Hockey Day Minnesota: Sport Marketing Packaging

The State of Hockey is excited to host Hockey Day Minnesota 2019, and Sunrise Packaging is excited to provide some excellent examples of sports marketing packaging to this passionate community. 

Creating packaging for sports is one of our favorite industries. While all products have their fan bases, it's hard to emulate the fandom that comes along with a favorite sports team. These fans are passionate, to say the least. Hockey Day Minnesota adds another tier of excitement by hosting collegiate and high school match ups on top of an NHL game. When it's your alma mater on the ice, it's hard not to feel a little extra pang of excitement. 

And that's the sweet spot that sports marketing packaging endeavors to connect with. We want to tap into the inner sense of excitement. 

Sports Marketing Packaging in the State of Hockey

Hockey Day Minnesota is in its 13th year. The 2019 main event will be held in Bemidji, in northern Minnesota, and incidentally also the fictional birthplace of tall tale Paul Bunyan. With satellite events in St. Paul, Duluth and St. Cloud, there's no shortage of excitement throughout the entire state.

Helping to ramp up that excitement, we created the Cozy Kit. The Cozy Kit - as you can probably infer from its name - is all about pulling together elements to stay cozy in the cold Minnesota winter.

These promo kits, as examples of sports marketing packaging, showcase a variety of elements for a total experience. It's important to remember that, when you're constructing an experience (or a supplementary experience like this), to think about the entire package. It's not just external design. It's not just functionality. It's thinking about each touchpoint, the entire journey for the user. 

Hockey Day Minnesota is an event that evokes a lot of sentiment for Minnesotans and hockey fans. When constructing this particular box, we leveraged that sentiment through the design which utilizes ice rink imagery. The logo, with Minnesota outline and sponsors integrated, has the same ice-sheen aesthetic. Soft touch lamination is a subtle usurping of expectations; rather than the cold hardness of ice, it's soft and reflects warmth.

When considering functionality of the box, including handles made it instantly more mobile and easier to carry. And on the inside, foam inserts ensure that the products are kept safe, secure and organized. These promo kits are like invitations to share in the event while celebrating winter. It's a very Minnesota sentiment.

Ready to start working on your sports marketing packaging project? Talk to us today!

Real Estate Packaging & Influencer Marketing

Working in real estate, mortgages or construction? We've got a question for your marketing department: how do you capitalize on real estate packaging?

Ok, ok, that's a very specific question, we know. So let us explain. 

In each of these fields, it can be hard to set yourself apart. Clients might know what they want, but they don't always understand the unique differences between the agencies that help them get those things. For example, let's say you decide you want to buy a house. Chances are, to find a realtor, you either rely on a referral from a friend, Google one, or simply find a house you want to see and fill out a contact form. A similar process might follow for mortgage brokers and construction or contractors. How do you set yourself apart from the rest?

One way is to engage in influencer marketing. This makes you the referral every time.

Find Your Influencers Via Real Estate Packaging

Influencer marketing is a newish strategy that emerged as social media become omnipresent.  Through the endless scrolling, profiles have emerged as knowledgeable or admired for different things. From make-up skills to craftsmanship to, well, simply having an interesting-looking life, these people are influencers. The products or methods they promote to their users have the potential to drastically grow in sales due to the exposure. 

There are many different potential approaches to finding influencers. Or, another approach, is to treat all of your customers as potential influencers. Real estate packaging is about playing the long game, which goes beyond those who cultivate massive Instagram followings. Creating a unique brand, exemplified by your leave-behind or gift packaging, is a great impression to make. 

Sunrise can help develop the perfect branded packaging option for your needs. From high end luxury boxes--designed to hold keys, garage door openers and more--to a FlashPad with a congratulatory gift card or a three ring binder for documents, we can support any marketing initiative. 

Contact Sunrise today for more information!

Giveaway Packaging Ideas

Running a giveaway within your organization is a great way to increase engagement. No matter what your goal is, generating excitement and energy for your brand should be good for the company overall. Just don't leave the giveaway packaging to the last moment.

We often talk about the importance of packaging on this site--unsurprisingly--but the truth is, packaging matters. Especially when you want to make a good impression. At Sunrise, we know a lot about promotional packaging. And whether the ultimate goal is to gain new leads, reward current clients, increase employee productivity... Well, the gift packaging is key to truly making the promo feel like a reward.

Giveaway Packaging vs. Throwaway Packaging

Sometimes, it's easiest to put yourself in the shoes of someone else. Let's say you win tickets to an exclusive event. Or an incentive trip. And when you go to collect your prize, how would you like to see it presented?

