Archive for August, 2008

Stand Out From The Crowd With Custom Packaging

Thursday, August 28th, 2008

Reuters news reported on a study that shows children think food tastes better if it comes in a McDonald’s wrapper!  In the study, the children ate McDonald’s food.  The same food, prepared in the same way was presented it in McDonald’s packaging and in unbranded packaging.  Overwhelmingly, the food presented in the McDonald’s packaging was preferred to the unbranded food.

Why? Researchers found that the perception of taste was “physically altered by the branding.”

Packaging and product branding can generate a physical response in consumers simply by the way it looks.

Distinctive packaging that is identified with your product (think “Golden Arches” and “Target Red”) can physically influence your customers to purchase your product.  One more reason why custom packaging is so important.

Increasing Interest in Product Customization

Tuesday, August 26th, 2008

Marketers have seen an ongoing and increasing trend toward customization. Mass communication is slowly losing its appeal as consumers search for personalized information, products and services.

 

Customization is expected to become a huge phenomenon. As consumers strive to differentiate their personal styles from others, customization will grow and thrive.

 

Customization can already be seen in a variety of industries. Customers can now create personalized shoes at online sites such as Morgan Millar, Nike and Puma and they have increasingly been requesting custom and personalized countertops, t-shirts, posters, postage stamps, automobile features and greeting cards. At ice-cream shops, such as Cold Stone Creamery, customers can create their own ice-cream inventions. College students are even creating personalized majors that they create themselves and for which they can receive an accredited degree. Here at Sunrise Packaging, we specialize in custom products made specifically to fit the needs of specific customer situations.

 

The possibilities for customization are endless and they’re only increasing in number. In the past, firms resisted customer innovation or did not know what to do with it. Now, “not only is the customer king: now he is market-research head, R & D chief and product development manager, too,” says Eric von Hippel in an interview with The Economist.

 

It makes good marketing sense to tap into the minds of customers and determine their needs and wants. Customization makes a product more desirable to customers because when a product or service is personalized specifically for them, they are more likely to purchase the product or service repeatedly. When customization options are offered online, they become increasingly more profitable due to the potential for global reach.

 

The customization trend is likely encouraged by the growing popularity of online communities and easy-to-use design tools. As an example, myspace.com, facebook.com and other social networking sites have grown in popularity and allow users to easily create personal profiles for users. The popularity of these sites among youth gives interesting insight into the wants and needs of this generation, in a word: customization.

How to Create a “Green” Meeting

Tuesday, August 19th, 2008

“Green” has been a popular buzzword that continues to become more widely and frequently used. Recently, Sunrise Packaging launched its new green product line and it has inspired us to offer different ways in which our products can be used to make everyday situations more “Green.”

The “Green” meeting is a great example of an event that not only occurs regularly in office settings but also creates a lot of office waste in the form of paper and meeting materials. The following tips are ways in which a typical office meeting can be turned into a green meeting by reducing waste and improving efficiency.

·         Create a “green meeting” policy and make sure that every meeting abides by your environmentally friendly standards.

·         Utilize laptops, PowerPoint presentations and other technology to eliminate the use of excess presentations and notes paper, which are often not recycled and take time and money to create.

·         Provide a way for attendees to recycle any paper that is required during the meeting and print these materials on recycled paper.

·         Use binders, name tags and folders made from biodegradable, recycled or recyclable materials them to cut back on waste and environmental harm once your company disposes of these products. You can print your company logo and meeting theme on the covers using vegetable-based inks or UV ink

·         Reuse any materials that you can to cut back on excess waste and excess cost.

·         If you are meeting with people from several different locations, choose a location that is close to the most attendees so that attendees drive less and waste less gas getting to and from your meeting.

·         If you plan to serve food at your meeting, serve vegetarian meals and use local, seasonal produce. Use bulk dispensers for sugar, salt, pepper and condiments.

·         Talk to people about your green efforts and their success. People will catch on that going green is a good idea and follow your lead.

By utilizing these tips, your company can save time, money and the environment.

And The Winner Is…

Monday, August 18th, 2008

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Jackie Kleeberger August iPod Drawing Winner!

Jackie Kleeberger is the winner of our August Drawing for an iPod Nano!

Congratulations Jackie!

 

Thank you everyone for entering our very first drawing. 

Keep checking back for new opinion polls and to enter new drawings!

