Custom Luxury Boxes: More Than Meets The Eye

Custom luxury boxes are more accessible than you might think. 

I know, I know. On the surface (literally), most people think of a striking finish with an expensive material. A complicated packaging structure. Something that enhances the aura of exclusivity by being nearly too complicated to open easily. Some marketing ploy might call it ‘delayed gratification;’ we just call it annoying. 

Minnesota’s Sunrise Packaging takes pride in designing packaging that meets the needs of your organization while satisfying customers. Not just satisfying–delighting them. There’s a conception that custom luxury boxes are expensive and maybe just a little too finicky to work for many products. Or, you might just want to flip the idea of luxury into something that’s still well-made, but doesn’t use those cliche tropes. 

Here are some tips to work toward high-end packaging appeal. 

Factors That Make Custom Luxury Boxes 

 

Interactive

custom luxury boxes

Like we mentioned above, sometimes creative packaging errs on the side of confusing. Delayed instant gratification can come in many forms that aren’t annoying or confusing to customers. Allowing users to discover subtle details and functionality can add to their interaction with the package, the product, and your brand. Things like pull tabs, pop-up constructions, tissues, and more can add layers to the unboxing, making it extra special. 

Sound

How aware are you of the sounds around you? Next time you open a box or package, consider the sound it makes. Unwrapping the plastic wrapper of a candy bar, sliding a new phone out of a two piece setup box, snapping open a magnetic hinged box. All of these have different sounds that go with the items, and undeniably there are impressions of value that go along with each. The materials used in constructing your box will affect the pitch (thinner = higher, heavier = deeper), as will the finishing. If you don’t want users to have a high-pitch experience, which can read as cheap, consider that in the starting stages of your project. 

Haptics

Haptic feedback is essentially the sense of touch in any given interface that provides information to the user. You might have noticed in your phone settings an option for ‘haptic’ feedback (usually a gentle vibration or other subtle cue). Video games use haptic feedback to enhance experiences, and it’ll be interesting to see how VR utilizes haptics. But when it comes to custom luxury boxes, haptics is all about the touch, feel and hand positions required to interact with a particular package.

A great test is to close your eyes and interact with a box. Sharp corners and intuitive opening usually speak to quality and luxury; could your box be opened with eyes closed, or does it need power tools to break through?

What Speaks To You?

Ultimately, custom luxury packaging should speak to your customers in ways they can’t quite articulate, but they know they like it. This doesn’t have to mean spending more on packaging than on the product (although you get what you pay for in packaging – bigger budget means better materials). It can simply mean providing an experience for customers that makes them feel special. 

Remembering Prince: Keepsake Boxes

Just over a year ago, Minnesota lost one of its most famous citizens. Prince Rogers Nelson (known as Prince for the majority of his career) died in his Chanhassen home last April. In the time since his passing, remembrances have popped up in different ways. On the anniversary of his death, Minnesota landmarks glowed purple (and beyond Minnesota as well). His ex-wife, Mayte Garcia, has published a memoir. And box sets, like this one which Sunrise created for him, take on the role of keepsake boxes.

Prince keepsake boxes

Custom Promotional Packaging Turned Keepsake Boxes

This custom promotional box housed box set “One Nite Alone…Live!.”  The box contains a thermoformed tray, designed to fit three discs of live music spanning decades. Not only is it a great example of presentation packaging, but the attention to detail is evident. From the piano key-influenced box sides to the thumb holes, aiding the user in opening the package. Ever cognizant of his users, this allows fans to open the box without potentially harming the discs.

How Keepsake Boxes Keep Memories Alive

Keepsake boxes might have a reputation for being the domain of the sentimental. But in reality, it’s simply about holding on to memories that have a tangible representation. Like holding on to concert tickets that remind music lovers of the experience of seeing their favorite acts live. Or an autographed piece of memorabilia. Anything with significance to the owner of the box gives it value and staying power.

Keepsake boxes, or grief memory boxes, can actually help the grieving process. They can act as a central space for people to remember someone who was important to them. In a sense, they can actually contain the grief of a person. This aids in emotional regulation and processing. It helps people face pain and grief instead of avoiding it. When it comes to the passing of mega-stars, like Prince, keepsake boxes can act as connections between people. They increase communication by encouraging contributions, sharing memories, and engaging in a collective, cultural experience.

