Archive for the ‘Custom Packaging Products’ Category
Friday, May 27th, 2011
Packaging design is a critical decision making criteria for consumers. The first sense we use when we shop is our sight, which means we see packaging before we see the actual product. Marketers need to make sure packaging is appealing so it will entice consumers to make a choice and purchase. A new trend in packaging is going back in time and creating a retro look and feel. Retro packaging design adds a dash of nostalgia and curiosity. Below are three products that have embraced the retro trend and used the idea in their packaging design.
Doritos wanted to relaunch their taco flavor chips so they decided to reintroduce them in the original 1960s packaging. Consumers have made comments online about how much they miss the taco flavor. So Doritos listened to those people and brought the taco flavor and its retro packaging back to life. They also announced that the taco flavor will remain in the permanent product line-up.
When the very first washing machine was invented, Tide was a choice for detergent. Today Tide is still a choice for getting clothes clean. Tide wants consumers to enjoy their retro packaging, hoping it will bring some past memories back to life. Tide has been a trusted brand for over 50 years, and its retro packaging showcases how this brand has grown. The retro and vintage look of Tide’s limited edition packaging shows how it looked years ago, but has the same performance qualities we know today.
Celebrity Apprentice finalists meet 7UP as they designed retro packaging for their final task on the show. The retro look for 7UP displays the brand’s legacy from the 1970s and the 1980s. The retro designs showcase how 7UP is “The Uncola” with its crisp lemon-lime taste. It has been a great tasting brand for over 80 years, and the retro packaging lets consumers know how much it has evolved and stayed true to its roots.
Retro packaging is a creative way to bring nostalgia and uniqueness to packaging. It gives consumers a chance to see how packaging has evolved and grown. For others, it takes them back to when they got their first washing machine and used Tide to clean their clothes, or when they drank 7UP at a family picnic, or when they ate Taco Flavored Doritos when listening to the radio. Retro packaging lets consumers get involved with the packaging and product, giving them a chance to experience something vintage.
Tags:7UP, Celebrity Apprentice, consumers, creativity, design, Doritos, marketers, Marketing, nostalgia, packaging, Packaging Design, packaging trends, retro packaging, Tide, trend, vintage packaging
Posted in Custom Packaging Products, Marketing, Product Information | No Comments »
Thursday, May 26th, 2011
Megatrax is one of the world’s leading production music libraries, recognized by its quality and innovation in technology and services. The company wanted their promotional material to be presented on a USB flash drive. Expanding on their presentation idea, they needed a creative packaging solution for the flash drive to show their commitment to innovation. That’s when they turned to Sunrise Packaging.
Megatrax wanted custom USB packaging with a modern look. Being solution-oriented, Sunrise Packaging rep Jason Lowe worked with Megatrax to come up with the ideal case. After working with the customer to understand their needs, Jason suggested a case featuring custom turned-edge technology with a dense presentation foam on the inside to give the case a modern clean look as well as maximum protection for the flash drive.
The foam is custom cut with a literature and USB cavity to tightly hold the company’s brochure and flash drive. The success of the project came in mid-stream as Sunrise was able to adapt on the fly and help the customer create a case that presented the company confidently.
Choosing custom packaging means choosing to differentiate.
More on custom USB packaging
Watch a video on how turned edge products are made
Tags:custom packaging, Digital, flash drive, megatrax, mp3, music, production, turned edge, USB
Posted in Case Studies, Custom Packaging Products, Media Packaging, New Products, Packaging Design | No Comments »
Wednesday, May 25th, 2011
If you have never heard of turned edge packaging, take a look at the turned edge process and technologies by watching our YouTube video.
Click Here
Now you should have a better understanding of what turned edge is and the process of making turned edge products. Turned edge can be applied to a variety of products. When a project requires a more professional look and a more durable material, turn to turned edge. The types of products that turned edge can bring a sophisticated look to include:
Boxes: Customization is key to making a product stand out from the others. Turned edge boxes are upscale and are perfect for products wanting to showcase elegance.
Binders: Turned edge binders have the look and feel of a hardcover book and are an impressive alternative to the standard 3-ring binder.
Permavue: These turned edge cases are excellent for showcasing unique and creative designs. The turned edge albums have many options like adding folders for discs and promotional materials. They are also light in weight, making them suitable for direct mail purposes.
Slip/Slant Cases: These turned edge cases are great for organizing program materials, periodicals, marketing mailers, and office papers.
Media Packaging: Turned edge media packaging contains thermoformed trays that are strong and durable, making them ideal for sales kits, multimedia kits, audio books, and promotional materials. They can range from holding one CD or DVD or an entire set of product materials.
