There can be a lot of boxes to tick when it comes to packaging. Depending on the product and the company, they might have specific considerations regarding the size and how durable a package needs to be. Not to mention the needs of branding and product showcase. However, we think that there’s one type of packaging that does a great job of ticking off all these boxes: blister packaging.
Blister packaging is probably most notable as the type of plastic container your single-serve medicine comes in. It’s the plastic bubble affixed to a cardboard backing. It’s easy to open and helps control dosage. But its handiness doesn’t stop there.
Blister Packaging Benefits
Blister packaging is handy for more than just medications. It’s used often for tools and items that are better served hanging than shelved. The rigidity of the plastic allows for security of the item, and the cardboard backing is dual purpose. It can provide more information, including instructions, about the product. And it provides an easy way for consumers to access the tool.
But not only is blister packaging friendly for consumers, it’s also eco-friendly. Depending on your recycling guidelines, it can be as simple as removing the cardboard from the plastic and binning appropriately.
Other benefits of blister packaging include cost savings in different ways. This style of packaging is ideal for showcasing a product with cost savings as the materials are relatively cost effective. Additionally, theft and tampering is driven down by blister packaging (and really, any thermoformed package) because consumers can view the product beforehand. They aren’t as tempted to open it.
Best of all from an organizational standpoint, the airtight seal ensures a long shelf life and exemplary package performance over time. There’s no worry about the product becoming defective due to outside pressures. And if blister packs aren’t exactly what you need, check out Sunrise’s other custom thermoformed options as well.
More Thermoformed Packaging Styles
In addition to blister packs, Sunrise can also create thermoformed trays and clamshells. Talk to a representative today to learn more about which style is right for your product!
As a proud Minnesota company, we love all things related to our hometown teams. And on this Opening Day for the Minnesota Twins, we turned our attention to another kind of opening that captures our attention: box closures.
If you want to contest the importance of and customer attention to box closures, look no further than your own experience. We don’t doubt that at one point or another, you spent more time than you like to admit lazily flipping open a magnetic box lid. Or slowly slide the top piece off of a setup box to savor the moment of getting a new smartphone or tablet. The delicious moment of flipping up a cigar box top.
Design custom packaging that allows users to savor that anticipation. Here are some of our favorite box closures in honor of Opening Day!
Box Closures That Captivate
Far and away one of our most popular features. Magnetic boxes are versatile and instant keepsakes for users. Closures can be embedded in many different types of box styles. Plus magnets are one of the most secure types of closure so products are safe and secure.
You might not think a lot about setup boxes having a particular flavor to their opening and closing, but consider again. Setup boxes are a frequently used for luxury goods and technology products for a few reasons. Their rigid chipboard construction, paired with a thermoformed or custom insert, keeps the product secure. These highly-customizable two pieces allow for a high quality finish via the wrap. Most of all, the sleek design is evocative and suggestive of luxury.
Design Your Own
When someone comes to Sunrise with a project, we do everything we can to bring it into reality – even when it means creating something new and personalized to your business objectives. We’ve taken on new interpretations when it comes to slip cases, gatefold, and more. Contact us today to start bringing your vision to life.
Openings are full of anticipation, from the excitement of a new baseball season to revealing an exciting product. No matter which team is *your* team, Sunrise is ready to bring you and your products to the next level of success.
Thinking about making your own custom board game box? Read this first.
Sunrise Packaging has worked with a lot of unique projects over the years, but some of the most innovative and excited creators are those who make games. It’s a true passion project. And we hate to see that excitement fizzle out over some of the most common things that game makers miss or don’t consider when they design their custom game board box.
On the surface, creating game board boxes isn’t an overly complicated thing. But like any packaging project, there are things to consider that an outsider might not think about beforehand. The weight of the packaging materials, for instance. The mobility of the game box. The design and print quality of the box. Not to mention the copy for the box as well. In a way, custom board game boxes aren’t unlike product launch kits in everything they need to accomplish.
Custom Board Game Box: Choose Your Own Adventure
Things that every game maker should consider when it comes to crafting their own game board boxes. Essentially, it comes down to one thing: plan ahead.
- What’s your budget?
Knowing what you want to spend can help determine other options. If you want to make money on your custom game, it’s completely necessary to have a budget in mind for what you want to spend on packaging on top of the game production costs.
- How do you want users to interact with the packaging?
Customer experience is of increasing importance. Not to mention that a great unboxing video could increase sales dramatically. Sunrise Packaging can help craft boxes with handles and magnet closure as well as custom inserts and printed elements inside the box itself. Get creative, but keep the whimsy in check. Outlandish ideas aren’t always the most sustainable.
- What will entice buyers?
You’re browsing online and see a interesting game. You click on it, and read the position description. Alternate scenario: Walking through a store, you see an unfamiliar product. You’re compelled to pick it up and find more about it. How do you decide whether or not to buy it? Make sure to craft content that will speak to buyers and compel them to actually purchase it, not just pick it up for a moment.
Proper planning is the most important part of creating a custom board game box that will sell. These are just three things that you should consider.
Contact Sunrise Packaging for Guidance
Making your own game packaging might seem more cost-efficient, but it’s not if you have to spend hours upon hours doing it. Leave it to the experts; we’ll leave the game making to you. Contact us today!
Minnesota was front and center for the last week of January. As host to Super Bowl LII, our state leaned into the “Bold North” moniker and created a great experience for locals and visitors alike. From the amazing Polaris backflip to Land O’Lakes Farm Bowl, Minnesota’s homegrown brands brought it in a big way. MN marketers might be ready for a break, but not for long. March 2019 will see the Final Four come to Minneapolis. We’re excited to see the stunts and innovation, and can’t wait to help build brand activation kits to support it all.
Brand activation is the act of driving consumers to act by means of interactions and experiences designed by the brand. Brand activation kits support these interactions and experiences. As a Minnesota company, we know Minnesota brands, their values and their challenges. Not the least of which is designing an outdoor environment in the subzero Minnesota winter.
Homegrown Brand Activation Kits
Sunrise Packaging can design packaging for any sort of brand activation. The goal of any marketing initiative is to garner a response; while it’s one thing to get people talking, it’s another to get them to pay attention and remember your brand.
Brand activation itself can take many forms. Experiential marketing, consumer promotions, shopper marketing, all of these things can be part of it. Since there are many ways to implement, it’s usually easiest to give examples to explain brand activation. When we think back to the different Super Bowl LII experiences created by different brands, we get an idea of some of the elements that make successful brand activation campaigns:
First and foremost, it needs to be unique to be memorable, right? There’s no point to it if it doesn’t increase consumer interaction with your brand, and if the consumer doesn’t remember you…
A crazy experience, zip-lining across the Mississippi River, is almost as unique as it gets. However, would it work for any brand? For a brand focused on thrill-seeking and adventure, yes. For a candy store? Not so much.
- Full of MN Pride
As varied and interesting the various strategies were, there was one thing they all have in common. Minnesota, the Bold North tagline, was front and center for every single one.
As Minnesota brands start thinking about their plans for the next major event to come to Minnesota, include brand activation kits in your overall strategy.
The Bold North, Round 2
March is usually a little more moderate in weather than January (well, most of the time). That said, the one million+ visitors who braved the Minnesota winter for the Super Bowl weren’t afraid of a little weather. Neither are we. Contact Sunrise Packaging today to design your brand activation kits!