September 30th, 2014
Soft touch lamination is a steadily growing trend in packaging solutions that offers a protectant to printed wraps and offers a professional feel. With soft touch lamination, you give your custom boxes, binders and rigid flats a smooth finish that exudes luxury packaging and high end products. Used most infamously with Apple product boxes such as iPods, iPhones, etc. we have seen a huge increase in clientele searching for soft touch lamination. All of the boxes shown below use a soft touch lamination. With turned edge being such a rigid material choice for packaging solutions, soft touch offers a contrast between what your eyes see and your hands eventually feel. Similar to a hard cover text book, turned edge packaging products can benefit from this lamination style to create an approachable, yet luxurious final product.
September 26th, 2014
We came across this incredible packaging solution on the Packaging of the World online gallery and just had to share it with you! The product it houses is an innovative auto-injector pen that is designed to meet the needs of pharmaceutical industries. The design of the packaging was commissioned to CRE8 DESIGN, their goal to create something that helps demonstrate the product. The final product is a unique, turned edge packaging solutions that uses warm colors and subtle design to create a less intimidating product. Instead of a generic box, this custom box is an interactive opening experience that conveys the message of the product company; simple, safe, and approachable. Not only does this rigid box hold the pen, but also a testing pad, booklet, and CD, making it more than just a box, but a custom medical product kit.
September 19th, 2014
Subscription boxes have been a huge hit in e-commerce and kit retail sales. Shown here are a variety of different subscription boxes ranging from pet care, men’s cooking supplies, and of course, women’s cosmetics. The great part about the business plan behind subscription boxes is that it brings awareness of new products to consumers and guarantees a monthly sale. If recipients are not too thrilled about one month’s package, they only need to wait a few weeks for the next one!
So guess what we’re going to talk about next…. the packaging! Big surprise, we know. Each of these monthly subscription boxes has a unique design that represents the theme of the kit as well as enticing an opening experience that consumers get to experience every month. From two piece setup boxes to hinged corrugated and turned edge cigar boxes, the packaging solutions that can be used in this market are infinite. We think the Netbox™ would be a great fit for a subscription box!
September 18th, 2014
To catch the eye of a targeted consumer, branded promotional packaging can make a world of difference. The best way to accomplish this is through using high end materials and design to catch the attention of prospective clientele, and gaining interest for new product roll outs. By improving printing processes, product layout, and overall design, a brand can interact with its marketed consumer while improving and promoting their brand identity in general. When a company participates in interactive promotional packaging of their product, they hold the consumer’s attention and ensure higher rates of consumption in the future. The goal of this type of packaging design is to become more involved in the decisions of the consumer and their purchasing experience. Here at Sunrise, we see a wide variety of packaging solutions that are created to promote a new product line, or even awareness of existing company services. From USB packaging like a Flashpad used to distribute information, to large scale product demonstration kits like the Key Surgical case shown here, companies are finding innovative a creative ways to extend their brand.
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September 16th, 2014
Marketing kits and retail packaging solutions alike can all benefit from custom die-cut foam inserts. Shown in this photo gallery are a wide range of different boxes that all use foam for a variety of custom packaging applications. What we love about foam is how it can be versatile and dependable at the same time! Completely customizable, these foam inserts fit perfectly in their designated boxes, and hold one to multiple components. Our branded products such as the NetBox™ cigar style magnet box, and our Flashpad™ USB packaging solution are great standardized items that are complemented well by die-cut foam. The best part about die-cut foam is that it is an economical way to add internal organization to any custom box or even rigid flat. Serving as a tray to house a wide variety of items, custom foam in any color and consistency can make a huge difference in the way your present your brand and product line.
