if that very same ring was placed in an ordinary box. Not only would they believe that the ring, when placed in the Tiffany’s box, would have a higher value, they would be willing to pay a higher price for it!

In other words, how you package your product, literally and figuratively, plays a role in determining the value of your product in consumer minds. How do you want consumers to view your product? How can you creatively display your product in a way that sets your product apart from others in a positive way?

These are important questions to think about when determining how your company will continue to thrive even in a bad market. At Sunrise Packaging, we are experts in creating professional, creative packaging that can set your product apart from the pack. In a competitive market this can be an important asset.

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Enter the drawing for a Limited First Edition Las Vegas The Board Game with a numbered certificate of authenticity signed by the inventors!

Jackie Kleeberger August iPod Drawing Winner!

Jackie Kleeberger is the winner of our August Drawing for an iPod Nano!

Congratulations Jackie!

Thank you everyone for entering our very first drawing. 

Keep checking back for new opinion polls and to enter new drawings!

Click here to Tell Us What New Products You Want

And Enter Our Drawing for an iPod Nano

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Enter the drawing for an iPod Nano