Archive for February, 2012

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A Roadmap for Greener Packaging

Tuesday, February 28th, 2012

One major component in the fast food industry that may not initially come to mind is packaging. Packaging has large effects on the fast food industry and although it is not directly related to other damaging images of the industry like obesity, food safety, impact on food systems, animal rights and other issues, it is definitely connected to a company’s overall impact on the environment. Areas where packaging causes harm is in the depletion to natural resources, loss of biodiversity, waste, and climate change. Dogwood Alliance explains that most of fast food packaging has impacts by its use of paper, which is the largest component within the industry.

Dogwood Alliance recently released a report, “Greening Fast Food Packaging: A Roadmap to Best Practices,” which outlines eight key attributes of environmentally friendly fast food packaging and provides guidance for fast food companies on how to asses environmental impacts in the supply chain. The report highlights fast food industry leaders like McDonalds and Starbucks as well as companies who are not pulling their weight like KFC. Dogwood Alliance also provides a roadmap for fast food companies on how to best reduce their packaging footprint

FFReportCover1 212x275 A Roadmap for Greener Packaging

TriplePundit, a new-media company for the business community that focuses on cultivating awareness and understanding of the triple bottom line, recently interviewed Campaign Director at Dogwood Alliance, Scott Quaranda about the report:

TriplePundit: How important is packaging if you look at the big picture of environmental and social impacts of the fast food industry?

Scot Quaranda: Fast food is ubiquitous and of course there are many issues associated with the industry that deserve scrutiny.  That said, all fast food, whether eat-in or take-out tends to come in some type of packaging and all of that packaging really adds up in terms of use of natural resources. The Southern US is the largest paper producing region in the world and the number one product being produced here is packaging. By taking a closer look at the impact all of this packaging has on the forests and communities of our region and providing a simple roadmap to greener packaging we hope to make a difference on at the very least on that level.

3p: Is making fast food packaging greener also beneficial in terms of cost savings or is it actually more expensive?

SQ: Greener fast food packaging can be good for the corporate bottom line. Moving through the various attributes we identified there are numerous opportunities for companies to save money.  Indirectly, being green is good for the corporate brand and can increase loyalty and customer base.  More directly, by reducing the overall use of packaging you save money in material costs and if you add to that smarter shipping, a company can save money on transportation costs.  If you encourage re-use, you use less packaging, which saves money and increasing in store recycling, individual restaurants and chains can cash in by selling those materials to recycling facilities. All in all, it is not simply something to feel good about, a company can save and even make money too.

3p: What is the most important factor that gets these companies to take action – is it pressure from customers? NGOs? Greater understanding of the benefits of sustainability?

SQ: I would say it is a combination of consumer and environmental pressure along with visionary corporate leadership. Obviously it sometimes takes pressure to raise awareness around these important issues, but the biggest changes we have seen have come after the CEOs and upper level management respond to the pressure not with a slick PR campaign but instead by taking the reins and developing an implementable vision that they share throughout all levels of the company. This has clearly been the case with Starbucks, McDonald’s and Quiznos who have buy in on sustainability issues from the top all of the way to the bottom of the company.

3p: How attentive is the fast food industry to your efforts to green up packaging?

SQ: It varies across the board, but lately we have seen some big shifts from the largest players in the industry. For example, McDonald’s announced an industry leading environmental packaging policy last year that increases overall use in recycled paper in its packaging as well as eliminates some of the most controversial fiber being used like paper that comes from natural forests that have been converted to tree plantations. The report identifies a whole host of companies that have taken small to big steps in each of the eight key areas. There are of course still companies that continue to greenwash rather than address environmental packaging issues, but we hope by shining a light on some of these key issues that will change.

3p: Where fast food companies that read your report and think you might have a point should do? What is the first step?

SQ: The first step is to develop an environmental packaging policy that addresses some of the key issues we identified in the report and work to develop buy in at all levels with the company as well as collaborate with environmental, community, and academic experts that can help create the roadmap to greener packaging.  Next comes the heavy lifting of looking across your supply chain and working with suppliers to reduce the overall material use, increase the amount of recycled fiber, and eliminate all controversial sources of fiber.

3p: Finally, any advice to customers? What can we do to help persuade fast food companies to take action?

