Healthcare Marketing Packaging Strategies

2017 has been a volatile year when it comes to healthcare, and that has repercussions on healthcare marketing as well. Just as the customer experience, or CX, has become a major factor for other businesses, healthcare has proven to be no exception. Consumers are empowered to shop for the best care and service, and they aren’t shy about letting others know when they’ve had a negative experience. Additionally, the healthcare model in the US is transitioning to one based on transparency, quality and patient satisfaction.

Every change brings challenges and opportunities. DMN3 has identified some of the key marketing trends that could affect custom packaging decisions for the medical industry.

Healthcare Marketing Trendshealthcare marketing

One of the key factors influencing these shifts is the focus on the consumer. In previous years, doctors acted as the key decision-makers. They prescribed treatments or medications, made referrals and acted as the end-all, be-all when it came to health. 

While doctors still serve in that role to a degree, there’s been a shift of power when it comes to decision-making. Here’s what’s happening: 

  • Hospitals are buying up individual physician practices and forming bigger systems. While this allows them to coordinate care more efficiently for patients, it turns doctors into employees. They become part of an integrated system that has to work through channels and people. Doctors can still advocate for things, of course, but they may not make the final purchasing decision.
  • While WebMD might convince you that you have a terrible, terminal illness every time you look up symptoms, it’s a gamechanger for healthcare marketing. Consumers can do a ton of research prior to even setting foot in a doctor’s office. They see a visit as something more akin to a collaboration than a consultation.  This gives both parties responsibility for treatment. 

These factors support the shift originally noted in the MM&M /Ogilvy CommonHealth Healthcare Marketers Trend Report 2016.  While doctors are still the primary audience for healthcare marketing, payers and consumers are increasingly targeted. These are the new decision-makers.  Additionally, digital marketing and digital content is becoming more important than traditional channels.

Effects on Healthcare Marketing Packaginghealthcare packaging

Medical device packaging and healthcare packaging is subject to a lot of requirements. Not the least of which are the requirements of a changing market. As the audience for healthcare marketing changes, so do their expectations. As consumers take increased control over their health and making purchasing decisions, the desire for better packaging is sure to follow. 

In the example on this page, Minnesota’s Sunrise Packaging used conventional techniques to design custom boxes that are unique and user-friendly. Magnetic closure is easy for hands of all strength to use while keeping contents secure. The decorations are also kept to a minimum, not detracting from the product but adding to it. Additionally, the custom foam insert keeps the product safe and padded. 

Users want packaging that meets their needs and expectations. The best way to do that is creating a style that is recognizable while innovative. We’ve got the tools to make this happen for you!

Pop Displays Made in MN

POP displays, or point of purchase displays, are one of the omnipresent parts of in-person shopping. Whether you're shopping at the grocery store or the hardware store. For electronics, cosmetics, or food. Chances are you're going to (hopefully not literally) run into one of these stands. 

Creating custom point of purchase displays is a great way to encourage the 'impulse' purchase amongst customers. POP displays incorporate banners, posters, or in our case, turned edge technology, to create engaging displays that drive sales. 

Advantages of POP DisplaysPOP Display

One of the golden rules of marketing is to stand out. So why do so many retailers still use point of purchase displays for products? Isn't floor space already saturated?

  • They demand attention from shoppers.
    It's hard not to see a giant display in front of you. Add in color theory and other unconscious cues, and customers are practically drawn to displays.
  • POP displays are cost effective.
    As far as different marketing strategies go, these kinds of displays are less expensive than other outlets. They're also in the direct path of customers. 
  • Companies can highlight features.
    Depending on the product, there's limited room on packaging to highlight features or comparative information. These personalized displays give more real estate to building a case for WHY this product vs. that product. 
  • They increase brand awareness.
    Some brands are recognizable on sight. The red of Coca Cola, the yellow of Cheerios. Creating a sense of brand awareness means saturating the customer experience. 
  • They work.
    And that's the most compelling argument, isn't it? 

The impact of POP displays on consumer buying is massive. Transparency Market Research reports that these types of displays have a high level of impact.  Particularly in smaller retail shops and in food service. Places where foot traffic is heavy, and impulse buying is almost second nature for customers. 

Ready to Design Your Next POP Display?

Minnesota-based Sunrise Packaging specializes in packaging materials, as well as crafting the unique design and style of POP displays.  Our knowledge of presentation design combined with years of experience in advertising will make the construction process smooth and easy. 

Ready to create your next custom POP display? Contact Sunrise today!

