Employee Gift Packaging Aids Retention

Just about everyone is well aware that expectations around career planning are changing. It's the Great Resignation, and even if you think changing meeting cadences will help your organization retain talent, think again. Companies who have long profited from low wages, poor benefits and generally exploitive practices might be too far gone to be able to make effective changes. But if your organization is simply looking for ways to keep employees engaged by telling them how much you value them? We've got a perfect addition to that strategy: employee gift packaging. 

With the holidays around the corner, sharing gratitude is in the air. Redirecting that gratitude to your employees is a no-brainer. And with the proper employee gift packaging in place, your employees will be more focused on the thought behind the gift rather than the gift itself.

How Employee Gift Packaging Increases Retention

It might be tempting to simply add some dollars to your employees paychecks, but we would argue against that. As would others.  Extra dollars have a way of going toward things that are... Less than fun. A bonus, or an employee incentive, should embody fun or frivolity. It should be something that your employees appreciate but maybe not buy for themselves. That's why experiences, like trips, or luxury items, like watches, are perennial employee gift favorites. They hit the right chord of appreciation.

But even if your organization isn't in a place to gift everyone a Rolex, you can still do something smaller. A commemorative pin or coin, or a joking nod to an inside joke. These are things that are meaningful without being spendy. And of course, any gift is elevated with customized packaging.

Give Your Employees the Recognition They Deserve

The example above shows a set of employee recognition boxes we created. Employees were gifted a trip, and we worked with the organization to craft a design that meets their needs and, we think, conveys a sense of place and excitement. We can also create more standard gift boxes for your company, using your colors and branding, or something more unique. 

Whatever your needs might be, Sunrise can help!

Custom Box Design: Dreams into Reality

What does your dream custom box design look like?

We know that might not be something you dream about, exactly. If we're honest, box design doesn't always fill our dreams, either. Depending on the industry and the product needs, box design isn't exactly a glamorous job. But it does have its exciting moments, and packaging concept design is one of them.

At Sunrise, we have a wealth of experience that balances out a blue-sky thinking approach. Customers can feel free to bring us their ideas for embellishments, content, wrapping and printing, handles, closure and more. We can help them scope the project appropriately based on whatever constraints exist. Whether your budget is limitless or limited, your product big or small, whatever spectrum you exist on: Sunrise Packaging can create the box of your dreams.

Custom Box Design Ideas

Designing dreamy packaging requires one foot in reality and the other in the clouds (is that a saying?). Custom box design usually follows a few simple tenets, and the rest is open to interpretation. 

  • Closures
    How your box should shut--and stay shut--is an important discussion. It involves an idea of how you want customers to interact with the box as a whole. And, of course, what your budget looks like.
  • Styles
    Boxes come in all shapes of sizes, as you know, and just as many styles. Does your product need a setup box, or a gatefold box? Learn about the options here.
  • Finishings or embellishments
    We've all been dazzled by a shine seal on a package, or impressed by a soft Nuba wrap. These different elements convey different things, and our experts can walk through how to get the best bang for your buck when it comes to these decorations.
  • Printing
    Have some content, like instructions, social channels, or other pieces of information to share with customers? There are best practices when it comes to what this content should look like and how it should be formatted. Luckily, almost all printing options allow for variations.

 

Ready to talk about your dreams? Contact our team today!

Business Development Tools

When you hear the term "business development tools," your mind probably veers toward apps or technology. Like Slack, a spendy CRM, or things like that. And, truth be told, that is usually what people mean by business development tools.

But there's a hidden, second level to implementing these tools. It's not just enough to spend money on the CRM or a large Slack presence. Your team needs to know how to use them effectively and efficiently. There needs to be a larger presence that ties them all together. And it's those overarching themes and connections that can utilized and distilled into your organization's branding and packaging styles. 

