Designing a User Friendly Medical Kit

Designing a medical kit takes a bit more expertise than some of our other markets. The regulation guidelines, considerations for the design of closure and security, and more make these projects not for the faint of heart. But at Sunrise, we've created many healthcare and medical packages over the years. We're certainly not new to the nuance of medical boxes. 

However, each project does present new challenges, depending on the intent of the product and the parent company. Budget, intended audience, and more all play a part in how we approach the design and construction of each custom packaging job.

Medical Kit Features

It's important not to forget that, behind all the regulatory and instructional content, a medical kit is a marketing piece. The specialty healthcare industry has no small amount of competition, which means even the smallest features can give you a competitive edge. Look at elements that will please your intended customer. Things you should consider include: 

  • Ease of opening 
    How easy is it to open the medical kit? It's a fine line between something that is too easy, and something that is manageable for aging fingers to manipulate. If your kit is meant to be accessible by the baby boomer population or by Gen Z, how you think about the closure will change. 
  • Transportation security and ease
    Does the box insert need to be padded or kept cool? Is this going to contain something weighty or light? Would handles make it easier to carry, or cut outs? Consider what specifications will need to be included upfront for an easy design and construction phase.

These are just two aspects that can have a big impact on construction timeframe and budget. Once you have an idea what the packaging needs are for your medical kit, Sunrise can start working up a quote. 

Future-Proofing Medical Packaging

Like all packaging industries, medical packaging is subject to trends. However, by taking the time to consider all scenarios and use cases for your target audience, you can help future-proof your healthcare boxes to an extent. We know nothing lasts forever. But if it can withstand a bit longer on the market without heavy modifications, it's more efficient for your budget and your time. 

Let us help guide you through all the aspects of medical kit design. Our team is ready and waiting for your partnership!

Law Firm Branding with the FlashPad

Creating a brand for a law firm is just as important as it would be for any other business. Clients want to know who they're engaging with, particularly if they share and support similar ideals and values. These factors should be integrated into the fabric of a firm, reflected in their mission, promise, and elsewhere. Law firm branding affects design as well, and not only in a logo. 

Creating collateral, and thinking about how a client accesses that collateral, should be part of a firm's overall marketing strategy as well. It affects their brand in different ways. Let's dig in.

 

Artifacts of Law Firm Branding

Take a look at this recent project with a law firm focused on energy and infrastructure projects. What can you infer about their brand from the look and feel of this design?

This particular style of durable promotional packaging speaks to law firm branding in several ways. In the most obvious, their logo and stylized text and icons are prominent on a sea of white. The inside includes a custom foam pad facing a stark global map.  

Consider the semantics of the design. What does white convey that another color, like black, doesn't? What do the icons say?  The map? It all comes together to paint the picture of a global brand with an eye on the environment and the planet as a whole.  This particular firm identifies as a boutique firm, staffed with a passionionate and highly-collaborative approach to their business.

Creating and Fostering Collaboration

Law firm branding in the boutique sphere allows for a high level of customization, and we look forward to input and working closely with partner organizations on projects like these. Sunrise is able to source materials in ways that matter to clients. We do the majority of our work in house as well, which means that everything we put out is carefully constructed to a high standard. 

Bring your ideas, or we can co-design some options. We look forward to chatting with you about your project soon!

Growth Strategies for CBD Packaging

Cannabidiol, or CBD, is one of the most popular wellness products to emerge in the last few years. With revenue in the billions--and no sign of slowing--it's not an understatement to say the market is hot.  And with a hot market comes an influx of products and grades of CBD packaging. 

One of the major difficulties every brand faces is how to stand apart in a market. It's even harder with an increasingly-saturated market. As scientific evidence mounts in support of CBD oil, it's more important than ever for a product to find its footing, its audience and its packaging appeal.

Why CBD Packaging Matters

Brand differentiation is key to gaining a foothold in the CBD market. And one of the most effective ways to do that is to have unique packaging. Depending on how your business operates - storefront, mail order or otherwise - there's a benefit to investing in quality boxes for your CBD products. 