Custom Blister Packaging Gets Smart

It’s not enough for custom blister packaging to provide security, support visual elements, and address security concerns. It has to be smart, too. 

To be fair, this idea of ‘smart packaging’ has been around for a while. It evolved out of ‘active packaging.’ Active packaging simply refers to some kind of function beyond containment of a product. Something as simple as an expiration date meets this criteria. As technology embeds itself further and further into the fabric of our lives, from smartphones to AI systems, this expectation of engagement extends to packaging. Intelligent or smart packaging refers to some method of information transfer between users and packaging. 

You’ve probably heard the word ‘smart’ appended to other things. Smart phones, most commonly, but also smart houses, smart cars, etc. When it comes to packaging, it has just as many possible variants. Moisture control. RFID tags. Oxygen control. The list goes on. But when we talk about custom blister packaging, there are some interesting immediate applications we’re seeing in the real world. 

Custom Blister Packaging for PharmaceuticalsThermoformed blister packaging

IMC is one company leading the way when it comes to smart packaging, specializing in pharmaceuticals. These kinds of specialized packages need to combine branding and functionality seamlessly. Custom blister packs meet the bill. 

Blister packs allow custom-fit cavities to adhere to a cardboard or other sturdy packing. It allows users to see the product while giving package designers some leeway with the hard backing. And this is what draws IMC to custom blister packs. While traditional pill bottles–even with smart bottle caps–the space to embed electronics or other elements necessary for smart packaging is limited or non-existent. With blister packaging, it’s easy to encase something in the backing. Whether it’s an electronic designed to monitor dosage or help users with the product, it offers a different kind of experience. 

One of the more practical reasons for this kind of smart packaging is that adherence to prescribed routines is a major issue for patients and doctors. HealthPrize Technologies estimated in 2016  that such non-adherence lead to $637 billion losses in treatment for chronic conditions. Adding functionality that can, for example, remind users when to take their medication could lead to a decrease in  major medical events. 

Custom Forming & Smart Packaging

Thermoforming in any incarnation–trays, blister packs, or clamshells–can work with the demands of smart packaging. Easy to customize for any product, all of them offer a high degree of branding and functionality. Contact a representative today to learn more!

Flip Lid Packaging Options

The flip lid is a great option for packaging for a couple reasons.

First of all, as packaging accessibility becomes more important, the flip lid is easy to open. We’ve written in other posts about the effect of the aging baby boomer population on the packaging industry. Nearly 10,000 baby boomers turn 65 everyday; they have a massive amount of economic influence.  You might have already noticed increased accessibility elements on products. Pop tabs on cans, larger type and simplistic design elements on packaging to reduce visual clutter, and closures that simply take less effort to open. As we age, we tend to lose strength in our hands (a cumulative effect). A flip lid takes minimal pressure and exertion. 

Secondly, flip lid boxes create literal stages for products. They’re perfect for presentation packaging, particularly with magnet closure (like our Netbox style) and some other select finishing designs that complement the product and package as a whole.  Imagine you’re the customer. You have a gorgeous box in front of you, waiting to be opened. You slip your fingers under the lid, popping it open, and inside are the perfectly-arrayed products with accouterments.

Whether you’re looking to make an impact with a marketing kit, sales presentation or an influencer box, get creative with the lid. Here are some types of packaging we recommend. 

Types of Packaging Featuring a Flip Lid

luxury brand packaging with flip lid

Cigar Boxes

Cigar boxes are one of the most popular styles of boxes with a lid to flip open. Some organizations choose to magnetize a flap for extra security, or some extra element of closure depending on the product. In the example to the right, the luxury packaging displays a high-end product in all its glory. The packaging doesn’t detract from the product, but rather adds to it. Like we said above, it gives it center stage. 

Custom cigar boxes can be customized further with inserts, like thermoformed trays or die cut foam. Foil stamping, embossing, and more can further dazzle customers. 

thermoformed clamshell, custom box design, custom thermoformed tray, manufacturing, Products, retail display box, thermoforming, Thermoplastic Materials with flip lid

Thermoformed Clamshells

Depending on what you need to house with your packaging, custom thermoformed clamshells might be ideal. Hinged plastic clamshells add a layer of security in a couple ways. First, simply by protecting products with a bit of cushion, which might be helpful in transit. Additionally, if your product is sitting on a store shelf, it can deter shoplifters. Or those who want a closer look (and don’t really care about destroying packaging to do it). 

Plastic clam shells are made-to-order, ensuring a perfect fit for your product and accompanying materials. They’re frequently used for medical packaging due to the easy-open nature of the flip lid, but can be found in nearly any industry. 

