Sampling isn't a new concept, especially in the food and beverage world. Supermarket samples are a regular, if not expected, part of the grocery shopping experience. But while these impromptu sampling opportunities feel commonplace, not every sampling experience has to be. Beverage sample kits from Sunrise Packaging are designed for new age marketing, targeting influencers and trendsetters.
When designing an influencer marketing campaign for a beverage, the general guidelines are the same. Inc.com lays out the basics:
- Define the *why* of your campaign
- Pick the product that fits the campaign
- Drill down on a target audience
- Strategize how these samples translate to the bottom line
Growing a customer base is hardly a simple task. Putting in the effort to reach--and find--your base is well worth it in the long run!
Designing Beverage Sample Kits
When it comes to beverages, it comes down to taste, right? We develop or an affinity a craving for a particular flavor. Whether it's soda, an energy drink, wine, or something else, consumers desire the flavor.
Tapping into that sense should play a part in the design of your beverage sample kits. Something that is classic and enduring will have a different target audience than a tart energy drink. And a different design to match. In the examples to the side, you can see how the product influences design.
There is no one size fits all at Sunrise Packaging. We work individually with each organization to determine their needs and how we can meet them. The needs of each project are as unique as the product on which they focus, after all!
Creating the Marketing Mix
Beverage sample kits are a way to hook your market through influencer marketing. Targeting your ideal users--and finding who they follow--should be the foundation of your strategy. Let your analysts drill down on the data, and let Sunrise focus on the design of your promotional kits!
Reach out to our sales team today to learn more about partnering with Sunrise.