Continuing a Legacy with Unique Packaging: Jack Daniel’s

January 27th, 2012

Jack Daniel’s Tennessee Whiskey has always had a bottle design that sets them apart from the rest and I think it is safe to say that many people can instantly associate the distinct package design with Jack Daniel’s. When Jack Daniel himself first entered into the business, he wanted to have a package design is unique and Mr. Jack said he wanted “a square bottle for a square shooter,” because he was a square shooter himself.

jack daniels portrait 250x300 Continuing a Legacy with Unique Packaging: Jack Daniels

I have always been a fan of the aesthetic appeal of the Jack Daniel’s brand whiskey bottles, from the classic style to the Tennessee Honey and now, their newest bottle design is no exception. Jack Daniel’s recently released their newest bottle design for the Jack Daniel’s Winter Jack Apple Punch. The drink and bottle are a special edition winter drink from Jack Daniel’s that was originally made for the German market, and hopefully it will keep you warm this winter.

 

jack1 244x300 Continuing a Legacy with Unique Packaging: Jack Danielsjack2 224x300 Continuing a Legacy with Unique Packaging: Jack Danielslovely package jack daniels winter jack3 e1325465676756 224x300 Continuing a Legacy with Unique Packaging: Jack Daniels

The bottle and design continues to embody the classic square bottle with fluted neck as it always has while featuring a wintery feel. Since Mr. Jack first introduced the eye-catching bottle, the Jack Daniel’s brand has continued to carry on his legacy by issuing decorative bottles from time to time. The bottles have come to either represent Mr. Jack’s accomplishments or to “capture the spirit and style of the time they represent,” which is exactly what Jack Daniel’s Winter Jack Apple Punch has done.

Sources: The Die LineJack Daniel’s

 

Nostalgic Effects

January 25th, 2012

pepsi throwback 300x198 Nostalgic Effects

Package design is about what catches our eye and what doesn’t, and many companies have come to recognize that nostalgic packaging is one effective way to sell products. Nostalgia has the ability to make us yearn for a past time or in other words, has the ability to bring us back to “the good old days.” Nostalgia can be triggered by many different things such as a scent, touch, a song, or an image and generally brings the individual back to a happier point in time and a longing to go back.

Packaging designers have understood that nostalgia in packaging can play a large roll in how well a brand sells and how that brand associates with customers and have even come up with the term “throwback.” In the past couple years even we have noticed that many popular brands were going back to their roots with “throw back” designs on their packaging that they had used years before. Nostalgia is a hard feeling to replicate, but when a packaging designer has the ability to give a new packaging the same exact look and feel as the old packaging the product is given a legacy that can be very valuable to the consumer.

Check out these brands that used a nostalgic “throwback” package design in their campaigns! “Everything old is new again.”

Doritos

doritos Nostalgic Effects

Hershey Candy Products

candy candyblog.net  Nostalgic Effects

Source: www.candyblog.net

La Société Parisienne de Savons

assembly cologne thumb 615x405 75184 300x197 Nostalgic Effects

Pepsi and Mountain Dew

pop 298x300 Nostalgic Effects

New Look for the New Year

January 23rd, 2012

bottles New Look for the New Year

Popular cosmetics and beauty brand, L’Oreal, recently redesigned its on-shelf bottles for its Pureology brand professional hair products. L’Oreal has a strong understanding that package design is crucial to the success of a beauty brand.The brand hopes to combine sustainable packaging with the professional, sleek looks expected in the beauty industry.

The Pureology brand professional products features shampoos, conditioners, masques, and treatments. The brand has not been redesigned since being bought by L’Oreal in May 2007, so the French brand based in Paris decided it was time for a new, modern, and fashionable look.

The brand professional products have been literally flipped over on-shelf and are contained in pearlescent toned, multi-tasking bottles in order to reflect their 100 percent vegan formulation and sustainable packaging.

The Pureology redesign, by Robert Bergman, the founder of Mpact and former L’Oreal creative director, takes the form of a curved set of bottle designs that are manufactured from a single mold. Bergman has a rather simple philosophy for when it comes to package design.

“No matter what a brand’s tone or message, a package must always be stunningly beautiful,” he says. Bergman, whose appreciation for beautiful aesthetics came from working in fashion, says, “Image and status are so important in fashion and beauty, so package design is especially crucial to the success of a beauty brand.

