Archive for the ‘Custom Packaging Products’ Category

The Impact of Packaging

Wednesday, October 22nd, 2014

This article of The Impact of Packaging by MS Packaging caught my attention. We have seen many of the same thoughts from manufacturers and consumers who know how important exceptional packaging is crucial for a product to evoke consumers attention. Here are a few of the results from their research:

Only 11% of global consumers are completely satisfied with their packaging today

When it comes to overall product satisfaction, packaging is almost as important as brand for consumers

64% tried a product because the packaging caught their eye

41% purchased a product because of the packaging

36% switched brands because of a negative experience with new packaging

22% wrote an online review that mentions packaging

Because of packaging, 29% researched more about a product and 20% became a fan of the branding company on social networks

These results certainly show the importance of quality packaging as it is undoubtedly a major factor which helps to build a wide customer base. With consumer’s now more willing to be influenced by packaging, it will take quality packagers that are up to the challenge of producing this distinction.

Impress with Soft Touch Lamination

Monday, October 20th, 2014

 

Do you want to make an incredible impression with your product packaging? The elegant look of Soft Touch Lamination adds a unique and high quality finish that draws attention and assists to boost the perceived value for the product.

Soft touch lamination is an increasing popular trend that creates a smooth finish with a luxury feel while concurrently protecting the print and protecting the prestige and branding of the graphic design. I believe the branding of many high-end products are enhanced and benefit greatly with the excellent soft touch laminate intense velvety effect.

At Sunrise Packaging we would love to work with you with our custom laminate packaging solutions.

 

 

Impactful SBS/Paperboard Packaging

Thursday, October 16th, 2014

Ammunition is a design studio dedicated to bring products and services to market. In 2006, Ammunition started working with Beats after a few meetings with Jimmy Lovine and Dr. Dre to create a visual design and out-of-box experience of the packaging across all categories. I love the four-color print quality using SBS/Paperboard packaging that does a extraordinary job reinforcing the Beats branding.

The high quality high-reaching SBS/Paperboard packaging demonstrates to Beats customers what to expect in the new product line. This exhibits that they are willing to invest in packaging and design to show you their standards in quality of their products.

The NetBox™: Customizable Rigid Cigar Box

Monday, October 6th, 2014

Here is our latest youtube video featuring our very own customizable NetBox™! In a standardized size, this turned edge cigar style box is perfect for retail packaging, sales and marketing kits, and more. From graphic design to internal cavities, this box is uniquely tailored to your needs to meet your sales goals. With a classic construction and professional finish, the NetBox™ is a great packaging solution that adds value to your business!

Rigid Flats with Foam: Custom ‘Pads’

Friday, October 3rd, 2014

The concept of our turned edge Flashpad™ has taken off! Not only can the use of a custom rigid flat and die cut foam pad hold USB flash drives, but it can be shaped for all kinds of marketing and retail needs. Shown here are some standard Flashpads™, as well as customized pads that hold small medical products, credit cards drives, and more! The simplicity of this packaging solution allows each of our clients to tailor the size, shape, foam cavity and artwork to fit their needs! We always use Flashpads™ ourselves as marketing giveaways at tradeshows and to show clients what we are made of. With customizable and preloadable USB flash drives, you can too! From combination cases to simple rigid flats, these simple cases make it easy to extend your branding strategy. With high quality materials and turnkey manufacturing solutions, let Sunrise Packaging take your project from start to finish.

Luxury Packaging: Wine & Spirits

Thursday, October 2nd, 2014

Specialty wines and spirits are luxury items and should therefore be displayed and purchased in a luxury packaging solution. Most often high end boxes, the photo gallery below shows some fantastic examples of intricate rigid boxes for wine, whiskey, and everything in between! By investing in customized luxury boxes for these specialty items, these companies add value to the entire product, creating an experience for the consumer, and investing in their targeted customer! We love seeing projects like these, because it gives us a chance to use our custom manufacturing capabilities to take a vision and make it a reality. From two piece setup boxes to turned edge cigar style boxes, luxury wine and spirits packaging is always uniquely tailored to the brand, the product, and that specific flavor profile. Any new rollout product or limited edition spirit will turn more heads in the store if they are accompanied by eye-catching display packaging. This creates a high end status that connoisseurs just have to have!

