Sunrise Packaging Blog

Archive for the ‘custom packaging products’ Category

A Unique Spin on Books.

Friday, March 12th, 2010

We’ve featured artists in the past who incorporate our favorite R’s; reduce, reuse, recycle. We thought it was time to spotlight another talented artist.  Mike Stilkey of Los Angeles is a unique artist with an unique medium.  One of his go to canvasses is old books.  Here are a few of his incredible paintings.

 

For more information visit:

Mike Stilkey

Sunchips Compostable Bag

Friday, March 5th, 2010

 

 ”Because the Earth likes to eat healthier too.”  That’s the tag line across Frito Lay’s SunChip website advertising their new compostable bag.  In a world where it’s all about having one up on the competition this new bag is giving an already strong product an additional edge. This plant based bag is designed to break down in a quick 14 weeks.  The only draw back is that this bag is noisier than standard chip bags. There will be no “sneaking the SunChips” because the bag will be a dead giveaway.  To view how the bag decomposes over the 14 weeks please visit the SunChip Clip below.

Sunchip Clip

It will be interesting to see how the competition follows.  They may look to mimic the compostable bag or for a quick fix try to simply advertise a more eco-friendly bag that is made out of recycled material, etc.

For more information please visit:

SunChips

Stage in Life is Important in Consumer Decision Making

Wednesday, February 24th, 2010

New research may now back what many of us already believed, the idea that a person’s stage in life  is more important in determining their behavior than demographics.  At least this is what a recent study by Entertainment Technology Center at the University of Southern California (ETC), the Hallmark Channel and E-Poll Market Research has determined.

These life stages are broken into eight major categories.  The categories consist of teens, college students, recent graduates, single no kids, new nesters, established families, married couples with no children and empty nesters.

The study looked specifically at media habits. While looking at people that fell into the same stage in their life they tended to possess similar attitudes and behaviors but those attitudes and behaviors varied from other stages.  For example, here are a few of the study findings. 

And new nesters value television more than other groups, and have a lot of TV content coming into the home, per the study. As a group they are most likely to have digital/satellite channels, and they place the highest value on devices that filter video content such as DVRs, video-on-demand services and DVD players. They use those devices to locate and display family-appropriate entertainment and screen out unwanted content, the study found.

In contrast, the study notes that childless couples are more engaged with friends and activities outside the home, ranking higher than new nesters in such activities as travel, exercise and spending time with friends. When they do watch TV, dramas, not family fare, tend to be a higher priority, per the study.

Continued research on these stages could provide greater insight for marketers, positively influencing their ability to reach consumers.

For more information please visit:

Adweek

epoll research

SDXC the future in flash drives

Friday, February 19th, 2010

SDXC from the SD Card Association offers a whole new world of flash drive capabilities.  This memory card’s capabilities are nothing short off amazing.  It’s rumored to be able to store 100 HD movies, 60 hours of HD recording or 17,000 fine-grade photos.  These types of capabilities will no doubt come with a price tag.  To become an early adapter of this technology you can expect to pay upwards of $450.

These memory cards are commonly used in cameras, smartphones, camcorders, navigation systems, gaming consoles and laptops.  However, the view for the future is more expansive as mentioned in an excerpt from this article.

 Last year Toshiba talked about putting SDXC slots in TVs, which would allow users to play movies directly from SD media. The company envisioned users going to movie-vending machines from where they can buy movies on SD cards.

Oh the future, where everything is just a flashdrive away.

For more information please visit:

Tech World

Lets Go Digital

CES Show

The New Ketchup Packet

Monday, February 15th, 2010

The ketchup packet, stuck so long in it’s inconvenient form that it seemed destined to remain that way.  You know the issues, hard to open, hard to dunk, certainly not kid friendly.  To top it off there’s never enough ketchup in one packet so you have to repeat the process.  This causes a repeat of the prior issues.  Well after all this Heinz, the company that literally turned our ketchup bottle upside down, has now reinvented the packet.  For this we are forever grateful.  The new and improved ketchup packet seems to cover it all.  It offers more ketchup, more kid-friendly, a dunk side, and a squeeze side. Heinz even made it more closely match their grocery store product line in terms of shape and color.  It’s clearly labeled making it easy to open and understand. The product is currently being tried in test markets.  I’m excited for it to take it’s rightful place in the fast food industry.

 

 

For more information visit:

WCBS News Radio

Daily Mail

Hannah Uhren-Our very talented graphic design intern!

Friday, February 12th, 2010

Do you have a nickname?

No

Last book you read?