Packing Up Business Development Tools

Let's think about the main things that tools aiming to develop business do: 

  • Target decision makers
  • Build relationships
  • Organize efforts
  • Add value

Packaging can aid all of these efforts. In the example to the side, you can see a recent project for an investment company. This is an example of high end marketing. Design and content aside, the purpose of the box is, quite literally, all of the key points that business development tools aim to do as well. They target decision makers and build relationships via a high quality tactile experience. They organize content and efforts, and help direct questions, inquiries and more to the proper channels supported by tech tools. And finally, this style of packaging adds immense values to interactions. The physical impact of your company in someone's office is immeasurable.

Designing the internal processes to support a business--and selecting the best tools to support it--is a big task. It requires a deep understanding of how your business operates, how employees interact, and how customers are best served. Packaging can help support those efforts in multiple ways, and Sunrise can help broker that support. 

When you're ready to dive in and learn more about what targeted packaging efforts can look like, reach out to our team!

Presentation Kits Deserve Design Elements

Putting together presentation kits is a fun task. Well, we think so at least. 

It's like creating a story that tells itself on its own. And that's particularly important in these COVID-19 days, where in-person meetings are happening less often. Creating a Zoom-ready presentation kit is a bit of a different order than it might have been in the past. But it's one that Sunrise Packaging (located in Blaine, Minnesota) is equipped to take on.

Designing Zoom Presentation Kits

Presenting in person takes a different skillset than presenting virtually. Whether your company uses Zoom, Webex, Google Hangouts or something else, it's important that the presenter is in full control of the virtual space. Which means that the presentation kit should assist them, and not hamper them. 

This looks different and depends on your organization. If you are sharing samples with a customer, make sure that they're packed in the right order so the presenter can refer to them in a logical manner. If there is content inside the presentation kits that the customer or prospect should know about, the presenter can direct them to it and talk through key points. And let's not forget about importance of presentation kit aesthetics.

You wouldn't stuff an envelope full of samples, a brochure and your business card, drop it in the mail and expect a client to sort through it, would you? Of course not. A presentation should stand on its own, and the same goes for any accompanying kit. Ensuring that your kit has practical design elements integrated alongside flashy ones is an important balance to keep. For example, what type of closure does the kit need? Should it come with handles of some sort? 

All of these questions and more are things that Sunrise Packaging can make sure is covered in the design of your presentation kits. Whether you are back to doing business in person or relying on virtual tools, we can help.

 

Custom Bag Tags for Team Sports

As a Minnesota-based company, we take hockey pretty seriously here. Other youth sports are important as well, but hockey is kind of our thing. And having the proper equipment--and having it labeled it correctly with custom team bag tags--is a key component. 

Bag tags might seem like a random piece of team equipment to bring the forefront. But when you're in a locker room with 20 other kids, with identical bags and gear and jerseys, having some piece of personalization is important for order. 

Team Spirit in Custom Bag Tags

Adding tags to team bags keeps equipment in order, but also adds in another factor to cultivating a team atmosphere. Team organizations can utilize bag tags for a variety of uses. It's not just for their equipment but an overall marketing strategy. Being able to utilize a logo and colors across a team, an organization, a tournament, or some other association gives a greater sense of connection. It's a badge of pride for many athletes and their parents. Not to mention, it's also the perfect swag for tournament gift bags.

In the example to the side, you can see the custom bag tags we've created up close. Some of them are focused on a tournament, others are teams. Both can be personalized with names and numbers. Sunrise can implement any content you want to utilize on your personalized tags, as well as any colors or fonts you provide. 

On and Off the Ice

Custom bag tags are a great addition to any team regalia set or tournament swag bag. They can be used on equipment or even on luggage or any thing that could use labeling. We're a big fan of these types of projects (well, we love all our projects, TBH) but being able to support youth sports has a little extra special feel to it.  If you are looking for an inexpensive add-on for your youth sports team, custom bag tags are the way to go. Reach out to learn more.

