Retail Ready Packaging (RRP) and the Five Easies

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It almost sounds like a rock band, doesn’t it? “RRP and the Five Easies.” In actuality, RRP stands for Retail Ready Packaging and it’s only about the biggest growing development in custom packaging marketing–and it’s still growing. Projections put RRP demand to increase by 70% in 2016. But RRP isn’t the new kid on the block: Smithers Pira Research reported a total market volume of 27 million tons–$54 billion worth–back in 2011 alone.

 

So what is Retail Ready Packaging?

 

Retail Ready Packaging (or Shelf Ready Packaging, SRP) is difficult to define. The ECR generalizes it as a “term used for mechanisms to merchandise product on shelf, on display, on retail store floor on its own base, or at aisle end.”

 

RRP and SRP might be more clearly defined by their guidelines, their motivating factors. Which is where the 5 Easies come in.

 

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Image: Retail Ready Packaging Toolkit

 

Easy to Identify

 

Clear-cut, straightforward packaging is good for both consumer and staff alike. If your staff can tell what it is right from the box, they’ll be able to get it on the shelf faster while stocking. On the flip side, your customer will be able to get it off the shelf that much faster too.

 

Easy to Open

 

Ever struggle with a package or envelope? Seems like the more you want it, the harder it is to open. A corrugated box with perforations is one of the simplest solutions, able to tear open with ease. Even better if the overall packaging for the product can tear open into the display itself. Again, easy for the stocker as well as the consumer.

 

Easy to Shelf

 

Shelf Ready Packaging means the product is ready to be put on the shelf. Thus, your package design needs to ride the line between marketable and eye-catching, but also sturdy and secure. The right custom packaging can solve both of those issues and get your product to your buyer much quicker.

 

Easy to Shop

 

This relates back to “Easy to Identify”–the easier it is for a customer to know what they’re getting, the more likely they are to choose your product. Transparency in product via the packaging print. Making sure there are no roadblocks between the product and the hands of you potential customer.

 

Easy to Dispose

 

It’s the cold hard facts–eventually your Retail Ready Packaging will have served its purpose. At which point, it needs to “go on to a better place.” This plays a factor in deciding what material to use. Something easily recyclable is the best case scenario. However, this guideline isn’t just preaching an eco-friendly song, it also relates to easily identifying the recycling information. Is it recyclable? Is it made from recycled paper? What type of plastic is it? All of this should be taken into consideration in today’s market.

 

Bottom Line

 

When choosing your custom packaging, RRP needs to be at the forefront. There are a lot of hands on your product between you and your customers. The more confusing–or crushable–your Retail Ready Packaging, the longer the time is before they actually purchase it. And that lost time can mean lost dollars.
So remember: Easier for your stockers. Easier for your buyers. Easier for your wallet.

Upgraded Packaging Drives New “Game of Thrones” Box Set

New game of thrones upgraded packaging, photo hbo home entertainment

Photo: HBO Home Entertainment

Winter is coming. Again.

 

The popular HBO series Game of Thrones is getting a home video do-over thanks to a hefty packaging upgrade.

 

USA Today reports that medieval masterpiece is getting the steelbook treatment, popular with some of the more hardcore home entertainment collectors. The packaging upgrade will also include magnetic sigils for the fictional houses, as well as new box art design by Elastic, the design studio that created the show opening.

 

Maybe you don’t own a megahit DVD franchise, but a lesson can still be learned from this for any business owner. Upgraded packaging means repackaging, or even rebranding. It can give an old product a new lease on life. In fact, in an article from the New York Times, Paco Underhill, Author of Why We Buy: The Science of Shopping, points to upgraded packaging as a way to catch consumers that may have previously passed on a product.

 

So is your product due for some upgraded packaging?

 

If so, you may not need a clunky steelbook to do the job. Custom media kits can impress the same visual impact, complete with all the bells and whistles. Velcro and magnet latches can be applied to your customized packaging, adding that extra wow factor. Who doesn’t love magnets, right? Your upgraded packaging can now include handles for easy carrying–try that Game of Thrones! Digital offset printing will give your box or package that sharper appearance.

