Some packaging designs are created simply to capture people’s attention and say “Look at me!” The product stands out from its competitors with custom packaging.
Custom packaging makes products unique and also helps differentiate products from other similar items. The key to custom packaging is to be visually appealing.
Take Red Bull Cola’s custom packaging for their popular beverage. The package features a wooden case that displays each of the 17 key ingredients that make up the Red Bull Cola taste. The packaging is designed by Design Friendship, a design company located in the United Kingdom. Instead of simply packaging single cans of Red Bull Cola, the packaging design features the product’s quality and value. The custom packaging distinguishes the beverage from other energy drinks. Besides, who doesn’t want to know all of the ingredients in Red Bull Cola?
Tags: beverage packaging, creative packaging, custom packaging, differentiation, distinctive packaging, product differentiation, Red Bull, visual appeal
Lots of great points here. Thanks for the input. Seems like most of you see it as either silly or right on target — which I kind of go back and forth on too. Perhaps like so many things in pop culture, this is both.
Best Regards,
lovely combination indian spice and redbull in a gift pack. will make a lovely christmas gift i suppose
The box is very cool and unique, it is special and something. When I had just two children, I had personalized signs made for their room telling them I would always love them.
Regards,