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Archive for the ‘Custom Packaging Products’ Category
Happy Thanksgiving!
Thursday, November 24th, 2011Inspired Wine Packaging
Friday, November 11th, 2011Today, we revisit wine packaging with a selection of eye-catching wine packaging designs. As popularity grows with wine, so does the sophistication to the average wine consumer. This leads to the packaging of wine becoming more vibrant taking on the character of the wine, region, and/or winemakers themselves.
TWO HOOTS
Two Hoots is a brand new fun wine that features a charismatic design. This design is intended to appeal to a young, care-free audience (Ages 20-35). Each owl character has been designed to match the characteristics of the wine varietal.
INNOCENT BYSTANDER
This Australian wine was given this striking design by Ola Gytri, a student attending Deakin University in Melbourne, Australia. A typography design was chosen to enhance identity and exclusive expression. The design represents exclusivity and high class.
SNAKE BLOOD
Snake Blood wine is inspired by the Vietnamese tradition of making wine infused by snake poison. Yikes! And the packaging is dark and curious making for a perfect fit. Designed by Sasha Ermolenko, Pasha Panushkin, Julia Vanifat’eva and Lera Polybyatko, students of the British Higher School of Design, Moscow.
FIVE ROWS CRAFT WINE
The goal with this package design was to position and treat the icewine as a traditional farm staple — milk, butter, eggs… and icewine. This particular packaging embraces the charm of a farm product. The label is banded to the bottle as much of the graphics are hand drawn which is consistent with the Five Rows identity.
Top 10 Facebook Pages Worldwide
Monday, October 10th, 2011
Have you ever wondered which brands are most popular on Facebook? Famecount has a list the shows the most “liked” brands on Facebook worldwide. The keyword is “Like” here. Facebook “Likes” are supposed to have less value in the future as Facebook just launched a new metric called “Talking about”. Pages with a high “Talking about” rating are the ones with the most compelling content because the metric will measure user-initiated activity related to a page. Activities include wall postings, “Likes”, commenting, and sharing a page. Marketers have to focus on coming up with compelling content in order to get users to interact more with their pages to score higher “Talking about” ratings. So while it’s good for a brand to have a lot of “Likes”, it’s better to get consumers “Talking about” them.
Top 10 “Liked” Brands on Facebook:
1. Coca-Cola- 34,563,347
2. Starbucks- 25,490,292
3. Oreo- 23,117,266
4. Red Bull- 22,447,819
5. Converse All-Star- 20,795,216
6. Converse- 20,169,668
7. Skittles- 19,359,111
8. Playstation- 17,448,382
9. Pringles- 15,631,111
10. Victoria’s Secret- 15,365,940
Don’t Go Digital, Go Custom with CD Packaging
Friday, July 8th, 2011It’s no secret the music industry has been battered by the growth of online digital music sales. CD sales continue to be way down. The convenience of jumping on iTunes and grabbing some tunes without having to leave your home is unmistakable. Faced with that challenge, artists and labels are choosing not to completely give in to the digital revolution. Custom CD packaging is a way that artists can differentiate and offer something tangible for their fans. Going beyond jewel cases and digipaks, a lot of artists and record companies are having success customizing their packaging. These examples might be an exaggeration, as you won’t see CD packaging this elaborate everyday. Nonetheless, they’re very cool and creative.
DHNN‘s design for Beck’s 8-bit album
Vonnegut Dollhouse by Rethink
Clever Paperboard CD Packaging by Jakebox
Radical Music by SunrisePackaging
USB Flash Drive Market On The Rise
Wednesday, July 6th, 2011Some have speculated that USB flash drives would be a short-lived phenomenon, although market research has projected the USB flash drive market to reach 568 million units by 2015, suggesting steady growth.
This makes sense because of the many benefits associated with flash drives. Whether it’s personal or business, USB drives offer a wide variety of benefits such as ease of use, durability, portability, and increased data storage space among others.
Most businesses are now switching their media to USB flash drives, especially for promotional use, away from dated storage media such as compact discs, floppy drives, and SD cards. Some speculated that there would be no need for USB drives as we go deeper in the digital age but end users still find a lot of value in having a tangible product in their hands.
As a packaging manufacturer for nearly 30 years, we’ve experienced quite an increase in interest for USB flash drive packaging especially in the last year. This suggests that the growth is occurring and the demand for USB drives will persist. Companies who use USB drives for promotional use are differentiating by customizing their flash drives and through packaging.
