Key Fob Packaging for 2019 Models

Like it or not, the end of the year is less than 2 months away. For car dealerships, that means it's time to a) push out the old inventory to b) make room for the 2019 inventory. No matter which state your car lot may be in, we have an answer to help move vehicles: high-end key fob packaging.

While it can help add some upscale value to older models, implementing a marketing strategy around 2019 models (and beyond) is a great way to build both customer and brand loyalty. At Sunrise Packaging, we've done a few different custom packaging styles. Some are more compact, like our FobPad. Others, like the image below, are as substantial as the vehicle that goes with them.

The Gift of Key Fob Packaging

Getting a new car should feel like a special occasion for the buyer. It's a decision most people don't take lightly with both a time and monetary investment. Creating a marketing strategy including custom packaging for key fobs is a great way to turn this transaction into feeling like a literal gift. Take a look at the project to the right.

This is one of our standard magnetic boxes, or NetBox. If it reminds you of the classic functionality of a cigar box, you're on track. This a box style that is familiar, and the magnetic piece gives it a little nuance. The magnetic flap on the box has a few purposes. First of all, it's designed to keep the box shut tight in a practical way. But, like we said, it's also slightly unexpected for the recipient. The weight and gentle resistance of the magnet provide a moment of anticipation.

Packaging Worth the 'Gram

Key fob packaging is also a way to do some influence marketing, too. With the right content and design, these items make the perfect influencer post. Alongside their new vehicle as well, of course.

While the new inventory might be a perfect time to start integrating key fob packaging into your car dealership marketing strategy, the best part of these items is that it's never NOT a good time to start developing them. Creating timeless content and design means that they won't be outdated. Contact Sunrise today to start developing your products today.

CD & DVD Packaging

The evolution of compact discs over the past few decades has had a series of highs and lows. And while it might seem like they're on the way out, our research disagrees. We've got the CD and DVD packaging options you might need moving forward.

As Fast Company notes, CDs aren't dying: they're evolving. While mainstream music is dominated by streaming, the technology to create CDs is at its most efficient (and cost-effective), making it a great option for indie artists and small bands. Not to mention the ability to burn discs, like a custom mixtape, has a kind of nostalgic value to it.

But from a business perspective, CDs and DVDs  are indispensable from multiple perspectives.  From training modules to branded templates to file sharing, discs have a long shelf life and, given the appropriate CD and DVD packaging, a long life to live.

CD & DVD Packaging at Sunrise

Many organizations use discs for many different business practices. A common example that spans industries? Onboarding kits. Bringing on new employees is a time-consuming process, and knowledge overload is real. Especially for employees who are learning a new job, a new environment, and everything else that comes with new roles. Having  consistently-available resources makes it easy for them to find information on their own.

Supplying new employees with a customized binder, one of our most popular options for CD and DVD packaging, is the perfect way to give them that sense of security. Our thermoformed binders are durable, smudge-resistant, and 100% brand-able.

Packaging Options for Discs and Beyond

Welcoming new employees with a crisp binder of information is a great way to introduce new employees, but it's not the only use for discs. Collecting speeches, seminars, and recordings of any type can aid businesses in information sharing and growth. Not to mention that libraries across the country rely on discs for patrons. Communities rely on their local libraries for packaged content like audio books, movies/documentaries, and other resources available for check out.

Check out our shop for more options!

Luxury Packaging for a Girl’s Best Friend

It's been decades since Marilyn Monroe sang the virtues of diamonds and their place in a girl's life, but with age comes enlightenment. And turns out, many girls are looking for something with a little more edge to it than just diamonds. Like csarite, a stone 10,000 times more rare than a diamond. As trends change, so do the high end boxes and luxury packaging housing these tokens.

In a recent project we worked on with Neha Dani, we gained an insider view into the current market of gemstones, jewelry and what goes in to creating a masterpiece. Naturally, Sunrise Packaging (located in Blaine, Minnesota) rose to the occasion and created one-of-a-kind magnetic boxes to serve as sample kits for gemstones.

Luxury Packaging for Unique Gems

Neha Dani describes herself as an artist that delights in the details. We knew we would hit it off immediately.

Her work is made to worn, admired and exalted. Creating unique packaging to match these products is a tall order--and, if we're being honest, we know that our boxes are little more than stage for the pieces--but using our expertise, we created some beautiful mag boxes.

