“Because the Earth likes to eat healthier too.” That’s the tag line across Frito Lay’s SunChip website advertising their new compostable bag. In a world where it’s all about having one up on the competition this new bag is giving an already strong product an additional edge. This plant based bag is designed to break down in a quick 14 weeks. The only draw back is that this bag is noisier than standard chip bags. There will be no “sneaking the SunChips” because the bag will be a dead giveaway. To view how the bag decomposes over the 14 weeks please visit the SunChip Clip below.
It will be interesting to see how the competition follows. They may look to mimic the compostable bag or for a quick fix try to simply advertise a more eco-friendly bag that is made out of recycled material, etc.
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I clap Sun Chips for their sustainable approach. Compostable and eco-friendly are being used interchangeably. Both are being referred to the same end effect that is a product that can be broken down and securely returned to the earth without any industrial wastage elements.
Best Regards,