The obvious reason is to protect your products during shipping and transportation in general. Most CBD also benefits from cool, dark spaces, and Sunrise can craft custom foam inserts for this reason. But there's the shelf appeal to packaging, and that extends far from the classic shopping trip. With the popularity of unboxings on Instagram and TikTok, video reviews through Reels and YouTube, the visibility of a product has never been higher. Ensuring that your customers (or influencers) have an experience to share is the best use of your marketing dollars. 

Growing Quality Content

Content creation is another hot part of any marketing strategy. Marketing teams can do this, naturally. But leveraging user generated content is even better. When customers are excited by a product and want to share it, it's definitely a bonus. Crafting experiences that customers want to share starts with crafting unique packaging.

Talk to us more about your ideas for experiential marketing through packaging. Contact our team today!

Handmade Packaging

Call it custom, crafted, creative, whatever synonyms come to mind. But handmade packaging is one of our specialties at Sunrise Packaging. Handmade packaging is far from our most economical offering, but for customers that want something that is truly unique with elements that can't be found anywhere else, it's the only option. 

Crafting boxes by hand is something of a revolutionary thought. Or at least it was in the not-so-distant past. But as people are encouraged to stay home more and avoid public spaces and crowds, there's been a crafting renaissance. More and more people are learning how to do more from home (who hasn't seen someone in their feeds making sourdough?). And while packaging hasn't exactly risen to the highest point of popularity, a respect for craftsmanship and knowledge is surely present.

The Magic of Handmade Packaging

We've all experienced the disappointment of packaging that doesn't hold up over time. The corners become dogeared and dented, the colors fade. Maybe even worst of all, the packaging contents become damaged or unusable for some reason. Simply put, the quality that enhances the value in a literal way and for the product itself. 

Viewing packaging as an investment is one way to justify the cost and time. Custom boxes do tend to see a return on that investment, though, by being more stylish and eye-grabbing than the standard box formats. In the example to the side, you can see the custom foam insert, the matte-scuff free lamination, all encapsulated in the magnetic closure box. It's an effect garnered from the sum of the whole. Packaging like this is about creating an experience. And that's part of the magic of handmade packaging.

Bring Your Vision To Reality

Handmade boxes and packaging can be time-intensive. It depends on what elements needs to go into the end product. We're confident in our ability to create unique experiences for consumers, but we need the input and vision of our customers to make sure that we're on the same page. We view these type of projects as partnerships. 

When you're ready to partner up on your next packaging experience, we'll be waiting!

Uses for a Binder Box

Packaging is sometimes a bit of a hidden art form. It's something that's always present in multiple forms in your life. But when it's done well, we don't always notice it. That's the case with a sturdy binder or binder box. 

A three ring binder is fairly utilitarian thing. We need it when we need it, and we take it for granted when it's sturdy and made to withstand usage. It's when it falls apart that we notice it. That's why we're making the case for *not* being the organization with the bad binders. 

Using a Binder Box for Durability

One way to not be that organization? Invest in quality binders. One way to be the organization that people remember for great binders? Use a binder box. 

A binder box uses a tray with the metal rings attached. The classic binder style uses a magnetic flap to keep the entire thing enclosed, and the inserts firmly in place. It's a great tool not only for marketing, but for weathering the elements as well. Think of it as useful on a construction site or in a shop. Blueprints, receipts, timesheets, and more can be kept securely in one place. Additionally, this type of packaging can be fully printed and customized to your needs. Whatever colors, watermark, logo, and other branding needs you might have can be included. 

A Box for All Industries

The binder box lends itself well to a variety of industries outside of construction. And it's not limited to work sites or marketing presentations. It's great for training materials and classroom use, to keep syllabuses in order while giving you the ability to take notes and add your own materials. Basically, no matter what your business is, there's a business use for the binder box. 

Teaching, training, project management, and beyond. The binder box can make your life easier and the lives of your employees and customers. Get a quote and get started with your binder design today.

