Archive for September, 2008

Things To Think About When Building Loose Leaf Binders

Tuesday, September 30th, 2008

Loose leaf binders are a great way to present and organize information. Salespeople regularly carry binder to hold product information and other materials they need to be effective. Teachers and students rely on binders to protect their work. Businesses use binders to store documents.

STEP 1: Depending on your need, there are many types of binders to choose from:

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Clear overlay binders are versatile and customizable for smaller projects

Clear Overlay Binders are a cost-effective, convenient binder that can be used for many projects. When you need a binder, you create and print out cover and spine identification and put them in place. For projects that require only a few binders or when each binder is completely unique, clear overlay binders are a great choice.

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Screen printed binders are great for simple artwork and larger quantities.

Screen Printed Vinyl or Poly Binders are great for presentation materials, directories, catalogs and manuals when the cover artwork is not complex and does vary much from binder to binder. Screen printing is most cost-effective when you need 1200 or fewer binders. The cover artwork will be the same on each binder and with poly or vinyl binders you can have a clear pocket sealed to the outside cover or spine that will let you customize or identify the contents inside.

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Offset printed turned-edge binders are an elegant choice!

Offset Printed and Turned-Edge Binders are an elegant option for your most important projects or when you need a large number of binders. The outside cover can be almost any material you want. And when you incorporate offset printing, the graphics can be very detailed. Offset printing is the most expensive type of printing and is most cost effective when you need a minimum of 1000 binders. You get the greatest latitude for customizing the covers with turned-edge binders. The cover can be made from a variety of materials like:

  • Paper
  • Cloth or canvas
  • Vinyl or poly
  • Metal or foil
  • Leather, bonded leather, or faux leather
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Printed or unprinted, eco-binders protect and organize your materials while also protecting the Earth!

Eco-Binders can be offset printed, screen printed, or undecorated. They help you demonstrate your commitment to the environment. Premium eco-binders are made from sturdy chipboard construction and have either a curved or flat spine. Lightweight eco-binders are made from white or natural coverstock paper. Your materials are organized and protected in binders that help protect the Earth!

STEP 2: Once you’ve determined they type of binder and the best printing method, there are other considerations to making the exact binder to fit your needs.

How much material the binder needs to hold. The number of pages and other materials the binder needs to hold will determine the size of the ring metal your binder needs. A good rule of thumb is that each 1/2” holds about 100 pages of standard copy paper. Ring metals start as small as ½” and come as large as 4”. They are measured from the base to the widest diameter of the inside of the ring.

ring metals comparison Things To Think About When Building Loose Leaf Binders

Even greater capacity are found in qua can vin and Trojan expandable mechanisms:

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What type of use will the binder be made for? Binders are made for many different environments and usage. Some binders are opened only a few times a year, others are referred to every day. Some binders sit on a shelf and are not taken from place to place. Other Binders need to be transported and are carried in a briefcase, bag or backpack. When you describe how your binder is to be used, we choose the materials and construction methods that will create a binder that will last as long as you need it to.

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Add pockets so your binders do more

What else does the binder holdbesides paper?

  • Does the binder need to hold a business card or two?
  • What about a CD or DVD?
  • How about pamphlets or other materials?

You can have standard sized or specially shaped pockets added to the inside covers of your binder for holding loose objects

Pockets or foam CD/DVD hubs can be added to hold discs. Even if you have a VHS tape or audio cassette that goes with your printed materials, we can add pockets or trays to securely hold tapes too.

Pockets, trays and hubs can add functionality to your 3-ring binder to fit your exact situation and your unique needs.

What color should the binder be? Clear overlay binders usually come in white and black. Screen printed binders are usually vinyl or poly and they can come in many different colors to compliment your artwork. Turned-edge binders can be made from many different types of materials in just about any color and texture that will evoke the response you want to generate.

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Background colors can really add a punch!

What specialty decorations your binder needs? You cover can be decorated using a variety of specialty decoration methods like: foil stamping, embossing, debossing, tip-ons, lenticular printing, and appliqué. Lamination can be glossy or matte lamination depending on the look you want. We can spot screen print or spot laminate to draw the eye to a particular feature of your cover artwork.

Depending on your needs, there is a clear overlay or custom binder that will serve your needs and your materials. Sunrise Packaging is your binder solution expert!

Packaging Interacting With The Four P’s Of Marketing

Wednesday, September 24th, 2008


Marketers have been relying on the marketing mix, often referred to as the four P’s of marketing – price, promotion, place and product – to successfully sell a product or service utilizing the wants and needs of consumers. These are the four controllable factors that a marketing department can manipulate to create the perfect marketing plan.