Your Customers Will Flip For Flip Lids

(Okay, we know that was terrible, but some puns are just unavoidable, you know?)

Contact Sunrise Packaging today to discover more innovative ways to meet your packaging needs!

Bespoke Boxes

Creating packaging isn’t so different from creating clothing. Both industries are subject to fashion and fads, with new trends drifting in and out. We watch things that were old become new again, things that were passe become trendy with enough time. Whether we’re talking tailoring or bespoke boxes, some features are just continuous classics. 

The word “bespoke” has a history tied to London, England. In the 16th century, “bespeak” meaning to order or arrange in advance. That evolved to refer to clothing or other things that a customer orders before creation. Traditional techniques are still in use on Savile Row, where making clothes is still seen as an art and not a science. 

Automation is increasingly a larger part of any enterprise, and custom boxes are no exception. However, while the manual parts of the process are less, well, manual, the artistry still exists. It takes time to craft truly bespoke boxes. Here are some examples: 

21st Century Bespoke Boxes

Custom magnetic boxesbespoke boxes

Sunrise Packaging’s Netbox, or customized magnetic boxes, reflect a true packaging classic: the cigar box. With an overlapping hard cover, magnetized for closure, ‘t’s ready for customization in any number of ways. These boxes are perpetually striking and can be further personalized through embossing, foil stamping, screen printing, and more. 

Prince Two Piece Setup Box and bespoke boxesTwo piece setup boxes

As a Minnesota-based company, we can’t have a post tying fashion to bespoke boxes without using a Prince example! This box to the left is an example of a two piece setup box.  They’re popular for luxury packaging, game boxes, and gift packaging. The turned edge corners ensure perfect fit from top to bottom. The strong chipboard can be wrapped in material that appeals to the senses, from a soft touch to glossier finish. Whatever you want to convey with your packaging can be done. 

ThermoformingThermoformend trays for the health and beauty products.

Thermoforming is truly one of the best ways to create bespoke boxes or custom packaging. Plastic molds are created to the exact specifications of your product(s) to ensure a snug, comfortable fit. It adds layers of protection and security to boot. Sunrise can create the perfect tray, clamshell, or blister pack to meet your requirements. 

Where Past Meets Present

As you can see, bespoke boxes and customized packaging take what’s best from the past and make it better with the present. Cigar boxes are a timeless style, but thermoforming ensures that the products inside are safe and secure. Using innovative practices paired with a respect for the past, Minnesota custom box creator Sunrise is ready for any challenge you can bring to us.

Contact our reps today to get started!

Custom Thermoforming Materials

Custom thermoforming serves a variety of industries. Its versatility is due to the process, which can work with a variety of plastics. Focusing on molding heated plastic, thermoforming is a growing industry serving many other industries, from healthcare to technology. Packaging systems can communicate value to customers. Custom thermoforming is an ideal solution that protects and organizes materials, creating a great experience for users. The aeasthetics don’t stop there, with a variety of plastics used for thermoforming.

These plastic thermoforming materials each have their own qualities and benefits.  Here’s a rundown of some of the materials with which we work at Sunrise Packaging (Blaine, Minnesota). 

Custom Thermoforming Materials & Properties

PET (Polyethylene Terephthalate)Thermoformend trays for the health and beauty products.

PET is a super-clear material, affording customers a great view of a product (we love it for custom vacuum-forming in retail packaging). Another reason why it’s popular? It’s easily recyclable. 

PVC (Polyvinyl Chloride)

PVC is one of the strongest custom thermoforming materials, but just as malleable as any other. PVC is versatile in other ways as well. It can be translucent or colored, opaque or clear. It’s also recyclable, of course. 

 PETG (modified Polythylene Terephthalate)

PETG is a modified version of PET that turns it it into a cross between PET and PVC.  It has a lower melting point than PET, and retains the strength and versatility of PVC. 

RPET (Recycled Polyethylene Terephthalate)

Noticing a trend? PET is a popular base for custom thermoforming. This version–RPET–is made from recycled PET. It’s slightly weaker than standard PET, though. 

PS (Polystyrene)

Polystyrene is among the hardest and stiffest custom thermoforming materials. It’s a popular option for anything that needs to be punched or cut (think CD cases, smoke detectors, etc). 

Custom Thermoforming Applications

These different materials each have slightly different benefits and uses. Depending on what you need from your packaging, Sunrise can recommend the perfect solution.  Contact us today to learn more!

