Meet earBudeez™ Jay D and friends. So cool you wouldn’t even want to open them.

The fun new packaging of earbuds from JDA, Inc. packs a lot of personality, literally. JDA developed the earBudeez™ personalities with the earbuds as eyes in different positions to convey various attitudes and emotions. The innovative design of the earBudeez™ connects the product with various consumers to influence their buying behavior.

The design concept came from  research done  by Audiovox. They found that people were choosing their earbuds like a fashion accessory for their iPods and mp3 players. The research also showed that packaging played a key role in consumer decision making.

To no surprise, the earBudeez design won a 2009 Gold Pentaward- Congratulations to JDA, inc!

Tags: consumers, creative packaging, custom packaging, design, innovation, packaging, sunrise

This entry was posted on Monday, March 15th, 2010 at 2:03 pm and is filed under Custom Packaging Products, Media Packaging, Packaging Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.