Archive for December, 2011

3 Packaging Design Trends for 2012

Friday, December 30th, 2011

What are some packaging design trends for 2012?

Look for 3 packaging design trends from 2011 to carryover into 2012 and become more prevalent.

Co Couture 01 Web 300x222 3 Packaging Design Trends for 2012

Number 1:  Keep it simple. Industry specialists are moving towards packaging designs that are unambiguous, concise, and much more simplified, thereby providing consumers with greater clarity regarding product information. This trend is not new but is expected to become more and more prevalent in 2012.

chlomagic122111 300x150 3 Packaging Design Trends for 2012

 

Number 2:  Open innovation. This trend of mutual collaboration between supplier and designer is becoming key to packaging design success. It guarantees that the supplier has a clear understanding of what’s required from both parties, while exposing designers to new technologies – resulting in an improved end-product for client. Custom packaging can be a complicated process when communication isn’t open and the vision of the packaging isn’t shared by all parties. But when the supplier, designer, and client work together, custom packaging can become magical.

 

greenpackaging 295x300 3 Packaging Design Trends for 2012

Number 3: Sustainable packaging. When ethics and ecological concerns are translated into green packaging, consumers associate a sense of well-being and security with the product and brand at hand. Biodegradability and nanotechnology are becoming hot trends in packaging designs in all industries. Look for that to accelerate during the 2012 calendar year.

Toys For Tots 2011

Friday, December 30th, 2011

Thank you to everyone who donated to our Toys For Tots drive in 2011. We had another year of incredible generosity. Count on us to be a drop-off site for the 2012 holiday season as well.

Wishing you a Happy New Year from all of us at Sunrise Packaging!

IMG 0324 200x300 Toys For Tots 2011

Coke Aspires for 100% Plant-based Bottle by 2020

Friday, December 30th, 2011

PlantBottle Coke Aspires for 100% Plant based Bottle by 2020

The Coca-Cola Co. just recently announced that they signed a multi-million dollar contract with three leading biotechnology companies in an effort to accelerate the developments of a 100% plant-based bottle. The partnership includes agreements with Virent, Gevo, and Avantium all combining their efforts to create the first commercial solution for next-generation PlantBottle™ packaging made 100% from plant-based materials. The partnership with the biotechnology could lead to practical results of a 100% plant-based PlantBottle available by 2017. Coca-Cola is expecting that all of its PET packaging will be replaced by the year 2020.

Coca-Cola’s current PlantBottle™, which was launched in 2009, is made from only 30% plant-based material. The remaining 70% of the bottle is made out of purified terephthalic acid (PTA), which Coca-Cola hopes to replace with plant-based materials. Since the current bottle was first introduced in 2009, Coca Cola states that they it has already distributed more than 10 billion PlantBottle™ packages in 20 different countries worldwide. Coca-Cola estimates that it has helped save the equivalent emissions of more than 100,000 metric tons of carbon dioxide.

According to Coca-Cola, agreements with these three companies (Virent, Gevo and Avantium) will help support the companies long-term commitments through sustainable practices in sourcing and in packaging supply.

“While the technology to make bio-based materials in a lab has been available for years, we believe Virent, Gevo and Avantium are companies that possess technologies that have high potential for creating them on a global commercial scale within the next few years,” said Rick Frazier, vice president of commercial product supply for The Coca-Cola Company. “This is a significant R&D investment in packaging innovation and is the next step toward our vision of creating all of our plastic packaging from responsibly sourced plant-based materials.”

As leaders in sustainable packaging, Coca-Cola also looks to innovate and advance opportunities to other companies throughout the industry and recently announced an industry first partnership with H.J. Heinz Company. This partnership will allow Heinz ketchup to use PlantBottle™ technology in its production.

Source: www.thecoca-colacompany.com/

B2B Companies Embrace Social Media in 2011

Wednesday, December 28th, 2011

Graph 300x217 B2B Companies Embrace Social Media in 2011

In 2011, the use of social media platforms for business-to-business companies became more important in the marketing mix than it has in previous years. For many B2B companies, social media can seem to be a daunting endeavor, but with knowledge of how to enter the world of social media,  social media can bring success. In this past year, many B2B companies have started to engage in social media sites such as Twitter, Facebook, and LinkedIn and have found that these sites are generating success for their companies.