Thermoformed Clamshell Packaging for Health & Beauty

It’s tough work to meet the various packaging requirements for the health and beauty industry, but thermoformed clamshell packaging is almost like a silver bullet. 

Let’s back up a bit. 

Both industries are pretty heavily regulated (yup, make-up packaging is regulated, too…and with good reason). Outside of the product itself, the packaging must meet certain requirements as well. The products cannot be ‘adulterated or misbranded.’ This means that they have to be safe for consumers according to the labeling. Depending on the product, this could vary widely. Depending on the FDA classifications, it might surprise you to learn what’s considered a cosmetic, a drug, a medical device, and more. Each have their own criteria to meet. 

Beyond the regulatory necessities of health and beauty packaging, producers have to be concerned with maintaining the integrity of the product over its shelf life. In this industry, customers love to see the product before they buy it. If it’s expensive, they want to check the quality. If there’s a color, they want to see it. Not to mention that these products are also fairly-high theft items. Package designers need to take all these factors into consideration. 

The Answer: Thermoformed Clamshell Packaging

Why thermoformed clamshells?thermoformed clamshell

This style of packaging is custom formed to every product. It’s fully encased in place, in sturdy plastic. It can withstand the bumps of transportation and delivery. The plastic also ensures freshness of the product. Any factor that extends shelf-life is optimal. Plus, this might be something mandated from the governing regulatory agency.

Clear plastic offers more benefits. It allows customers to see the product prior to purchasing. They don’t have to open it to see the size and shape, the color and any other features.  It reduced the likelihood of damaged or opened product on the floor. Which in turn means less returned product for you. It also deters shoplifting. Thermoformed clamshell packaging isn’t necessarily difficult to open, but it does take a little more effort than cheap cardboard. Well, depending on the strength of the plastic and the determination of the shop lifter. 

And when it comes to labeling, custom printed inserts can meet that need. These inserts, encased within the plastic clamshells, can be personalized in any number of ways to meet the branding and regulatory needs of your product and organization. 

Secure, Durable Presentation

Thermoformed clamshell packaging is a popular option for many industries beyond health and beauty. Contact Sunrise Packaging today to learn more. 

Options That Make For High End Retail Packages

High end retail packages speak to customers. 

Not literally, of course (but who knows what might happen in the future?). But all it might take is a swift glance over a familiar box to evoke a memory. Positive, negative, those parts of are out of control for manufacturers and companies, but the point is clear: when you have a strong brand that speaks to luxury, quality and comfort, your packaging should reflect that. 

Why Packaging Matters

Some might be quick to dismiss packaging as most important for mass produced consumer brands. It’s necessary for boxes to stand out on a crowded shelf, helping customers identify the one they want quickly. Or to catch their eye long enough to consider trying something new. 

But it’s the seed of brand loyalty that transcends economic status. Whether it’s a loyalty to Captain Crunch cereal or to Cartier watches, customers who exhibit appreciation for a specific product still want to feel like they’re part of the club. Cultivating that seed is partly done through packaging. 

Features of High End Retail Packages

high end retail packages

custom luxury packaging

It’s easy to assume what features a cheaper package might feature to cultivate brand awareness. Color is the main one, with graphics coming in second. But when it comes to high end luxury packaging, customers want a little more. 

  • Make it a tactile experience
    If you turned the lights off and ran your fingers over the packaging, what sense would customers get? Utilizing features like embossing, hot stamps, soft touch lamination, and more can stimulate the senses to entice customers in a different way. 
  • Turn the mundane into the extraordinary
    Opening and closing boxes isn’t something that registers with most people. Unless there’s something that stands out in people’s minds about it. Using a unique closure, like magnets or a custom molded snap enclosure, can do just that. 
  • Create contrast
    Light reflects differently on different materials and colors. Using a matte finish with glossy embellishments will draw attention to the various contrasting elements. Or simply mix up the colors, pairing black with white or other opposites that work well together. 
  • Design a pause
    An unveiling is a spectacular affair, and the first time your customers see your product–as their own product–should be as well.  One way in which package designers do this is to add a moment before the *big reveal.* It’s like going through the wrapping paper to get to a birthday present. Your excitement is heightened because you know this is something you want, and the paper is the only thing in the way. Badly designed processes can lead to buyer’s remorse and increased product return rates. All things luxury producers want to avoid. 

Contact Sunrise Packaging

We love talking high end retail packages. Different features work for different industries, and we’ve a bit of experience in the field to help guide you.  Get in touch today!