Custom Medical Kits

Medical kits can have many uses and intentions. A dental emergency kit has, naturally, a different intent than an AED, right? But they can both be called medical kits. 

At Sunrise Packaging (located in Blaine, Minnesota), we create USA-made boxes and packaging pieces that can meet any medical kitting needs. Our custom in house production style ensures every box is high quality. And creating custom foam inserts, or thermoformed packaging, is just another day for us. From dental to defibrillator, we can cover products across the spectrum. 

Designing Medical Kits

A medical kit provides an opportunity for an interesting intersection of needs. Balancing the high standards necessary for satisfying industry regulations with aesthetics is something in which we excel. Check out the project to the side. 

These digitally-printed magnetic closure boxes were a project for a local dentist's office. They hold custom dental work. With soft print lamination on the outside and balanced color scheme, they're pretty to both behold and literally hold. These boxes are proof that form doesn't have to cede functionality. And vice versa. Basically, we believe that useful things can be aesthetically pleasing as well.

Meeting You in Your Field

While this particular project is an example for a local dentist, it's hardly our first foray into medical kits. Sunrise has been in business for decades. And we really love the chance to show off our array of in-house specialities. This means that we can be a one-stop shop for medical packaging. We can craft thermoformed blister or other kinds of packaging to custom foam inserts to keep your product secure. Then design a box with a safety lid and hard edges that is still appealing to the eye.  Check out all of our medical packaging in recent history for more ideas.

Ready to talk packaging for the healthcare field? We're ready!

Top Shelf Tasting Kits

As COVID-19 sweeps through communities, and vaccine rollout continues, people are taking their time in coming out of their homes. Creating experiences that customers can enjoy in the comfort and safety of their homes are still desirable. Marketing strategy is shifting accordingly. You can see it new, emerging products, like these tasting kits we created for Keeper's Heart

Custom Packaging Project: Tasting Kits

Keeper's Heart is a distillery local here in Minnesota. It's an American-made whiskey, getting ready to release their flagship product. This custom magnetic box, or magbox, is customized for their top shelf customers. The foam is crafted to hold the bottles safely and securely, and in a particular order. This is presentation packaging of the highest order. Everyone who opens this package will be immediately introduced to both the distillery and their product. We see it as a chance for the distillery to guide customers from taste to taste.

We worked with Keeper's Heart to develop the content for inside the box, which walks them through a tasting in their own home. Topped off with their logo in black, these tasting kits convey a sense of what it might be like to visit the distillery.

Designing Tasting Kits At-Home

Tasting kits for consumption at home aren't a new concept. But it's definitely something that's becoming more popular. 

In addition to working with distilleries, we design packaging for vineyards and beers, as well as top shelf spirits. Liquor packaging is an interesting beast. To get customers to pick it up, it has to speak to them. In order to meet this market, we partner closely with the vendor to figure out what the needs are. Sunrise then provides consulting on what will work based on the consumption, shelf space, and any other considerations. 

If you are interested in designing tasting kits for your customers or fan base, Sunrise can collaborate on a dynamic experience. Reach out to our team today to begin!

Influencing and Real Estate Marketing

Real estate marketing trends are wild. It's hard to know where to invest the most time and money as an agent, mortgage broker, or other industry professional. Should you be buying ad space on Pandora or Spotify, local newspapers or Nextdoor? Hire some teens to create a savvy Tik Tok presence for your organization? 

Luckily (well, for most people), the best way to increase business is using the old-fashioned referral. But how you obtain that referral is more than just a handshake agreement these days. Whether you're actively soliciting via Google reviews, Zillow rating, or some other tactic, gaining business is a business in and of itself.

The Business of Real Estate Marketing

Same as it ever was? Not quite. 

In order to get those hard-won referrals, you need to stick out in someone's mind. Customers need to connect you to a purpose to make that business connection in their brain, and then out of their mouths (or fingers, in the case of a written referral) in the form of a recommendation. To help keep you top of mind for them, having something physical and tactile helps. This is why we recommend custom Flashpads for users. 

