QR codes (quick response) are those black and white symbols that can be found on all types of packaging, print ads, and billboards. These codes provide a wealth of information such as text, websites, and other data that is embedded and decoded with a mobile device. All this mobile device needs is a camera and the down-loadable app and the information is unleashed. Usually QR codes are embedded with some type of promotional tool such as a contest, special offer, or an unique website. It is a great way for marketers to engage and attract consumers. These codes are designed to invite customers to participate, discover, share, save, and interact with brands.
Sun-Maid, the famous raisin brand, is utilizing QR codes to promote the animated movie by DreamWorks, Kung Fu Panda 2. Sun-maid has put these codes on their packaging to take customers to a special website where they have a chance to win a trip to Zoo Atlanta. Since entering the contest is as simple as having a mobile device, Sun-Maid hopes the number of entries will be high. They have also used Facebook to promote this contest as well. Sun-Maid brand designed their packaging with these QR codes in hope the special contest will entice consumers to buy their raisins. The packaging design also gets consumers engaged in the Sun-Maid brand as well as provides consumers a way to interact with the brand.