Sample Kit Case Study

We often think of a sample kit as a way to introduce people to a new product. But sometimes, it's part of a strategy to reintroduce folks to a brand.

Bose is a well-known brand (to put it mildly). Words like quality and innovative are synonymous with their products. But in recent years, an increase in competition has led them to rethink their strategy.

Sample Kit Design

You're getting ready to listen to some music - what are you using?

There are a few choices these days. Maybe you said Air Pods, or Beats by Dre. Pods, buds, or over ear headphones, there's no lack of options nowadays for music. This is where Bose opted to revitalize their marketing strategy, and worked with us to create a sample kit for their flagship product. 

The sample kit we designed with them is a cigar style box with soft Nuba wrap, popping with 4 color printing in their trademark brand. The die cut sleeve teases a glimpse of the color, and adds a pop of flair to the kit. Overall, the effect is classic and enticing.

Where a Sample Kit Fits in an OmniChannel Campaign

Sample kits play an important part in any omnichannel marketing campaign. They're the perfect point to pull together the messaging and graphics utilized via media outlets. By balancing branding and marketing, sample kits can be used to reach influencers, the target market, and beyond, all while reinforcing a brand built on high quality products. 

Creating custom boxes for Bose is an important project on a big stage. But at Sunrise, we bring our A game to projects of every size. Are you looking to revitalize your brand? Whatever the scale, we can help. Give our sales team a call to get started.

Promo Marketing for Collector’s Editions

Promotional marketing, or promo marketing, is specifically geared toward increasing awareness of some kind of promotion. It's generally part of wider marketing efforts but with a more narrow focus. For example,  Adam Sandler's 'Uncut Gems' film was released in 2019. Showings for the film included events in some areas. And those events, or promotions, included a series of marketing geared toward the event itself, separate from the wider movie marketing. 

Promo marketing is a strategic approach to indirectly grow interest in a product or brand. The specialized nature of it makes it worthy of its own special variation of a brand, which requires something we love: unique packaging.

Promo Marketing with Collector's Editions

Promo marketing campaigns commonly surround special releases or editions. These types of campaigns target a specific subset of customers with the goal of elevating their like of a brand to love. In the project to the side, you can see an example of promo marketing packaging we created for a tattoo ink maker. 

These magnetic boxes are considered collector's editions within a subculture of tattoo artists or tattoo aficionados. We upped the ante in the design, using the magnetic box and matte lamination to create a style that echoes the classic ethos of the brand as well as the old-school tattoo stylings. We're digging the retro look of the design, especially with the modern functionality of the overall packaging. It hits the mark that the company wanted for this special release. 

Promotional Marketing is Collector Packaging

Sunrise can help flesh out a promotional marketing strategy with unique collectors' edition packaging. Even if our company doesn't make your regular product packaging, our handmade approach ensures that your design will be unique. Special editions of products deserve to be, well, special. Give your customers something to more to love with innovative and valued packaging.

Contact our team today to get started!

Nonprofit Marketing 2020 Plans

Nonprofits have unique needs that are different than for-profit organizations and corporations. Nonprofits want to grow their donations, increase volunteer interest, and more. It's about raising awareness and inspiring people to donate their money and their time. Which is why nonprofit marketing needs a leg up from time to time. 

Hubspot sums it up well:

...Marketing for nonprofits can help you attract new supporters for your cause, connect to valuable donors, engage your constituents, and inspire your community.

At Sunrise, we can help you create material that support these varied marketing needs and audiences. 

Supporting Nonprofit Marketing

At Sunrise, we have a variety of materials and products that can be easily adapted to the needs of nonprofits. Using a templated item reduces cost and increases efficiency and expediency. We can get it out to you for less. While that might sound a mite dismissive, know that the real branding and customization in many of our products comes in the finishing. 

Check out the example to the side. Custom pads created for Habitat for Humanity in their signature blue, with a quote from former President Carter on the inside facing the keys to the home. It's a total package that is not only a keepsake for the recipient, but a marketing piece in it's own right as well. 