Turned edge is unique in that it has an array of customization possibilities. The options include offset and screen printing, foil stamping, embossing, and debossing. There are also many foam shape and size options as well as the use of thermoformed trays. Turned edge works with a variety of materials. From standard paper to suede to linen, there’s a vast amount of materials to choose from. Turned edge packaging can also come in a variety of shapes and sizes that fit whatever a company has in mind.
Turned edge packaging provides durability, versatility, and the ability for a product to stand out from its competition. The upscale look turned edge packaging possesses gives a product a unique and creative look.
Tags:Binders, Boxes, creative, debossing, durable, embossing, foam, foil stamping, Media Packaging, offset printing, packaging, permavue, screen printing, slip/slant cases, thermoformed trays, Thermoforming, turned edge, turned-edge packaging, unique, versatile, youtube
Posted in Binders, Custom Packaging Products, Media Packaging, Packaging Design, Product Information, Thermoforming | 1 Comment »
Tuesday, May 24th, 2011
Renew: The VBS Eco Binder
It’s hard not to stop and look twice at this eco binder. It’s imaginative design and eco-friendliness combine to create a green look all of its own. Used as a program guide for Renew: The Green VBS, its creators wanted to make a statement on environmental stewardship.
Sunrise Packaging found a great solution for the customer that not only included an eco-friendly look, it demonstrated sustainable packaging. The eco binder is made out of 100% recycled chipboard and is silk screened with UV inks that contain no solvents making it 100% recyclable at the end of its life cycle. The ring metals can easily be removed and recycled through a local scrap metal recycler. Sunrise Packaging can customize your eco-binder to catch the attention of your audience.
More on Custom Eco Binders
More on Sustainable Packaging
Shop Eco Binders
Tags:3-ring binders, binder, chipboard, Eco-Friendly, environment, green packaging, ring binders, sustainable
Posted in Binders, Case Studies, Custom Packaging Products, Eco-Friendly, New Products, Packaging Design | No Comments »
Friday, May 20th, 2011
Clamshell packaging is capable of storing an array of products from electronics to toys. Clamshells are often criticized for contributing to wrap rage; the heightened level of anger and frustration resulting in the inability to open hard to remove packaging. Although clamshells have gotten a bad rap, they are a very beneficial packaging option. They provide increased security and protection for products. They may be difficult to open, but they keep products safe and secure.
There are a couple different kinds of clamshells. The first kind is the clamshell packaging most commonly found in retail. These clamshells are thermoformed. This is a manufacturing process where a plastic sheet is heated to a pliable forming temperature, then formed to a specific shape in a mold, and trimmed to create a usable product. Clamshells are named because of the hinge it possesses. They can have one or more hinges. A clamshell with a single hinge usually includes a hanger tab, allowing it to hang from store pegs. Clamshells with multi hinges allow the packaging to have a flat base so the product can stand upright. Although these are the ones that gives us the wrap rage, they are a wonderful way to showcase products. The clear plastic allows great visibility to consumers. They are also very versatile, in that they can be designed in many ways that cater to specific products.
The next type of clamshell packaging is clamshell CD/DVD cases. These are a great alternative to traditional jewel cases and paper sleeves. These cases provide excellent security with is strong center hub to keep discs in place. Clamshell CD/DVD cases are a fantastic way to save on storage space. Their slim design allows for more to be stored at once than standard disc packaging.
Ever wonder how clamshell packaging came to be?
Look familiar?
Tags:CD/DVD, clamshell, Clamshell Packaging, disc packaging, manufacturing, packaging, protection, security, thermoformed, Thermoforming, versatile, wrap-rage
Posted in Custom Packaging Products, Media Packaging, Packaging Design, Product Information, Thermoforming | No Comments »
Thursday, May 19th, 2011
Permavue Album with Custom Trays
Read Naturally’s industry-leading phonics and fluency development, home support, and assessment and progress monitoring products have helped thousands of students become better readers. Their Video Workshop for Teachers is a tool that supports the proper implementation of their other materials. Because it is a high quality, high value product, Read Naturally wants those attributes to be reflected in the packaging.
Teaming up with Sunrise Packaging, Read Naturally chose a turned-edge Permavue™ album that is consistent with their reputation of providing high quality products. The outside features a turned-edge wrap that gives the packaging a classy look similar to a hardcover book. On the inside of the album, custom thermoformed trays were installed to hold the disc media and literature that comprises the video workshop. Thermoformed trays offer mass customization. No matter what your product is that you need to package, our custom tooling can find an existing mold or create one specifically for your project.
Learn more about Custom Trays.