"Mag boxes" is short for magnetic boxes. Our custom magnetic boxes feature a magnetic flap for closure, and instantly create a high-end feel. Magnetic closure is just one feature that elevates a standard box to luxury packaging, though. We add in offset printing and soft touch lamination. Offset printing ensures a consistently-high quality color transfer. It's vivid and bright, perfect attributes for gemstones. And soft touch lamination? It's like touching silk.

Other Elements of Luxury Packaging

Luxury packaging doesn't stop with the elements we brought to this project. The outside of a box speaks volumes, but when it comes to high end items, the customer really cares about what's inside. We can create custom inserts and thermoformed trays to keep products safe. This also avoids potential shifting or falling out of place. Additionally, there are different types of closures, finishes, embossing, and more that can enhance a simple box.

We view every project as unique. Sunrise takes the time to create something original for every customer, whether you're looking for high end packaging, sports packaging, etc. Contact our team today!

For All Your Sports Packaging Needs…!

The wide world of sports is expanding, and so is the sports packaging market.
While classic leagues like baseball and basketball still thrive, sports like lacrosse and soccer are increasing in popularity on a professional level. As popularity grows, so do fan expectations. So whether your sports club needs to come up with a new season ticket package, media guide, or fan giveaway, turn to Sunrise Packaging for your custom box needs.

What do we mean by custom boxes? We mean a unique solution for your brand. Every team has unique qualities, or works to establish traditions that resonate with fans. Here in Minnesota, there isn't a Viking out there who doesn't love a good 'SKOL!' cheer or get a little chill when the horn blows for first downs. These elements might not translate to packaging. On the surface, at least.

Sports Packaging That Resonates

Marketing sports team traditions is a fine balance. One must do enough to engage the target audience without going into overkill.  Sometimes a moment captures the public imagination.

Like the Vikings impromptu 'duck duck gray duck' game that spawned shirts, memes, and a place in MN Vikings lore. It's tapping into these moments when designing packaging that helps create something truly unique.

So how is this done?

Let's take a look at a recent project for the ACU Wildcats. We worked with them to create a digital media guide for the needs of a modern audience.

 

College football fans are among the most diehard in the country. There's an extra connection that comes along with attending a university and being a part of something larger. The pomp and circumstance that goes into a college football game - marching bands, cheers, and more - add to that excitement.

We wanted to capture that in this packaging for ACU. The bright purple wrap on this FlashPad is guaranteed to send any alum into their college memories. Prominently featured players on the front showcase the iconic uniforms, and the text inside tells the users exactly what this is: This. Is. Home.

What Message Can You Give Your Fans?

Design your sports packaging by focusing on the ones who make your team unique: your fans. We can help. Contact Sunrise today for a quote!

Promotional Packaging = Content + Design

Promotional packaging 101: don't forget the content.

It might seem like an obvious place to start. And yet, it still happens. Projects kick off based on the product itself, then move to packaging, and then to marketing where the content gets knocked out. We understand that every project is a little different. Timelines vary from department to department. But here's the thing: every project should be content-driven - and it probably informs more steps than you know.

Particularly when it comes to promotional packaging.

The most unique packaging ideas start with a concept that the Sunrise Packaging team helps drive into reality. We can help bring concepts into a tangible state, but there are some things that need to inform the design before we can start.

3 Questions That Should Be Answered By Your Promotional Packaging Design & Content

Who Is This For?

Do you know your audience? From gender to age to personality characteristics and beyond, successful packaging begins and ends with knowing your audience. Promotional packaging designed for a new cosmetic line will look very different than promotional packaging created for bow hunting enthusiasts. Consider how your packaging can appeal to your intended customer base.

Why Would Someone Want This?

There are some cases where the plain, brown paper bag approach might carry the connotations you want for your product.

 

...But most of the time, you need to include some content on your promo package that *sells.* Tell your customers what this product will do for them. What it does better than your competition. What makes it unique.  This is the value proposition you're making to every potential customer. Your custom packaging solution should sell your product like a salesperson.

How Does This Package Fit With Your Brand?

Building a brand? Consider what this package is telling your customers. Everyone is familiar with the iconic design of Campbell's soup cans. From a glance, you can see that all of these products belong to the same branded family. Does your packaging match your product family? And if it doesn't, is it intentional?

Design With Intention

Promotional packaging should be intriguing, customized, exciting, and innovative. Like the packaging product pictured above that we just completed with Select Design, creating unique content for a promo box is worth the time investment. We love this fun style of packaging. And we can't wait to hear from you on how we can work together to create something great.

