Advertising agency, Colenso BBDO, which is located in Auckland, New Zealand, created this anti-litter ad campaign, “The Heart of the City: Rubbish”:
Each day, the litter around the bus stop was collected and placed inside the bus stop. This ad was intended to show how quickly litter can add up when people don’t put in the effort to recycle or throw their trash in the garbage can. It may just seem like a big deal to litter one wrapper, but if everyone does it, it really adds up. If we all come together and be more environmentally-friendly, we can really make a difference. Who wants to look at trash all over the city anyway? Let’s just hope people don’t start to think the bus stop is the new garbage can!