Archive for December, 2010

Softness Wrapped in Dessert

Wednesday, December 8th, 2010

kleenex desserts Softness Wrapped in DessertKleenex Brand tissues have been around since 1924 and have grown into a household necessity. Facial tissues are no longer generic boxes, but colorful designs that can match your home decor, the season, or even your personality. Kleenex Brand is introducing something different this holiday season. Since the holidays are usually associated with sweets and desserts, Kleenex Brand decided to elaborate on that trend and transform it into packaging. From far away these new packages may appear to look like slices of cake and, but with a closer look you will notice the Kleenex name and will soon realize that it is actually a box of tissues. This new line of tissue packaging is called “Divine Desserts” and include a description on the box that says: “Cakes, pies, and candies OH MY! Add a little sweetness to your decor this season by sprinkling our confectionary delights through out your home”.

This new line of Kleenex Brand packaging consists of 4 delectable designs: red velvet cake, cherry pie, chocolate cake, and 3 layer cake. The idea behind this holiday packaging is that it can be set out in rooms during the holiday season and beyond. Since the dessert isn’t too specific to one holiday, you can still keep it out past the Christmas season.

New Study: 95% of Consumer Products are Greenwashing

Monday, December 6th, 2010

greenwash paint 150 283x300 New Study: 95% of Consumer Products are Greenwashing

A new study that was recently released by TerraChoice states that 95% of consumer products claiming to be eco-friendly are committing at least one sin of greenwashing. The report highlighted the 7 sins of greenwashing- described as the act of misleading consumers about the environmental practices of a company or the environmental benefits of a product or service. The sin of “No proof” was the most persistent of all greenwashing sins in 2010.

TerraChoice examined 5,296 products for the study while visiting 19 retail stores in Canada and 15 in the US.

The news is not all bad though. Considering that 98% of consumer products were guilty of greenwashing in 2009, the number has decreased in 2010. Further, the number of green products on the market was up 73% this year from 2009.

It’s going to be very interesting to keep an eye on this study. With government regulations and consumers being more privy to the ‘green scene’, one would assume that the percentage will continue to decrease into the future!

Mrs. Butterworth Puts on Her Holiday Dress

Friday, December 3rd, 2010

Mrs Butterworth s bottles dress up for the holidays 300x238 Mrs. Butterworth Puts on Her Holiday Dress
One of America’s favorite spokes figure is gearing up for the holiday season by introducing a series of holiday outfits. These limited edition holiday bottles are a part of the 2010 decorative series and is the first time Mrs. Butterworth will change out of her classic everyday dress. The new packaging features colorful full body shrink labels, themed for the holidays. The series consists of 3 different designs each with their own unique names: The Caroler, Mrs. Claus, and The Gift Giver. They are available in the 24 oz. size and in the original flavor.

The company is promoting these holiday bottles as collectibles, hoping consumers will want to collect all three. They are counting on the draw of Mrs. Butterworth’s nostalgic presence for those who remember her from their childhood. They encourage consumers to have fun with collecting these limited edition bottles. The goal is to get family and friends involved in the search for this holiday packaging, hoping this will be a fun and exciting challenge for everyone. Keep your eyes peeled for Mrs. Butterworth’s holiday packaging in a store near you and be on the look out for more limited edition bottles appearing on shelves in 2011!

Vegetables are Getting a Makeover

Wednesday, December 1st, 2010

coastline 300x171 Vegetables are Getting a Makeover

Coastline Produce, the leading year round western grower and shipper of fresh vegetables, has recently launched a new packaging design to update their brand. This new design is product of Coastline launching an expansion of distribution in eastern states. The goal with this redesign is to incorporate quality, value, and brand awareness. The new color scheme they have chosen gives the package a fresh new look. This new design features black and gold inks that are intended to create a luxurious look with a sense of sophistication. Coastline also added the “Tree of Life” icon which they created to represent how essential nutrients and vitamins are for a healthy lifestyle. The idea behind this new packaging design was for the bold colors and clear font styles to be easily seen so that consumers would be attracted to making healthy choices. Older designs were crowded with text and used a lot of ink. Since consumers buy with their eyes, this new packaging allows consumers to actually see what they are buying.