Turned Edge Packaging with a Soft Touch

Tuesday, September 30th, 2014

Soft touch lamination is a steadily growing trend in packaging solutions that offers a protectant to printed wraps and offers a professional feel. With soft touch lamination, you give your custom boxes, binders and rigid flats a smooth finish that exudes luxury packaging and high end products. Used most infamously with Apple product boxes such as iPods, iPhones, etc. we have seen a huge increase in clientele searching for soft touch lamination. All of the boxes shown below use a soft touch lamination. With turned edge being such a rigid material choice for packaging solutions, soft touch offers a contrast between what your eyes see and your hands eventually feel. Similar to a hard cover text book, turned edge packaging products can benefit from this lamination style to create an approachable, yet luxurious final product.

 

Custom Subscription Boxes

Friday, September 19th, 2014

Subscription boxes have been a huge hit in e-commerce and kit retail sales. Shown here are a variety of different subscription boxes ranging from pet care, men’s cooking supplies, and of course, women’s cosmetics. The great part about the business plan behind subscription boxes is that it brings awareness of new products to consumers and guarantees a monthly sale. If recipients are not too thrilled about one month’s package, they only need to wait a few weeks for the next one!

So guess what we’re going to talk about next…. the packaging! Big surprise, we know. Each of these monthly subscription boxes has a unique design that represents the theme of the kit as well as enticing an opening experience that consumers get to experience every month. From two piece setup boxes to hinged corrugated and turned edge cigar boxes, the packaging solutions that can be used in this market are infinite. We think the Netbox would be a great fit for a subscription box!

 

Promote your Event with a Marketing Kit!

Monday, September 8th, 2014

As we prepare for out upcoming debut at the Pack Expo event in Chicago, Illinois we are reviewing some of our past marketing efforts and considering how to go about designing and producing our promotional items. Many of our clients utilize us as their packaging solutions provider for this very purpose. So, it is only natural that we make our marketing kits in house to show you what we can do. The youtube video here shows all of the elements that went into our impressive marketing kit. Using our customizable NetBox, we created a rigid cigar-style box with high quality paper called black ultima. On the top cover we designed a simple silver foil stamp to intrigue our recipients. Open the magnetic closure and inside you will find more items all made under our roof! A black PVC tray custom formed to hold our Flashpad USB packaging solution. The tray holds the Flashpad perfectly in place so whomever opens the box knows exactly what the featured item is. Inside the turned edge flat with die-cut foam is a custom printed USB flash drive with the Sunrise Packaging logo, landing our potential clients to a page made specifically for them! As we get closer and closer to our event, we are getting excited to release our new marketing kit- we’ll get to work in our shop, stay tuned!

Season Ticket Box; Carolina Panthers

Thursday, September 4th, 2014

Its that time of year again! The football season is underway, and season ticket holders all over the country are relieved that they have a whole season to enjoy watching their favorite teams on the field. In the spirit of ringing in the new fall season, we thought we would feature a season ticket box that we made for the Carolina Panthers. The hinged rigid box is a classic piece with subtle, yet effective details. A custom silver foil stamp against a black ultima material makes the Panther logo stand out on the box. A larger cigar style box with hinge and magnetic closure, this packaging solution is a cohesive piece that will last for years and retain fun memories at games! Inside, the box needed a partition to keep memorabilia and tickets organized in the box. A rigid partition was created in the form or a separate box, creating the illusion that it is built in, but with the convenience of being able to remove the secondary tray. You don’t come by high end packaging solutions for season tickets very often, but when you do they are worth holding onto. A turned edge hinged box like that that is adorned with an iconic symbol in the NFL adds value to the entire set and creates an experience for the ticket holder.