Juice…..so many good flavors. It’s the beverage of choice for millions to accompany breakfast in the morning. But we’re going to take a look at some cool, creative juice packaging below. Whether it’s to attract children or adults, these eye-catching packaging designs are very imaginative and shows the impact custom packaging can have on a brand to differentiate and substantiate.
Company: Jooze (fictional)
Designer: Yunyeen Yong
Location: Australia
Company: Sweet Earth
Designer: Michael Mitzman
Location: Chicago
Company: Cambria Juices
Designer: Hangar Studio
Location: New York
Company: First Juice
Designer: Haley Johnson Design
Location: Minneapolis
As we look into the package design of these different juices, we see that they all have something unique to say about the beverage that is inside. Jooz is fresh while Sweet Earth and First Juice are playful. The carton for Cambria has a sophisticated look that appears to market the locality of the product.
Packaging is a powerful extension of the product inside especially since it is the first impression of a brand for the consumer. No matter the industry, putting thought and energy into your packaging is a very effective marketing tool that can definitely contribute to the bottom line.
Tags: beverage, cambria, custom packaging, fruit juice, jooz, Packaging Design