Healthcare Packaging Through 2026

The healthcare packaging market outlook through 2026 was released earlier today (October 20, 2016). This research, conducted and produced by Commodity Inside, attempts to predict the future of the market. It helps producers and manufacturers alike know what to expect in terms of medical packaging trends and requirements. The report also provides a commentary on both existing and emerging markets, particularly where organizations may want to focus attention going forward.

Elements Affecting Healthcare PackagingVenom Custom Medical Pad healthcare packaging

On average, countries spend 10% of the world’s Gross Domestic Product (or GDP) in the health sector every year. Populations are growing in nearly every corner of the globe. This leads to increased urbanization, increased aging population, and an overall increase in healthcare spending from consumers as well. The increase in demand is expected to continue to rise into the future.

Asia is driving much of the growth in healthcare packaging. Globally, the demand grew in 2015 by 5.6%. This equates to $65.8 billion worldwide. It’s a sizeable market, to say the least, and one still expected to grow by at least that amount in the next decade (another source predicts hitting $82 billion by 2021).  The 2026 outlook includes chapters focusing specifically on:

  • Asia (China and Japan, specifically)
  • Europe (France, Germany, Italy, Russia, Spain, the United Kingdom)
  • North America (Canada and USA)
  • Latin America (Brazil)
  • Australia
  • Middle East/Africa (Egypt and South Africa)

Each section includes a market review and a market outlook.  An appendix provides further macroeconomic information.

Medical developments are driving the demand as well. As devices become more lightweight and efficient, packaging needs to reflect those updates. Additionally, medical device packaging needs to meet the needs of consumers. That might mean using magnetic closures on boxes to aid in opening. It might mean integrating carrying components, like handles built into containers, so devices are more mobile. And, like phones and laptops, healthcare developers are always looking to make devices lighter. This means that packages need to take on more protective roles. Look for more rigid setup boxes, thermoformed protective cavities and other custom features.

About Commodity Inside

In addition to healthcare packaging, Commodity Inside also produces reports on corrugated packaging, flexible paper packaging, folding cartons, and more.

Vinyl Packaging Revamped for 2016

While my parents don't admit to being hippies, their record collection tells another story.  My youth is peppered with memories set to music, not unlike an episode of "The Wonder Years." I remember running my fingers over vinyl packaging, picking out albums with intriguing album art (The Who's "Tommy" stands out in my mind) or Cream's "Wheel of Fire." I loved the velvet tones of vinyl, and the way the sound seems to fill a space. At some point, the needle on the turntable broke and didn't get replaced. We got a CD player, the records were boxed up and piled in a closet, and the beat went on. 

Since then, music has changed form a few more times. First from CDs to MP3 players like the iPod, and then to streaming with early adopters on Pandora, but now we've entered into an interesting era. In 2016, every sales channel music is slumping except for two: streaming (up 50%) and vinyl (up 11%). I don't think this is a coincidence. There's no ownership associated with streaming. Listeners can quickly sample songs and artists--literally millions of both--for either no fee or a nominal one. When listeners connect with an artist deeply, they want to invest in an experience. That's where vinyl trumps CDs, iTunes, any other form of listening experience. 

Naturally, I know I might be a little biased given my childhood love for vinyl. But there's a tangible experience that comes with holding vinyl packaging and dropping that needle, and I think there's a kind of craving for that kind of close-up sentimentality. Of course, there's more to it than that, and TuneCore has a few more ideas as to why vinyl and vinyl packaging is making a resurgence. 

Vinyl Packaging

Vinyl Packaging as a Form of Art

Whether your shelve it or frame it, album art has the potential to be iconic. Just look at The Beatles' "Sergeant Pepper" album cover. And in 2016, it's risen beyond just the album cover to origami and custom box level.

Vinyl is Tangible

I love Spotify, but here's the thing: you can't leave MP3s or Spotify playlists to your kids, or frame your favorites to put on the wall. You can't have your favorite artists sign the album like vinyl packaging. Digital has a lot of positives, but also a lot of tradeoffs.

Vinyl Goes Mobile

The majority of records purchased today also include a download code so users not only have their gorgeous album, but can also download the tunes to their mobile devices or computers for listening. Amazon is an early pioneer in providing the MP3s along with vinyl purchases.