Watch a video on how turned edge products are made
Tags:custom packaging, permavue, read naturally, sales kits, thermoformed trays, Thermoforming, turned edge
Posted in Case Studies, Custom Packaging Products, New Products, Packaging Design, Thermoforming | No Comments »
Wednesday, May 18th, 2011
Packaging can take many forms and can be made out of many different materials. One popular choice is the use of poly. Poly is a flexible material, making it durable against everyday use. Poly packaging is very versatile. Its light weight allows for easy shipping and its many options for design makes poly packaging a must for promotional endeavors. Poly enables packaging to have a crisp and clean look, giving it an excellent presentation factor.
There are two types of poly packaging: polyethylene and polypropylene. Polyethylene is the most popular plastic in the world. It is classified as a thermoplastic, which means it can be melted to a liquid and remolded when it turns solid. Polyethylene is interesting in that it was accidentally discovered. A German chemist in 1898 was applying heat to another compound, when he realized the extreme heat and pressure produced polyethylene. Polypropylene has a little different structure in that it serves as both a plastic and a fiber. It has a higher melting point than many other plastics, making it a common material in dishwasher safe food containers.
Poly packaging is an outstanding choice for customization. Offset and screen printing are popular options for poly projects. Specialty printing like foil stamping, embossing, and debossing are other options to add creativity, uniqueness, and character to any packaging project. Poly packaging can take many forms including boxes, binders, totes, envelopes, and folders. The versatility and durability that poly packaging offers gives companies that ability to stand out from the competition.
Tags:Binders, Boxes, customization, debossing, durable, embossing, envelopes, flexible, foil stamping, folders, offset printing, packaging, poly, poly packaging, polyethylene, polypropy, promotional packaging, screen printing, totes, versatile
Posted in Binders, Custom Packaging Products, Packaging Design, Product Information | No Comments »
Tuesday, May 17th, 2011
Custom USB Packaging
UBU Sports specializes in synthetic sports turf that enhances athletic performance and player safety. To educate clients on the significant differences in their various synthetic turf systems, UBU Sports wanted packaging for their promotional materials that would differentiate them and emphasize the uniqueness of their sports surfaces.
Account Manager Steve Sandahl worked with UBU Sports to create a custom turned edge USB case that would be a great representation of their company and products. Style and durability are the two main characteristics. The turned edge technology gives it the feel of a hardcover book that opens up to the inside where a piece of high density foam holds the USB flash drive securely in place. Combined with alluring graphics, this USB case is an innovative promotional package for a cutting-edge company.
Contact Sunrise Packaging today about ways to differentiate your company through packaging.
Tags:athletics, custom packaging, flash packaging, thumb drive, turf, turned edge, UBU sports, USB, usb packaging
Posted in Case Studies, Custom Packaging Products, Media Packaging, New Products, Packaging Design | No Comments »
Monday, May 16th, 2011
Custom Marketing Kits
Marketing kits provide a great opportunity to represent and differentiate your company or brand. Take a look at this kit for example. The customer was able to promote their company with an extraordinary marketing kit that demanded attention.
The kit is wrapped with an artificial suede-like material that wraps around the outside and inside of the piece giving it rich texture and a high class look. A gate fold opening brings you inside of the kit where you’ll see literature space in the center as well as the turned edge pockets on the inside panels. A riveted magnet closure with sharp foil stamping bring this kit together making it extremely compelling.
As you can imagine, this customer was amazed at the end result and was looking forward to the tremendous reaction they were anticipating from their customers and prospects. Custom Marketing Kits are the way to go to set yourself apart from your competitors.
Watch a video on how turned edge products are made
Contact Sunrise Packaging about Custom Marketing Kits
Tags:custom marketing kits, custom packaging, foil stamping, Marketing, sales kits, turned edge
Posted in Case Studies, Custom Packaging Products, Marketing, Packaging Design | No Comments »
Friday, May 13th, 2011
More and more health care companies are in need of temperature controlled solutions as their businesses are shifting and entering new markets. We need safe methods of storage for certain medical and pharmaceutical products because many need to be stored at specific temperatures. This also is required during shipment. FedEx Express has found a way to cater to the medical and pharmaceutical industries by finding a way to provide temperature controlled shipping and packaging options. This includes having dry ice capabilities and re-icing facilities at major hubs and ramps.
FedEx is always looking for ways to innovate their offerings and provide solutions to health care customers. They want these businesses to flourish by offering them the best possible technologies so they can continue to manage their supply chains and grow with the changes in the industry. FedEx is keen on improving the quality of life around the world and connecting with customers and providing them with the best experience possible. They continue to thrive everyday by creating ways to better their business and help others do the same.
Tags:business, FedEx, FedEx Express, health care, Medical, packaging, pharmaceutical, products, shipping, supply chain, technologies, temperature controlled
Posted in Custom Packaging Products, Product Information | 2 Comments »