The creative brief for the package redesign presented two challenges to the team
1. Give the brand, whose original structure was inspired by classic olive oil bottles, and had not been redesigned since its purchase by L’Oreal, a modern, upscale look cool enough to be sold at Colette, in Paris
2. Correct a structural design flaw in which the thin-necked bottle prevented the popular flash-foam effect of the luxuriously viscous liquid.

“L’Oreal wanted the new Pureology bottle to appear organic and natural in form, while looking different from all other salon products. Toward that goal, Bergman made dozens of exploratory sketches before rendering the finalists in 3D. “If there is a name for that bottle shape, I would call it ‘organically professional,’” said Bergman. “I’m constantly aware of masculine and feminine package design cues; Pureology is definitely feminine, yet highly functional with its wider neck and flip-top cap allowing for easy one-handed use in the shower.”

“It’s a complete redesign, from shape, to color to graphics, and it has to appeal to current Pureology users while attracting new customers so every nuance must be carefully considered to achieve the brand’s growth goals.”

What is SOPA and why Should YOU Care?

January 20th, 2012

On January 18th, many Wikipedia and thousands of other internet websites blacked out their pages in efforts to protest SOPA and the censorship the bill entails.

PIPA SOPA protest  120118070505 575x444 What is SOPA and why Should YOU Care?

SOPA was first introduced by House Judiciary Committee Chair and Texas Republican Lamar Smith, along with 12 co-sponsors on October 26th of last year. Since then the Stop Online Piracy Act (SOPA) has gained momentum in the form of public protest. Some of the internet’s most influential websites and browsers (Twitter, Google, Reddit, Kickstarter, Tumblr, Mozilla, Yahoo, AOL, eBay, Zynga, Facebook and more…) are going dark in protest of the anti-piracy bill.

In short, SOPA is an anti-piracy bill that has been working its way through Congress, that truly aims to sensor your internet with serious ramifications. The idea behind the bill sounds very reasonable, stop online piracy and the illegal downloading of products without payment or permission. The issue now though is that SOPA and PIPA have become designed to make it possible for companies to block domain names they felt were responsible or encouraged copyright infringement. This would be bad for practically everybody because this does not necessarily prevent privacy and sites can still be accessed through its IP address.

Below is an overview of how SOPA would work, provided by CNet News.

How would SOPA work?
It allows the U.S. attorney general to seek a court order against the targeted offshore Web site that would, in turn, be served on Internet providers in an effort to make the target virtually disappear. It’s kind of an Internet death penalty.

More specifically, section 102 of SOPA says that, after being served with a removal order:

A service provider shall take technically feasible and reasonable measures designed to prevent access by its subscribers located within the United States to the foreign infringing site (or portion thereof) that is subject to the order…Such actions shall be taken as expeditiously as possible, but in any case within five days after being served with a copy of the order, or within such time as the court may order.

Much of the Internet industry and a rather large percentage of internet users are against SOPA. Here is a current list (PDF) of those opponents.  On November 15,  Google, Facebook, Twitter, Zynga, eBay, Mozilla, Yahoo, AOL, and LinkedIn wrote a letter to members of the U.S. Senate and House of Representatives, stating that SOPA poses “a serious risk to our industry’s continued track record of innovation and job creation, as well as to our nation’s cybersecurity.” It is also reported that Yahoo quit the U.S. Chamber of Commerce over the organization’s enthusiastic support for SOPA.

Not only would the potentially infringing website be affected but so would all their sources of funding, which means that any other companies that are doing business with the infringing companies site would have to stop. This could mean that all advertising, links to search engines, or any other listings would be stopped and removed.

Gizmodo does a perfect job in explaining exactly what and how SOPA will affect the internet and you.

“The beating heart of SOPA is the ability of intellectual property owners (read: movie studios and record labels) to effectively pull the plug on foreign sites against whom they have a copyright claim. If Warner Bros., for example, says that a site in Italy is torrenting a copy of The Dark Knight, the studio could demand that Google remove that site from its search results, that PayPal no longer accept payments to or from that site, that ad services pull all ads and finances from it, and—most dangerously—that the site’s ISP prevent people from even going there.”

Check out the rest of the article here: http://gizmodo.com/5877000/what-is-sopa

In all, if passed, SOPA has the ability to affect every facet of your internet viewing and may change the internet world as we know it.

For more information, please read the exact content of both the SOPA and PIPA bills.

 

Wooden iPhone Panel Designed to Replace Glass Back Panel

January 18th, 2012

01 17 12 wood5 300x225 Wooden iPhone Panel Designed to Replace Glass Back Panel

iPhones are becoming increasingly popular with mobile device users, on that same note, the packaging and casing that surrounds the device is also becoming more popular. Monolith has created a small startup launch of prototypes and packaging for a wooden iPhone replacement panel. The new design is unique and cost effective while providing proof that good branding does not need to be expensive or overly elaborate.

