When consumers make their purchase decisions in the store, they are able to determine their choices based on packaging as well as the product itself. Whether in a retail outlet, grocery store, or strolling the mall, every shopper can have input in the package they walk away with. However, due to the boom of online retail, technological advances, and smaller products, the discretion of packaging materials is now completely up to the business. Retailers have had to change their product offering and diversify their lines. The result- companies are offering a wider variety of items that all have unique packaging needs.There are many sites where consumers have fired back with complaints of overpackaging and wasting resources. While custom packaging is always an available option for retailers, the infinite details that go into packaging thousands of different items will continue to result in a compromise. Therefore, it is imperative that companies seek out custom packaging solutions that are easy to manipulate for the variety in their product line. Make it clear to your shoppers about your conscious effort to reduce wasteful packaging by investing in economical custom packaging solutions.
- The 4 E’s of Product Marketing
- Innovative Custom Promotional Kit