Vinyl Sounds Off

Vinyl packaging is superior, there's no loss in mobility, so how can it get better for vinyl fans? It usually comes down to the strongest argument...sound quality:

Sound is a range of frequencies. When there is a complete presentation of frequencies that diminishes as the frequency increases, the sound seems to be more complete. Vinyl tends to present the widest range of frequencies due to its analog-to-analog production process. Digital music, because of its compression to keep file sizes manageable, doesn’t present as much of a continual range

When people make this argument, it's a passionate, emotional one.  And it's one echoed by an entire community of people who keep vinyl alive through patronizing smaller shops and hunting through garage sales as well as shopping online. Don McLean may have thought the music died, but it's alive and well decades later. 

Premium Packaging Drives Demand

The importance of packaging has always resided in its connotations. A plain brown paper wrapping might appear innocuous. But in previous decades, it might have hid a salacious purchase (at least, that's what David Hyde Pierce's 'Down With Love' character has led me to believe).  In 2016, people might be a little less inhibited, but packaging is still just as important. Especially premium packaging. In this era of internet shopping, subscription boxes, and a rapidly-growing marketplace, retailers need to find ways to hook customers and, ideally, turn them into repeat shoppers. Products need to find ways to stand out. According to a recent survey, investing in premium packaging is a one of the best ways for companies to do this. 

Premium packaging

Premium Packaging as a Hook

Dotcom Distribution recently released a survey on driving customer loyalty.  They surveyed nearly 600 shoppers to find out what makes them tick. Or more accurately, what makes them return to certain retailers, and what makes them take their business elsewhere. One of the top ways in which retailers can retain customer is by investing in premium packaging, or custom retail boxes. 

Tips to Retain Customers

According to Dotcom Distribution, consumers look for and reward: 

  • Same day shipping options--in fact, fast shipping was even more important than product quality.
  • Premium packaging. Boxes that make products feel like opening a present, or turn a mundane process into an event (check out Sunrise's custom box section for ideas). 
  • Error-free and transparent fulfillment process. Understandably, customers want to receive the correct order, and like to know when something is processing, then shipping, and when it's going to arrive. 

However, customer loyalty can be fickle. Forty-seven percent of those surveyed chose not to return to a business with whom they felt the shipping and fulfillment process wasn't clear enough. However, that negative experience might be redeemed with premium packaging. If a company offers premium packaging, 40% of respondents would give the organization a second chance, and 50% would be more likely to refer them as well. 

The key takeaways are two investments. The first lies in designing a process that keeps the customer in the loop.  Automation through a CRM can handle this. The second investment should be in product packaging. Specialized packaging demands specialized solutions, which is what Minnesota-based Sunrise Packaging does best. Bring elements of innovation to both your fulfillment and your packaging, and it's all but certain that you'll grow a repeat customer base. At least, that's what Dotcom Distribution has found to be true!

Cosmetic Review: Urban Decay NAKED Ultimate Basics

It's here. Urban Decay's first ever all-matte palette, NAKED Ultimate Basics Eyeshadow palette. 

We wrote about this after it was announced a few weeks ago. The buzz around the palette was at a high, and it's the star of the 2016 holiday line up for the brand.  Well, it's been a week after it's release, we're ready to release the verdict: 

Is the Ultimate Basics worth dropping $50? YES.

Cosmetic box review for Urban Decay Ultimate Basics

NAKED Ultimate Basics Palette Review

Let's start with the fundamentals: 

  • Packaging
    Moving away from the more capricious and fanciful design of the recent palette, but still not quite as stoic as the other Naked palettes, Ultimate Basics features a golden burst. It's shiny and eye-catching, a delicious compliment to the matte shades inside, and an interesting companion to the other more, well, *naked* shades on other palettes. It's luxury packaging on another level.
  • Features
    One complaint from other palettes is the mirror of questionable functionality. That is remedied in Ultimate Basics, with a full size mirror inside. The applicator is double edged: one for layering, the other for eyeliner or blending. 

There are 12 shades included in the Ultimate Basics palette. While Urban Decay is touting these as never-before-seen, some of these are very similar to shades we've seen before. But, that aside, test out the shades (if you can) prior to purchasing to make sure that these shades work for you. Matte is a funny beast; these shades are denser and richer than your average drugstore brand, per Urban Decay standards, but they're far from universally flattering (without a little help).  Luxury brands should feel luxurious, and this packed powder packs a mink-gloved punch.

Matte Shades Included

  • Blow (Light Nude Demi-Matte)
  • Nude (Soft Pink Nude Matte)
  • Commando (Light Taupe Brown Matte)
  • Tempted (Pale Brown Matte)
  • Instinct (Medium Pink Taupe Matte)
  • Lethal (Reddish Brown Matte)
  • Pre-Game (Pale Yellow Matte)
  • Extra Bitter (Burnt Orange Matte)
  • Faith (Medium Warm Brown Matte)
  • Lockout (Rich Neutral Brown Matte)
  • Magnet (Smoky Gray Matte)
  • Blackjack (Warm Black Matte)

While the colors alone aren't universally flattering, that doesn't mean that a little blending won't remedy that. Bustle has put together a list of tutorials to assist in this.  Matte is everywhere this fall, and it's ideal to ramp up your look from work to night without a total redo. 