The Monolith packaging features just a little emblem of a mountain. Designer John Tolman wanted to create a package that was attractive enough to warrant further use. A solid wooden panel replaces the glass back panel on the iPhone 4 and 4S. Underneath where the solid wood replacement panel sits, a screwdriver is provided in order to have quick and easy installation. Monolith’s Tolman further explains in an interview with “The Die Line” the inspirations and ideas behind the wooden creation for the modern technology.

“When we searched for a similar product for our own iPhones, we were disappointed in the high price of the existing offerings and decided it’d be easy enough to make our own. It didn’t take us long to decide to keep making them.

The goal of the packaging was something that was recyclable and economical on a small scale, yet attractive enough someone wouldn’t mind keeping around since it doubles as safe storage for the original iPhone glass back panel. We designed and constructed the packaging from laser cut corrugated cardboard with cutouts to accommodate the screwdriver provided for installation. A laser cut sleeve features a logo cutout to expose the wood grain of the back panel.”

01 17 12 wood1 300x225 Wooden iPhone Panel Designed to Replace Glass Back Panel

What inspired your packaging concept?

John Tolman: In general, I was inspired by minimalist packaging that doesn’t have a lot of waste or less renewable materials (i.e. plastics). A good recent examples I came across is the packaging for the glif iPhone tripod mount by Studio Neat. I found a few companies that offered design/fabrication of laser cut packaging, but I really wanted to make our packaging in-house. I wanted a design that could be rapid prototyped and produced on a small scale without sacrificing design aesthetic or resorting to make-shift off the shelf packaging.  I think it can be intimidating sometimes for a small startup such as myself when you consider the possible large setup costs involved with more traditional custom packaging such as die-cut cartons and molded fiber. I think a lot of people including myself owe our ability to make such packaging in-house to newer and cheaper rapid prototyping technologies such as CNC laser engravers/cutters.

What is the price point of the product?

John Tolman: The price point is $55 for any of the wood species and iPhone 4 or 4S and we have plans to offer custom engraved designs as well as more exotic wood species in the next few months.

Do you have a background in product or package design or is this your first venture?

John Tolman: I don’t have any experience in packaging design although my background is in mechanical engineering and some of my education focused on industrial design. I’ve always had an interest in graphic and industrial design though, and nearly went into one of those fields.

I love the simplistic approach to branding, but does the packaging or product say “Monolith” anywhere?

John Tolman: The back side of the sleeve does have a laser cut/etched design with more detailed branding, although not on the prototypes (below). We are making a production run this weekend which will have those final touches.

Source: http://www.thedieline.com

 

The USB vs. the CD

January 16th, 2012

USB vs CD1 300x180 The USB vs. the CD

Sure, USB drives (also called flash drives) have been around for some time now, but now, more than ever, they are becoming a business. There are so many things that companies are able to do with flash drives that make them more appealing than before.  But what makes a flash drive more appealing than a CD? As CD’s begin to fade out, flash drives are coming in to take their place. There are many advantages to using a flash drive instead of a CD. And although CD’s do have some benefits, those benefits of the flash drive outweigh the benefits of the CD.

Yes, CD’s are produced at a cheaper rate than flash drives are, but as bloggers for USB Flash Drive Tips states: “Yes flash drives cost more but that’s like comparing a piece of paper to a computer. Yep computers are more expensive, but you can only use a piece of paper once!”

For company purposes, a CD is never really good for more than a one time. Think about it, you are only able to burn a presentation onto the disc once, you can only label the disc once, and once the content is viewed by the consumers, it is likely to be thrown away. Yes, there are CD-RWs, but most often, they have a limit of three to four uses before there are quality issues. The CD therefore has no more value because the material on the disc is not needed anymore and is only seen online brochure.

A flash drive, like the CD, has an external logo and a preloaded presentation, but unlike the CD, there is extra memory and storage that is accessible to the user. It is like a portable hard drive and with flash drive memory you can add, erase, and modify data as many times as you would like. A customer is now able to use and reuse the flash drive for their own purposes, which gives the product more value. A flash drive is also a strong marketing tool. Every time your customer pulls out the flash drive you provided to them after viewing the presentation, they will be looking at a customized flash drive with your companies logo whenever they attach the flash drive to the computer.

For tomorrow and today, investing in flash drives will be of more value to you and your company.