Entries for our iPod Giveaway Are Due by Friday

Wednesday, August 13th, 2008

Click here to Tell Us What New Products You Want

And Enter Our Drawing for an iPod Nano

Meet Sandy: Greeting Every Visitor With a Smile and Every Caller with a Welcoming Voice!

Tuesday, August 12th, 2008

From time to time, we’d like to introduce you to the people who make up the Sunrise Family!  We thought the best person to start with is the “Voice of Sunrise,” Sandy Callison. She is the first person you are most likely to talk to at Sunrise. She has many responsibilities from answering the phone to accounts receivable and credit & collections and especially lifting spirits throughout the office with her ready smile and happy laughter. 

The following are a few tidbits about Sandy:

Name: Sandra Callison

Nicknames: Sandy

Length of time working at Sunpack: 4 years on Sept. 9, 2008

Last book you read: Would rather read a good magazine – i.e.: Newsweek, People or Good Housekeeping

Favorite hobby: During the winter months, I like to sew, embroider and do word search and jig-saw puzzles. During the summer months, I like to garden. Anytime throughout the year, I like to bake, cook and watch TV (my favorite program channel is CNN). I really enjoy watching the Olympics!

If you could meet anyone dead or alive, who would it be? Why? Dead: family members, because I miss them all especially the good, sometimes controversial talks we would have. Alive: Oprah Winfrey. She seems to have it all together, she’s compassionate, down to earth, works hard, yet has fun, etc. Plus, I admire all the work she does at home and abroad. She seems like a person you could just sit down with, have a cup of tea with and just talk one-on-one about anything – like a sister.

If you could have any superpower, what would it be? Why? Take away the heartache and suffering people have to endure. World harmony – everyone equal (no rich, poor).

Favorite part of working at Sunpack: The people

Top Ten Best Qualities for Choosing A Packaging Company

Thursday, August 7th, 2008

With so many packaging companies out there to choose from, it can be hard to find the one that will best meet your needs. Brought to you by our specialists at Sunrise Packaging, the following are the Top Ten Best Qualities to look for in a packaging company:

  1. Quality Products that will have the durability to stand up to shipping as well as frequent use

  2. Variety of Stock Products that they are able to provide you with simple options for everyday needs

  3. Manufacturing Capabilities to provide you with custom products to meet any packaging need

  4. Friendly, Creative Staff that is willing to think out of the box and provide you with new ideas

  5. Designers that can customize a product in a way that reflects the message you want your packaging to project

  6. Eco-Friendly Products to reduce packaging waste and your ecological footprint while projecting an environmentally friendly message about your product and company to your customers

  7. Timely Turn-Around to guarantee that your product will arrive on time

  8. User-Friendly Web Site and E-Commerce Site to simplify the process of finding the perfect packaging product

  9. Available Customer Service who are ready to answer any questions you may have

  10. Regular Specials and Deals to reduce the cost of the packaging your product demands

Tell Us What New Products You Want

Monday, August 4th, 2008

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Enter the drawing for an iPod Nano

Rising Oil Costs Cause Hike in Plastic Prices

Monday, August 4th, 2008

With the cost of gas ranging around $4.00 per gallon, a pinch is being felt in consumers’ wallets. However, as the price of crude oil increases, so does the price of nearly everything that is made, transported or sold in America.

As one of the many products derived from petroleum, the plastics industry is, unfortunately, no exception to the recent spike. In fact, with America’s heavy dependence on transportation and growing demand in countries such as China, the market for plastics may become even more volatile in the future.

So what does this mean for businesses?

The answer is simple: prices will increase. Rising costs in everything, from shirt buttons to soda bottles to DVD cases, will alter the market of respective products, often without affecting the actual product itself.

Passing off these costs without alienating customers can be a slippery slope for many businesses. In light of such issues, the real key to success is creating a product that maintains functionality without sacrificing quality or price. For example, at Sunrise Packaging, our 2-hub 10-disc capacity album the same functionality and durability but eliminates the need for sleeves off-setting rising costs and creating a more environmentally responsible case.

In the fast-changing world in which we live, the most successful businesses are the quickest to adapt. At Sunrise Packaging, we’ll do our best to help you adapt.

Welcome to the Sunrise Blog

Monday, August 4th, 2008

We continue to innovate with our new Sunrise Packaging Blog!  Our blog will feature interesting tidbits, news and information about packaging, marketing, the economy and our company.

This will be an open forum for you to comment on issues that concern the packaging and marketing industries as well as Sunrise Packaging. Please post a comment or send us your feedback at marketing@sunpack.com! We’d love to hear what you think!

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