Personalized and Customized

One of the world’s most prolific songwriters, Prince was known for the level of customization he brought to his craft. Prince’s sense of style and presentation extended past his flamboyant stage presence. He carefully controlled his image and merchandise. Additionally, he was proud of his Minnesota roots, and sought out local businesses to patronize. These albums are ideal keepsake boxes for fans who will forever miss this artist.

30% OFF FlashPad Wallets In May

May30% FlashPad Wallet in May

PUT SOME GREEN IN YOUR WALLET WITH OUR WALLET!

Flashpad Wallet is our latest innovation in presentation packaging. It is light, lean and easy on your wallet both literally and figuratively. FlashPad Wallet is available in bi or tri-fold configurations and comes with a die cut cavity perfectly engineered to fit Flash drives, gift cards, business cards or even coins.

For the month of May if you order 1,000 or more FlashPad Wallets you will get 30% off of the quote price, hurry and get your order in for our remarkably popular new product.

*A new quote must be prepared and closed in the month of May.

franklin wallet-spotlight

wallet sample with giftcard

Creative Packaging Ideas

Think back to the first time you purchased a brand that you’ve come to love. What made you purchase it? Positive reviews? Personal referral? Great marketing? Creative packaging?

Chances are, it was probably a mix of all these things, right? As an organization, you can start to cultivate your brand advocates, generating referrals and reviews, after you nail the last two things. And creating great marketing comes along with creative packaging for your products. 

Packaging is what sells your product. It conveys a feeling, cultivating a longing in your customers. So what does that look like…exactly? Well, it looks different for every product. Which is kind of the point of creating custom packaging design. But we’ve identified a few common trends that are ideal for attracting buyers. 

Creative Packaging Trends

Integrate Patterns

Using patterns in packaging design is a simple and efficient starting point. It can add depth and the perception of texture without the cost of embossing or inlays. Additionally, patterns can be used to evoke specific emotions or ideas. Blue and red stripes will inevitably remind people of the US flag; plaid has rustic or lumberjack connotations. Think through your pattern picks with unbiased audiences to evade any unintentional meanings. 

Think About The CXcreative packaging

We’ve written about CX, or customer experience, a few times before. It’s one of the surest ways to reach the hearts of your customers and start attracting influencers. Customer experience happens on multiple levels. It’s a design aesthetic that’s appealing. It’s including little touches that enhance the product. Check out the note inside SW Basics of Brooklyn’s lip gloss kit.  It shows customers that they care about reusing materials and have a playful sense of humor. It appeals and delights, which is the heart of CX. Custom packaging options like this can include subtleties as well. Things like thumb holes, custom thermoformed trays, or nested turned edge boxes can add layers of pleasure for users. 

Make It A Gift

This is a common packaging design element used by liquor companies. Packaging products like a gift–regardless of whether the purchaser is actually *gifting* the product–immediately makes it more attractive on the shelf. This type of creative packaging doesn’t have to obvious, so halt on the bows and ribbons. Consider more tasteful elements, like an additional simple box or tissue paper inside the packaging. Some companies will even create complementary elements to go with the product, like branded lowball glasses with brandy. Or simply allow the idea of a gift season your creative packaging brainstorming sessions. 

Be Mindful of the Process

While brainstorming can generate many creative ideas, it’s important to bring your packaging producer into the fold early on. Everyone works within a budget, and working with Sunrise Packaging allows us to help frame options that are within the product means. Plus, we have a bit of experience in creative packaging, as you can tell!

Wedding Planning Binders

Ah, wedding planning binders. They’ve been a standby in an industry that’s incredibly trendy. Where brides (and grooms) spend an ungodly amount of time trying to be more creative, more innovative, more stylish, and so on. All for a ceremony that’s about as traditional as tradition can get. 

However, while brides go Bride Wars and work to out-do each other, wedding planning binders is the source for all the initiatives. It might seem that technology would have replaced the hard custom binder, and in some ways, it has. Websites like Pinterest are must-haves (spawning the term ‘pinspo’ for pin + inspiration) for getting ideas and learning how to DIY. Instagram is another source, as can be evidenced by the uptick in giant walls made of flowers after Kimye’s union. Instagram also allows instant photo sharing via hashtags, so wedding guests can upload and share their favorite informal pics at the event. 

But weddings are more than just pictures and ideas saved to a Pinterest board. There are more elements and sources of inspiration, beyond what can be pinned and posted.  As someone who works in the wedding planning world, custom binders can be a great giveaway to new clients. 