1984,  George Orwell

If you could meet anyone dead or alive, who would it be?

Leanoardo Da Vinci

Favorite Hobby?

Music and painting

If you could have a superpower, what would it be? Why?

Not needing sleep- I’m not sure if that can be claimed as a superpower but I would be able to get everything I wanted to done!

What attracted you most to working at Sunrise?

The opportunity and the work experience.

Thermoforming- It’s Everywhere!

Friday, February 5th, 2010

You may not feel familiar with thermoforming, however, it is surprising to find just how often it works its way into daily life.  The plastic plates you picked up for this week’s party are thermoformed.  Those large plastic parts in cars and planes are thermoformed.  The majority of  food, medical, and retail plastic packaging is also thermoformed.

Custom Thermoformed Trays

The difference between large thermoformed plastic parts for an airplane and the thin material of dinnerware is referred to as thin gauge verse thick gauge.  Thin gauge means that the plastic is thin enough that it is actually fed through the machine on a roll.  Thick gauge means that the plastic has to be fed through on flat sheets.  Thin gauge is used for items like plastic cups, lids, trays, etc.  It is usually disposable or recyclable.  On the flip side thick gauge is tends to be used for more permanent items.

Now when you go to the store you can feel a little  more informed about your plastic purchases.

What is Clamshell Packaging?

Wednesday, February 3rd, 2010

A clamshell, in packaging, is more than just something that Venus stood upon.  Clamshells are formed clear plastic packages that have one or more hinges, and may include a hanger tab so that the product can be displayed from store hanging pegs.  All sorts of items use clamshell packaging, from electronics to toys, medical supplies, and even sports equipment.

Although clamshells can be made different ways, the fact that it has the option of multiple hinges may give the final distributor more display options.  If desired, retailers can even stand multiple-hinged packages flat so that it can be easily displayed on store shelves without pegs, on counters, or in windows.

Sometimes difficult to open, clamshells are popular for retailers because of the increased security of the package.  They are popular partly because they are so difficult to open in the store!  Clamshells also offer an attractive, functional look, where the product inside and surrounding literature can be easily viewed.

Although clamshell’s are not the only packaging option out there, they are extraordinarily popular and easily recognized.

New Uses for CD Cases

Monday, February 1st, 2010

With the invention of MP3 players and online music stores you may not be buying CD’s anymore. However, that doesn’t solve the problem of what to do with all of the old CD cases from when you were.  Luckily a few creative minds have come up with some options to put those cases back into use.  These alternative uses can be more than just Saturday morning art projects for your kids, although that is a possibility too.

1. The jewel case poster display.

This is a project you’ll want to make sure you layout and measure carefully before moving ahead with the cutting.  It’s the old cliche, measure twice cut once.  This is done by taking a poster of your choice and cutting it into sections that fit into the CD case.  The cases are then hung on the wall to recreate the poster with a little edge and artistic twist.  It seems to work especially well for music posters, but the sky is the limit.

2. The CD case photo collage.

In order to create the collage simple print out photos you want to incorporate and place them individually in cases.  Then attach them to the wall with wall putty in whatever order you want.  Photos that are printed in black and white and then placed in colored jewel cases take on an especially unique and cool look.

3. Create a Book- Kid’s style

Kid’s love art projects.  They especially love art project where they can show off their decorating, drawing and writing skills all at once.  Creating a book out of old CD cases is perfect.  Allow them to decorate the case with stickers and whatever else they may find interesting to create the cover. Then cut pages that fold and fit into the CD case. Attach it by double-stick taping the front and back page to the cover or by gluing it.

For more information and ideas visit:

Associated Content

Paper Jewels

Life Hackery

Turquoise the color of 2010

Friday, January 22nd, 2010

After much anticipation over 2010’s color of the year the winner is Turquoise as announced by Pantone Color Institute.  It is said to be both an inviting and luminous hue.    This color shies away from the vibrant yellow of last year.  In case you are wondering how these experts choose the color of the year, they say that it is chosen based off of years of research from word-association studies.

This is what Pantone’s executive director had to say about the color turquoise.  “It is believed to be a protective talisman, a color of deep compassion and healing, and a color of faith and truth, inspired by water and sky. … we also find that Turquoise represents an escape to many – taking them to a tropical paradise that is pleasant and inviting, even if only a fantasy.”

Some of the most beautiful items in the world are turquoise, including the turquoise color of a Caribbean sea, and turquoise jewelry made by master craftsmen. And if anyone is an expert in color, you can bet it’s Pantone!

For more information visit:

Pantone