SQ: For customers, there are a number of easy ways to make a difference.  When buying fast food, ask for less packaging for your order and ask the manager to work to green the restaurants packaging. If possible, bring your own mug or to-go container to eliminate the need for new paper, styrofoam or plastic packaging. If you are feeling more passionate, plug into efforts from environmental organizations, like the Kentucky Fried Forests campaign, to make a difference in that way. And of course if you own or work at a restaurant or have friends that do, share this report with them so that all restaurants big and small can see how their packaging can be greener.

Soure: TriplePundit

 

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Barq’s Root Beer Introduces First Package Redesign in Twenty Years

Wednesday, February 22nd, 2012

By staying classic, Barq’s redesigned their packaging to stick true to their roots.

Twenty years in the making, Barq’s Root Beer announces that they are redesigning their classic look. Barq’s root beer is unveiling a completely new look to pay homage to the brand’s Gulf Coast heritage and classically crisp, bold flavor. The new design will be featured on all of Barq’s packaging and is currently being distributed nationwide.

The packaging still features the brand’s signature slogan “It’s Good. Since 1898,” but has made a few new changes. The cans have maintained their silver color, but the new look will feature a diamond patter that mimics the drink’s original 1898 12-ounce glass bottle packaging, which consumers can still purchase on the Gulf Coast.

“When a beverage as beloved as Barq’s undergoes a significant packaging evolution, we have to remain true to the brand’s heritage and tradition while ensuring the brand is relevant to today’s consumers,” said Christina Manganaro, senior marketing activation manager for Coca-Cola North America.

Founded on the Gulf Coast 114 years ago, Barq’s traces its heritage back to New Orleans and to Biloxi, Mississippi, where the beverage was founded and first produced by Biloxi Artesian Bottling Works. The brand was purchased by The Coca-Cola Company in 1995.

After 300x151 Barqs Root Beer Introduces First Package Redesign in Twenty Years

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images Barqs Root Beer Introduces First Package Redesign in Twenty Years

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Plain Cigarette Packaging Battle Heats Up

Wednesday, February 22nd, 2012

On many of our blog posts, we have emphasized the importance of package appeal and the importance of creating imagery and design that speaks to your brand. Strong package design has historically made a big influence on how well a product sells. Earlier this year, we wrote about the current battle taking place with the British Government vs. tobacco companies (read the post here) regarding the use of plain packaging. An update on the conflict has been revealed in recent articles released in England about the push for plain packaging and a report released supporting tobacco companies. So, we have to ask, do you think that plain packaging will have a negative or neutral effect on the sale of tobacco products in England? Read the following information and let us know what you think.

plain packaging update Plain Cigarette Packaging Battle Heats Up

As the British Government continues to push law makers to enforce plain packaging on cigarette, a think tank hired by the tobacco industry says that there is no evidence that introducing plain packaging will lessen their appeal.

The Adam Institute, described as the UK’s leading libertarian think tank, recently released a report arguing that the plans will do nothing for public health and are “profoundly illiberal.”

As the Government sets to launch a public consultation on putting cigarettes in plain packaging so that all tobacco products look alike, the report sets to refute the Governments claims.

The Institute warned the policy would set a dangerous example as plain packaging could then cross-over to other products such as alcohol and fatty foods.

The report stated that there was no evidence that enforcing plain packaging would have any effect on existing smokers or the smoking rate, and no evidence that plain packaging would prevent non-smokers from become smokers. The reports also claims that there is no evidence to support the claim that the color and logos on a pack of cigarettes has any sort of influence on people who are choosing to take up the habit.

It also argued that in order for the Government to introduce plain packaging it would need to violate international trade rules and take possession of tobacco companies’ intellectual property. With this, the Institute claimed that plain packaging would encourage the illegal trade of counterfeit cigarettes with one in nine cigarettes around the world already fake. Counterfeit cigarettes often have two to three times the level of heavy metals found in legitimate brands, it argued, and the policy would be likely to boost the black market in the UK by offering cheaper cigarettes more likely to lure young and new customers.

The author of the report, Plain Packaging: Commercial expression, anti-smoking extremism and the risks of hyper-regulation, Christopher Snowdon, said:

“It is extraordinary that a Government which claims to be against excessive regulation should be contemplating a law which even the provisional wing of the anti-smoking lobby considered unthinkable until very recently.”

