Archive for May, 2011
Tuesday, May 31st, 2011
Custom Poly Boxes
MotivAction is a performance improvement company specializing in meeting, event, incentive, recognition and learning services. They have been helping businesses get results through people since 1976. In this particular case MotivAction was developing a communications campaign for a client’s sales incentive program. The payout? A trip to Hawaii for the top achievers!
As part of their communications campaign, MotivAction wanted to create custom packaging that would be consistent with the branding they’d developed for this program.
Teaming up with our seasoned vet, Steve Sandahl, MotivAction and Sunrise Packaging created a lovely Hawaiian-themed custom poly box. The box held a mini cloth bag (wrapped in tissue paper) which held a fresh bag of Hawaiian Kona Coffee. Sunrise Packaging was able to help realize the customer’s vision by working closely with the customer from conception to fulfillment.
It’s all about differentiation. When we customize something for you, it’s yours and yours alone. We pride ourselves on listening first and packaging second. Please contact us if you have a vision and need assistance in making it a reality.
More info: Custom Poly Products
Tags:Custom Boxes, custom packaging, hawaii, incentive, motivaction, poly, poly box
Posted in Case Studies, Custom Packaging Products, Packaging Design | No Comments »
Tuesday, May 31st, 2011
PepsiCo is at it once again to fulfill their overall environmental goal of becoming an eco-friendly company. PepsiCo has realized something very important, their beverages are not just packaged in cans and bottles, cups are another way that Pepsi products get distributed. Places like colleges, stadiums, theme parks, and eateries use cups to serve Pepsi beverages. Although cans are fully recyclable and they have created the Plant Bottle, PepsiCo now has another task to tackle.
So how did PepsiCo solve this problem? They realized the need for sustainable beverage packaging and used some innovation and creativity to create 5 different eco-friendly, compostable, and recyclable cups that they will issue to their U.S. food-service customers. They designed 100% recyclable clear plastic cups, compostable paper cups, and wax cups that are made from plant-based materials from sustainably managed forests.
PepsiCo has done a fantastic job at going green and meeting their sustainability goals. They work hard to come up with innovative ways to green their packaging. PepsiCo has taken initiative to realize that consumers want to be more eco-friendly and they want their packaging to be eco-friendly as well. They hope that other companies will realize this and come up with their own ways to be more sustainable companies and produce eco-friendly packaging.
Tags:beverage packaging, compostable, Eco-Friendly, eco-friendly packaging, environment, environmentally-friendly, green, innovative, packaging, PepsiCo, plant based materials, recyclable, sustainable
Posted in Eco-Friendly, Packaging Design, Product Information | No Comments »
Friday, May 27th, 2011
Packaging design is a critical decision making criteria for consumers. The first sense we use when we shop is our sight, which means we see packaging before we see the actual product. Marketers need to make sure packaging is appealing so it will entice consumers to make a choice and purchase. A new trend in packaging is going back in time and creating a retro look and feel. Retro packaging design adds a dash of nostalgia and curiosity. Below are three products that have embraced the retro trend and used the idea in their packaging design.
Doritos wanted to relaunch their taco flavor chips so they decided to reintroduce them in the original 1960s packaging. Consumers have made comments online about how much they miss the taco flavor. So Doritos listened to those people and brought the taco flavor and its retro packaging back to life. They also announced that the taco flavor will remain in the permanent product line-up.
When the very first washing machine was invented, Tide was a choice for detergent. Today Tide is still a choice for getting clothes clean. Tide wants consumers to enjoy their retro packaging, hoping it will bring some past memories back to life. Tide has been a trusted brand for over 50 years, and its retro packaging showcases how this brand has grown. The retro and vintage look of Tide’s limited edition packaging shows how it looked years ago, but has the same performance qualities we know today.
Celebrity Apprentice finalists meet 7UP as they designed retro packaging for their final task on the show. The retro look for 7UP displays the brand’s legacy from the 1970s and the 1980s. The retro designs showcase how 7UP is “The Uncola” with its crisp lemon-lime taste. It has been a great tasting brand for over 80 years, and the retro packaging lets consumers know how much it has evolved and stayed true to its roots.
Retro packaging is a creative way to bring nostalgia and uniqueness to packaging. It gives consumers a chance to see how packaging has evolved and grown. For others, it takes them back to when they got their first washing machine and used Tide to clean their clothes, or when they drank 7UP at a family picnic, or when they ate Taco Flavored Doritos when listening to the radio. Retro packaging lets consumers get involved with the packaging and product, giving them a chance to experience something vintage.