“Leveraging social media for branding and awareness-building can help humanize B2B companies, establish them as thought leaders, and offer new touchpoints for connecting with customers and prospects,” said Kimberly Maul, eMarketer writer/analyst and author of the new report, “B2B Social Media: A Growing Focus for Marketers.”

Knowing which social media sites to use and which ones will bring more success for your company can be understood by knowing who you want to reach via social media. Social networking site, LinkedIn, is used more as a professional networking site for B2B companies and is seen as a way to generate more effective leads and other sites Twitter and Facebook are Facebook, Twitter and YouTube, are helping B2B firms reach customers in new ways. In a web survey conducted by iTracks, survey respondents often site Linked In as the top social media site for B2B marketers while putting Facebok and Twitter above as the business minded social network. According to Sagefrog Marketing Group, by the summer of 2011, 58% of US B2B marketers that were engaging in social media used LinkedIn, compared to 50% for Facebook and 43% for Twitter.

all social media use 300x204 B2B Companies Embrace Social Media in 2011

There is no doubt that social media is an effective tool for any B2B company and that the use and understanding of social networking sites will remain important for B2B companies in their marketing mix in 2012.

Source: eMarketer.com

Globe Guard Introduces Reusable Box Sealer

Friday, December 23rd, 2011

In the packaging world, efforts are constantly being made to create packaging that will benefit consumers as well as the environment. By reusing packaging, there is a great stride in creating an environment that is more geared towards sustainable packing. In an effort to encourage companies to reduce waste and reuse more, eco-friendly packaging company, Globe Guard, invented Globe Guard® Reusable Box Sealer™. The patent-pending reusable box sealer “Makes Every Box a Reusable Box.”

The product is designed to help companies reduce packaging waste during testing, product development, shipping preparation and other applications. The sealer does not require any sort of wasteful packaging materials such as packaging tape or glues. Instead, the product allows a box to be sealed and reopened many times until it is ready to be shipped. The reusable seal also allows you to open and reopen a box without any knives or scissors. In turn, this allows for a considerable amount of reduction in the amount of corrugated waste that companies produce.

box with sealer 300x256 Globe Guard Introduces Reusable Box Sealer

As described by Globe Guard themselves, there are two very common scenarios in which the Globe Guard Reusable Box Sealer is particularly important:

  1. “The box is going to be handled or shipped internally (closed loop) and not shipped via UPS, FedEx, or USPS.”
  2. “Immediate or repeated access to the contents is advantageous or necessary.”

The sealer works very easily and quite simply. It works by slipping the reusable sealer between the top major flaps of any box and holding them closed until the box is to be reopened again.

Quite simply, the Globe Guard® Reusable Box Sealer™ is a great new product and a great way to motivate companies to create a more eco-friendly work environment by promoting reusable packaging.

Star Wars by Evian?

Wednesday, December 21st, 2011

star wars by evian 603158175 300x194 Star Wars by Evian?

Attention all Star Wars fans:

Mandy Brencys has presented her new series of custom designed Star Wars themed bottles for French mineral water company, Evian. Each bottle features a different character from the film series with a shape like the end of a light saber.

“Star Wars by Evian, is an innovative intergalactic take on design packaging. Shaped to be wielded like a lightsaber, and striking enough to distinguish which side you have chosen — Jedi or Sith, these glass water bottles will take you to a galaxy far far away.”

There is no news to if this bottle design will be making a run for retail stores soon, but we’re willing to bet some collectors out there would love to get their hands on this. Unfortunately, it does sound like this is an unofficial collaboration that will not be available any time soon.

Kraft Foods Announces Carbon Footprint after Multi-year Study

Wednesday, December 21st, 2011

Kraft Logo 300x116 Kraft Foods Announces Carbon Footprint after Multi year Study

On December 14th, Kraft Foods shared their results of a multi-year study of the company’s total footprint on climate change, land, and water use. Kraft Foods, in partnership with Quantis Inc, was reviewed and analyzed by World Wildlife Fund and the University of Minnesota’s Institute of the Environment. The results, although not surprising, validated that Kraft Foods needs to  focus on working towards sustainable agriculture.