Many campaigners pushing for the plain packaging say the report is mistaken about the  overall goal of the policy, which is to protect young people from tobacco marketing.

Studies suggest that branding cigarette packs makes them more attractive to young people, as manufacturers try to attract new smokers to replace the 100,000 who die every year in the UK.

Deborah Arnott, chief executive of Action on Smoking and Health (ASH), responded to the report stating:

“Why would the tobacco industry and its allies be so vehemently opposed to plain packaging if they weren’t so frightened that plain packaging would work?”

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Will We Soon be Eating our Food Packaging?

Monday, February 20th, 2012

I’ve seen a few articles like this online within the past week, but it still sounds like a bizarre concept; food packaging I can eat?!

David Edwards Will We Soon be Eating our Food Packaging?So, who exactly came up with this and how does it work? After doing some research I  found out that these WikiCells, mimic nature’s “bottles” by creating an edible membrane. Picture a fruit like an orange or a banana that is encased by a biodegradable shell. This is where that idea came from. Food packaged by humans is typically packaged in plastic, unlike our nature counterpart. But professor David A. Edwards thought why shouldn’t we mimic nature and create edible/biodegradable packaging for food products?

A professor and biomedical engineer at Harvard University, David A. Edwards, came up with innovative idea after already developing other inventive ideas such as inhalable chocolate, inhalable caffeine, and a tuberculosis vaccine in the form of a spray. Edwards is now introducing a product he call WikiCells, a completely new edible packaging technology that allows us to eat and transport food without plastic. Edwards has already claimed WikiCells to be the “future of food packaging” and that the product is already on sale at Paris innovation bar, FoodLab.

“The idea was to try to create a bottle which was based on how nature creates bottles,” Edwards explains that he was motivated by this and gave the example of how a grape is one of nature’s “bottles.” WikiCells imitates natural packaging by enclosing food and liquid in an edible membrane. Composed of charged polymer and food particles, it can be compared to the hard shell being broken away like that of an egg.

The team has already created: a tomato membrane containing gazpacho soup that can be poured over bread, an orange membrane filled with orange juice that you can drink with a straw, smaller grape-like membrane holding wine, and a chocolate membrane containing hot chocolate. ”There’s an infinite variety [of possibilities]. People can make whatever they want,” Edwards said.

Edwards hopes that somebody WikiCells will be more commercially available to the broader public somebody. “In the near term, we will be encountering WikiCells in restaurant settings,” he said. The researchers say WikiCells can be used for food and beverages in restaurants, homes, offices and grocery stores as a way to reduce the amount of packaging that goes to landfills. And eventually, with a world view, he has his sights on developing a product platform for WikiCells, which would allow individuals to produce their own edible bottles. “People in a village in Africa could become plastic bottle-free and make things for themselves. It’s really exciting from a humanitarian point of view.”

It’s hard to say now whether edible food packaging will be in our future or not and it certainly sounds like it has a ways to go. Do you agree with Edwards that edible packaging will be the future for our foods?

Source: The Harvard Crimson

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Healthcare Packaging Market Expected to Projected to Reach $93.9 Billion Dollars in 2012

Friday, February 17th, 2012

thermoformed medical equipment 300x226 Healthcare Packaging Market Expected to Projected to Reach $93.9 Billion Dollars in 2012

Looks like good news for businesses in the healthcare packaging market this year!

Visiongain, a business information company, recently calculated that as an emerging economy continues to grow, that the demand healthcare packaging will increase and the market will reach $93.9 billion dollars in 2012. Global healthcare packaging is a large and complex market that counts on varied factors that such as drug demand as well as the consumption of medical practices for market growth. A large market projection is a sign that the vital industry of healthcare packaging and economic development are continuing to grow.

There are many different factors that have an effect on the healthcare packaging markets global success. Evolving trends are continually challenging and changing the way that the global healthcare packaging market runs. Challenges include but are not limited to the use of increased disposable medical products, an aging population, rising costs of raw materials, transportation and energy, cost pressures on suppliers, influence of regulations, outsourcing/ contract packaging, child-resistant/senior-friendly and tamper-evident packaging.

Healthcare development is constantly being invested in across the globe and  a strong demand for healthcare packaging is expected to correspond with this demand. The market is also expecting new and exciting opportunities to be created within the healthcare packaging due to innovations driven by consumer preferences and environmental concerns.

