Brand Activation Kits for Minnesota Brands

Minnesota was front and center for the last week of January. As host to Super Bowl LII, our state leaned into the “Bold North” moniker and created a great experience for locals and visitors alike. From the amazing Polaris backflip to Land O’Lakes Farm Bowl, Minnesota’s homegrown brands brought it in a big way. MN marketers might be ready for a break, but not for long. March 2019 will see the Final Four come to Minneapolis. We’re excited to see the stunts and innovation, and can’t wait to help build brand activation kits to support it all. 

Brand activation is the act of driving consumers to act by means of interactions and experiences designed by the brand. Brand activation kits support these interactions and experiences. As a  Minnesota company, we know Minnesota brands, their values and their challenges. Not the least of which is designing an outdoor environment in the subzero Minnesota winter. 

Homegrown Brand Activation Kits 

custom turned edge packaging design, Custom Rigid Turned Edge Box Packaging, custom turned edge box, full color print, custom box design, retail display box, branding

Sunrise Packaging can design packaging for any sort of brand activation. The goal of any marketing initiative is to garner a response; while it’s one thing to get people talking, it’s another to get them to pay attention and remember your brand. 

Brand activation itself can take many forms. Experiential marketing, consumer promotions, shopper marketing, all of these things can be part of it. Since there are many ways to implement, it’s usually easiest to give examples to explain brand activation. When we think back to the different Super Bowl LII experiences created by different brands, we get an idea of some of the elements that make successful brand activation campaigns:

  • Unique
    First and foremost, it needs to be unique to be memorable, right? There’s no point to it if it doesn’t increase consumer interaction with your brand, and if the consumer doesn’t remember you…
  • Relevant
    A crazy experience, zip-lining across the Mississippi River, is almost as unique as it gets. However, would it work for any brand? For a brand focused on thrill-seeking and adventure, yes. For a candy store? Not so much. 
  • Full of MN Pride
    As varied and interesting the various strategies were, there was one thing they all have in common. Minnesota, the Bold North tagline, was front and center for every single one.

As Minnesota brands start thinking about their plans for the next major event to come to Minnesota, include brand activation kits in your overall strategy. 

The Bold North, Round 2

March is usually a little more moderate in weather than January (well, most of the time). That said, the one million+ visitors who braved the Minnesota winter for the Super Bowl weren’t afraid of a little weather. Neither are we. Contact Sunrise Packaging today to design your brand activation kits!

Premium Promo Packaging

As streaming becomes more and more mainstream, its affects on traditional music outlets is interesting. Some people have retreated back to using records and LPs; others are patiently waiting to see who wins out between Pandora, Spotify and Tidal. And through it all, radio continues to be a mainstay. After all, radio is the only that provides live interaction and chances to win. Increase your radio station's relevancy with premium promo packaging. 

We've all been that person at one time or another: we hear an offer for free tickets or some prize package on the radio and we call in. Most of the time we get a busy signal. But I can remember one shining moment when the surreal happened: I got through. I played trivia on a morning show, and I won. It wasn't anything nearly as exciting as tickets or cash, but it was their album of the week with a t-shirt, water bottle and window clings. It was one of those magical experiences that awesome in nearly every way except for one: the prizes arrived in a plain brown cardboard package. More or less tossed in, with a short note from an intern. Doesn't quite give you the experience you want to talk about, does it? Doesn't really hype up the excitement of winning, does it?

When it comes to winning a radio promo package, whether it's tickets, a gift card or more, Sunrise Packaging in Blaine, Minnesota, can help turn it into an event for the recipient. 

Premium promo packaging
Premium promo packaging

Why Promo Packaging Matters

In this world of social media influencers and viral videos, reaction is a marketing strategy in and of itself. Leveraging user generated content is not only low-cost but can yield high returns as well. When someone wins on the radio, it's most fun when they have a massive reaction. Screaming excitement, accidental expletives, it's all part of that live experience (and maybe sound bytes for future radio contest promos). Why dampen that excitement with lame packaging?

Whether your radio station giveaway includes tickets, gift cards, or some other special items, make that promo packaging work for you. Create something that's worth sharing. Our examples to the side show a couple types of packaging that get big reactions. 