Tags:7UP, Celebrity Apprentice, consumers, creativity, design, Doritos, marketers, Marketing, nostalgia, packaging, Packaging Design, packaging trends, retro packaging, Tide, trend, vintage packaging
Posted in Custom Packaging Products, Marketing, Product Information | No Comments »
Thursday, May 26th, 2011
Megatrax is one of the world’s leading production music libraries, recognized by its quality and innovation in technology and services. The company wanted their promotional material to be presented on a USB flash drive. Expanding on their presentation idea, they needed a creative packaging solution for the flash drive to show their commitment to innovation. That’s when they turned to Sunrise Packaging.
Megatrax wanted custom USB packaging with a modern look. Being solution-oriented, Sunrise Packaging rep Jason Lowe worked with Megatrax to come up with the ideal case. After working with the customer to understand their needs, Jason suggested a case featuring custom turned-edge technology with a dense presentation foam on the inside to give the case a modern clean look as well as maximum protection for the flash drive.
The foam is custom cut with a literature and USB cavity to tightly hold the company’s brochure and flash drive. The success of the project came in mid-stream as Sunrise was able to adapt on the fly and help the customer create a case that presented the company confidently.
Choosing custom packaging means choosing to differentiate.
More on custom USB packaging
Watch a video on how turned edge products are made
Tags:custom packaging, Digital, flash drive, megatrax, mp3, music, production, turned edge, USB
Posted in Case Studies, Custom Packaging Products, Media Packaging, New Products, Packaging Design | No Comments »
Wednesday, May 25th, 2011
If you have never heard of turned edge packaging, take a look at the turned edge process and technologies by watching our YouTube video.
Click Here
Now you should have a better understanding of what turned edge is and the process of making turned edge products. Turned edge can be applied to a variety of products. When a project requires a more professional look and a more durable material, turn to turned edge. The types of products that turned edge can bring a sophisticated look to include:
Boxes: Customization is key to making a product stand out from the others. Turned edge boxes are upscale and are perfect for products wanting to showcase elegance.
Binders: Turned edge binders have the look and feel of a hardcover book and are an impressive alternative to the standard 3-ring binder.
Permavue: These turned edge cases are excellent for showcasing unique and creative designs. The turned edge albums have many options like adding folders for discs and promotional materials. They are also light in weight, making them suitable for direct mail purposes.
Slip/Slant Cases: These turned edge cases are great for organizing program materials, periodicals, marketing mailers, and office papers.
Media Packaging: Turned edge media packaging contains thermoformed trays that are strong and durable, making them ideal for sales kits, multimedia kits, audio books, and promotional materials. They can range from holding one CD or DVD or an entire set of product materials.
Turned edge is unique in that it has an array of customization possibilities. The options include offset and screen printing, foil stamping, embossing, and debossing. There are also many foam shape and size options as well as the use of thermoformed trays. Turned edge works with a variety of materials. From standard paper to suede to linen, there’s a vast amount of materials to choose from. Turned edge packaging can also come in a variety of shapes and sizes that fit whatever a company has in mind.
Turned edge packaging provides durability, versatility, and the ability for a product to stand out from its competition. The upscale look turned edge packaging possesses gives a product a unique and creative look.
Tags:Binders, Boxes, creative, debossing, durable, embossing, foam, foil stamping, Media Packaging, offset printing, packaging, permavue, screen printing, slip/slant cases, thermoformed trays, Thermoforming, turned edge, turned-edge packaging, unique, versatile, youtube
Posted in Binders, Custom Packaging Products, Media Packaging, Packaging Design, Product Information, Thermoforming | 1 Comment »
Tuesday, May 24th, 2011
Renew: The VBS Eco Binder
It’s hard not to stop and look twice at this eco binder. It’s imaginative design and eco-friendliness combine to create a green look all of its own. Used as a program guide for Renew: The Green VBS, its creators wanted to make a statement on environmental stewardship.
Sunrise Packaging found a great solution for the customer that not only included an eco-friendly look, it demonstrated sustainable packaging. The eco binder is made out of 100% recycled chipboard and is silk screened with UV inks that contain no solvents making it 100% recyclable at the end of its life cycle. The ring metals can easily be removed and recycled through a local scrap metal recycler. Sunrise Packaging can customize your eco-binder to catch the attention of your audience.
More on Custom Eco Binders
More on Sustainable Packaging
Shop Eco Binders
Tags:3-ring binders, binder, chipboard, Eco-Friendly, environment, green packaging, ring binders, sustainable
Posted in Binders, Case Studies, Custom Packaging Products, Eco-Friendly, New Products, Packaging Design | No Comments »
Monday, May 23rd, 2011
Consumerism is a movement that seeks to protect and inform consumers by requiring practices like packaging, advertising, product guarantees, and safety standards. In theory it is also the outcome of producing greater consumption of goods for the benefit of the economy. Since we have become a society that is concerned with the state of our environment, consumerism has become eco-friendly. Green consumerism is a new movement that is concerned about products and services that are considered ethically made. This means with minimal harm to or exploitation of humans, animals, and/or the natural environment.