Mobile Marketing Trends to Look out for in 2012

January 13th, 2012

f4bcd mobile marketing11 300x225 Mobile Marketing Trends to Look out for in 2012

Mobile technologies are constantly being created to bridge the gap between the digital world and reality. In the past few years, digital marketing has become a way to engage consumers with a brand through their phones and this year will be no exception.

Matthias Galica, contributor to the social media news website, Mashable, recently shared with readers what he felt would be the top mobile marketing trends in the year 2012. Here’s a rundown of his predictions and what he thinks will be “the good,” or the benefits to each new technological platform. If you are unfamiliar with some of these new media terms, we will provide a definition to help you gain some more insight for what this next year may hold.

Quick Response (QR) Codes Will be More Prevalent
QR codes seem to be everywhere these days, and don’t expect that to slow down any time soon.

Definition:  A QR code is a type of bar that is designed to be used for smart phones or other electronic devices that have a camera. Many modern smart phones have the ability to interpret a QR code. The amount of information on a QR code is much more than a standard UPC-style bar code. A QR code can direct users to websites and to other online information.

The Good: We will see the disappearance of non-standard formats, an exponential rise in the amount of devices that are capable of reading the codes, and a “steady march towards improved calls-to-action spurred by more accountable analytics.”

qrcodes 300x142 Mobile Marketing Trends to Look out for in 2012

Augmented Reality (AR)
Check out this cool video to see an example of AR, Augmented Reality Cinema.

Definition:  It’s a complex idea, but simply put, it’s a new technology that blurs the barriers between reality and computer. Check out this site for further explanation – What is Augmented Reality?

The Good: Mobile devices are becoming more capable exponentially, and a few successful AR campaigns have been able to capture mainstream imaginations. 

augmented reality wide 300x155 Mobile Marketing Trends to Look out for in 2012

Near Field Communication
Definition: Near field communication (NFC) refers to a short-range wireless communication technology using radio frequency waves. The purpose of the technology is to enable communication or information to be exchanged between devices separated by a few inches. Examples of uses include:

  • You could take pictures with a cell phone with a built in camera, and touch an enabled computer or television set to transmit the images for display;
  • You could download applications or games to a handheld device by touching the computer

The Good: New advancements in technology have hastened the competitions drive to create mobile marketing opportunities that give consumers the ability to swap SIM cars for NFC in lieu of upgrading the device entirely. NFC campaigns will appear in along side with QR codes.

nfc iphone 5 ability1 300x279 Mobile Marketing Trends to Look out for in 2012

The Field (Everybody Else)
“QR, AR and NFC are getting all kinds of buzz, but a healthy contingent of other contenders is also vying to close the loop. Given the wide spectrum of opportunities in offline-to-online engagement, it’s not inconceivable that multiple technologies can succeed across mutually exclusive consumer behaviors.” – Galica

Source: http://mashable.com/2012/01/11/qr-codes-augmented-reality-2012/

5 Interesting and Creative USB Flash Drives

January 11th, 2012

When working with flash drives, there are a lot of ways to customize the flash drive with your companies brand or make them your own, and these drives are no exception. Here are 5 crazy USB drives that we found while surfing the net.

Budweiser Beer-filled drive

beer usb drive 300x220 5 Interesting and Creative USB Flash Drives

With the popularity of flash drives on the rise, Budweiser couldn’t help but resist in creating their own promotional, customized USB device. Each promotional flash drive comes complete with a tiny drive filled with beer and white foam to cap it off. And although the amount of beer inside the drive probably isn’t enough to ensure a good time, it’s still a unique idea.

Swiss Army Knife drive

swiss army 275x171 5 Interesting and Creative USB Flash Drives

Victorinox recently unveiled a Swiss Army knife with a USB flash drive that holds up to 1 terabyte of data. USB knives have been in the companies line of products for a while, but this new and improved project  comes with new and improved features: it connects to eSATA II/III as well as USB 2.0/3.0 with a single connector, it has a monochrome graphic display showing what’s on the drive and it supports 256 AES encryption. Data transfer speeds are 220 MB/s for reading and 150 MB/s for writing data, and the available capacities range from 64 GB to a whopping 1 TB.

In classic fashion, the knife also includes a blade, scissors, nail file that includes a screwdriver tip and a LED/laser pointer. If you are a frequent traveler, no need to worry, the drive can be interchanged to be flight-friendly and can come without the sharp, pointy stuff.

Check out some more Victorinox flash drives here!