The top is our FlashPad Wallet, created for the University of Nebraska. The FlashPad and FlashPad Wallet are perfect for gift cards, concert tickets, and any small items that can ship easily in an envelope. These types of promo packaging allow for plenty of space for promotional copy as well as clear branding. 

Got something a little bigger? Custom boxes are our forte. The example above - a promotional kit created for Campbell Soup - features a totally unique design. It's a play on the traditional front open box, with handles for easy transport and custom inserts to keep items in perfect order. The design outside the box is black matte with a laminate to catch the eye with every movement. It's a great example of promo packaging that makes sales, and can convert your listeners to influencers. 

Influencer Marketing and Promo Packaging

When we talk about influencer marketing, many people miss promo packaging as a key part of the equation. Like we stated above, the excitement of winning something - anything - is worth celebrating, from the moment of winning to receiving the package. Maintain the momentum. Contact Sunrise Packaging today to get started

Offset Printing For Your Custom Box Project

When it comes to packaging, most people might not pay much attention to the printing. Whether it's offset printing, or digital, or screen, it's probably not registered unless they're in the business. At least, they aren't noticing it consciously.

While the integrity of a custom box is the most important element when it comes to product safety, design is up next when it comes to drawing customer attention. Appealing to the five senses is a powerful way to create sentiment with customers. Particularly sight and touch.  This is why choosing your printing style wisely is important. And it's why we usually  suggest offset printing. 

What is Offset Printing?

Offset printing is a style of printing that's known for producing the highest possible printing quality. It allows for the greatest detail as well as color fidelity, and it works well with a variety of custom finishes. 

The example to the right is a custom magnet box created for DP Derm. We used offset printing which enhances the spot UV print used on the logo and the wave graphic. While you can't touch it through the screen, the soft touch lamination applied to the offset printed wrap is irresistable. These different features could be used with other styles of printing as well. But when it comes to creating something truly special for customers, it's best to indulge in truly luxurious options. And those options are best showcased by offset printing.

Other Printing Styles for Custom Boxes

We've mentioned some of the other types of printing Sunrise often uses for projects. They include: 

  • Digital Printing
    Faster and less expensive than offset printing, digital printing allows for quick turnaround and allows users to change the modify the output easily. 
  • Screen Printing
    Also called silkscreen or seriography, screen printing is usually used on binders and sometimes on boxes.

These different options all serve different needs, and Sunrise representatives can help you decide which one is best for your project. 

In addition to printing options, the possibilities for finishings is even greater. From foil stamping to debossing and print coatings, there's something to enhance every project. 

Contact Us!

Contact us today to get started on your next custom packaging project!

Thermoforming Packaging Outlook

When it comes to custom packaging, thermoforming is about as literal as you can get. 

Design and personalization appear in all of our projects. But when it comes to truly crafting packaging around a product, thermoforming provides the best amount of customization. This style of personalized packaging takes a sheet of plastic that is heated until pliable, and then molded to the desired shape. You've experienced a variety of thermoformed packaging, and maybe not even realized it. For example, any time you have opened medicine in a plastic container with a foil back... That's blister packaging. If you've slid a plastic tray out of a box... That's a thermoformed tray. 

The incredible array of possibilities for thermoforming is part of what makes it such a dynamic industry. Digital Journal projects that the market for thermoformed trays, blister packs, and more will see steady growth through at least 2026. Plastic trays and custom plastic packaging have become an important aspect of packaging. As more and more people turn to shopping online, the need for packaging stability and protection increase. Not to mention the ability to capture freshness and keep products firmly sealed. 

 

How Industries are Personalizing Thermoforming

When it comes to specific industries, thermoforming allows them to not only package with integrity, but also with precision and intentionality. 

Take a look at the image to the side. These cosmetics are packed in safely and securely, but also with an element of presentation. All users who purchase this product will be able to have a consistent experience, from any part of the country.  Not to mention that these containers, otherwise fragile and full of precious substance, are protected from the potential pitfalls of transit and retail shoppers. 

Healthcare packaging is another industry which often uses thermoforming. We discussed pill packaging above, but this style of single-servings also helps with compliance packaging. Compliance packaging ensures that users are taking the correct dosage/amount at the right time. Adding features to the packaging design, like a clock or other graphics, along with the individual blisters, assists users in being responsible and understanding how their medication works. 