Green consumerism is interesting in that it focuses on us buying green products. Well how beneficial are green products to the environment if we don’t use them properly. An article written by Jacquie Ottman titled “The Next Frontier in Green Marketing is Responsible Consumption” pinpoints this issue spot on. The article provides an example: how is an eco-friendly light bulb eco-friendly if the light remains on after everyone leaves the room? They contradict each other. We may feel good about doing our part if we buy green products, but we need to focus more on the behaviors we conduct when we use them. It defeats the purpose of buying green if we are not using the products in an eco-friendly manner.
Going green is based on behavior. If we want to be buy eco-friendly products we must learn green behaviors. If we look at this issue from a business perspective, marketers of green products should focus on adding value for consumers and providing them with the needed knowledge of how to use the product. Buying green products and using them properly is how we will help save our planet. Green consumerism is on the rise and more consumers feel they have a personal responsibility to do their part to help the earth.
Tags:advertising, business, consumerism, consumers, consumption, Eco-Friendly, environment, go green, green, green consumerism, green products, marketers, packaging
Posted in Eco-Friendly, Marketing | No Comments »
Monday, May 23rd, 2011
If you have ever needed to store or transport information, files, documents, music, or pictures you probably know what a USB flash drive is. If you are unfamiliar of what they are, USB flash drives are removable and rewritable storage devices. They are used in a similar fashion to floppy disks or CD-ROMs, but are smaller, faster, more portable, durable, reliable, and have more capacity. Although USB flash drives have all these benefits, they can be confusing to purchase. There are many different kinds and brands to choose from. They all have different storage capacities, designs, and prices to suit each individual use.
A USB flash drive starts out at the small end of storage capacity with 64 MB all the way to 16 GB. Confused yet? Let me try to explain. A megabyte (MB) is a multiple unit byte for digital information storage or transmission. A 64 MB USB flash drive can hold approximately 30 photos, 15 songs, 56 documents, and 7 minutes of video. After 64 MB it goes up to 128 MB, 256 MB, and 512 MB. A gigabyte (GB) on the other hand has much bigger capacity than a MB. A GB is actually equivalent to 1,024 MB. 1 GB holds approximately 614 photos, 230 songs, 900 documents, and 2 hours of video. After 1 GB it goes up to 2 GB, 4 GB, 8 GB, and 16 GB.
Below is a chart to give you more information about the size capacities.
The size capacity of a USB flash drive depends on how much you need to store. If you need to store a lot of data, a USB with 1 or more gigabytes would be more suitable. USB flash drives give you a variety of options to choose from that fit with individual needs. USB flash drives also have the ability to be customized, whether for business or personal purposes. They can be customized with logos or can be made into custom shapes. Packaging is also available for USB flash drives. It is amazing what these little storage devices can do.
Tags:capacity, custom, devices, documents, files, flash drive, GB, gigabyte, information, logo, MB, megabyte, Storage, USB, USB flash drives
Posted in Product Information | No Comments »
Friday, May 20th, 2011
Clamshell packaging is capable of storing an array of products from electronics to toys. Clamshells are often criticized for contributing to wrap rage; the heightened level of anger and frustration resulting in the inability to open hard to remove packaging. Although clamshells have gotten a bad rap, they are a very beneficial packaging option. They provide increased security and protection for products. They may be difficult to open, but they keep products safe and secure.
There are a couple different kinds of clamshells. The first kind is the clamshell packaging most commonly found in retail. These clamshells are thermoformed. This is a manufacturing process where a plastic sheet is heated to a pliable forming temperature, then formed to a specific shape in a mold, and trimmed to create a usable product. Clamshells are named because of the hinge it possesses. They can have one or more hinges. A clamshell with a single hinge usually includes a hanger tab, allowing it to hang from store pegs. Clamshells with multi hinges allow the packaging to have a flat base so the product can stand upright. Although these are the ones that gives us the wrap rage, they are a wonderful way to showcase products. The clear plastic allows great visibility to consumers. They are also very versatile, in that they can be designed in many ways that cater to specific products.
The next type of clamshell packaging is clamshell CD/DVD cases. These are a great alternative to traditional jewel cases and paper sleeves. These cases provide excellent security with is strong center hub to keep discs in place. Clamshell CD/DVD cases are a fantastic way to save on storage space. Their slim design allows for more to be stored at once than standard disc packaging.
Ever wonder how clamshell packaging came to be?
Look familiar?
Tags:CD/DVD, clamshell, Clamshell Packaging, disc packaging, manufacturing, packaging, protection, security, thermoformed, Thermoforming, versatile, wrap-rage
Posted in Custom Packaging Products, Media Packaging, Packaging Design, Product Information, Thermoforming | No Comments »