The results found that over 90 percent of Kraft’s carbon footprint comes from outside of their plants and offices – nearly 60 percent is from farm commodities, more than 80 percent of its land impact is from agriculture, and 70 percent of its water footprint comes from growing raw materials.

“Having the ‘big picture’ of our total footprint—from farm to fork—validates the focus of our sustainability efforts, particularly advancing sustainable agriculture,” says Roger Zellner, Kraft’s sustainability director for Research, Development & Quality. “Experts say climate change, land and water use may be among the biggest challenges in feeding a world of 9 billion people in 2050. As we continue our sustainability journey, we now have more insight into where we can make the greatest difference.”

“This study shows that to make meaningful change and conserve nature’s valuable resources, companies need to work with their suppliers to reduce the impact of producing raw materials,” says Dave McLaughlin, VP of Agriculture at World Wildlife Fund. “This means forging long term partnerships based on shared objectives, creating a transformational supply chain, a key strategy of WWF’s market transformation initiative.”

Kraft, which is the largest packaged food company in the country, said, “while the company does not own farms, the survey supports the work of its sustainable agriculture efforts on key commodities to improve crop yields, reduce environmental impacts and improve the lives of many of the farm workers and their families.”

The press release states that based on 2010 figures, Kraft Foods has set the following goals for 2015:

  • Increase sustainable sourcing of agricultural commodities by 25 percent
  • Reduce energy use in manufacturing plants by 15 percent
  • Reduce energy-related CO2 emissions in manufacturing plants by 15 percent
  • Reduce water consumption in manufacturing plants by 15 percent
  • Reduce waste at manufacturing plants by 15 percent
  • Eliminate 50,000 metric tons (100 million lbs.) of packaging material
  • Reduce 80 million km (50 million miles) from its transportation network

Although Kraft has a lot of work to do towards becoming more sustainable these next few years, they have already made significant progress  towards reducing energy, CO2 emissions, water, waste, packaging and transportation across its global operations.

  • Energy use is down 16 percent
  • CO2 emissions are down 18 percent
  • Incoming water is down 30 percent
  • Net waste is down 42 percent
  • Packaging is down 100,000 metric tons (200 million lbs)
  • 96 million km (60 million road miles) have been removed from its transportation/distribution network

Where People are Looking on your Facebook Brand Page

Monday, December 19th, 2011

On Facebook, many brands experiment with having an eye-catching profile picture in order to draw more traffic to their website and gain a bigger following. In order to track where people are drawn to when first connecting to a Facebook brand page, social media news and tips website, Mashable, worked with EyeTrackShop to get results. The webcam eye study found that the participants in the study almost always looked at the brand’s wall first; about four times longer than anything else on the page.

The image below shows where attention was held the longest when first looking at the Facebook brand page.

visual 300x179 Where People are Looking on your Facebook Brand Page

The study further explains other observations they found:

  • Content matters. Facebook brand page visitors almost always saw the wall first, and spent more time looking at it than any other element on the page.
  • The exception: Scantily-clad women. Victoria Secret’s page was the only one in which people looked at the profile photo — a busty woman in a brassiere — before they noticed the Facebook wall. When they did move on to the wall, they spent about 25% less time looking at it than they did other brands’ walls.
  • Profile photos can be the difference between seeing and not seeing a brand. Most brand pages’ profile photos didn’t get a lot of attention. Only 57% of visitors to Coca-Cola’s page, for instance, even saw the bottle of Coke that occupies this prime piece of real estate. Generally, profile photos with faces in them got the most attention. An exception to this rule was Skittles, which had an image of a bag of Skittles in the profile photo spot that 90% of visitors saw.
  • Photos on the wall get attention. The Facebook wall with the most images at the time of the test, PlayStation, was also the one that people spent the most time looking at. On average, viewers stayed on the wall for 4.88 seconds. No other page element on any brand’s page held attention for longer than four seconds.