Cue Magnetic Closure

The best products are the ones that solve problems. Innovation can come in any size or material, and we love learning about new products and figuring out how we can help build a brand.  We can design a package  or companion piece that is evocative of the product it's designed to compliment.Whether it's magnetic closure, a colorful insert, or a special treatment for edges, Sunrise Packaging can help bring out the best in your product. 

Magnetic Closure & CueMate

This recent creation for CueMate gave us the chance to create a custom sample kit for a product launch. CueMate is a mobile cue holder; instead of placing a pool cue in a rack or a stationary holder, this allows players to set their cue down and move it with them. Quality cues need to be stored upright. Even leaning them momentarily against a table or a wall can result in gradual warping and damage to the cue.

This is where CueMate comes in.  It's a product devoted to maintaining an investment. Consumers can buy cue holders that match their flooring, pool table or decor. They're made to fit into the lives of the people they serve. 

So how do we convey this in a sample kit?

Magnetic closure for cue mate
Magnetic closure for cue mate

We pride ourselves on creating the perfect companion piece to any product. For something like CueMate, where the focus is on a well-designed solution to a problem, we want to imitate that. For their sample kit, we incorporated a clean design that includes all the elements necessary to draw someone in. The brown shading on the pad references the various wood options without being overt, and the faded words add a subtle design without being distracting. 

Flipping open the pad takes a little more effort that it appears at first. The unexpected weight of the magnet closure adds luxury as well as added security (these samples won't fall out accidentally). Aiding that is the die-cut insert, precision-designed to ensure a place for every sample and a sample for every place. The folder design gives CueMate space to elaborate on their product while still giving the majority of focus to the samples.  Magnetic closure is a great way to secure products while adding a touch of class to any product. We've said it before, but it's still true: magnets make everything better. 

Custom pads aren't the only thing we enjoy designing at Sunrise.  Every project is unique and as such, demands our personalized attention. Whether you're planning a Kickstarter for your product or a rebranding, contact us today to create something that makes your product even better. 

Designing a Custom Game Box

Playing games is something that goes back to the beginning of sentient beings. Ok, I don’t *know* that, but we can assume that once beings started being able to think complex thoughts, they were able to become bored. And out of boredom comes attempts at relief, right? That sentiment has endured for ccustom game box, custom game board, customized incentive games for boosting productivity in businessenturies. There’s evidence that ancient Romans played tic-tac-toe; Anne Boleyn was quite adept at chess; and in modern times, a simple word game on cards can take the world by storm. It’s no wonder that board games and card games are among some of the most funded Kickstarters.  A custom game box is a great way to draw attention to your Kickstarter as well as spread the word about your product.

Ad Magic CEO Shari Spiro (recently profiled in Bloomberg) knows a thing or two about designing a custom game box. Her company has created packaging for the understated Cards Against Humanity and the more crass Poop: The Game, to name a few. Here are a few considerations for those getting ready to design a custom box for a Kickstarter board game or card game.

Considerations For Your Custom Game Box Design

  1. Have a plan
    Don’t pull a number out of thin air when it comes to packaging costs.  The goal is to make money, obviously, so think critically about what you want to sell for, and we here at Sunrise can help provide options from there.
  2. A little whimsy is doable
    Crazy custom game packaging abounds on Kickstarter, and not all packaging companies can handle the most extreme. Remember, while outlandish ideas are great to grab attention, they’re not always sustainable. Keep the whimsy to the design, the content, and the game itself.Custom Game box, two piece rigid game box, custom game box
  3. Leverage your network
    Spiro has her favorite vendors and producers to accomplish the challenges that customers place in front of her. Game makers can also reach out to the other people they know who are working to create games, or Kickstarter campaigns, and capitalize on their lessons learned.

Board games and card games are among the most ambitious projects on Kickstarter. They require a varied skillset: creative, logical, ambitious, not to mention entrepreneurial. Crowdfunding is still something of an emerging model, with clear successes and failures as far as projects go. Do your due diligence when it comes to packaging your product. It can help attract funders in the early stages, and it’ll garner new customers as your product launches.

