Archive for January, 2011

Introducing the Color of 2011: Honeysuckle

Friday, January 7th, 2011

reddishpinkallures Introducing the Color of 2011: Honeysuckle

If you recall from our blog post from last year that was posted around this time, turquoise was the color of 2010. Pantone Color Institute has made honeysuckle the color of 2011. This color is said to be courageous, optimistic, and vital. It has the essence of braveness for this brave new world and year we are in. The bold spirit of the color should lift and carry everyone through the year. This color embodies the idea that we can face everyday troubles with verve and vigor and encourages us to be confident as we meet challenges in our everyday lives.

This is what Executive Director of Pantone Color Institute had to say about the color. “In times of stress, we need something to lift our spirits. Honeysuckle is a captivating and stimulating color that gets the adrenaline going, perfect to ward off the blues.”

Honeysuckle can be found everywhere this year in places like the fashion industry, the home improvement sector, and packaging. Honeysuckle is a flattering hue in fashion that is guaranteed to produce a healthy glow for both men and women. Accessories and cosmetics are also capturing the essence that honeysuckle produces. Don’t be surprised if you see honeysuckle appear down the aisle. The dynamic reddish pink of honeysuckle is a rich color that many brides are incorporating into their weddings. Paint, pillows, bedspreads, and even small appliances are getting a makeover with honeysuckle. It adds a lively flair to interior spaces. Honeysuckle is also an excellent packaging color for products. It gives a festive and active look and is a great shade for food or drink packaging.

Keep your eyes peeled for honeysuckle this year. Hopefully it brightens everyone’s 2011!

To learn more check out Pantone.

Simplicity in Packaging

Wednesday, January 5th, 2011

What makes packaging stand out? How does packaging entice consumers to buy? Does flashy and colorful packaging work? These are just a few of the questions that marketers and designers ask themselves when developing packaging for products. The majority of people may think that the more colorful and graphic a packaging is, the more appealing it is. But the opposite can be true as well. If packaging was in its simplest form would you still buy it? Would you even look at it or just pass it buy?

Design studio A2591 has decided to explore a new idea involving simpler packaging for some leading consumer products. The theme centered around this idea is minimalism. The experiment involves whether packaging loaded with colors and graphics is really necessary. The end result of this project is 3 versions of each product packaging. The first is the original packaging, followed by a simpler version, and ending with the packaging in its simplest form.

Check out a few of the products they designed new packaging for. What do you think?

red bull 300x200 Simplicity in Packagingcorn flakes 300x200 Simplicity in Packagingnesquick 300x200 Simplicity in Packagingpringles 300x200 Simplicity in Packaging

*Note this experiment was a way to show how minimalism works and is not new packaging proposals for these brands.

Going Green in 2011

Monday, January 3rd, 2011

tree Going Green in 2011

The new trend in this day and age is going green and being eco-friendly. Every day new concepts and technology is created to help the environment and reduce waste. This trend is becoming stronger for 2011, as the population becomes more concerned about the environment. The new year is bringing innovative ways to go green.

Here are 15 ways to make the new year more eco-friendly:

1. Become educated about how to become more environmentally friendly. Read blogs, research issues, and contribute your thoughts to the matter.
2. Consider new lifestyle habits instead of sticking with old ones. Try to break free from chronic global clutter and excessive consumerism.
3. Find do it yourself ways to make things instead of buying them.
4. Avoid fast food restaurants and try to cook at home. They may be cheap and quick outlets, but the industry is responsible for contributing billions of tons of waste annually to our planet.
5. Stop wasting food. Buy less if you can’t consume it, freeze leftovers, or give excess to someone who needs it.
6. Try working vegetarian food into your diet and help reduce the overall demand for factory farmed protein. Try to commit to a plant based lifestyle for a day or a week, or a full year if your feeling veggie.
7. Household items may collect dust, but avoid throwing them away. Instead, donate them, sell them, or ask a friend or relative if they might want your unwanted items.
8. Recycle old and outdated clothing by refashioning them. Create unique pieces of clothing or accessories out of your old clothing and accessories. What could have been thrown away could now be a new fashion statement.
9. Think carefully before you throw something into the garbage. Ask yourself “Is there a way that I can turn this into a valuable resource?”
10. Try to bike and walk or run more instead of relying on gas.
11. Clean with simple and pure ingredients and steer away from air fresheners that release vast amounts of volatile organic compounds. Plants are a great way to filter your air.
12. Buy a water filter and drink real water. Avoid buying bottled water, instead use a real glass from a real faucet.
13. RECYCLE
14. Become apart of consumer conscious programs such as TerraCycle, RecycleBank, NuRide, MyEex, and Neighborhood Fruit. These are just a few groups that help the planet.
15. Finally, share your eco-friendly efforts with others. There may be something you do that others may benefit from, and vise versa. Spread the word to help the environment.