The redesign of the most popular headphones has been released, and of course we can’t get past the packaging! We saw the speaker and headphone set on thedieline.com, showing how Solo2, the new Beats collection is packaged and sold in stores around the world. The product line is not restricted to headphones; they offer a wide variety of ear buds, speaker accessories, and more. Each product is different, and therefore so is the packaging it comes in. Each of the three pictures above show a different item in its own, unique custom package. Let’s look at them from left to right.

The far left picture is of the redesigned wireless earbuds, a smaller product that needs to be protected from tampering and stay in its place within the package. The interior of the slipcase box shows a thermoformed tray with unique cavities to hold the earbuds. This keeps the small items on display as well as untangled.

The middle picture shows the beats pill. A cordless speaker in a cylindrical “pill shape”. The blister pack shown here is encased in a rigid box, but we wanted to show how the makers of this product packaging and designed took a cue from pharmaceutical “pill” packaging. How creative to use a thermoformed blister pack to live up to the name of a product!

Finally, in the third picture, we see a high end, rigid box that holds the product that the brand is known for. An extremely popular product, the Beats line of speakers and headphones has been taking the music and electronic accessory market by storm. This turned edge box has multiple elements that protect the product, extend the brand, and add value in order to acquire repeat customers. When shoppers receive or pick up this product in store, they get the feeling that they are getting their money’s worth. And that is how quality packaging for retail products and marketing kits can improve sales and gain a following. Well done, Beats.