The Power of Package Design

Friday, December 16th, 2011

Women Shopping51 300x199 The Power of Package Design

While wandering through any retail store, we often find ourselves attracted to products that have a packaging design that catches our eye. When a particular design grabs our attention,  we find that there is often a desire that is formed within us that makes us wonder how great the product really is. A truly great and effective packaging design influences our decision to purchase the product.

At Sunrise Packaging, our knowledge of the psychology behind what a consumer looks for in the packaging when purchasing a product reflects what blogger, Chapell Ellison, at The Etsy Blog writes in her latest blog post, Unboxing Desire: the Psychology behind Packaging

“Countless studies have concluded the same thing: the better an object looks on the shelf, the more likely we are to take it home. Just consider a store display of iPods — rows of impeccably molded plastic cases, almost just as desirable as the product inside. So what is it about packaging that compels us to fetishize it just as much as the product housed within?

There is, in fact, a deep-rooted history behind the psychology of packaging. When Henry P. Crowell packaged what would later become Quaker Oats, he marketed them as ‘pure’ by comparison with oats sold out of barrels in late 19th century general stores. By the 1950s, purity became a symbol of civilized supermarkets, where bruised fruit and dented cans were quickly removed. ‘In theFirst World,’ writes Susan Willis in a study on commodity packaging, ‘the package is a fetishized sign of the desire for purity, which, in the fullest sense, is also a desire for security.’

The desire to rip open the packaging and pull out the object in proud wonderment is engrained in buyers from an early age. It is an act that, when considering product packaging, you might equate with gift wrapping. However, as Willis reminds us, the two are radically different: ‘The anticipation we associate with the gift-wrapped present is for the unknown object. In anticipating a plastic-wrapped commodity, we imagine the experience of its use since its identity is already revealed.’ When it comes to the imagination, we simply can’t help it — when we see a shiny, packaged product on the shelf, we envision putting it to use and how it would potentially improve everyday life.

We’ve all had our run-ins with effective packaging design. You might have oohed and aahed over the unboxing of a new iPod, opening its packaging as if it were a jewel case. Or you are all too familiar with the maddening frenzy that results from a seemingly impenetrable, heat-sealed plastic shell. Like a primate struggling with cracking a coconut, we resort to sharp objects — scissors, car keys — to free our purchase from its PVC prison. Perhaps nowhere is this hysteria so well documented as it is in a scene from Curb Your Enthusiasm, in which Larry David sinks into pure desperation as he struggles to release a new GPS system from its packaging (see link below).”

Larry David Vs. Bad Packaging

Tips for an Eco-Friendly Holiday Season

Wednesday, December 14th, 2011

Paper Bow1 300x300 Tips for an Eco Friendly Holiday SeasonWith the holiday season upon us, we should all learn a few basic tips that allow us to be more eco-friendly and produce less waste!

  • Reuse old boxes for presents. Already used boxes can be be great for packaging your gift because they can be reused more than once. Bring these old cardboard boxes back to life by making them more festive by using old pieces of wrapping paper and gluing or taping the scraps to the box. 
  • Use fabric as wrapping paper. This holiday season, instead of filling trash bags with ripped up wrapping paper, try using fabric as wrapping paper. This way, you will be able to stop using unsustainable rolls of wrapping paper and be more environmentally friendly. You can also be creative by wrapping presents with old maps, the comics section of a newspaper. You can also use fabric such as a scarf, dish towel, bandana, or another cloth item.
  • Buy energy saving lights for the holiday season. Swap the tradition incandescent lights for LED lights to decorate your house. LED lights use up to 90 percent less energy than conventional holiday lights. By Using LED lights, you can safe your family up to $50 on your energy bills during the holiday season!
  • Shop online to save energy and fuel that you would use to travel from one to another, this will also save you money on gas.   
  • Send your greeting cards electronically. Every year about 2.6 billion greeting cards are sent. Sending a greeting card electronically is the perfect way to reduce waste. Websites like Hallmark or Photobucket offers a selection of holiday greeting cards that allow for great personalization options for you and your family. If you prefer to take the more traditional route by sending cards through the mail, look for holiday cards printed out on recycled paper. 
  • Give new life to old greeting cards by recycling the cards by cutting them into your favorite images and details from the cards . You can then turn these into gift tags or use them as decoration.