There are good reasons marketers are now implementing social media plans into their marketing mix and spending good money on it. The audience is present and they’re attentive.
Nearly 75% of the online population are social media users. The rates are similar for men and women. Moreover, respondents of the research study’s top daily media activities were social as well. Watching television is #1 but Facebook was the next most common visited every day. Here’s the breakdown:
Daily Online and Offline Activities Among US Internet Users
Watch TV- 55%
Visit Facebook- 47%
Listen to radio- 37%
Social media games- 22%
Read print newspaper- 22%
Read Blogs- 11%
Read print magazines- 9%
Twitter- 6%
*Note: Sample size- 1,752 respondents. Study sources- BlogHer and iVillage.
Among the BlogHer Network users only, usage was higher. 77% read blogs every day and 35% used Twitter.
These social destinations are becoming more important as the users increasingly look for information for purchasing decisions. Search engines are the #1 source for information about products. However, blogs and social networks were more likely to be used for purchasing advice than traditional sources like magazines, TV, and newspapers.
Media Used By US Internet Users to Find Information to Help with Purchasing Decisions
Search Engines- 92%
Blogs- 53%
Message boards- 34%
Social networks- 26%
Magazines- 20%
TV- 13%
Newspapers- 10%
*Note: Sample size- 1,085. Study sources- BlogHer and iVillage.
Among these users, 20% said blog and social networks were a good place to find out about new products. 25% liked to visit social networks for advice and more than 33% considered social networks a great place for general information.
More info:
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Tags: consumers, facebook, Social Media, television, Twitter