Thermoforming Market Growth

These two industries are hardly the only ones out there using thermoformed trays, blister packs, etc. The food industry, horticulture, electronics/technology, and more have adopted thermoformed products as part of their packaging lineup. Learn more about the options we can provide to you to keep products safe and sound through our thermoforming options!

Casino Gift Packaging Ideas for Millennials

As any professional can tell you, a large part of marketing is generational. Strategies that work for baby boomers don't resonate with Gen X. And then millenials have completely different ideas from Gen X, and Gen Z is already rocking the boat before graduating. And for businesses like casinos, who have casino gift packages and robust campaigns, it gets a little tricky. 

Baby boomers make up the core of the casino mainstay demographic. But as this group ages out of the casino experience, it's necessary to start seeding younger generations. Millennials make up the most dynamic age group, as they come into prime earning and spending years. Anderson DD gives this comparison when it comes to how casinos need to reconsider their marketing strategies: 

  • Boomers and Gen Xer’s tend to spend 80% of their casino money on gaming, and 20% on food and entertainment
  • Millennials will be more likely to spend 30% on gaming and 70% on food, entertainment and non-gaming services
  • Unlike the “individualistic” Boomers and Gen Xer’s, are very social and group-oriented

With these things in mind, it's going to be very necessary for casinos to rethink and reinvest in keeping the attention of this generation.  The good news is that they can start by looking at their high roller packaging and rewards in terms of casino gift packaging.

Why Casino Gift Packaging Matters

Millennials crave customization and a personalized experience that shareable via Instagram and social platforms. Casinos already do great work with this via loyalty cards and other measures. But level up by creating a unique experience for casino patrons. 

Creating unique gift packaging for your loyalty cards creates something that is, on face value, instantly Instagrammable.  Casino gifts could include poker chips, USB drives, commemorative coins, the sky's the limit. Whatever you want to tie into a marketing strategy, it's possible. But beyond that, these die cut folders (example to the side) present a huge opportunity for casinos to connect with customers. 

Using casino gift packaging will help you target millennials by keeping your messaging short and concise, and allows for user generated content (photos and posts) to drive strategies. It also helps you craft a customized experience by creating more alternatives to their experience, allowing them to feel like they're driving. These opportunities might seem subtle on the surface, but fleshed out with a rounded campaign can lead to big gains. 

Design Your Casino Gift Packaging 

Contact Sunrise today to learn more about these die-cut turned edge folders... Or just ask about the casino packaging. We know what you mean!

Jewelry Boxes & Luxury Packaging in 2018

Luxury packaging is all about presentation. Ok, the argument could be made that most of packaging is presentation, right? But it's especially true when it comes to big-investment items. Fine watches, expensive jewelry boxes, unique cologne and perfume. All of these items tend to come in packaging that specifically serves to showcase the item. 

Jewelry presentation boxes tend to be especially ornate. But companies don't have to rest on classic, old-fashioned approaches like velvet boxes and silk cushions. As consumers seek out more unique styles, packaging has become more unique as well. Bakers twine replaces ribbons, and magnets replace clasps. Like these custom jewelry boxes we just completed for Lenny & Eva

Custom Jewelry Boxes For the Modern Buyer

The societal take on jewelry gifting has practically passed into the realm of satire. A hinged box, usually satin or velvet, pops open to reveal something shiny and expensive sitting on a cushion of contrasting color.  The ads usually some sort of high drama, the kind of aspirational marketing that looks pretty, but is essentially unrelatable for the masses. 

Modern audiences don't want that kind of fantasy. They want to know where the products they choose to patronize come from, maybe even who made it. Packaging trends reflect this desire for honesty and authenticity.

The boxes we made for Lenny and Eva reflect those desires. A brand designed to evolve with fresh designs seasonally while staying true to their aesthetic, we helped create jewelry boxes for them that can weather that evolution without going stale. These custom jewelry presentation pieces are wrapped in a plain textured paper and stamped with gold foil. Simple and classic, yet with a modern and unique spin that is all their own. 

These custom retail boxes will keep products safe from harm while promoting the Lenny and Eva brand at the same time. It's the ultimate coup for retail packaging: the customer now has two pieces which they'll keep around their home, both the jewelry and the packaging. 

Start Designing Your Custom Project 

Working with an organization on custom jewelry boxes or any personalized packaging piece lets Sunrise Packaging stretch our creative muscles. Let's see how we can help you meet your market's desires! Contact us today.

