June 17th, 2013
In this blog, you will find many news and innovation entries as well as some tips to remember when it comes to packaging. While we at Sunrise Packaging do more than just retail packaging, all of this information can get a little skewed–or even just too much to remember! When it comes to product packaging for retail, the checklist on what to include can seem infinite. SO, lets simplify the purpose of packaging down to the three P’s. Your packaging should offer you the opportunity to:
Protect the Product
- Reduce the costs due to breakage
- Protect the product in transit: for example breakable or perishable items
- Protect the product on the shelf (theft, damage, tampering)
Promote the Product
- It should complement other promotional items or activities from the company
- Communicate other information like the products benefits, or consumer testimony
- Display the product so it stands out from the rest of its shelf-mates
Provide Additional Value and Differentiation
- Entice consumers to buy the product and justify their purchase
- Dispense the product be easy to open
- Preserve the product, reseal able packaging for perishable items
- Offer consumer safety by providing warnings, directions for use
- Serve other uses
June 13th, 2013
Kigali, Rwanda hosted an international conference called “Sustainable Packaging for Competitiveness and Development on SMEs (Small and Medium Enterprises) in EAC (East African Community) Region”. Located in Central-East Africa, Rwanda has a population of about 9 million people and has one of the highest economic growth rates in the Sub-Saharan region (7-8% yearly). The event had a B2B focus on processing, packaging, material handling and converting, and took place June 3-4. The organizers and partners had two main objectives for the show that raised the interest of a large and attentive public. First, to emphasize the importance of packaging as a strategic leverage for technological upgrade and increased competitiveness of local SMEs. The second objective was to promote East Afripack 2014, which will be the first exhibition showcasing the global state of the art of processing, packaging, and converting technology- the event is set to take place in Nairobi September 9-12 of 2014. In order to better understand that decision makers of the local industry, the conference included a bit of market research. The study showed that 63% of interviewees intend to plan on technology investment to expand their manufacturing capabilities. Also, 70% believe that improved technology in packaging will improve their products’ image and branding.
Blog source: PackWorld
June 10th, 2013
Innovators in the packaging industry all strive for win-win packaging solutions. The best scenario is when a product contributes to consumer safety, product protection, consumer convenience as well as the reduction of carbon emissions. Doing all of these things while simultaneously reducing cost is a win-win for all parties involved. Some folks in the industry consider these situations unrealistic, but the reality is some developments in new closure technology are powering many of these win-win packaging innovations. Indeed, perhaps the main barrier holding back innovations that meet multiple needs is the fact that all too often there has been insufficient focus on the whole pack design – container and closure – from the outset. The use of a foil seal inside a cap to provide tamper evidence is one example of a win-win closure. Such a development removes the need for a tamper band, which allows knurling around the next to be removed. Furthermore, these closures allow for a lighter cap and lower neck profile, which allows for the reconstruction of blown containers, meaning potential weight savings of between 25 and 40%. In yet another win-win this cuts costs as well as carbon emissions throughout the production chain. Win-wins also enable global roll-outs – they allow a single pack to reduce the threat of counterfeiting in markets where this is a major problem, such as the Far East, while simultaneously offering environmental benefits in markets where there is high demand for ‘green’ packaging, such as Western Europe and North America. Whether it’s retailers, brands, or consumers, our industry can ensure that everyone wins.
Blog source: Packaging News
June 4th, 2013
The well-known acronym “KISS”- “keep it simple, stupid” became popular back in the 1960′s. The phrase started showing up on bumper stickers, billboards, and t-shirts. The definition stemmed from the belief that most systems work best if they are kept simple and not made complex. The idea from this popular catch phrase has shaped much of our historic treasures, and even now affects software designers and more. Consumers share in this belief, and manufacturers are catching on- especially with packaging. Everyone wants their lives to be simple- even though most Americans have a hectic and complicated schedule. Brands are most successful when they portray simplistic ideals on their packaging, therefore sharing an emotional connection with the consumer and gaining brand loyalty. Here is how they’re doing it: they use the word simple- what better way to get the message across? They are also making it easy for consumers to understand their product and what it contains by listing all ingredients or parts. Brands keep it simple by finding a way to show their product- it could be a picture, it could be a window, either way the consumer can see exactly what they are going to buy. To keep packaging simple, designers are using white space to their advantage. Nothing says simple like keeping it clean and neat!
Blog Source: PackWorld
May 28th, 2013
Packaging for an Aging Population is a recently added report by Research and Markets that assesses the implications of our aging society on packaging design. The report identifies market forces, examples of senior friendly packaging and technological advances that will influence upcoming packaging design trends. Manufacturers and branders will use population data to contextualize products and packaging to the growing demographic of seniors. They will seek to understand what implications the growing senior population will have on functional packaging design and what the “must-haves” are to accommodate. Most importantly, researchers look to case studies and examples of how new technology is presenting greater options for packaging design. With all of this information, manufacturers will be able to look to the future and learn how to prioritize their products for packaging redesign. Senior-friendly packaging needs are clear, but manufacturers also need to keep in mind products need to be designed with intentional, but implicit accommodations for the growing senior population.
Blog Source: Packaging Digest
May 22nd, 2013
Survey results covering breakthrough packaging technologies from the last 25 years show that convenience factors have the greatest impact in the marketplace. Reclosable packaging and microwavable plastic tray packaging were named the top breakthroughs that impact consumers’ lives. The survey was hosted by DuPont in conjunction with its 25th Annual Awards for Packaging Innovation, and was available to industry professionals for the last month. Reclosable packaging earned 28% of votes, while microwaveable meals in “ovenable” packaging materials earned 21%. The third largest response was recycled content in consumer, industrial, and community programs that support social goals at 18%.
Blog Source: PackWorld
May 17th, 2013
DuPont celebrated its silver anniversary of global packaging awards last night, May 16. The program granted top honors to a U.K. based design firm for their packaging of AidPod which delivers life-saving medicine to remote sub-Saharan villages. The DuPont Awards for Packaging Innovation program started 25 years ago as an opportunity to connect with the industry and to encourage collaboration as a big part of innovation. As part of the milestone celebration, DuPont also highlighted past winners whose breakthrough projects in packaging catapulted significant change in the industry.
Blog Source: Packaging Digest