September 12th, 2014
With all the buzz surrounding the latest and greatest Apple products, we thought we would chime in and at least rave about the designer box it comes in. The goal of the packaging design was to create a complete user experience from the moment the product was purchased. Of course, the name itself carries its own marketing weight, however, that means that the packaging and product needs to live up to the already prestigious name. Because of this requirement, the custom rigid box was designed as concept from the perspective of the user. The clear overlay combined with the turned edge component offers a way to market the brand in a simplistic way. Offering display, representation, and of course tampering security, this high end packaging solution for Apple has internal components that show extremely close attention to detail. Inside the two piece box are small thermoformed elements that keep cords in place, and the smartwatch upright for display.
September 10th, 2014
The product here from Nastek is the Yon bike light. While you don’t often seen small accessories like this in high end rigid setup boxes, this packaging solution is intricate, eye-catching, and unique! As you can see from the few pictures shown, this two piece box that we came across on Packaging of the World is a fresh approach to accessory and electronics packaging. Of the two piece setp box, the bottom tray offers both external packaging as well as an internal ‘shoulder’ that raises the product for extremely nice display. What caught our attention is the use of a clear window on the top piece of the box. The clarity of the material allows consumers to see the physical product before they purchase it. Along with the display window feature, this turned edge box is carefully and strategically designed with Nastek branding with words, images, and the company logo. What is great about this organization’s branding strategy is that it uses simplicity to its advantage by being able to apply all logotypes to their wide variety of applications. The rigid box used for their Yon bike lamps added value to the product by differentiating it from its customer. With such a unique style and construction, this two piece setup box incites curiosity and therefore widens the purchasing audience.
September 8th, 2014
As we prepare for out upcoming debut at the Pack Expo event in Chicago, Illinois we are reviewing some of our past marketing efforts and considering how to go about designing and producing our promotional items. Many of our clients utilize us as their packaging solutions provider for this very purpose. So, it is only natural that we make our marketing kits in house to show you what we can do. The youtube video here shows all of the elements that went into our impressive marketing kit. Using our customizable NetBox, we created a rigid cigar-style box with high quality paper called black ultima. On the top cover we designed a simple silver foil stamp to intrigue our recipients. Open the magnetic closure and inside you will find more items all made under our roof! A black PVC tray custom formed to hold our Flashpad USB packaging solution. The tray holds the Flashpad perfectly in place so whomever opens the box knows exactly what the featured item is. Inside the turned edge flat with die-cut foam is a custom printed USB flash drive with the Sunrise Packaging logo, landing our potential clients to a page made specifically for them! As we get closer and closer to our event, we are getting excited to release our new marketing kit- we’ll get to work in our shop, stay tuned!
September 4th, 2014
Its that time of year again! The football season is underway, and season ticket holders all over the country are relieved that they have a whole season to enjoy watching their favorite teams on the field. In the spirit of ringing in the new fall season, we thought we would feature a season ticket box that we made for the Carolina Panthers. The hinged rigid box is a classic piece with subtle, yet effective details. A custom silver foil stamp against a black ultima material makes the Panther logo stand out on the box. A larger cigar style box with hinge and magnetic closure, this packaging solution is a cohesive piece that will last for years and retain fun memories at games! Inside, the box needed a partition to keep memorabilia and tickets organized in the box. A rigid partition was created in the form or a separate box, creating the illusion that it is built in, but with the convenience of being able to remove the secondary tray. You don’t come by high end packaging solutions for season tickets very often, but when you do they are worth holding onto. A turned edge hinged box like that that is adorned with an iconic symbol in the NFL adds value to the entire set and creates an experience for the ticket holder.
September 2nd, 2014
The turned edge box shown here is a multi-faceted packaging solutions for Bose products, specifically their line of headphones. For a new product rollout, marketing a new line of items can be a challenge. While there are many ways for marketing firms and retailers to create a buzz or hype around a certain name brand or release date, bringing the product to life can be another challenge in and of itself. This rigid hinged box takes on the role of presenting to consumers and retailers alike. Made with an impressive black material and soft touch lamination, this box has a professional and finished feel.
In addition to the turned edge box that holds the headphones, there is an additional O-sleeve to enhance the entire package. Fitting over the box just perfectly, this sleeve adds to the opening experience that consumers anticipate when purchasing their new media accessories.