Just two days ago, we wrote about Coca-Cola switching to plant-based packaging for their 500ml plastic bottles. The change was part of their green initiative to recover the equivalent of 100% of their packaging by 2020.
Now, AT&T has announced that they will be using plant-based packaging for their accessories. The new packaging will contain 30% plant-based materials sourced from sugarcane ethanol. This will make AT&T the first U.S.telecom to use sugarcane-based plastic for packaging. This integration will not completely eliminate plastic but will cut their fossil fuel use by a third compared to the old accessory packaging.
Already, AT&T has been making strides to reduce their environmental impact. In March of 2010, they slimmed down their accessory packaging which cut the use of 500+ tons of paper and plastic from packaging in 2010 and 2011. AT&T also uses soy and vegetable inks in packaging. The new plant-based accessory packaging will be available by October 2, 2011.