Cannabis Kits

Part of the fun of the packaging business is getting to know a variety of industries. From key fob packaging to software FlashPads, there's always something new and exciting being created. It even extends into the realm of political action, as is the case with cannabis kits. 

As of January 1, 2018, cannabis or marijuana is legal in California (with some regulations, of course). HauteSmokes is a startup specializing in smoking accessories for the sophisticated smoker.  We designed packaging that complements their take on the glamour and the *je ne sais quoi* of the industry. 

Cannabis Kits That Exude Glamour & Sophistication

As with any product that requires packaging promotion, we started with the basics. How can we help them promote their business and give their customers a treat to open?

As stated above, HauteSmokes cannabis kits are all about creating a kind of old-Hollywood feel while staying relevant in the modern age that is marijuana legalization. As more and more states move toward legalization, their market is sure to grow. For California alone, experts estimate that legalization will have nearly a $5 billion impact. And Forbes estimates that the industry will create more jobs than manufacturing by 2020!

So when it comes to creating custom packaging that not only meets their current needs, but the potential growth as well, we knew it had to be something innovative, sophisticated, yet somewhat reminiscent of old time glamour. 

Sunrise Packaging started with a magnetic box, or the MagBox, for that element of modernism. Magnet closures are satisfying and delightful for users. They're also perfect for protection for these delicate pieces - no accidental opening for these packages in transit! 

For decoration, the magnetic boxes were wrapped with black ultima. This custom box wrap has a slight gloss, and is smooth to the touch. The gold foil stamping on the box seals the deal. Gold on black is a standard of Art Deco style, the roaring 20's, and old-time Hollywood. Custom box design can be full of references, and we love bringing these elements together for creative projects. 

Get Ready for Growth

Whether you agree with it or not, the legalization of cannabis doesn't appear to be slowing anytime soon. And based on the projected market for it, there's plenty of opportunity as well. Get a head start on your cannabis kits with Sunrise Packaging. Contact us today!

Compliance Packaging Spikes Innovation In Medical Packaging

Compliance packaging is a friendly way to help consumers take their medication on schedule. And blister packaging provides the perfect platform for it. 

Let’s establish why compliance packaging is such an important issue today. If you’ve ever been charged with taking a medication daily, there have surely been days when you forgot about it. Whether that lead to unintentionally skipping a day or just a few hours, it has an effect. Or maybe you’ve been prescribed a device that you’ve been using incorrectly. Inhalers are notorious for misuse. With over half of the US population on some kind of medication for a chronic condition, nonadherence is a big issue. So much so that a 2008 Medco survey estimates that half of those people don’t adhere to the given guidelines for their medication. A year later, the Network for Excellence in Health Innovation cited this as responsible for up to $290 billion in unnecessary costs every year. 

How Thermoformed Blister Packs Aid Compliance Packagingcompliance packaging with blister packs

As mentioned above, compliance packaging makes it easy for users to to take the right dosage at the right time. Here are some examples from the 2016 HCPC Compliance Package of the Year winner of how they used blister packaging in their design. 

The winner created packaging for a two week dosing regimen. The blisters are designed like a calendar, with each box making up two two-week packs. With red arrows leading the user from pack to pack, it’s clear how they should progress and take the dosage. The thermoformed blister packs ensure that the user doesn’t take more or less than is prescribed. 

In addition to keeping the dosage consistent and accurate, blister packs play another role. With the aging baby boomer market, packaging accessibility becomes a consideration.  Being able to open pill bottles requires dexterity and hand strength… Something we tend to lose as we age. Blister packs allow for users of varying strength and dexterity access with ease. 

Implications in Other Industries

While the term is usually applied to the pharmaceutical or medical packaging industries, compliance packaging measures can apply everywhere.  Making retail packaging that’s easy to use, regardless of hand strength, is a standard to which all packaging should be held. Designing labels and lids for thermoformed packaging that inform and educate users is a great use of space. 

What measures has your organization taken to create a compliance packaging approach?

Brand Activation Packaging & Displays

Brand activation. It sounds like someone put all the marketing buzzwords in a bag and drew two out, doesn’t it?

