Stand Out From The Crowd With Custom Packaging
Reuters news reported on a study that shows children think food tastes better if it comes in a McDonald’s wrapper! In the study, the children ate McDonald’s food. The same food, prepared in the same way was presented it in McDonald’s packaging and in unbranded packaging. Overwhelmingly, the food presented in the McDonald’s packaging was preferred to the unbranded food.
Why? Researchers found that the perception of taste was “physically altered by the branding.”
Packaging and product branding can generate a physical response in consumers simply by the way it looks.
Distinctive packaging that is identified with your product (think “Golden Arches” and “Target Red”) can physically influence your customers to purchase your product. One more reason why custom packaging is so important.
Tags: branding, custom packaging