 

In any case, upgraded packaging might just be that breath of fresh air your product needs.

 

Luxury Packaging Convention 2015 is Coming

Luxury Packaging Enthusiasts Unite!

 

Looking for a convention to call your own? Then pack your bags for London.

 

High-end custom packaging is a big deal. Not just in Minnesota, but around the world. It’s so big, in fact, it takes one of the world’s largest cities to do it justice.

 

This September, the Luxury Packaging Convention 2015 is coming to Olympia. This is one of London’s most famous venues. The convention will be comprising both the West and Central Halls. Boasting 4000 industry heavy hitters, the LPC promises to be one of the biggest expos of custom printed package vendors of all time. It’s basically the San Diego Comic Con of custom packaging.

Make a Splash

 

Personalized packaging is not just for gift card boxes. It has grown to be a staple of branding and marketing. From small startups to the big dogs of business, quality printed graphics adorning your materials is as important to having a phone number. So whether you’re a customized packaging aficionado or just a marketing guru trying to stay ahead of trends, the 2-day convention might be the  perfect place to bask in the glory of high-quality box art. Plus, drumming up some professional connections never hurts. So get those passports up to date, custom print those Credit Card Drives for maximum exposure, and get ready for the big show!

What Your Custom Printed Box is Saying

  • Who are you?
  • What do you stand for?
  • What are you offering?
  • What do you bring to the table?

These are all questions that are answered at first glance. Is it fair? Irrelevant. In the modern world, so much is conveyed instantly and visually. You hear people all the time referred to as “the full package.”

So isn’t it even more true for an actual package?Rigid box, Rigid Mag box, luxury box, presentation kit, launch kit, sales kit, marketing kit, custom die-cut foam, full color printed mag box

Whether you’re angling for a record deal, trying to stand out at a tradeshow, or show your team encouragement, you have to ask: what is my custom packaging saying about me? Do splashes of color on your custom presentation kit really show your team’s clinical, professional demeanor? Or would a stark white soft touch packaging that makes your logo pop be the better choice? Does that matte black lamination bode well for your house painting career? Or would a multicolored custom printed press kit show your true colors?

 

If personalized packaging is your canvas, are you painting the right picture for your business?

Whatever the message is, the custom printed box is going to deliver proudly. Customized means standing out. Getting recognized. Differentiating your brand from the rest of the pack. And whether you emboss it, foil stamp it, or give it the custom silk screen treatment, high-quality custom packaging is going to be what gets your foot in the door.

What’s Trending in High-End Custom Packaging

Custom mag box with softtouch lamination for presentation packaging and sales kits

We’re reaching the back nine of 2015. It’s time to paint the shed, so to speak. If you haven’t had your finger on the pulse of custom packaging, now’s the time to catch up.

Earlier this year, Andrew Gibbs, well-known CEO of The Dieline, highlighted some of the trends in custom packaging. In an article written for the Creative Bloq, Gibbs points to 4 emerging hot spots in the world of package design:

 

  • Visual authenticity a revival of raw, freeform, or handdrawn graphics
  • Luxury of lesssubtle, texture-based iconography and design
  • Ultra-purea simple, clean look, perhaps most notably used by Apple
  • Bio-basedpackaging that’s sustainable, or “environmentally responsible”

 

 

Rigid-set-up-box-11.02.14

Are these trends mutually exclusive though? While Gibbs tends to point to these as separate entities, perhaps business owners can glean a singular lesson from this list. It would appear that clients and consumers alike are looking towards a clean and simple look. They are looking for transparency, integrity, and a product they can feel good about dispersing. Luckily these elements go hand in hand.