Eye rolls aside, brand activation is an intriguing concept, and one that’s entirely new to marketing as a whole. It’s about making increasing engagement and interaction through an experience, ultimately raising awareness and perception. It sounds like it might be just for new products or brands, but that’s not the case. 

What sets it apart from brand marketing is that brand activation is tied to some sense of change. It’s about revitalization, reinvigorating, bringing life or a sense or something new back. Brand marketing is ongoing promotion; brand activation is a jumpstart. It applies to you whether you’ve been in the business for ages or just starting out. POP Displays for brand activation

Per April5, a brand activation campaign typically includes some elements of: 

  • consumer promotions
  • experiential marketing
  • shopper marketing
  • digital campaigns
  • sampling campaigns

Building a Successful Brand Activation Strategy

The best initiatives are strategic and driven by return on investment (ROI).  Activating your brand should be strategically embedded in your marketing mix, not assigned or done as a standalone project.  This allows your organization to budget appropriately and align objectives with existing measures for success.  You can also use research previously done to sound out a campaign before rollout. 

But this doesn’t mean you should follow existing templates to measure success. As influencer marketing is showing us, it’s not all about sales at the end of the day. Brand activation campaigns generate awareness, brand switching, brand loyalty, and more. It’s more about employing the right tactics to influence behavior, leading to sales. 

Brand Activation Examples

EConsultancy points out a few examples of campaigns which used a variety of channels and touchpoints to connect with customers: 

  • In-store brand activation: Monty the Penguin 
    This campaign featured a wide variety of media, but the in-store activities are what made it blow up. Spaces uses Antarctica as a theme, Oculus Rift-like glasses to create a VR component, a storybook, and more.  Building an in-store experience is our domain–we’re no stranger building displays–and can help create products in line with your vision. 
  • Sampling campaigns: Mountain Dew
    We’ve all avoided eye contact with someone standing on a street corner trying to push tiny samples int our hands. Harrying busy commuters is hardly the kind of awareness you want to build. But Mountain Dew, in their sampling brand activation campaign, opted to go with the flow. They created an experience team that traveled around the country, sharing samples at festivals and popular events. 

These campaigns might not sound like anything overly impressive or amazing. But that’s a great feature of these kinds of campaigns: the innovation lies with the users. These allow brands to use user-generated content for marketing, and they’re the ones who carry it on. 

When you’re ready for some materials in your next brand activation campaign, we’ll be waiting.

Beauty Boxes Make Beautiful Packaging

As packaging professionals, we tend to see the beauty in all types of packaging. Others...maybe not so much. However, there's one variety which nearly everyone can agree upon creates appealing packaging: beauty boxes.

When it comes to the retail space, health and beauty packing needs to be ultra-competitive. Health and beauty products have to appeal from the first glance.  Customers have to be drawn to a product. Sometimes that might happen via word of mouth. A friend, or an Insta-influencer, recommends a product. It starts a chain reaction of the prospect looking for a specific product.  In this scenario, packaging is still important in that it has to hook the buyer for that final step of purchasing.

In another scenario, a customer wants a certain result. Longer eyelashes, smaller waistline, smoother skin. They might have a product in mind, or they might not. This is where packaging needs to make the sale. 

Beauty Boxes vs. the Retail Beast

How a brand chooses to project themself is apparent when it comes to beauty packaging. Some take the hard, gritty approach, like an Urban Decay or Kat Von D design. There's an aesthetic at work here, and a projection for customers.

Others, like the example to the side, take a softer stance. 

These custom cigar boxes feature a digitally-printed wrap with soft touch lamination.  The watercolor design is bright and inviting, while the soft wrap allows users to feel calm from the first touch. The logo is done with a silver foil stamp. It pops more than the printed design, but by enhancing and not overpowering. All of these elements contribute towards a singular perception for the product and company as a whole, echoing that delicate personalization.

Features like these help set products apart in the retail space. Knowing what appeals to your customers is a key part of making the final sale. And it's even more effective when the customers might not be able to describe the effect they want, but know what it is. 

Drive Beauty Box Sales

What we love about creating products like these is how it's never just one single feature that makes the packaging. It's the summation of its parts, like how the cigar opening paired with the soft touch creates a mental invitation. The digital printing paired with silver stamping create a delicate kind of branding on the brain, one that entices the prospective customer to learn more.

What features do you employ to drive health and beauty packaging sales? Contact us today to create your next project!