Wine packaging is the focus today. Why? Because wineries are getting more and more creative with their custom packaging (and because it’s so tasty). Packaging plays such an important role in selling and differentiation, especially in the wine industry. In a previous post from a few weeks back, we saw the wine label that could be folded out into a poster rubber-banded to the bottle rather than glued. Packaging for these four wines below are all similar in that they’re so unique.
Francis Coppola Reserve label focuses on being memorable and eye catching while showcasing distinctive vineyards from Sonoma’s renowned appellations.
Revelry wines from Washington State are sold in patent-pending REVELution cask. The innovative boxed design holds almost twice the amount of wine that a bottle holds, isn’t susceptible to cork taint and keeps wine fresh for several weeks after opening. It also features recyclable packaging.
Vancouver Island design company, Hired Guns Creative has designed beautiful packaging for Venturi Schulze Vineyards. The design of their wine bottles needed to convey that their wines were something special; a typical wine label just wouldn’t do. A silk-screened bottle concept was created with a design that matches the quality of the wines and works with each of the 10-15 types of wine that they release each year.