But make no mistake: these elements, though subtle and simple and interconnected, are still design choices. Turned-edge packaging, soft touch laminated surfaces, foil stamping and embossing are more important now than ever in establishing that clean, clinical look. And, more importantly, the quality in which these processes are completed needs to be sharper than ever. Making something look handmade is an overlooked artform. Looking sloppy and being sloppy are two different things–and yet immediately recognized by today’s consumer.

 

Brands Emotionally Connect for Custom Medical Presentation Sales Kits

Brands Emotionally Connect for Custom Medical Presentation Sales Kits

Custom Medical Presentation Sales Kits, custom display kit, custom trays, custom presentation packaging, branding, gloss lamination, cuystom presentation packaging

Brands must emotionally connect like never before for medical presentation display/sales kits and I think this custom medical presentation packaging sales kit for Baxter makes a impactful initial impression.  The custom designed medical sales kit is a rigid hinged box with a magnetic closure and custom graphics that adds a distinctive aspect that put emphasis on their brand. The custom designed packaging utilizes die cut foam cavities that keep the contents protected yet keeps the several pieces in place in a compact set. The gloss laminate finish makes the artwork sizzle while protecting the entire box. Everything works with this custom display/sales kit to extend Baxter’s brand!

www.sunpack.com

 

Custom Setup Boxes for Extending Your Brand

Custom Setup Boxes for Extending Your Brand

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Setup box is probably considered the most classic take on what a “box” actually is. Custom setup boxes comprise of two pieces which are a top and a bottom tray. Custom setup boxes can be put together a few different ways. To get the most sturdy and reliable type of this unsophisticated packaging solution, you should use a rigid setup that uses turned edge construction and presents distinctive customization options. A custom rigid setup box can use a rigid chipboard that may be wrapped with custom artwork which helps give the entire custom box durable support. A great custom setup box design does wonders for your marketing your product and extending your brand.

www.sunpack.com

 

 

Custom Designed Luxury Packaging Branding

 Custom Designed Luxury Packaging Branding

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The Dagmar box and publication set shown here is a great instance of custom designed rigid luxury packaging. The custom packaging uses minimalist design and extends Dagmar’s branding. The custom box grasps the sophisticated simplicity of the logo as well as the products that make brand recognition possible. Characteristic of successful Swedish fashion brand, the two piece rigid setup box shown here is a luxury packaging design that exemplifies the brand and adds value to the product. Using open space wisely, the graphic design on the custom turned edge box is decorated by the logo and a simple tagline. This custom high end luxury box shows how important extending their brand is.

 

Enormous Growth for Custom Rigid Turned Edge Box Packaging

Enormous Growth for Custom Rigid Turned Edge Box Packaging

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We have noticed the enormous growth for custom rigid turned edge box packaging in the last few years. The increase in custom rigid turned edge packaging demands for large size demonstration kits, retail items and smaller marketing pieces, rigid turned edge packaging solutions extend customizable and highly impressionable options. With custom rigid boxes and marketing kits, you are able to pinpoint the exact look and feel that will extend your brand and represent your product.

www.sunpack.com

 

New Redesigned Website – Take for a Spin!

New Redesigned Website – Take for a Spin

We are pleased to announce the release of our new redesigned website: www.sunpack.com

Custom Packaging Products, luxury packaging, Marketing, Media Packaging, New Products, packaging, Packaging Design, Sunrise Family, turned edge

Our new redesigned website was designed with a fresh new look and user-friendly navigation, updated with the latest information about our products and services. We applied helpful graphics along with concise copy to provide readers a quick view of the website, including improved site-navigation and e-commerce website.

The new website reflects who we are as a company today, as well as our depth of packaging expertise. We have designed the site to provide more useful information and to provide additional tools at your fingertips. We encourage you to spend some time navigating the site and hope you find it both informative and helpful.

Our new redesigned website offers a wealth of information about our areas of expertise and capabilities of what we can do for all our customers.

shop.sunpack.com

Custom Packaging Products, luxury packaging, Marketing, Media Packaging, New Products, packaging, Packaging Design, Sunrise Family, turned edge

 

 

 

 

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