Social responsibility is becoming more and more popular, and there is no surprise why. It allows the company to feel good about themselves and donate to the charity of their choice. Not only that, but it is also a great marketing tool. Customers, stockholders, and employees embrace companies that give back to the community.
- Choose a charity that both your company and customers care about.
- Organize a marketing plan to get the word out. There is no need to be shy! Together, your company and your customers are helping others out. If it is widely known, More people may want to help support your company and the cause.
- Keep a record of the success of your campaign. This will help you figure out what strategies do and don’t work for the future.
- Follow up on the campaign. This will let your customers know they made a difference and remind them about your company.
It is so important that the public knows about your campaign and what it is for. One of the best ways to make your customers aware that you are involved with a cause is to display it through your packaging.
Some of the more popular campaigns have a certain color associated with their cause.
- Pink. There are numerous pink products supporting the Susan G. Kolmen for the Cure Foundation.
- Red. The (Product) Red campaign is partnered with many brands, such as Apple, GAP, Starbucks, Windows, American Express, Converse, Dell, Hallmark, and Emporio Armani to support the Aids Foundation. Another common color your packaging can convey a message that will keep your customers coming back.
- Green. Being environmentally-friendly is another huge part of social responsibility. Customers love the new “green” trend and it is important to display it through the packaging.
Social responsibility is both good for the community and your company. Customers love to help a company that is helping others. This allows you to give back, boost sales, and increase brand loyalty. Be sure to display the cause in your packaging so that your customers know what it is all about.