Where does packaging fit in? Often, packaging fits into the mix under the “product” factor. Customers buy your product, and they buy your packaging as a consequence. If you choose the most functional, efficient packaging to compliment your package, you have fulfilled your needs for packaging under this marketing category

What if you look at packaging as part of the “promotional” segment of the marketing mix? In many ways, your packaging is promotional. It is often the first thing that consumers see, and thus, the first thing to acquaint them with your product. Packaging generally includes advertising or marketing copy and sometimes the packaging can affect the media coverage that your packaging can receive.

The following are examples of packages that have created a positive buzz for their products, brands and companies:

creative packaging images Packaging Interacting With The Four P’s Of Marketing

Humorous use of images can create a positive buzz. Using fonts and printing can amuse and inspire.

The next example is of packaging that has received negative attention and has attracted a negative buzz toward the product itself:

wasteful unappealing packaging 230x300 Packaging Interacting With The Four P’s Of Marketing

Packaging must elicit a positive response in the consumer.Too much packaging appears wasteful and will have a negative impact.

Consumers appreciate creativity and are turned off by wasteful packaging. The packaging that you choose to represent your company and products is an important part of effective marketing. In looking at packaging in terms of the marketing mix, it has significant impact on marketing efforts directed at the “product” and “promotion” segments of your marketing program.

September’s Winner is…

Wednesday, September 24th, 2008
lasvegasgamebox1 Septembers Winner is...

Las Vegas The Board Game

Linda Donnon is the winner of our September Drawing for a Limited First Edition Las Vegas The Board Game!

 

Congratulations Linda!

Drawing Ends Today! Enter Now To Win

Friday, September 19th, 2008

Click here to Tell Us What You Think About Green Packaging

 

And Enter Our Drawing to win Las Vegas the Board Game!

Introducing New Lightweight Eco-Binders!

Monday, September 15th, 2008
paper eco binder sm Introducing New Lightweight Eco Binders!

Lightweight Paperboard Eco-Binder

Continuing our trend of constant innovation in the green packaging field, we are pleased to announce our new line of lightweight recyclable paperboard binders!

Our new 3-ring eco-binder are made from biodegradable cover stock, these binders can be screen printed or 4-color process printed with your cover artwork and feature pockets on both the inside front and back covers.

They also feature our standard nickel rings, which are recyclable at any scrap metal facility. These binders make a beautiful and functional addition to any office, presentation or event.

We have more information about our Lightweight Eco-Binders here.

 

Buy any of our undecorated Eco-Binders on-line at: shop.sunpack.com

Economic Downturn: How packaging can help

Tuesday, September 9th, 2008

We are currently going through what many economists are fearful of declaring as a recession. For many companies this means that business has slowed down: products are moving off the shelves more slowly and there are fewer orders for products and services. At Sunrise Packaging, we are always thinking about how we can benefit you and your business. In a time of economic downturn, it is clear that packaging can help.

 

When profits begin to drop, many of us look for the cause of changes in consumer habits. At this time, it seems that the cause is the economy, which results in an intense competition among providers of products and services. In this situation, we suggest taking a look at your perceived value as compared to your competitors.

 

How your customers perceive the value of your product, services or company compared to how they perceive the value of a competing company’s product, services or company can affect whether your customers continue to choose you. This involves a delicate balance of price and benefits. How do you increase the value of your business offerings in the minds of consumers without lowering your price or changing your product?

 

In public relations there is a theory developed by Michael Levine called the Tiffany Theory. This theory holds that if you put an ordinary ring in a classic blue box from Tiffany’s, people would perceive this ring to have a higher value than if that very same ring was placed in an ordinary box. Not only would they believe that the ring, when placed in the Tiffany’s box, would have a higher value, they would be willing to pay a higher price for it!

 

In other words, how you package your product, literally and figuratively, plays a role in determining the value of your product in consumer minds. How do you want consumers to view your product? How can you creatively display your product in a way that sets your product apart from others in a positive way?

 

These are important questions to think about when determining how your company will continue to thrive even in a bad market. At Sunrise Packaging, we are experts in creating professional, creative packaging that can set your product apart from the pack. In a competitive market this can be an important asset.

September Opinion Poll & Drawing Entry Form

Wednesday, September 3rd, 2008

[poll id="6"]

lasvegasgamebox tn 150x150 September Opinion Poll & Drawing Entry Form

Enter the drawing for a Limited First Edition Las Vegas The Board Game with a numbered certificate of authenticity signed by the inventors!