Custom USB Packaging at Sunrise

I sit on the board for a local nonprofit. We're planning on hosting a table at an upcoming conference for industry professionals, and the topic of promotional swag came up. It's a deadlock: half of us are solidly against conference swag; the other half are for it. The ones who who are against swag think that it's a waste of money. The rest of us think it's a great way to raise awareness of our organization, and the research seems to support that. It comes down to customization and usage. Conference swag needs to be identifiably connected to the organization who provided it, and it must be of enough use to the attendee to be worth carrying around. Custom USB packaging is an ideal way to share your brand with conference attendees while giving them an actual USB. 

In short, I found that promotional products tend to be much more effective than other forms of advertising, with 21% of recipients making a purchase after receiving a promotional product. It's all about making a connection for consumers. Oh, and passing out swag that makes sense.

Custom usb packaging

Something That Won't Go in the Garbage

It's hard to know what that will be. There's always some hot conference item for which people go gaga. A recent conference was pressing t-shirts for attendees onsite; another had a keg of beer and pint glasses.  Both are fun and draw people to a booth; but realistically, how likely are you to wear a cheesy t-shirt or carry a pint glass around while at a conference? (And believe me, I saw a lot of filmy pint glasses rolling around after the keg was killed). Custom USB packaging with a USB is small and inconspicuous. It's not a pain to carry, and it is useful for multiple reasons.

Custom USB Packaging is Efficient Marketing

To finally put the discussion to rest regarding how useful conference swag can be, Biznology found that 90% of survey recipients use a promotional product they received at least once a week. And the other 10%? They tend to pass them on to a family member.  They also report keeping the promotional product for at least a year (87%)--pretty solid numbers, eh?  Not only is the recipient seeing your brand at least weekly, but others with whom they come in contact are seeing it, too. 

Let's talk about traditional advertising methods in comparison. All told, less than 10% of people make a purchase after viewing ads on TV, online, or in print. That kind of exposure costs a lot more than even a few hundred custom USB packages and drives. Not to mention that promotional swag, placed directly in the hands of your target audience, is far more tangible than an ephemeral ad. 

Have we convinced you yet?

FlashPad Wallet: A Most Versatile Solution

Happy first day of September, packaging world, and that means a new special is on the table. The FlashPad Wallet is one of our favorite products, and it's one of our client's favorite packages, too.  Here are some of the ways in which we've optimized this *multum in parvo* product (that's "much in little" if you need to brush up on your Latin)!

FlashPad Wallet in Higher Ed

Engaging students is the number one job of any higher education institution. No matter the department--academics, student life, the library, and so on--they want to make sure that every student has information they need to be successful. The University of Nebraska used a FlashPad Wallet to engage incoming freshman on several levels. The custom design is eye-catching and clearly branded; the recipient is affiliated with the college. 

Flashpad wallet

The space on the outside contains targeted messaging as well as social channels for the user to check out. Open it up, and there's more information as well as a key. Not just any key, but a USB key. And, not to drive the metaphor into the ground, but it's a key to knowledge, a new life on campus, and to the next phase of their lives.

Mortgage Lenders & the FlashPad Wallet

FlashPad Wallets are ideal for replacing stacks paper marketing materials or other types of information. As a thank you, a mortgage lender might provide a new homeowner with maps of the area, coupons, home maintenance services, and more. By condensing all that information onto a flashdrive, they've cut down on paper as well as managed to keep their brand at the forefront with full color printing that's vibrant and inviting. Using a flashdrive also makes it easier for them to keep the information current by using hyperlinks instead of printed material.

Flashpad wallet

FlashPad Wallet = Versatility

These examples come from several organizations, but the versatility and level of customization is the same across the board. The FlashPad Wallet die-cut cavity can be customized to hold anything you need--the above examples both hold flashdrives, but also gift cards, commemorative coins or tokens, beer bottle openers, the list goes on. The only criteria? It has to fit the dimensions. The design be a bifold or trifold, depending on the amount of content that should accompany the item.

Flashpad wallet

The FlashPad Wallet can change they way customers perceive your business, and Sunrise Packaging is currently the only producer of these items. And, for this month only, there is no artwork fee. Contact Sunrise today!

Packaging for Millennials & Beyond

It might surprise you to learn that different generations have different effects on the packaging industry. Baby boomers, which have thundered like a herd of elephants through the ages, dominate the pharmaceutical packaging market.  Medical device packaging for them needs to be lightweight, easy to open, and clearly labeled. However, millennials have surpassed the baby booms to become the largest generation in United States history. Representing nearly 25% of the population, it’s clear that packaging for millennials requires a different tone, look and feel than previous generations.