Uses for Wedding Planning Binderswedding planning binders

Getting Organized

The most obvious use is, of course, getting organized.  Include your own templates for the wedding planning, or allow the recipient to customize with their own. Many couples use color coding, custom fonts, and more to stay organized. For added adabtability, include envelopes for loose articles and receipts. 

Saving Samples

A big part of any wedding is the tactile piece. From invitations to centerpieces to colors, it’s important to both feel and see the materials prior to committing. Wedding parties want to see the colors, feel the materials, the embossing on invitations, everything.  Keeping it all one place makes it easier to compare, and also to do the following…

Showing & Telling

It’s ten times easier to show people something than it is to simply tell them about it. Hence the popularity of visual mediums.  Using wedding planning binders gives your clients the ability to show people the exact color swatches, the exact style of program, maybe even photos of arrangements and other tips. Be sure to include something eye-catching from your own business and industry to draw attention as well – this is a marketing tool, after all!

Standing Out In the Wedding Business

Working with weddings is a time consuming, emotionally-taxing role. You’re dealing with many people making big-budget decisions about what may be the most important day of their lives.  Bringing them on board means showing that you care. Whether you are a wedding planner, a caterer, photographer, or some other role, gifting wedding planning binders is literally the gift that keeps giving.  Plus, by incorporating your own subtle branding, website and more, you’re sure to add to your own business as well. 

Contact Sunrise today to start designing your custom binders for weddings! 

Custom Magnet Boxes Make Perfect Sales Kits

Custom magnet boxes are perennially popular. People love them because, well, if I had to make a wholly-unscientific guess, because magnets are cool. Everyone has memories of being a kid, maybe at home or at school, and being fascinated by how such a simple material could have such a strong pull. The attraction (pun slightly intended) carries through to adulthood. We might sit and play with magnets on the fridge now (although the popularity of magnetic words might indicate otherwise), but we have new outlets for our magnet-fancy. 

Sales kits can come in many forms. We’ve written about them before, but there’s a strong argument to be made for using custom magnet boxes for your sales kits. 

Custom Magnet Boxes & Sales Kits

By definition, a sales kit is a case or folder containing information about your firm or product. It usually contains promotional materials, like brochures, books, samples, maybe a demo on a CD or USB drive. We might argue that all of this sales support material is only as good as the container that holds it. Delivering your marketing collateral in a flimsy folder or a cheap, easily-dented box doesn’t quite send the message you want, does it? 

So the first step would be to increase the quality of your materials. You wouldn’t skimp on your product; don’t skimp on your sales kit. This is a piece that needs to project your values and the quality of your product. It also needs to capture the imagination of your prospective client or customer. What better way to do that than to tap into a rather specific childhood fascination?

Our flagship Netboxes are custom magnet boxes with the layout of a hinged cigar style box with turned edges and a magnetic flap closure. The outside can be customized to the nth degree with digital print, embossing, custom foil stamping, and other options. Add protection and surface space for more content with a sleeve over the box. 

The inside creates a veritable stage for sales support materials. Level up by adding custom inserts, like thermoformed trays or foam inserts. We can create an insert that ensures that your marketing pieces are held in place perfectly. What’s more pleasing than a well-curated and organized sales kit? 

Start Planning

Custom magnet boxes are great not only for sales and marketing kits, but any customer-facing collection. Influencer marketing kits are quickly growing in popularity, and utilizing a magnetic box could be a great way to ensure a highly regarded unboxing on Instagram. Whatever business you’re working to grow, we can help you help you get there with well-crafted sales kits. Especially when it comes to custom magnetic boxes!

Etsy Custom Packaging Tips

The market for handmade goods has never been hotter, and websites like Etsy are reaping in the benefits.  Etsy is an online marketplace specializing in handmade, craft or vintage items as well as supplies. It’s relatively easy to use for both sellers and buyers, and numbers attest to that. In 2014, Etsy had over 50 million registered users, and total sales reached nearly $2 billion through the platform. With that kind of bandwidth, it might sound challenging to break through the noise as a new seller. But that’s where Sunrise Packaging comes in (locally owned in Minnesota). Etsy custom packaging is one of the best ways to retain and attract customers. 

Etsy Custom Packaging Basics

healthcare packaging
This outlet as a seller recently came to my attention when I purchased a small ring from an Etsy seller. It’s not a particularly expensive item, not vintage or anything else like that. I was incredibly impressed by the seller’s attention to detail when it came to packaging, though – so much that I realized how important packaging is, and how that fact might escape the attention of new sellers. 