Sushi Roll drive

flashdrive02 300x175 5 Interesting and Creative USB Flash Drives

What’s better than sushi? Better yet, what’s better than a USB drive shaped like sushi? If you love sushi, you’ll be sure to love these sushi themed drives

Teddy Bear drive

teddy usb big 253x300 5 Interesting and Creative USB Flash Drives

Normally when we picture a teddy bear, we think about its cuteness, but this teddy bear drive features what looks like a decapitated teddy bear as the device to store all of your data on.  It almost looks as though its head got jammed into the USB port.

This website even gives you step-by-step instructions on how to make your very own teddy bear USB drive. Teddy Bear USB Flash Drive (USBear?)

Thumb drive

thumb drive 5 Interesting and Creative USB Flash Drives

It’s a little creepy how realistic these look, and some of these even include fingerprints!

Check out this bizarre story about a guy who has a prosthetic finger made out of a flash drive — Computer programmer from Finland has lost finger replaced with USB drive

 

 

PepsiCo and Star Wars want you to Join Forces with their Products

January 10th, 2012

briskiphone 181x300 PepsiCo and Star Wars want you to Join Forces with their Products
Packaging presents great opportunities for companies to engage customers with your brand.  Whether it is mazes on the back of the cereal box or QR codes on the packaging of the product, the packaging is encouraging further engagement with the brand rather than just seeing the package and disregarding the brand shortly thereafter. A great example of packaging interaction opportunities is presented in the partnership with the Star Wars enterprise and  PepsiCo.

Star Wars fans not only have the releasing of “Star Wars: Episode I – The Phantom Menace 3D” to look forward to in this coming month, they also have a chance to add to their collectors items with the addition of a new bottle with its packaging featuring Star Wars. PepsiCo is seeking to take advantage of a great national marketing campaign  by joining forces with the 3D theatrical release by featuring the release on their Brisk iced tea and its other juice drinks.

The new product packaging features Darth Maul, who is a Sith warrior best known for wielding a double-ended lightsaber, taking over the Brisk Raspberry Iced Tea 24-oz can and one liter bottles. The Darth Maul packaging will feature a web link that hopes to drive consumers to UncaptheApp.com, where they can download and play the exclusive mobile game, Brisksaber.

All other Brisk Tea products will have under-the-cap codes that give fans access codes to unlock new lightsabers, characters, and objects when they play Brisksaber. The marketing campaign and limited-time packaging featuring Darth Maul will be available for purchase until April 30, 2012.

“The Brisk team has done a great job developing new, innovative ways for people to interact with Star Wars—staying true to classic, fan-favorite characters while giving them a fun twist,” says Kayleen Walters, senior director, marketing, Lucasfilm. “We are excited that Brisk is partnering with us to spread the excitement about.”

By creating a new form of packaging for their Brisk iced tea, PepsiCo is not only pushing for more sales of the drink, but they are also engaging Brisk ice tea drinkers via social networking and mobile gaming through the packaging of the product. The partnership between the two enhances and encourages consumers to interact with both the PepsiCo. brand as well as the Star Wars enterprise, all the while promoting the hyped up release of “Star Wars: Episode I – The Phantom Menace 3D.”

6 Ideas to Engage Customers in your Small Business

January 6th, 2012

engage 300x194 6 Ideas to Engage Customers in your Small Business

Working for a small business can have its challenges when it comes to engaging customers with you and the business. However, when customers do become engaged with your small business the benefits are very valuable.

Use Facebook to Show them some Love
Engage with your customers via social media such as Facebook! Facebook is an excellent social platform to recognize a customer. Many people are on Facebook and they will appreciate the public recognition that you give them.

Put Money in their Pockets
Connect your customers to businesses you think will benefit them or that could use them. There is no greater compliment than referring somebody to their business. Your customers will appreciate that you want to help them.

Call them
By keeping in contact with your clients, you are continually developing a working as well as a personal relationship with them. A one-on-one phone call is engaging and can very beneficial to you and your company.

Use YouTube
YouTube is an easy and inexpensive way to create a fun and engaging experience between you and your customers. Upload videos of you and your team doing creative things such as featuring the services of your company.

Make Yourself Accessible
Make sure that you are accessible to your clients. People like to know that they can get a hold of you whenever they may need you whether it be by phone or email. Clients do not want to feel as though they are taking to somebody they can never get a hold of.

Spotlight Customers
Give your customers the recognition they deserve. If your customer sees that you have taken time to mention them in a blog post or on your webpage they will appreciate that you have taken time to speak about them and what is happening with their company. It will also make them feel more engaged with you and the company.