A change in the future of the industry should be anticipated as the healthcare packaging market adapts to the regional shifts on the demand and the supply side, allowing for growth opportunities. Around the globe, changing attitudes regarding climate change, along with new developments and innovations in medical technology, will provide new sources of demand growth. The increase in demand will not only impact the packaging industry, but it will also allow for increased infrastructure development as outsourcing and medical tourism will support further growth opportunities, especially in the Asia-Pacific region of the globe.

 

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And the Grammy Award for Best Boxed or Special Limited Edition Package Goes to…

Wednesday, February 15th, 2012

With the 2012 Grammy Awards behind us, we thought we would take time to reflect on a win for packaging. Did you know that they gave away Grammy’s awards for best packaging? The Grammy Award for Best Boxed or Special Limited Edition Package has been handed out since 1995.  From the year of its introduction to 1997 the award was known as Best recording Package – Boxed. From 1998 to 2002 it was known as Best boxed Recording Package and in 2001 the Academy came up with the currently used title, Best Boxed or Special Limited Edition Package. This year, Bruce Springsteen’s boxed set won the Best Boxed or Special Limited Edition Package award at this year’s Grammy Awards.

darkness on the edge1 300x200 And the Grammy Award for Best Boxed or Special Limited Edition Package Goes to...

The packaging was designed for a six-disc box set that was titled The Promise: The Darkness on the Edge of Town Story. The six-disc set was created by art directors Dave Bett and Michelle Holme and includes six hours of film, more than two hours of extra audio, four hours of live concert footage from the Thrill Hill Vault, and an 80-page book of images from Springsteen’s notebooks at the time of the album’s recording.

Congratulations  were given to the designers by the Boss himself as he tweeted:

tweet And the Grammy Award for Best Boxed or Special Limited Edition Package Goes to...

Springsteen was up against others for the Grammy which included:

‘The King Of Limbs’
Donald Twain & Zachariah Wildwood, art directors (Radiohead)
[ATO Records]

’25th Anniversary Music Box’
Matt Taylor & Ellen Wakayama, art directors (Danny Elfman & Tim Burton)
[WB]

’25 Years’
James Spindler, art director (Sting)
[A&M Records/Cherrytree Records/UMe]

‘Wingless Angels – Deluxe Edition’
David Gorman, art director (Wingless Angels)
[Mindless Records, LLC]

 

 

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When it Comes to Packaging, Consumers are Saying “Less is More”

Monday, February 13th, 2012

excesspackaging@large When it Comes to Packaging, Consumers are Saying Less is More

We’ve all been there, having to dig through excess packaging just to obtain a product that takes up about  1/4 of the package. Some producers have made significant changes to their packaging in response to consumer outcry to environmental issues and frustration, but many companies still continue to over-pack their items. Although packaging of a product is a VERY important feature to a product and in essence, is the brand, excess packaging can be distracting and frustrating, especially to consumers. This frustration has led many consumers to the conclusion that less is more.

A survey conducted by the Natural Marketing Institute found that three-quarters of Americans surveyed for the annual “U.S. LOHAS (Lifestyles of Health and Sustainability) Consumer Trends Study” said that they believe many consumer products are over-packaged. And according to the market research and business consulting firm, roughly one-quarter of those respondents will look somewhere else to find a more preferable alternative.

Consumers are not only looking mainly for minimal packaging among the products, but they are also looking for recyclable packaging and the use of materials that are “environmentally friendly” and sustainable.

“The ‘less is more’ trend continues to resonate with consumers,” said NMI Managing Partner Steve French. “Marketers can maintain current [consumers] and attract new consumers by using less packaging and ‘greener’ packaging materials. Specifically, ‘renewable’ and ‘plant-based’ materials are rated most environmentally-friendly among consumers.”

NMI said businesses should focus on promoting the use of post-consumer recycled packaging and incorporate new environmentally preferred materials, wherever applicable. However, these companies should be careful to not use eco-minded packaging at the expense of the product or the consumers experience. Eco-friendly and eco-minded packaging helps consumers feel better about their purchasing choices.