Packaging for Millennials is Different

Millenials are defined as the generation born between the early 1980’s and mid-1990’s.  While singular qualities range, like any generation, millennials are marked by their desire for uniqueness and creativity, and manufacturers are reacting with increasingly innovative and interesting packaging decisions. Their comfort with mobile devices and online shopping means that knowledge and possessions are quickly available at their fingertips. Ranging from their early twenties to late thirties, their purchasing power is primarily what’s driving the changes in packaging to meet their desire for instant gratification.

What Millennials Look For in Packaging

According to Packaging Digest, there are a few common things that millennials look for in choosing brands and, by extension, packaging for millennials:

  1. What does the brand say about me?
    Millennials want to feel a personal connection to brands because brands say something about a person. In part, brands define who a person is and what their values are. As a generation with access to nearly anything, the choices are limitless. To assign meaning to those choices, millennials see their purchases as emblematic of themselves.
  2. How can this brand be customized to me?
    It’s the insult of all insults: BASIC. To call someone basic is essentially to call them uninteresting. Un-extraordinary. Snd worst of all, boring. This is partially a reference to the millennial love for specialty product ingredients but also the packaging. Millennials consistently gravitate toward custom packaging, according to Supermarket News. Think of the Coca-Cola initiative recently, with people’s names on Cokes.
  3. Is it exclusive and high-end packaging?
    Building on the customization factor, millennials love high-end private label branding. Think luxury and exclusive packaging. Or at least packaging that can be perceived like that.
  4. Who else is using it?
    Social media gives everyone a platform to rant or rave about products, and millennials are very adept at picking up what’s hot and what’s not. Creating buzz is key to packaging for millennials. Include QR codes, hashtags, anything that invites interaction with the brand on the package itself.

How Packaging for Generation Z Will Go Even Further

There’s no sign of these trends stopping with millennials. Generation Z is coming up fast behind them, and they promise to wield even more market power. Expect them to want an even MORE personal relationship with their chosen brands.They’ll also expect to use their mobile-first identity to interact with brands constantly.

Contact Sunrise today for tips and ideas on creating packaging that speaks to millennials in their language.

Luxury Brand Packaging Tips

Luxury brand packaging is one of those things that's better experienced than described. However, as one of Minnesota's premier producers of high end custom packaging, we're well-situated to take a stab at defining some of the features that make packaging feel luxurious. Custom packaging can make a sizable impression. And it's our job to make sure that it's a positive impression as a result of great design and fine craftsmanship.

The tips below, adapted from TheDieLine, discuss how to appeal to consumers and leave an impression of high-end luxury packaging. It involves appealing to the senses in unexpected--yet pleasing--ways.  It's turning the mundane into the extraordinary. And it's easier than you think.

Tips for High End Custom Packaging

Include micro-interactions
You can guide users through a delayed-gratification type of an experience through micro-interactions. Micro-interactions are unexpected surprises about a package or a box. Utilize materials in unexpected ways (especially materials that convey the luxurious quality you want to convey, like our soft touch lamination). Design points of interplay for the user and the product. Magnet closure, pull tabs, these extras surprise and delight consumers. 

luxury brand packaging

Reduce redundant hand positions
Haptic feedback helps inform luxury packaging. Believe it or not, but according to TheDieLine, redundant hand positions required to open packaging reduce perceived quality. Use one simple criterion: how easy is it to open the package? Could it be opened blindfolded, or would it require tools and complicated handiwork? It's a testament to the classic simplicity and elegance of the cigar box

luxury brand packaging

Contrast finishes
The way light interacts with colors and finishes affects how consumers perceive things. It can make the difference between a high-end box and a cheap one, or at least the perception either way. The finish should be smooth, crisp, consistent, and even. Incorporating foil stamping on a matte material is one of our favorite ways to create this kind of contrast. However, show restraint when it comes to contrasting.  Discretion and minimalism in design define understated luxury.

Gold foil stamp example on luxury brand packaging

Luxury Brand Packaging Value Perception

When all is said and done, creating luxury brand packaging is all about creating a perception of high value. By following the cues discussed, it's possible to trigger the sensory cues that say "high-end." While these are tips that help convey luxury, it's important to remember packaging basics, such as: 

  • Take measures to ensure packaging won't become warped or misshapen due to humidity, poor handling, etc.
  • Incorporate materials and finishes that are pleasing to touch. 
  • Design an opening experience worthy of an unveiling video. 

Consumers want to be thrilled. Discover ways to incorporate these types of interactions and sensations into your packaging to create something they'll love. 

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