When it comes to packaging, a different shape or size package can accomplish many things.
- Use less materials to be more environmentally-friendly. Cutting down on the amount of materials being used can play a huge impact, rather than simply switching materials.
- It works better for the consumer. Shorter boxes will fit in kitchen cupboards and pantries better by take up less room.
- Using less materials can cut down on costs.
- Differentiation can help your product stand out on the shelf over the competition.
In the above example, Kellogg’s is testing a box of a different shape. It holds the same amount of cereal, uses less packaging material, fits into kitchen cupboards better, and it makes a great first impression. This cuts down on costs and generates less waste to be more eco-friendly.
If it turns out that the box will also help little tykes spill less cereal on the table, Kellogg’s has really got a winning design!