Source: NMI

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Retro Cereal Boxes Make a Comeback at General Mills

Friday, February 10th, 2012

02 8 12 bigg Retro Cereal Boxes Make a Comeback at General Mills

The Dieline recently posted that cereal giant General Mills is going retro by releasing the 80′s versions of their cereal packaging! The 80′s style packaging is set to run February 7th – mid March, while supplies last. The “retro” theme by General Mills is also partnering with popular iconic retro brand, Atari! We’ve had a few posts about how nostalgic effects on packaging can be a huge hit, so we’re sure that General Mills will have no problem selling these retro cereal boxes!

“It’s time to bust out those sweat bands, leg warmers, and neon accessories, and head to your local Target, as Big G cereals are bringing back their “Retro” themed packaging for the fifth time, 80’s style. Starting February 7 through mid-March, while supplies last, these limited-edition Big G cereal boxes are sure to turn heads down Target’s cereal aisle with their totally radical retro look.

“Partnering with Atari made the opportunity even more exciting as they celebrate their 40th Anniversary milestone. It doesn’t get more iconic than retro Atari games!”

“With the comeback of classic movies, late night TV shows, and neon colors on the runway, this year’s decision to highlight the 80’s was simple – it’s on trend,” said Tara Johnson, integrated marketing communications manager at General Mills. “Partnering with Atari made the opportunity even more exciting as they celebrate their 40th Anniversary milestone. It doesn’t get more iconic than retro Atari games!”

Consumers are drawn to nostalgia, and that’s exactly what Big G is bringing to the table this year with graphics from Atari classics like Asteroids, Centipede, and Missile Command featured on the back of each participating cereal. Navigate your way through breakfast with Big G cereals and the Asteroids maze, finding the clone and testing your knowledge with Atari trivia. Once packages hit Target stores, consumers can also check out www.grocerysavvy.com to further test their skills at Centipede and to enter in a sweepstakes for a chance to win Target Gift Cards and Atari merchandise.”

Check out ’80s-themed General Mills Packaging’ to see The DieLine’s complete post and more retro cereal packaging photos!

Source: The Dieline

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Student Designers Capture Personality of Brands in Shoe Packaging

Thursday, February 9th, 2012

Every so often, The Dieline features packaging designs by student designers that are titled “Student Spotlight.” We found a common theme lately in these student spotlights in that a lot of students are designing for shoe packaging. We found a few package designs that we thought did an excellent job of conveying what the brand stands for and gives the brand a personality.

Five Ten climbing shoes

stushoediel2712 300x150 Student Designers Capture Personality of Brands in Shoe Packaging

In the designers words…

“My goal was to design a shoebox that would be a better user experience and would better reflect the brand. There is a lot of photography on Five Ten’s website. I wanted to take this idea and apply it to the box design. The photography incorporates both outdoor and indoor climbing, so no one is left out. The pull out drawer function also gives a fresh take on the typical shoebox. Leave No Trace policies are also something I wanted to push in this project. Leave No Trace gives tips on how to clean up after your climbing day and not to disrupt or litter the environment. This is the reason why there are no people climbing on the box.” – Ryan Huettle, University of Wisconsin-Stout

Vans shoes

Vans 300x150 Student Designers Capture Personality of Brands in Shoe Packaging

In the designers words…

“With my packaging for Vans shoes I wanted to pay homage to vans roots in the late sixties and early seventies, in the California skate and surf scene. I chose extremely contrasting colors, which I felt were reminiscent of the period I was aiming to speak to. I also chose these colors because I felt they would be effective in attracting attention, even at a quick glance. The graphics covering the package are intended to reinforce Van’s brand image, as well was act as something that members of the skateboarding / surfing community can connect and identify with. I chose to use a non traditional shoebox shape, because I saw it fitting, as Vans has always been an alternative shoe brand, for alternative athletes. The new box design uses less cardboard than regular shoeboxes, and is size flexible, in that by varying the way the shoes overlap it can house most shoe sizes without needing alterations. In addition to being more efficient, the new box design is more appealing visually, both in that it is more dynamic in shape than rectangular boxes, and displays graphics more appealingly.” – Nate Eu, University of Wisconsin-Stout

Jeffrey Campbell shoes

Jeffrey 300x150 Student Designers Capture Personality of Brands in Shoe Packaging