There's the throwaway packaging. An envelope, or plain brown box, something with zero sentiment or doesn't induce a single emotion.

And on the other hand, we have a well-crafted box. Like the example to the side, which was created for Hellas Construction.  This box was used for a ticket giveaway. We're a big fan of it as a great example of not just promotional packaging, but as a giveaway box as well.

Emblazoned with the logo and branded with the colors and aesthetic of the company, there is no question regarding who is the giver of this product. It's designed with the purpose of not only to convey a prize to the winning party, but for the giver to stick in the mind of the recipient as well. Magnetic boxes with soft touch lamination send a message. The kind of message that says, We don't skimp corners in any area of our business.

Which one would make you more excited: a plain brown box or this mag box?

The Choice is Clear

Creating engagement should be embedded in the crafting of your giveaway campaign. From the messaging to the platform to the giveaway itself, everything should be in place to maximize relevancy to your audience and generate excitement.  Your promotions should include the giveaway packaging. And that, in and of itself, should be treated as your most potent marketing tool throughout the strategy execution.

When you're ready to leverage your next promo, talk to us about how to make the most out of your giveaway packaging. Our team is ready and rearing to go!

Key Fob Packaging for 2019 Models

Like it or not, the end of the year is less than 2 months away. For car dealerships, that means it's time to a) push out the old inventory to b) make room for the 2019 inventory. No matter which state your car lot may be in, we have an answer to help move vehicles: high-end key fob packaging.

While it can help add some upscale value to older models, implementing a marketing strategy around 2019 models (and beyond) is a great way to build both customer and brand loyalty. At Sunrise Packaging, we've done a few different custom packaging styles. Some are more compact, like our FobPad. Others, like the image below, are as substantial as the vehicle that goes with them.

The Gift of Key Fob Packaging

Getting a new car should feel like a special occasion for the buyer. It's a decision most people don't take lightly with both a time and monetary investment. Creating a marketing strategy including custom packaging for key fobs is a great way to turn this transaction into feeling like a literal gift. Take a look at the project to the right.

This is one of our standard magnetic boxes, or NetBox. If it reminds you of the classic functionality of a cigar box, you're on track. This a box style that is familiar, and the magnetic piece gives it a little nuance. The magnetic flap on the box has a few purposes. First of all, it's designed to keep the box shut tight in a practical way. But, like we said, it's also slightly unexpected for the recipient. The weight and gentle resistance of the magnet provide a moment of anticipation.

Packaging Worth the 'Gram

Key fob packaging is also a way to do some influence marketing, too. With the right content and design, these items make the perfect influencer post. Alongside their new vehicle as well, of course.

While the new inventory might be a perfect time to start integrating key fob packaging into your car dealership marketing strategy, the best part of these items is that it's never NOT a good time to start developing them. Creating timeless content and design means that they won't be outdated. Contact Sunrise today to start developing your products today.

CD & DVD Packaging

The evolution of compact discs over the past few decades has had a series of highs and lows. And while it might seem like they're on the way out, our research disagrees. We've got the CD and DVD packaging options you might need moving forward.

As Fast Company notes, CDs aren't dying: they're evolving. While mainstream music is dominated by streaming, the technology to create CDs is at its most efficient (and cost-effective), making it a great option for indie artists and small bands. Not to mention the ability to burn discs, like a custom mixtape, has a kind of nostalgic value to it.

But from a business perspective, CDs and DVDs  are indispensable from multiple perspectives.  From training modules to branded templates to file sharing, discs have a long shelf life and, given the appropriate CD and DVD packaging, a long life to live.

CD & DVD Packaging at Sunrise

Many organizations use discs for many different business practices. A common example that spans industries? Onboarding kits. Bringing on new employees is a time-consuming process, and knowledge overload is real. Especially for employees who are learning a new job, a new environment, and everything else that comes with new roles. Having  consistently-available resources makes it easy for them to find information on their own.

Supplying new employees with a customized binder, one of our most popular options for CD and DVD packaging, is the perfect way to give them that sense of security. Our thermoformed binders are durable, smudge-resistant, and 100% brand-able.

Packaging Options for Discs and Beyond

Welcoming new employees with a crisp binder of information is a great way to introduce new employees, but it's not the only use for discs. Collecting speeches, seminars, and recordings of any type can aid businesses in information sharing and growth. Not to mention that libraries across the country rely on discs for patrons. Communities rely on their local libraries for packaged content like audio books, movies/documentaries, and other resources available for check out.

Check out our shop for more options!