Creative Sample Kits for Creative Coverings

As a consumer, making big decisions requires time and thought. Particularly when it comes to things like carpet, flooring, curtains, and other items that require consideration in orchestration with the rest of your home. Imagine painting a wall. When choosing a color, you want to know how it looks in different lighting? Coordinates with the furniture? The best way to do this is via sample kits.

Just like the products they hold, sample kits come in a variety of shapes and sizes. The variety reflects the unique qualities of the organization. As extensions of your brand, and of the product itself, designing a sample kit shouldn't be an afterthought.

Sample Kits for Example

Sunrise Packaging recently completed a project with Creative Coverings. Creative Coverings rents and sells luxury linens for weddings and other events. This sample kit will be house fabrics for potential customers. These fabrics, in brilliant colors, textures and patterns, are the true focus of the kit. When it comes to designing for such rich products, we know that simplicity equals elegance.

The sample kits are covered in green linen paper, a forecast of the feel of the linens. It features crisp white handles with a white foil stamp. And while many organizations take advantage of our ability to create custom inserts, this project required a spacious interior for the linen variety.

Creative Coverings prides themselves as being creative, efficient, and current. We're loving that this partnership created a sample kit that exemplifies those qualities.

Create a Showcase for Your Products

Sample kits can feature more products than it makes sense to list in a single post. That's why we'll leave it to you to come to us with your product. And we'll take it from there.

Sunrise Packaging has decades of experience when it comes to packaging. We can work through the process with you to create something truly emblematic of your core values. When you're ready to learn more, contact us!

Medical Device Packaging Considerations

Medical device packaging is an interesting industry. It takes planning and expertise to create something that can address all the required aspects of these projects. Sunrise Packaging has a history with this customized packaging style. We love the challenge that comes with designing unique packaging solutions for new medical products.

The best part? Medical device packaging is anything but cookie cutter. There are certain requirements that need to be met from a regulatory standpoint in addition to the unique features of the product itself. Does it have a time frame for use? Is it fragile? What types of materials will accompany it?

Leveraging our expertise is just one benefit of coming to Sunrise for medical packaging needs. We're familiar with the common issues faced in the industry and know how to work with just about anything. Here are some of the most important considerations we've come across when it comes to packaging healthcare and medical products.

Lessons on Medical Device Packaging

Medical devices have unique needs and usually have to meet federal or international regulations. Here are some things to consider when it comes to designing unique packaging solutions.

Custom Inserts

Medical devices tend to be delicate and expensive. This means that a little extra security is usually required. Whether it comes in the form of thermoformed trays, custom foam, etc, custom inserts are nearly always part of medical device packaging.

Sterilization

Another unique aspect of medical packaging projects? Sterilization is a key component that goes into package design. Depending on the method used, the packaging material needs to allow the sterilizer to do its job.

Whether it uses steam, gas, autoclave, or something else, it may need to be porous or need to retain colors.

Testing & Validation for Medical Device Packaging

One area the International Organization for Standardization (ISO) regulates is packaging integrity. It ensures that seal strength, packaging aging, and other aspects of the packaging are up to code. To get through the testing and validation process takes a practiced hand and some experience. Like Sunrise Packaging can provide.

The Best Time to Think About Packaging?

We might sound biased, but when it comes to medical devices, it's best to start putting together packaging requirements at the beginning. With the complexity of the various requirements, types of inserts, and add in budget considerations? It's best to sketch out the entire picture as soon as possible.

When it comes to medical packaging, work with the experts. Contact our team today.

Liquor Packaging: Ins and Outs

High end liquor packaging is becoming more and more common. Trends show that people are tending to spend more on alcohol to enjoy at home vs. going out. This means that competition is bound to increase on the shelves.

It can be hard to stand out in the sea of options at any liquor store. Unless a customer knows specifically what it is they want, the options are endless. And sometimes daunting. However, there's always one tactic all customers employ in some way, whether they know it or not.

Packaging and design is one of the top decision-makers when it comes wine and spirits purchases. A customer is intrigued by the marketing--that is, the shape of the bottle, design on the label, or other unique packaging element--and they buy it. Which is why the message a bottle sends by packaging is so important.

Liquor Packaging in Practice

Check out this example of liquor packaging we recently created for Select Designs featuring Lamarca Prosecco's limited release, Luminore. Luminore is a DOCG sparkling wine (meaning a high-end bottle) and considered one of the apex wines where the grape is concerned.

To design packaging that aids that impression, we started with the brand. Utilizing an organization's brand in packaging design is a key element to creating a connection for the consumer between the product and the producer. In addition to a beautiful bottle of wine, Lamarca is known for their striking light blue-on-black with foil stamping for extra pop. And you know that extra pop is everything when marketing a sparkling wine, right?