In the designers words…

“This shoe box design was created for Jeffrey Campbell Shoes. I selected Jeffrey Campbell because I love the unique, creative, bold colors, styles and design. The brand is all about a tremendous love for shoes by those with a creative sense of style. I wanted to show off their unique, artistic style by creating watercolor and hand-drawn illustrations. This is a box that would be in a boutique for when you want to give (or receive) Jeffrey Campbell shoes as a gift! I designed it this way because shoes are a gift that you buy yourself and it should feel like opening a present. I also added a scratch-off element under the lid to provide an interactive experience. When you scratch it off, it reveals a fun quote about shoes. I utilized the Jeffrey Campbell signature in combination with my illustration work to create a bright, memorable, and iconic box design.” – Katy Verbrugge, University of Wisconsin-Stout

All three designers have a clear understanding of the brands they are promoting with their packaging designs and have and knowledge that the brand messaging needs to align with the design and look of the package because the packaging is what makes a product sell.

Source: The Dieline

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Diet Coke Packaging Promotes The Heart Truth Campaign

Wednesday, February 8th, 2012

Have you noticed a change in Diet Coke‘s packaging this month? If you have, or even if you haven’t, be sure to read about what The Heart Truth campaign is and the role Diet Coke is taking to support the cause!

295892 Diet Coke Heart Truth cans 186x300 Diet Coke Packaging Promotes The Heart Truth Campaign

For the fifth year in a row, Diet Coke has teamed up with the National Heart, Lung, and Blood Institute’s (NHLBI)The Heart Truth campaign. Also teaming up for the cause is actress Minka Kelly and iconic fashion designer Diane von Furstenberg. The goal of the campaign is to raise awareness of women’s hearth health educational programs. Five lucky Diet Coke fans will have the opportunity to join these women for the star-studded Red Dress Collection Fashion Show on February 8, which is the big kick-off for New York Fashion Week.

The Coca-Cola Company recently created the newly designed packaging for Diet Coke to commemorate the soft drink manufacturer’s fifth-year of support for the NHLBI’s campaign, to promote heart disease awareness. Aside from the newly designed packaging, Diet Coke has also participated in a variety of awareness-raising programs to build the campaign over the past few months. The special packaging will be featured on Diet Coke throughout the month of February. The design features a stick figure painting a large, red heart. More than six billion packages of Diet Coke will feature The Heart Truth logo throughout the year

Diane von Furstenberg also donated more to the cause by creating a limited-edition collection of Diet Coke aluminum bottles that feature her iconic styles and prints. The bottles will only be sold in select Diane von Furstenberg stores in New York and at her designer website during February. Proceeds from the bottle sales will benefit the Foundation for the National Institutes of Health (FNIH), in support of The Heart Truth and women’s heart health research and educational programs.

The campaign efforts by Diet Coke are taking place both offline and online. Diet Coke will be engaging via social media, through packaging, and on the runway to raise awareness for women’s heart health educational programs. Online, Diet Coke fans will be able to use their social networking abilities to “show their hearts” for the cause and even enter for a chance to win a change to attend the annual Red Dress Collection Fashion Show.  Twitter users hashtagged “#ShowYourHeart,” and people shared photos of themselves wearing red via Twitter, Tumblr and Instagram.

twitter screen shot Diet Coke Packaging Promotes The Heart Truth Campaign

All of the entries were judged, the five best photos were selected, and final judge, Minka Kelly, got to pick one of the five top entries for one grand prize winner. The grand prize winner received a shopping spree with a style expert. All five winners get to join the fashion show this week where on the runway, Minka Kelly will join Diet Coke and in the Red Dress runway will don a custom made Diane von Furstenberg dress.

Supporters of The Heart Truth can also help raise for the cause by “donating a tweet.” For each person who re-tweets Diet Coke’s The Heart Truth post on February 8, Diet Coke will donate $1 to the FNIH, up to $100,000.

“For five years, Diet Coke has been a passionate supporter of The Heart Truth and its efforts to raise awareness about the importance of heart health,” said William White, Brand Director, Diet Coke North America. “While we’ve shared this vital message with millions of people through our partnership with the NHLBI, we’ll reach even more this year with creative online programs, in-store activations and eye-catching packaging.”

To see how else you can support the cause, check out The Heart Truth website to support raising awareness for heart disease!

Sources: Packaging Digest, The Coca-Cola Co., National Heart, Lung, and Blood Institute

 

 

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