Luxury Packaging for a Girl’s Best Friend

It's been decades since Marilyn Monroe sang the virtues of diamonds and their place in a girl's life, but with age comes enlightenment. And turns out, many girls are looking for something with a little more edge to it than just diamonds. Like csarite, a stone 10,000 times more rare than a diamond. As trends change, so do the high end boxes and luxury packaging housing these tokens.

In a recent project we worked on with Neha Dani, we gained an insider view into the current market of gemstones, jewelry and what goes in to creating a masterpiece. Naturally, Sunrise Packaging (located in Blaine, Minnesota) rose to the occasion and created one-of-a-kind magnetic boxes to serve as sample kits for gemstones.

Luxury Packaging for Unique Gems

Neha Dani describes herself as an artist that delights in the details. We knew we would hit it off immediately.

Her work is made to worn, admired and exalted. Creating unique packaging to match these products is a tall order--and, if we're being honest, we know that our boxes are little more than stage for the pieces--but using our expertise, we created some beautiful mag boxes.

"Mag boxes" is short for magnetic boxes. Our custom magnetic boxes feature a magnetic flap for closure, and instantly create a high-end feel. Magnetic closure is just one feature that elevates a standard box to luxury packaging, though. We add in offset printing and soft touch lamination. Offset printing ensures a consistently-high quality color transfer. It's vivid and bright, perfect attributes for gemstones. And soft touch lamination? It's like touching silk.

Other Elements of Luxury Packaging

Luxury packaging doesn't stop with the elements we brought to this project. The outside of a box speaks volumes, but when it comes to high end items, the customer really cares about what's inside. We can create custom inserts and thermoformed trays to keep products safe. This also avoids potential shifting or falling out of place. Additionally, there are different types of closures, finishes, embossing, and more that can enhance a simple box.

We view every project as unique. Sunrise takes the time to create something original for every customer, whether you're looking for high end packaging, sports packaging, etc. Contact our team today!

For All Your Sports Packaging Needs…!

The wide world of sports is expanding, and so is the sports packaging market.
While classic leagues like baseball and basketball still thrive, sports like lacrosse and soccer are increasing in popularity on a professional level. As popularity grows, so do fan expectations. So whether your sports club needs to come up with a new season ticket package, media guide, or fan giveaway, turn to Sunrise Packaging for your custom box needs.

What do we mean by custom boxes? We mean a unique solution for your brand. Every team has unique qualities, or works to establish traditions that resonate with fans. Here in Minnesota, there isn't a Viking out there who doesn't love a good 'SKOL!' cheer or get a little chill when the horn blows for first downs. These elements might not translate to packaging. On the surface, at least.

Sports Packaging That Resonates

Marketing sports team traditions is a fine balance. One must do enough to engage the target audience without going into overkill.  Sometimes a moment captures the public imagination.

Like the Vikings impromptu 'duck duck gray duck' game that spawned shirts, memes, and a place in MN Vikings lore. It's tapping into these moments when designing packaging that helps create something truly unique.

So how is this done?

Let's take a look at a recent project for the ACU Wildcats. We worked with them to create a digital media guide for the needs of a modern audience.

 

College football fans are among the most diehard in the country. There's an extra connection that comes along with attending a university and being a part of something larger. The pomp and circumstance that goes into a college football game - marching bands, cheers, and more - add to that excitement.

We wanted to capture that in this packaging for ACU. The bright purple wrap on this FlashPad is guaranteed to send any alum into their college memories. Prominently featured players on the front showcase the iconic uniforms, and the text inside tells the users exactly what this is: This. Is. Home.

What Message Can You Give Your Fans?

Design your sports packaging by focusing on the ones who make your team unique: your fans. We can help. Contact Sunrise today for a quote!

Promotional Packaging = Content + Design

Promotional packaging 101: don't forget the content.

It might seem like an obvious place to start. And yet, it still happens. Projects kick off based on the product itself, then move to packaging, and then to marketing where the content gets knocked out. We understand that every project is a little different. Timelines vary from department to department. But here's the thing: every project should be content-driven - and it probably informs more steps than you know.

Particularly when it comes to promotional packaging.

The most unique packaging ideas start with a concept that the Sunrise Packaging team helps drive into reality. We can help bring concepts into a tangible state, but there are some things that need to inform the design before we can start.

3 Questions That Should Be Answered By Your Promotional Packaging Design & Content

Who Is This For?