With the brand on point, we brought in a straightforward approach with a two piece set up box. Paired with custom flocked foam inserts, these boxes are sturdy, stable, and can securely hold a glass bottle with little-to-no potential for damage. Just don't test that theory *too* aggressively!

Wine & Spirits Packaging Drives Sales

Creating limited edition packaging like this barely scratches the surface of our experience in the wine and liquor world. Artisan liquor packaging is something we do well, and our packaging positively affects the bottom line.

When you're ready to start increasing sales by grabbing the attention of prospective customers, give Sunrise Packaging a call!

High End Packaging for Real Estate

Short supply and high demand is a recipe for a crazy housing market. Particularly as more and millennials start to dip their toes into home ownership. It can be daunting for mortgage brokers, homebuilders, and realtors to find ways to make an impact on this tech-savvy, immediate-results generation of homebuyers. Utilizing tools, like social channels featuring high end packaging, is one way to reach people.

In this Uber & DIY-focused economy, brand loyalty and expertise counts for less than it did in the past. For a business like realty, which are hugely relationship-based, this means that their basic marketing model needs to change. Referrals are still a big way to gain business, but reaching out on various mediums is another way to gain interest. It's the online shopping effect. We see something we like, we tap on it and can buy it.

Obviously, real estate doesn't work *quite* like that. But check out Carrington Creek's Insta, and tell me you're not enticed to learn more about these gorgeous homes. Particularly that signature Welcome Home box.

High End Packaging for High End Homes

Carrington Creek (located in Arkansas) is a homebuilder focused on building relationships as well. They've won multiple awards for quality, customer satisfaction, realtor excellence, and more. And when we began work on a special project for them, we knew it was going to be a special collaboration.

High end packaging always presents interesting challenges. At its heart, the best packaging utilizes simple design techniques. But the unique features are where we like to make it truly high end, the little touches that speak to a users tactile or visual senses. For this project, we used offset printing and a scuff free matte lamination.  This box is as sturdy as the homes they build, and just as classic with monochrome coloring. With spot UV over the logo, this is a box that pops. Maybe not as much as that champagne, but it's a coordinated effort!

Use Custom Packaging as Part of a Targeted Marketing Strategy

These welcome boxes are gorgeous on every level. They're highly Instagrammable, prominently featuring the logo, and create a true connection with the homebuyer. It's clear that this is a celebratory gift while still being functional.

But it's still part of a marketing strategy. If you're homebuilding organization or realty company is looking to put that extra panache into your marketing tactics, reach out to Sunrise to sketch out your own welcome kit!

How to Work the Magnetic Flap Box

Magnetic flaps on their own are used widely not only in packaging. Binders often use a magnetic flap for closure, as do some styles of journals and books (Bibles are probably the most common). Even some purses use magnetic flaps to ensure tight closure. The magnetic flap box is also increasingly popular, and that's in part to the versatility--and universal delight--of magnets.

It starts with the traditional hinged cigar box. The overlapping hard cover, with magnet, is the additional feature that elevates a simple box into something a little more. While the magnet is the *connecting* piece, so to speak, other elements can take your simple box to the next level.

The Magnetic Flap Box in Action

In the example to the side, created for CME4Life, you can see some of our favorite options at work.

First and foremost: the magnetic flap. It allows for a seamless design from top to bottom, creating a continuity for the eye to follow. It continues as the user slides their finger under the flap to open, revealing the product in full.

This digitally-printed box also features vivid colors. Sunrise can ensure color-matching with this process so that your logo and brand recognition are never compromised in the printing process. It's also laminated. Lamination can enhance colors as well as create another tactile touchpoint for users. This particular example uses matte lamination, one of our favorites. It makes the box as a whole soft to the touch, smooth, and adds a layer of protection to the piece.

Other Magnetic Flap Box Options

This magnetic flap box is just one example of many that Sunrise has handcrafted over the years. Other features which we think make this style of packaging especially pop include:

  • Custom inserts
    In short, inserts keep packaging neat and products safe. Made to order for every project, we can ensure that our custom inserts will fit to perfection.
  • Thermoformed trays
    Sunrise has a custom tooling department that means no delay or travel between workshops for your packaging creation. Thermoforming is a great option to highlight product features; it's literally like a little stage for your items!
  • Personalized foil stamping
    One of the most popular options out there. Foil stamping is a striking customization option that immediately creates a sense of luxury for any package.

And this is just scratching the surface of what's possible with packaging customization. Contact Sunrise today to design your project!