With all the buzz surrounding the latest and greatest Apple products, we thought we would chime in and at least rave about the designer box it comes in. The goal of the packaging design was to create a complete user experience from the moment the product was purchased. Of course, the name itself carries its own marketing weight, however, that means that the packaging and product needs to live up to the already prestigious name.  Because of this requirement, the custom rigid box was designed as concept from the perspective of the user. The clear overlay combined with the turned edge component offers a way to market the brand in a simplistic way. Offering display, representation, and of course tampering security, this high end packaging solution for Apple has internal components that show extremely close attention to detail. Inside the two piece box are small thermoformed elements that keep cords in place, and the smartwatch upright for display.