We decided to continue on our “green” theme, since today is Arbor Day. This time, with reasons to go green. The environmental, social and political reasons to go green are very real and valid. By making environmentally friendly choices you can reduce carbon emissions, reduce energy waste, make more efficient use of resources and reduce the amount of waste and pollution that is damaging our environment. This is the most important reason to go green and this is the information that proliferates in the media landscape. With all the focus on the environmental reasons to go green, you may have missed the business-savvy reasons to go green, a complimentary perk to environmentally-savvy intentions. The following are the top three reasons for small businesses (or any business for that matter) to go green:
- “Save on costs”: Through buying fewer materials, creating lighter products and utilizing other green business methods you retain more savings for you and your business by cutting down on purchasing, energy, and transportation costs.
- “Establish a reputation for ethical business practices”: Going green is good PR. Polishing your image through green business practices can improve your reputation in the eyes of stakeholders, including current and potential customers.
- “Take advantage of green marketing benefits”: If you haven’t noticed, “green” has been a marketing buzzword and a powerful message and trend that your business can capitalize on if you are truly participating in “green” business practices. Going green can help you to truly grow your business.*
Going green may be intimidating at first, but there are a lot of small things that you can do to get started and changing the way that products are packaged can be a great first step because results can easily be seen and measured.
Lighter packaging reduces the amount of space that is necessary for transportation and also reduced weight, creating fewer emissions, and less money spent on gas and shipping. Packaging can also be created with biodegradable, recyclable or recycled materials, making it easy to go green without changing your packaging too dramatically.
*These top three reasons for businesses to go green were inspired by http://itmanagement.earthweb.com/entdev/article.php/11070_3753086_2