Archive for April, 2010

Sugar is the New Oil

Wednesday, April 7th, 2010

sugarcane3 300x224 Sugar is the New OilPolypropylene is a plastic used in a wide range of products like food containers, water bottles, furniture, and car bumpers. It’s also used as a strong, durable packaging solution that gives products a very distinct look.

Currently, it’s the second most widely used thermoplastic with a global consumption of 44 million metric tons in 2008. The market has been growing increasingly and is estimated to be $66 billion. Growth is based on projections that consumers and recycling regulations will drive demand for environmentally-friendly packaging.

While polypropylene is primarily derived from oil, a recent research partnership will be developing a large scale production of polypropylene from sugarcane. While oil is limited and expensive, this green initiative is great news and could mean a big change for the plastics industry. Initial development will run for at least 5 years. The plastic is to be identical to traditional polypropylene except that it is made from sugarcane. Customers will be able to switch to the bio-resin without changing their production machinery or processes.

So who’s partnering up? Braskem, the largest petrochemical company in Latin America, and Novozymes, the world’s leading producer of industrial enzymes. Both companies have a strong devotion to a bio-based economy.

Braskem was the first company in the world to produce a 100% certified green polypropylene on an experimental basis. They’re currently building a green polyethylene plant in Brazil with ethanol and sugarcane as the raw material. The plant will produce 200,000 tons per year.

Novozymes is the world leader in bioinnovation. They use biotechnology to improve the use of resources in more than 30 industries around the world; the biofuel industry is one of them. Currently, they’re producing enzymes to turn agricultural waste into advanced biofuels.

The Misspellings of Blu-ray

Monday, April 5th, 2010

br logo1 300x159 The Misspellings of Blu rayThere is some confusion out there about the spelling of Blu-ray. Is it Blueray? How about Blue-ray? Blu-ray?

It was a choice made by the Blu-ray disc association to remove the “e” from blue-ray to be able to have a trademark on it. Around 50% of all Blu-ray searches in Google are done with the “e” in blue. How does this effect consumers that are searching for Blu-ray? Are they going to find what they’re looking for?

There are so many misspellings of Blu-ray from websites themselves that searching the right term, Blu-ray, is actually going to be limited. For example, if a site uses the spelling “Blueray” and you search for the right term in Google, you’re not going to find that page.

Google and the other search engines can make the translation between Blue-ray and Blu-ray but it’s going to hurt the search results. Usually the “Did you mean” function on the search engines can help with any confusions regarding search terms but since writers on so many different websites are spelling Blu-ray wrong, there are plenty of results for Blue-ray with an “e”. Thus, “Did you mean” doesn’t pop up.

So, the correct spelling is Blu-ray. Go ahead and make a mental note. Is your head spinning yet?

Do you need replacement Blu-ray or Playstation 3 cases? Click here.

*Blu-ray sales in the US in the first quarter of 2010 were $331.31 million, 68.5% more than in the same period of 2009. (Blu-ray.com)

Perfume Packaging Reveals Your Personality.

Friday, April 2nd, 2010

Did you know that you link scents with memories?
A single smell can bring a flood of memories. We connect smells with people, places, and feelings, so it’s no wonder people are willing to pay up to $100 for 3.4 oz. of perfume. (Actually the most expensive bottle of perfume is a whopping $215,000!)

So why pay $100 for a few fluid ounces? It’s a combination of fragrance, brand, and you may have guessed it – packaging.

Why does it matter who makes the perfume or what bottle it comes in?
Because consumers buy perfume that reflect their personality. Daring, Classy, Flirty, Fun, Sweet, Sexy, Cute, High Class – all of it is said through the  fragrance and packaging. As Christian Dior said, ” A woman’s perfume tells more about her than her handwriting.”

DolceGabannaThumbnail Perfume Packaging Reveals Your Personality.

Take Dolce & Gabbana Light Blue
Its packaging is simple, clean, chic. It catches a consumer’s eye because it looks classic.
Combine a timeless look with a trusted name and you have a best seller. Dolce & Gabbana Light Blue was introduced in 2001 and has been at the top of women’s perfumes best sellers lists since.

Another trend that has exploded since entering the market is celebrity fragrances.
Everyone from David Beckham to Avril Lavigne has a line named after them.

Although celebrity scents don’t necessarily have the longevity of classics like Chanel No. 5, celebrity scents sell very well. Britney Spears, Paris Hilton, Hilary Duff, and Sarah Jessica Parker have experienced enormous success with their lines.

One of my personal favorites has probably caught your eye at the department store too. It has unique packaging you can’t pass up.

HarajukuLoversThumbnail Perfume Packaging Reveals Your Personality.(Click to view larger image.)

Harajuku Lovers by Gwen Stefani, which carries five different scents in five doll-decanters. The cute bottles appeals to a young adult age group. Stefani also personalized it to appeal to her fans. (Her backup dancers are called Harajuku Girls.)  She made it more personal for each buyer by giving them the option of choosing the doll that reflects who they are. Stefani also launched the perfume in limited edition packaging called “Sunshine Cuties” and “Snow Bunnies.” Sunshine Cuties is set to release Spring 2010.

Harajuku Lovers Snow Bunnies Thumbnail1 Perfume Packaging Reveals Your Personality.SummerCutiesThumbnail1 Perfume Packaging Reveals Your Personality.

(Click to view larger images.)

Harajuku Lovers has only been on the shelves for two years but  it appears it has found a permanent place in buyers’ hearts.

Here are more perfume bottles for you to check out – maybe you’ll find your new signature scent. (Click to view larger images)

The following perfumes are:
(Row 1) With Love by Hilary Duff, Live Luxe by J.Lo., Can Can by Paris Hilton, Vera Wang Princess
(Row 2) Clive Christian No. 1 Imperial Majesty ( the $215,000 bottle of perfume), Daisy by Marc Jacobs, Flower Bomb by Viktor & Rolf,  and Be Delicious by DKNY.

WithLoveHilaryDuffThumbnail Perfume Packaging Reveals Your Personality.JLoThumbnail Perfume Packaging Reveals Your Personality.VeraWangThumbnail Perfume Packaging Reveals Your Personality.CanCanthumbnail Perfume Packaging Reveals Your Personality.clive christian no1 imperial majesty thumbnail Perfume Packaging Reveals Your Personality.

DKNYThumbnail Perfume Packaging Reveals Your Personality.DaisyThumbnail Perfume Packaging Reveals Your Personality.FlowerBombbyViktorRolfThumbnail Perfume Packaging Reveals Your Personality.