In the example to the side, our custom products are holding USB drives of information for customers. But these products can be used for a variety of things. Gift cards, house keys, whatever memento is appropriate for your industry and their needs. 

2022 Real Estate Marketing Trends

We're hesitant to mention too many new trends that are coming up in the new year. Mostly because we do believe in a kind of Occam's Razor approach - the best approach is the simplest. And the simplest approach is the one that makes the most sense to you. If you're comfortable hopping on Tik Tok and making videos of your properties, if you love focusing on the minutiae of SEO, or creating unique Facebook ads? Knock yourself out. The method that you feel comfortable using is the right trend for you. Because, let's face it. There's nothing worse than outdated, unused trend. It's really worse than nothing at all. 

Keep your face and your organization top of mind with something simple. Like our Flashpads.

Custom Binders at Sunrise Packaging

We know it's old tech, but we honestly believe that custom binders are the perfect organization tool. Not only are they malleable from industry to industry, infinitely customizable, easy to transport, and so much more, but they're incredibly easy to upcycle, too!

Three ring binders aren't the newest technology out there. But we feel pretty sure that there's a use for them at your organization. You just haven't realized it yet. 

Custom Binders Lifespan

We have all scenarios in our minds of when we've seen or used a binder. Maybe your memories go back to school days, with your TrapperKeeper or simplified binder. Then, in college, maybe you created a portfolio of work or a presentation in a binder. After that, you took your first job. And maybe HR took a binder off the shelf to talk through some policies and procedures. 

When you worked at your job for a while, maybe you started thinking seriously about buying a home. The financial or mortgage lender might have handed you a binder of financial considerations, or the realtor put together a range of listings, documents and more in set of custom binders. And, if you needed a little extra organizational help during a wedding, or other big planned event, unique binders probably entered your life again.

Your Life, Organized

It's impressive to see just how impactful custom binders might have been on your life, right? At every major stage, we can see a way in which a binder might have played a role. At Sunrise, we've worked with many industries on creating their very own custom three ring binder. Some of them include: 

  • Home inspection companies
  • Financial services providers
  • Mortgage lenders
  • Realtors
  • Human Resources groups
  • Teaching professionals

And so many more. If you're ready to get organized, reach out to our team to learn more about pricing, options, and timelines.

Special Edition Boxes for Musical Artists

Creating special edition boxes for music artists is a project that doesn't come around every day. At Sunrise, we love the opportunity to bring a little heart and soul to the world. And helping artists bring their visions to life is a great way to do that. 

Musicians bare their souls through their music. Packaging might sound like a way to mask that vulnerability. A literal way to cover up, if you will. But the right partnerships will yield complementary results.

Collaborating on Special Edition Boxes

When we work with an artist or label on creating special edition packaging, we need to know the same things we need for every project. Budget. Dimensions. Desired customizations. But there's an extra level of care that comes into play - we're talking about the physical manifestation of a person's soul, right?

In these subscription special edition boxes that we made for Walker Hayes, we collaborated with Smack Songs. These boxes held unreleased music alongside handwritten notes, a custom beanie hat, and more unique things designed to appeal to the heart of his fandom. Walker Hayes has only risen in fame since this project, and we know his first loyal fans are along for the ride with these special mementos.

How Would You Style Limited Edition Packaging?

Owning special edition boxes is a badge of honor amongst true music fans. Supporting an artist they love, and feeling like they've been thanked in return, is part of the magic that these kinds of boxes can bring. It doesn't matter if you're a country singer, a heavy metal band, or a classic cellist. Fans--your fans--will love any kind of insider wink you can give them. Which is why a limited release package is the perfect way to say "thanks for your support."

Sunrise Packaging has put together special edition boxes for many artists over the years in different genres. We know the basics of what a good box needs, and we'll rely on you to bring your best and brightest ideas. Ready to collaborate? Talk to our team today!