Adapting to the Market

It's been a crazy year, and things don't really show any signs of slowing down. The services provided by nonprofits will be more in demand while donations will be down with the economy. However, the need to maintain branded materials won't disappear. And it might just prove to be more important than ever to maintain visibility and stay top of mind for those who do have the means to donate.

Make the most of what you can, and contact Sunrise to help in your packaging needs!

The Secret Life of Gift Boxes

Providing sales incentives is just about standard practice these days. But in the age of covid, one of the most popular none-monetary incentives isn't quite as attractive as it used to be.. And that is incentive travel. Businesses who are looking to pivot should start examining the types of things their sales team wouldn't normally purchase for themselves. They should also start looking at the gift boxes that can help convey the appreciative messages. 

We're a fan of none-monetary employee incentives for a few reasons, but the biggest one, which is backed by research, has to do with mental accounting. When someone is gifted money, it's unlikely that they'll use it to buy themselves a treat with it. When we get extra money, our mind tells us to be responsible with it. Maybe it's the inner child voice of your parent telling you to "put it toward something!" So the money pays down the mortgage, the credit card, or into savings for a rainy day. 

That's why we encourage people to live a little. 

Creating Incentive Gift Boxes

The best gifts are the things that we want, but just can't quit justify buying for ourselves. This varies from person to person, of course. It might be an expensive watch for some. A fancy coffee machine for someone else. Airpods. The options are endless. If your organization is able to tap into these hidden desires, or even have a catalog of possibilities for people to select, it will provide more satisfaction to them as well be a physical reminder of a job well done. 

But then there is the question of uniformity, and that's where custom gift boxes come in. Sunrise can create unique, classic gift boxes for your employee incentive items that will create a cohesive image. The boxes can include any amount of customization desired. Take a look at the example to the side. These foil-stamped, custom inserted boxes are gorgeous and durable, and most importantly, memorable.

Motivating Your Team

Every organization needs some way to motivate their employees, especially in this day and age. They're being asked to deal with A LOT, and any little thanks you can toss them is appreciated. Creating incentive gift boxes can do just that. Chat with our team to learn more about how Sunrise can help!

Creating Custom FlashPads

For the uninitiated, the FlashPad is unique to Sunrise Packaging. It grew out of a need to add a layer of marketing between the then-ubiquitous USB drive. But it quickly grew into a force unto itself. Custom FlashPads are now used in industries ranging from finance to education to self publishing and beyond. From what we've seen, its diverse applications has no boundaries.

So what is it that makes the FlashPad so universal? Well, there are a few factors. It's small - per the name, the FlashPad Wallet can actually fit in a pocket -- without sacrificing quality. Customers are able to utilize nearly all the same finishing options on the FlashPad. And, possibly most persuasively, it's a bit less expensive than a full out box.  And for a lot of industries, that's all they really need to make their market impact.

Uses for Custom FlashPads

Custom FlashPads are often used as branded gifts. Mortgage financiers and realtors love them for leaving their customers gift cards to spots in their new neighborhoods. Car dealerships have utilized the "FobPad" to hold the extra keys to new vehicles. All of these scenarios include the same important feature: prominent brand placement on the custom FlashPads themselves, keeping their business top of mind to the consumer and to whomever they might recommend. 

This kind of dynamic placement extends to other industries as well. Elearning materials on USB drives, like the example to the side, are an increasingly important application in the covid era. These packages can be crafted to be mailed, delivered right to the homes of consumers.

How Can You Grow Your Business?

There hasn't been an industry yet that we haven't thought up a potential use for the FlashPad yet. It's a challenge that always delivers new, interesting results. The FlashPad insert can be cut in a multitude of ways to hold an array of items. Coins, cards, drives, the list goes on and on. 

If you are looking for a cost-effective, mail-able or simply compact packaging solution, we think this might the thing you need. Chat with our sales team to learn more about what we might be able to create for you!