Thermoformed Custom Trays Add Protection

Thermoforming is a process that allows plastic to be molded to fit whatever it needs to contain. Custom trays are an especially popular application for the process. They offer many benefits–

  • Organization
    In presentation packaging, it’s important for every thing to have it’s place..and for it not to shift in transit. It’s like a fisherman’s tackle box. If the lures and bait are all mixed it up, it causes chaos Thermoformed custom trays for the health and beauty products.and confusion. Custom trays are the perfect way to contain products, samples, etc. in specific spots for consistency and expediency. 
  • Versatility
    No matter what type of product or insert you want to include in your packaging, there’s a custom tray that will work. Trays can be used to keep marketing collateral in place in nearly any kind of packaging. Custom pads, magnetic cigar boxes, binders, the list is endless when it comes to what Sunrise Packaging can heat-seal. 

–But chief among these benefits is the protection provided by custom thermoformed trays.

Custom Trays Protect Materials

From CDs to pamphlets to flash drives, it’s important that your materials arrive in pristine condition.  The durable nature of custom trays ensures that whatever they encase will arrive without a dent or mark. They also defend against other potential contaminants, like liquid or water. 

Thermoformed custom trays, Blister Pack, Blog, RF sealing, heat sealing, clamshell, custom box design, custom thermoformed tray, manufacturing, Products, retail display box, thermoforming, Thermoplastic Materials

Protection against…

  • Physical harm.  It’s a wild world out there. Water and other liquids could ruin labels and packaging; your products could be jostled and chipped at any stage. Custom trays help lower the risk of these defects. 
  • Product fragility. Glass containers are beautiful and go a long way to convey luxury to customers. But it’s fragile. The same goes for some types of plastic containers, and a variety of products that can be easily crushed or their integrity otherwise compromised.  Custom trays add a literal layer to safeguard against this kind of damage.
  • Damage expenses. It’s true that there will always be some damage in transit, but it doesn’t have to happen frequently.  It’s also necessary to plan for rough handling in package sorting. Thermoformed trays can help reduce the possibility of breakage. As well as the expenses incurred from damaged products. 

Learn More About Custom Trays & Thermoforming

Custom trays are just one option when it comes to thermoforming. Custom forming is a service Sunrise Packaging provides according to customer requirements. Every project is unique and designed to your needs; the variety of options ensures that we can create the perfect solution!

Ready to learn more? Contact Sunrise today!

Custom Thermoforming Packaging Options

When it comes to thermoforming packaging, there’s more than meets the eye. 

It’s the ultimate in custom packaging, as the pliable plastic is molded specifically for products. This perfect fit is part of what is driving the market for this specific type of packaging. In fact, PRNewswire estimates that the thermoformed plastics market will hit over $16 billion dollars by 2015. Demand will increase from industries as diverse as healthcare to automotive to construction, driven by this style’s unique properties. So what’s so special about this style of packaging?

Thermoforming Packaging Options

There are a few styles when it comes to thermoformed packaging.  Each one has different applications and advantages, and work differently for different products. Here’s a quick rundown: 

Custom Thermoformed Trays

Highly versatile as well as usable, thermoformed trays are precision-formed to provide the highest level of protection for products. They can even be created with a locking mechanism to ensure that nothing shifts or breaks in transit. These custom trays can be inserted and heat-sealed into boxes or binders to hold not only your products, but companion content as well. USB drives, discs, manuals, you name it. It’s important that your customers experience your products in an ideal setting, right? Custom thermoformed trays create that ideal setting, anywhere and everywhere. 

Thermoformed Blister Packaging

Originally used for packaging aspirin, blister packaging is a lightweight, easy-to-open option for custom thermoformed packaging. Blister packaging is comprised of clear plastic housing your product and adhered to a backing like cardboard or foil. While the idea of easy-to-open packaging might not be at the top of your list of considerations, it’s proving to be a main motivator for some shoppers. Driven by the aging baby boomer market, usability is an increasingly large concern, especially for healthcare and medical devices. 

Custom Thermoformed Clamshells

Clamshells are an increasingly popular option for items that customers want to see before buying. For obvious reasons, it’s not always in the best interests of retailers and producers to have customers opening their products, fidgeting with them, and then walking away. By encasing products in clear plastic, customers can see the exact product they’re looking to purchase. And by making the packaging securely tamper-proof, they know that it’s in perfect condition. We recommend adding a printed insert as well for your branding and more marketing real estate!

Learn More About Thermoformed Packaging Options

Minnesota’s Sunrise Packaging has years of experience in this market. Contact a representative today to find out what style can work for your product!