Rishi Tea Wins Best New Packaging
Wednesday, June 22nd, 2011
Rishi Tea, maker of Organic and Fair Trade Certified loose leaf teas, is the winner of Best New Product Packaging at the 23rd Annual SCAA Event in Houston, TX. The SCAA or the Specialty Coffee Association of America is the largest coffee trade association. Each year they host an event that allows the coffee industry to come together to showcase accomplishments, find solutions for the future, and present knowledge to succeed. This years event hosted over 8,000 people from April 29-May 1. From roasters and retailers, to coffee enthusiasts and beverage professionals, this event gave everyone a chance to see innovations and trends within the coffee industry.
This events does a number of competitions, one being the Best New Packaging competition. Rishi Tea had been working on their Chai line to design their packaging so that is has minimal environmental impact. The tins are now printed on easy-peel labels that can be removed, allowing the tins to be removed. The color of the packaging is inspired by the Indian culture and feature hand drawn illustrations. The judges for the Best New Packaging base their decision on three criteria: innovation, design, and value to the industry. Rishi Tea displayed all three of these in their packaging which won them the award of Best New Packaging.
Impact of Custom Packaging on Consumer Buying Behavior
Friday, June 3rd, 2011
Though some are skeptical on the impact custom packaging has on consumer behavior, there are reasons why the packaging industry is one of the largest in the world. The bottom line is that companies pay lots of money for custom packaging because custom packaging is a wonderful marketing tool that contributes to growth and sales.
I ran across another study that shows the importance custom packaging has on the consumer buying process. Here are some of the highlights:
- 90% of consumers preferred buying products with packaging, 10% preferred products without packaging.
- When ranking the importance of three main characteristics of consumer products, packaging was #1 in importance:
1. Packaging
2. Quality
3. Price
- On the relationship of strong brands and packaging….89% said yes that it’s important for a strong brand to feature good packaging. 11% said packaging was not an important element of a strong brand.
- When asked “Have you ever purchased a product based on it’s packaging?”, 84% said yes and 16% said no.
- 45% said that they would pay 5% more for a product with good packaging and would consider switching brands based on packaging alone.
Case Study: Custom Turned Edge Set Up Boxes
Thursday, June 2nd, 2011
Custom Turned Edge Set Up Boxes
tru melange, a fellow Minnesota based company, signifies the harmony and beauty of nature in their handmade aromatherapy candles. Designing the packaging was important to tru melange as the packaging needed to be an extension of the candle and the company’s image as well.
Vishal Naithani of tru melange, “We wanted our packaging to be upscale. It needed to convey the image of our product and our company…We went with Sunrise because of their great service, price and ability to meet these needs.”
After thorough consideration the final box was a custom turned edge set up box. They was printed using a 4 color offset on 80 pound litho text with aqueous coating. This was then wrapped around 42 point chipboard. The 4 color printing ensured the vibrant and varying colors came out pristine. The chipboard resulted in a 2-piece turned edge box with a sturdy feel that paralleled the upscale image of the company. Custom packaging is just the edge this company needed on retail shelves.
More on custom turned edge boxes
Watch a video on the turned edge process
Case Study: Custom Poly Boxes
Tuesday, May 31st, 2011
MotivAction is a performance improvement company specializing in meeting, event, incentive, recognition and learning services. They have been helping businesses get results through people since 1976. In this particular case MotivAction was developing a communications campaign for a client’s sales incentive program. The payout? A trip to Hawaii for the top achievers!
As part of their communications campaign, MotivAction wanted to create custom packaging that would be consistent with the branding they’d developed for this program.
Teaming up with our seasoned vet, Steve Sandahl, MotivAction and Sunrise Packaging created a lovely Hawaiian-themed custom poly box. The box held a mini cloth bag (wrapped in tissue paper) which held a fresh bag of Hawaiian Kona Coffee. Sunrise Packaging was able to help realize the customer’s vision by working closely with the customer from conception to fulfillment.
It’s all about differentiation. When we customize something for you, it’s yours and yours alone. We pride ourselves on listening first and packaging second. Please contact us if you have a vision and need assistance in making it a reality.
More info: Custom Poly Products
Happy Memorial Day
Monday, May 30th, 2011Taking the day off to honor our soldiers and observe the Memorial Day holiday. Thank you to all of the brave men and women who serve our country proudly- past and present.