Apparently, Etsy thinks so, too. They provide a literal handbook to Etsy custom packaging.  Since packaging is, quite literally, our business, here’s our take on Etsy’s suggestions for custom packaging: 

  1. Label your labor
    Etsy hits the ground running with a primer on branding. It’s incredibly important to help customers remember your business in every possible way. Crafting creative labels not only helps your business stick in their mind but makes it more likely that they’ll pass your name on.  Utilizing finishing options like debossing, embossing and other features help ensure that this will happen, or utilize a sleeve box to add some labeling. 
  2. Make Your Packaging Pop
    I couldn’t find hard numbers on what percentage of Etsy purchases are gifts, but the number is probably pretty great. Packaging that is gift-ready takes one part out of the process for your buyer. Besides, even if it isn’t intended as a gift for someone else, it’s kind of awesome to make the customer feel a little indulgent, like they’re getting a gift for themselves, isn’t it? When it comes to classic gift style, a two piece set up box is perfect. 
  3. Get Into Shipping Shape
    The last thing any seller needs is to mess up an order.  Like Etsy reiterates: how inclined are you to return to a seller who messes up your order, or doesn’t package it correctly to withstand shipping? Probably not very likely. Take the time to consider if you need any custom inserts, and the protection products might need. Thermoforming or custom formed trays might be a great way to go. 

Make Your Package Shine

Ordering things online is like the grown up version of Christmas morning. You know packages are coming on a certain day, so the expectations are even higher when you know what to expect. Let every delivery of your product generate that kind of excitement! 

Brokerage Welcome Kits

Becoming a successful broker has a relatively simple foundation: clients. Not only attracting new clients, but retaining old ones at the same time. Providing customized customer service can be a lot to balance in addition to staying on top of new rules, regulations, trends and other business facets.  Brokers need all the help they can. By investing in well-thought out brokerage welcome kits, you can start to pare down on some of the work. 

Brokerage welcome kits help clients feel special while giving them the information they need to take ownership and feel invested (to a larger extent). Welcome kits can also function like a pre-determined follow up plan…the most important part of maintaining those positive first impressions that won their business in the first place. Empower Brokerage has some great tips for putting together a custom welcome kit that’s sure to help retain clients. 

Building Brokerage Welcome Kits: A Checklist

Create a checklist

It might seem a little meta that the first item on our checklist is for you to make a checklist. Making a checklist of the items you need to go over with a client is a great way to get your ducks in a row. It ensures that nothing is missed. Plus, it helps you see your collateral and business in a new way. You might realize that there are redundancies or more efficient ways to share information when it’s all laid out in front of you. 

Policy documents

Whether this means ID cards, literal documents, their application, etc, include copies in your welcome kit. Advise them to keep their copies in a safe place. Don’t forget to include information on what their policy includes…and any upgrades, updates, and possible changes they need to be aware of with a timeline.  Consider investing in some document holding, custom inserts to keep everything in place and in a presentable manner. More on that later!

Contact information

welcome brokerage kits

Hopefully, your customers already have your business card. Adding them to your brokerage welcome kits is a nice touch, as well as adding other people in the office. Front desk, if available, plus any other customer service numbers or websites that they might need to access.  It’s an increasingly personalized touch to include bios of the others in the agency. 

Access tips

On that last note, do you have an online portal or some other type of self-service set up? Include information and instructions on how to set up new accounts and where they can access FAQs.  You can also include information for how they can post online reviews, an increasingly important (and sometimes overlooked) strategy for bettering your search engine optimization (SEO) rankings. 

Agency swag

Everyone likes freebies, and they like them even more when they’re useful and/or aesthetically pleasing. Invest in some calendars, pens, Frisbees, whatever you can work into a plug for your agency.  The custom box for your brokerage welcome kit will also help you in this area. 

Custom Boxes for Your Welcome Kits

Work with Sunrise Packaging to scope out specifications for a truly one-of-a-kind welcome kit design. There are multiple options, from a cigar box, presentation-style of packaging to crafting custom inserts for all your materials to utilizing gorgeous finishing options.

Human Factors in Healthcare Packaging

Human factors is the study of how humans behave and interact with objects or services within an environment. It’s existed under many different names over time, but human factors seems to be the one that has stuck. While the field has expanded widely in the digital age–understanding how humans interact with parts of a system essentially defines a great web user experience–it has chiefly been the domain of medical devices.  For obvious reasons, it’s necessary to know how a device that regulates a heart rhythm or helps someone hear needs to work well with the human body. But just as the study has taken on new life in other formats, so can human factors inform another key medical area: healthcare packaging. 