Do you know your audience? From gender to age to personality characteristics and beyond, successful packaging begins and ends with knowing your audience. Promotional packaging designed for a new cosmetic line will look very different than promotional packaging created for bow hunting enthusiasts. Consider how your packaging can appeal to your intended customer base.

Why Would Someone Want This?

There are some cases where the plain, brown paper bag approach might carry the connotations you want for your product.

 

...But most of the time, you need to include some content on your promo package that *sells.* Tell your customers what this product will do for them. What it does better than your competition. What makes it unique.  This is the value proposition you're making to every potential customer. Your custom packaging solution should sell your product like a salesperson.

How Does This Package Fit With Your Brand?

Building a brand? Consider what this package is telling your customers. Everyone is familiar with the iconic design of Campbell's soup cans. From a glance, you can see that all of these products belong to the same branded family. Does your packaging match your product family? And if it doesn't, is it intentional?

Design With Intention

Promotional packaging should be intriguing, customized, exciting, and innovative. Like the packaging product pictured above that we just completed with Select Design, creating unique content for a promo box is worth the time investment. We love this fun style of packaging. And we can't wait to hear from you on how we can work together to create something great.

Creative Sample Kits for Creative Coverings

As a consumer, making big decisions requires time and thought. Particularly when it comes to things like carpet, flooring, curtains, and other items that require consideration in orchestration with the rest of your home. Imagine painting a wall. When choosing a color, you want to know how it looks in different lighting? Coordinates with the furniture? The best way to do this is via sample kits.

Just like the products they hold, sample kits come in a variety of shapes and sizes. The variety reflects the unique qualities of the organization. As extensions of your brand, and of the product itself, designing a sample kit shouldn't be an afterthought.

Sample Kits for Example

Sunrise Packaging recently completed a project with Creative Coverings. Creative Coverings rents and sells luxury linens for weddings and other events. This sample kit will be house fabrics for potential customers. These fabrics, in brilliant colors, textures and patterns, are the true focus of the kit. When it comes to designing for such rich products, we know that simplicity equals elegance.

The sample kits are covered in green linen paper, a forecast of the feel of the linens. It features crisp white handles with a white foil stamp. And while many organizations take advantage of our ability to create custom inserts, this project required a spacious interior for the linen variety.

Creative Coverings prides themselves as being creative, efficient, and current. We're loving that this partnership created a sample kit that exemplifies those qualities.

Create a Showcase for Your Products

Sample kits can feature more products than it makes sense to list in a single post. That's why we'll leave it to you to come to us with your product. And we'll take it from there.

Sunrise Packaging has decades of experience when it comes to packaging. We can work through the process with you to create something truly emblematic of your core values. When you're ready to learn more, contact us!

Medical Device Packaging Considerations

Medical device packaging is an interesting industry. It takes planning and expertise to create something that can address all the required aspects of these projects. Sunrise Packaging has a history with this customized packaging style. We love the challenge that comes with designing unique packaging solutions for new medical products.

The best part? Medical device packaging is anything but cookie cutter. There are certain requirements that need to be met from a regulatory standpoint in addition to the unique features of the product itself. Does it have a time frame for use? Is it fragile? What types of materials will accompany it?

Leveraging our expertise is just one benefit of coming to Sunrise for medical packaging needs. We're familiar with the common issues faced in the industry and know how to work with just about anything. Here are some of the most important considerations we've come across when it comes to packaging healthcare and medical products.

Lessons on Medical Device Packaging

Medical devices have unique needs and usually have to meet federal or international regulations. Here are some things to consider when it comes to designing unique packaging solutions.

Custom Inserts

Medical devices tend to be delicate and expensive. This means that a little extra security is usually required. Whether it comes in the form of thermoformed trays, custom foam, etc, custom inserts are nearly always part of medical device packaging.

Sterilization

Another unique aspect of medical packaging projects? Sterilization is a key component that goes into package design. Depending on the method used, the packaging material needs to allow the sterilizer to do its job.

Whether it uses steam, gas, autoclave, or something else, it may need to be porous or need to retain colors.

Testing & Validation for Medical Device Packaging

One area the International Organization for Standardization (ISO) regulates is packaging integrity. It ensures that seal strength, packaging aging, and other aspects of the packaging are up to code. To get through the testing and validation process takes a practiced hand and some experience. Like Sunrise Packaging can provide.

The Best Time to Think About Packaging?

We might sound biased, but when it comes to medical devices, it's best to start putting together packaging requirements at the beginning. With the complexity of the various requirements, types of inserts, and add in budget considerations? It's best to sketch out the entire picture as soon as possible.

When it comes to medical packaging, work with the experts. Contact our team today.