Healthcare Packaging Defined by Human Factors

The ultimate goal of human factors applied to a product is to ensure that it’s safe and easy to use in the real world. It’s a good guideline for any product, but especially when we’re talking about medical device packaging or healthcare packaging in general. In fact, it was made a regulatory requirement by the FDA in 1990 for healthcare. healthcare packaging

Human factors sets out to study and answer three distinct questions at the outset: 

  • Who is the user?
  • What are they trying to do?
  • What is the environment of use?

HealthcarePackaging.com frames some of the scenarios for how these questions might be answered. This line of questioning is known as contextual inquiry. It reveals the key points needed to determine packaging requirements. For example, a hearing aid will need different medical packaging than a set of surgical instruments. Human factors studies, and contextual inquiries, are best conducted with actual users and customers…AKA outside of your boardroom and employee pool. It’s impossible for those close to a product to have an actual consumer mindset. And chances are that the intended use of a product will vary from how it’s actually used.

Integrating the Findings

The study detailed in the article linked above focused on finding ways to make sure the packaging reduces stress for users and simplifies things. In their study, they timed things like how long it took users to open the custom package. They also created graphics based on their findings, like the actual environment where the product is used, and how it fits in, as well as storyboards detailing how the task completion played out for various test subjects. 

Armed with this research, organizations can start to refine their healthcare packaging model. Find ways to reduce complexity and increase understanding for how users should actually be using the product.  

The bottom line? You might think you know how customers engage with healthcare packaging, but you have no idea.

Influencer Marketing Kits for Retail

Influencer marketing kits can be used a few different ways. The traditional–well, as traditional as it gets in this age of flash-in-the-pan marketing strategies–mode is to send kits to targeted individuals. Research goes into identifying influencers in your market. Time goes into building a relationship with them. And finally, the money and effort put toward creating a custom, individualized influencer kit all adds up to quite the process. The return on investment for influencer marketing can be tremendous. It’s a worthwhile investment for your company.

But there’s another mode for influencer marketing that taps the market a little differently, and that’s to take a more mass marketing approach. Research and develop an influencer kit that can be sold as a retail piece.  It can include many of the same elements, like premium packaging and accompanying collateral, but without the exclusivity. Mass marketing runs the risk of being less targeted, but it can reap huge rewards as well. 

Scaling Influencer Marketing Kits to the Masses

influencer marketing kits

From Structural Graphics

The first question that might pop into your head is Who else is doing this? As you can see from the image to the side, liquor is one industry that has employed this kind of brand-building for ages.  These kinds of launch kits can double as influencer kits–if you start to tie your messaging to your brand in a way that positions customers as brand ambassadors.  

Liquor has long employed a kind of pyramid-shaped flow for their customers. Companies have products in the same category ranging from the low end to the high end. The customer journey usually brings them using the low end products, and once the customer builds an appreciation for the product, they’re willing to champion it and ramp up to the next level. Ultimately, they’re invested in the product to the point of purchasing the special kits.

Influencer marketing kit features include:  

  • Flasks or glasses imprinted with the product’s brand or some other catchy slogan. One example I saw was a liqueur that came with one lowball glass and a line in the middle. On top of the line, it said Optimist. Below it? Pessimist. It appealed to a wide range of people. And the best part? To have a matching set, people were willing to buy 2. Use this tool to increase sales as well as influence customers to showcase your product. 
  • Printed collateral, like recipe books, histories of the product, or other kinds of supporting information. These work well to upsell other products or to share out interesting facts that customers can then share out as well.
  • Premium packaging to hold all of these things together, as well as create a stage for the product itself. Customers love keepsake items for the brands they champion. Invest in feature like embossed typograhy and high quality graphics. Use tactile and and visual elements to appeal to their senses, and enhance the product itself. Turned edge boxes are ideal for influencer marketing kits, and adding premium elements like magnets, custom trays and other features for enhancement. 

Building Brand Loyalty with Retail Influencer Marketing Kits

Your company might call them product launch kits. Sales kits. Welcome kits. Whatever they might be, but their aim is the same: to develop brand loyalty and influence sales positively. That’s the heart of influencer marketing. It’s about reaching the people with whom your product resonates, and giving them a reason to champion it further.